{"id":7211,"date":"2019-08-12T16:41:52","date_gmt":"2019-08-12T09:41:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7211"},"modified":"2019-12-06T11:05:03","modified_gmt":"2019-12-06T04:05:03","slug":"bi-mat-den-toi-nhat-cua-thung-lung-silicon","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bi-mat-den-toi-nhat-cua-thung-lung-silicon\/","title":{"rendered":"B\u00ed m\u1eadt \u0111en t\u1ed1i nh\u1ea5t t\u1ea1i thung l\u0169ng Silicon"},"content":{"rendered":"

N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n, v\u00e0 b\u1ea1n ch\u01b0a t\u1eebng xem b\u1ed9 phim t\u00e0i li\u1ec7u General Magic, b\u1ea1n c\u1ea7n ph\u1ea3i xem n\u00f3 ngay. B\u1ed9 phim gi\u1ed1ng nhu m\u1ed9t l\u1edbp h\u1ecdc v\u1ec1 s\u1ef1 th\u1ea5t b\u1ea1i mi\u00eau t\u1ea3 c\u00e1i c\u00e1ch m\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp b\u1ecb t\u1ea5n c\u00f4ng b\u1edfi c\u00e1c nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\r\n

General magic l\u00e0 m\u1ed9t startup \u1edf Silicon, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o 1990 b\u1edfi Marc Porat, Bill Atkinson v\u00e0 Andy Hertzfeld. C\u00f4ng ty \u0111\u00e3 t\u00e1ch kh\u1ecfi Apple v\u00e0 thu\u00ea nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng x\u00e2y d\u1ef1ng Macintosh. V\u1edbi ni\u1ec1m tin r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o n\u00ean t\u01b0\u01a1ng lai c\u1ee7a m\u00e1y t\u00ednh c\u00f3 th\u1ec3 mang theo \u0111\u01b0\u1ee3c.<\/p>\r\n

M\u1ed9t t\u1ea7m nh\u00ecn tuy\u1ec7t v\u1eddi<\/strong><\/h1>\r\n

T\u1ea7m nh\u00ecn c\u1ee7a Marc Porat l\u00e0 t\u1ea1o n\u00ean thi\u1ebft b\u1ecb truy\u1ec1n th\u00f4ng m\u00e0 tr\u00f4ng gi\u1ed1ng nh\u01b0 Iphone v\u00e0 c\u0169ng c\u00f3 c\u00e1c ch\u1ee9c n\u0103ng t\u01b0\u01a1ng t\u1ef1. T\u1ea5t nhi\u00ean l\u00e0 Steve Job kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u Iphone trong su\u1ed1t 17 n\u0103m. Marc \u0111\u00e3 v\u1ebd n\u00ean m\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh c\u1ea7m tay m\u00e0 bao g\u1ed3m kh\u1ea3 n\u0103ng g\u1ecdi \u0111i\u1ec7n, m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng, nhi\u1ec1u \u1ee9ng d\u1ee5ng l\u00e0m vi\u1ec7c v\u00e0 gi\u1ea3i tr\u00ed. H\u00e3y nh\u1edb r\u1eb1ng \u0111i\u1ec1u n\u00e0y x\u1ea3y ra tr\u01b0\u1edbc khi internet xu\u1ea5t hi\u1ec7n, v\u00e0 tr\u01b0\u1edbc c\u1ea3 c\u00e1i th\u1eddi k\u1ef3 g\u1eedi email h\u00e0ng lo\u1ea1t. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 v\u1ec1 Marc, nh\u01b0ng m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn l\u00e0 anh \u1ea5y th\u1ef1c s\u1ef1 c\u00f3 t\u1ea7m nh\u00ecn.<\/p>\r\n

Nh\u00f3m General Magic c\u00f3 n\u0103ng l\u1ef1c v\u00e0 bao g\u1ed3m c\u00e1c si\u00eau sao nh\u01b0 Susan Kare, Bruce Leak, Darin Adler, Phil Goldman v\u00e0 h\u1ea7u h\u1ebft nh\u00f3m Macintosh 7 c\u1ee7a Apple. Apple th\u1ef1c hi\u1ec7n kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u1ea7u ti\u00ean cho General Magic, v\u00e0 c\u00f4ng ty n\u00e0y sau c\u00f9ng huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c h\u01a1n 300 tri\u1ec7u USD ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 1.5 t\u1ef7 USD v\u00e0o 2019. C\u00f4ng ty \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi AT&T, Motorola, Sony v\u00e0 Philips. General Magic c\u00f3 m\u1ecdi th\u1ee9 – m\u1ed9t t\u1ea7m nh\u00ecn tuy\u1ec7t v\u1eddi, m\u1ed9t nh\u00f3m t\u00e0i n\u0103ng, v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1n. V\u1eady \u0111i\u1ec1u g\u00ec x\u1ea3y ra? T\u1ea7m nh\u00ecn c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp \u0111\u00e3 b\u1ecb t\u1ea5n c\u00f4ng, h\u00e3y xem:<\/p>\r\n

