{"id":7218,"date":"2019-08-15T09:00:23","date_gmt":"2019-08-15T02:00:23","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7218"},"modified":"2019-12-19T19:14:28","modified_gmt":"2019-12-19T12:14:28","slug":"5-thuong-hieu-tro-ve-trn-bo-vuc-pha-san","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/5-thuong-hieu-tro-ve-trn-bo-vuc-pha-san\/","title":{"rendered":"5 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf v\u1ec1 t\u1eeb c\u00f5i ch\u1ebft"},"content":{"rendered":"

Con \u0111\u01b0\u1eddng d\u1eabn t\u1edbi th\u00e0nh c\u00f4ng ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng.<\/p>\r\n

\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p h\u1ecd \u0111\u00e3 t\u1eebng b\u1ecb d\u1ed3n \u0111\u1ebfn t\u1eadn c\u00f9ng c\u1ee7a s\u1ef1 tuy\u1ec7t v\u1ecdng \u0111\u1ec3 r\u1ed3i sau \u0111\u00f3 c\u00f3 th\u1ec3 t\u1eadp h\u1ee3p l\u1ea1i v\u00e0 kh\u1eb3ng \u0111\u1ecbnh ch\u00ednh m\u00ecnh.<\/p>\r\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 quay tr\u1edf l\u1ea1i sau khi g\u1ea7n nh\u01b0 ph\u00e1 s\u1ea3n, t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 ch\u01a1i ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi t\u1edbi nh\u1eefng h\u00e3ng gi\u00e0y c\u1ed5 \u0111i\u1ec3n.<\/p>\r\n

Lego<\/strong><\/h1>\r\n
\"Lego\"

Lego<\/p><\/div>\r\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 ch\u01a1i \u0111\u01b0\u1ee3c y\u00eau th\u00edch n\u00e0y \u0111\u1ebfn t\u1eeb \u0110an M\u1ea1ch, v\u00e0 g\u1ea7n nh\u01b0 \u0111\u00e3 ph\u00e1 s\u1ea3n v\u00e0o n\u0103m 2000.<\/p>\r\n

N\u0103m 2004, CEO m\u1edbi c\u1ee7a Lego, Jorgen Vig Knudstorp \u0111\u00e3 \u0111\u01b0a m\u1ecdi th\u1ee9 tr\u1edf l\u1ea1i b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\r\n

K\u1ebft qu\u1ea3 l\u00e0, v\u00e0o n\u0103m t\u00e0i ch\u00ednh 2018, Lego b\u00e1o c\u00e1o doanh thu c\u1ee7a m\u00ecnh l\u00e0 34 t\u1ef7 \u0111\u1ed3ng \u0110an M\u1ea1ch.<\/p>\r\n

Marvel<\/strong><\/h1>\r\n
\"Marvel\"

Marvel<\/p><\/div>\r\n

M\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc khi Marvel c\u00f4ng chi\u1ebfu b\u1ed9 phim \u0111\u00ecnh \u0111\u00e1m “Iron man” d\u01b0\u1edbi d\u1ea1ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty gi\u1ea3i tr\u00ed n\u00e0y \u0111\u00e3 \u1edf m\u1ed9t th\u1eddi k\u00ec \u0111en t\u1ed1i.<\/p>\r\n

The Wrap \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng Marvel \u0111\u00e3 n\u1ed9p \u0111\u01a1n ph\u00e1 s\u1ea3n v\u00e0o n\u0103m 1996 sau khi l\u01b0\u1ee3ng b\u00e1n truy\u1ec7n tranh b\u1ecb gi\u1ea3m s\u00fat n\u1eb7ng n\u1ec1. C\u00f4ng ty \u0111\u00e3 c\u1ed1 g\u1eafng ti\u1ebfp t\u1ee5c b\u1eb1ng c\u00e1ch s\u00e1t nh\u1eadp v\u00e0o c\u00f4ng ty \u0111\u1ed3 ch\u01a1i n\u1ed5i ti\u1ebfng c\u1ee7a M\u1ef9 l\u00e0 Toy Biz v\u00e0 b\u00e1n b\u1ea3n quy\u1ec1n c\u00e1c nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng nh\u01b0 Spider-man v\u00e0 Fantastic Four.<\/p>\r\n

Sau \u0111\u00f3, v\u00e0o n\u0103m 2009, Walt Disney \u0111\u00e3 mua l\u1ea1i Marvel v\u1edbi gi\u00e1 4 t\u1ef7 USD. T\u1eeb \u0111\u00f3 \u0111\u1ebfn nay, n\u00f3 ph\u00e1t tri\u1ec3n theo c\u00e1ch kh\u00f4ng th\u1ec3 t\u1ed1t h\u01a1n \u0111\u01b0\u1ee3c n\u1eefa.<\/p>\r\n

>>> Xem th\u00eam: B\u00ed m\u1eadt \u0111en t\u1ed1i nh\u1ea5t t\u1ea1i thung l\u0169ng Silicon<\/a><\/strong><\/p>\r\n

FedEx<\/strong><\/h1>\r\n
\"FedEx\"

FedEx<\/p><\/div>\r\n

FedEx \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 c\u00f4ng ty v\u1eadn chuy\u1ec3n qua \u0111\u00eam. C\u00f4ng ty \u0111\u00e3 g\u1ea7n nh\u01b0 ph\u00e1 s\u1ea3n trong nh\u1eefng n\u0103m \u0111\u1ea7u.<\/p>\r\n

FedEx \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o 1971, cung c\u1ea5p d\u1ecbch v\u1ee5 cho 35 th\u00e0nh ph\u1ed1. Ch\u1ec9 trong v\u00f2ng 2 n\u0103m \u0111\u1ea7u, c\u00f4ng ty n\u00e0y \u0111\u00e3 ng\u1eadp trong \u0111\u1ed1ng n\u1ee3 cho ch\u00ednh m\u00ecnh t\u1ea1o ra. Ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a c\u00f4ng ty l\u00e0 Fredersick Smith \u0111\u00e3 tuy\u1ec7t v\u1ecdng \u0111\u1ebfn m\u1ee9c \u0111\u1eb7t c\u01b0\u1ee3c s\u1ed1 ti\u1ec1n cu\u1ed1i c\u00f9ng c\u1ee7a c\u00f4ng ty v\u00e0o tr\u00f2 blackjack \u1edf Las Vegas.<\/p>\r\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a FedEx n\u1eb1m \u1edf nh\u1eefng t\u1ea5m th\u1ebb, Smith \u0111\u00e3 c\u1ed1 g\u1eafng ng\u0103n ch\u1eb7n s\u1ef1 ph\u00e1 s\u1ea3n c\u1ee7a c\u00f4ng ty.<\/p>\r\n

Ng\u00e0y nay, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a FedEx l\u00e0 42 t\u1ec9 USD.<\/p>\r\n

Airbnb<\/strong><\/h1>\r\n

Airbnb l\u00e0 \u1ee9ng d\u1ee5ng tr\u1ef1c tuy\u1ebfn h\u1ed7 tr\u1ee3 kh\u00e1ch du l\u1ecbch t\u00ecm m\u1ed9t ch\u1ed7 \u1edf gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd. C\u00f4ng ty \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n v\u00e0o 2008 khi m\u00e0 t\u1ea5t c\u1ea3 15 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec1u t\u1eeb ch\u1ed1i \u00fd t\u01b0\u1edfng c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp.<\/p>\r\n

>>> Xem th\u00eam: 11 l\u1eddi khuy\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Forbes Agency Council<\/a><\/strong><\/p>\r\n

Converse<\/strong><\/h1>\r\n
\"Converse\"

Converse<\/p><\/div>\r\n

Th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y th\u1ed1ng tr\u1ecb m\u1ed9t th\u1eddi Converse \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u00f4ng h\u01a1i b\u1ecb x\u00e1o tr\u1ed9n v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u nh\u1eefng n\u0103m 2000. N\u0103m 2001, c\u00f4ng ty th\u1eadm ch\u00ed \u0111\u00e3 n\u1ed9p \u0111\u01a1n xin ph\u00e1 s\u1ea3n. Nike cu\u1ed1i c\u00f9ng \u0111\u00e3 mua l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1edbi gi\u00e1 1,9 t\u1ef7 USD.<\/p>\r\n

T\u00ednh \u0111\u1ebfn th\u00e1ng 6\/2019, Converse \u0111\u00e3 t\u1ea1o ra doanh thu h\u00e0ng qu\u00fd l\u00e0 491 tri\u1ec7u \u0111\u00f4 la, kh\u00f4ng \u0111\u1ed5i so v\u1edbi c\u00f9ng k\u00ec n\u0103m tr\u01b0\u1edbc. Nh\u01b0ng kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u n\u00e0o cho th\u1ea5y Nike s\u1ebd s\u1edbm lo\u1ea1i b\u1ecf th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"Con \u0111\u01b0\u1eddng d\u1eabn t\u1edbi th\u00e0nh c\u00f4ng ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p h\u1ecd \u0111\u00e3 t\u1eebng b\u1ecb d\u1ed3n \u0111\u1ebfn t\u1eadn c\u00f9ng c\u1ee7a s\u1ef1 tuy\u1ec7t v\u1ecdng \u0111\u1ec3 r\u1ed3i sau \u0111\u00f3 c\u00f3 th\u1ec3 t\u1eadp h\u1ee3p l\u1ea1i v\u00e0 kh\u1eb3ng \u0111\u1ecbnh ch\u00ednh m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 quay tr\u1edf l\u1ea1i [...]","protected":false},"author":4,"featured_media":7229,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[647,654,644],"class_list":["post-7218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-branding","tag-case-study","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7218"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7218\/revisions"}],"predecessor-version":[{"id":9593,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7218\/revisions\/9593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7229"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}