\"S\u1ef1

S\u1ef1 truy\u1ec1n t\u1ea3i c\u00f3 v\u1ebb \u0111\u00e3 g\u1eb7p v\u1ea5n \u0111\u1ec1<\/p><\/div>\r\n

Marc Porat \u0111\u00e3 thuy\u1ebft ph\u1ee5c nh\u1eefng k\u1ef9 s\u01b0 v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n gi\u1ecfi nh\u1ea5t thung l\u0169ng Silicon tham gia nh\u00f3m c\u1ee7a anh \u1ea5y nh\u1edd v\u00e0o t\u1ea7m nh\u00ecn n\u00e0y. Anh \u1ea5y thuy\u1ebft ph\u1ee5c nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u1ea7u t\u01b0 h\u00e0ng tri\u1ec7u USD d\u1ef1a theo t\u1ea7m nh\u00ecn n\u00e0y. Anh \u1ea5y thuy\u1ebft ph\u1ee5c nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 cho h\u00e0ng tr\u0103m tri\u1ec7u USD d\u1ef1a tr\u00ean t\u1ea7m nh\u00ecn n\u00e0y. V\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0, t\u1ea7m nh\u00ecn c\u1ee7a anh \u1ea5y \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng. Marc \u0111\u00e3 th\u1ea5t b\u1ea1i trong vi\u1ec7c b\u1ea3o v\u1ec7 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh kh\u1ecfi nh\u1eefng k\u1ebb ph\u00e1 ho\u1ea1i c\u00f3 m\u1ee5c \u0111\u00edch. Nh\u00f3m c\u1ee7a anh \u1ea5y, l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed1i t\u00e1c c\u1ee7a h\u1ecd, \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t thi\u1ebft b\u1ecb c\u1ed3ng k\u1ec1nh, x\u1ea5u x\u00ed h\u01a1n l\u00e0 m\u1ed9t chi\u1ebfc Iphone. H\u00e3y c\u00f9ng so s\u00e1nh v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a Steve Jobs v\u1edbi chi\u1ebfc Iphone huy\u1ec1n tho\u1ea1i:<\/p>\r\n

\"\u00dd

\u00dd t\u01b0\u1edfng \u0111\u1ebfn th\u1ef1c t\u1ebf<\/p><\/div>\r\n

C\u00f3 \u00edt h\u01a1n 1% c\u00e1c doanh nghi\u1ec7p t\u0103ng v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m v\u00e0 trong s\u1ed1 \u0111\u00f3 th\u00ec \u00edt h\u01a1n 10% c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. Nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111i\u00ean nh\u01b0 Steve Jobs, ng\u01b0\u1eddi m\u00e0 kh\u00f4ng cho b\u1ea5t k\u1ef3 ai ph\u00e1 ho\u1ea1i t\u1ea7m nh\u00ecn c\u1ee7a h\u1ecd. Thi\u1ebft b\u1ecb m\u00e0 General Magic t\u1ea1o ra ch\u1eb3ng c\u00f3 \u0111i\u1ec3m g\u00ec gi\u1ed1ng v\u1edbi th\u1ee9 m\u00e0 Marc mu\u1ed1n cho th\u1ebf gi\u1edbi xem – h\u1ecd t\u1ea1o ra m\u1ed9t thi\u1ebft b\u1ecb m\u00e0 ch\u1eb3ng c\u00f3 ai mu\u1ed1n. T\u1ea5t c\u1ea3 doanh s\u1ed1 c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c v\u00e0 gia \u0111\u00ecnh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u00e0y.<\/p>\r\n

>>> Xem th\u00eam: 11 l\u1eddi khuy\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Forbes Agency Council<\/a><\/strong><\/p>\r\n

S\u1ef1 th\u1ea5t b\u1ea1i<\/h1>\r\n

Th\u1ea5t b\u1ea1i c\u1ee7a General Magic n\u1eb1m d\u01b0\u1edbi ch\u00e2n c\u1ee7a CEO v\u00e0 c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp. B\u1eb1ng ch\u1ee9ng cho vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong th\u1ef1c t\u1ebf khi m\u00e0 nh\u00f3m c\u1ee7a anh \u1ea5y ch\u1ec9 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n t\u1ea7m nh\u00ecn c\u1ee7a anh \u1ea5y v\u00e0 c\u1ee7a ri\u00eang h\u1ecd ch\u1ec9 khi r\u1eddi kh\u1edfi c\u00f4ng ty. Nh\u1eefng th\u00e0nh vi\u00ean c\u1ee7a General Magic \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng nh\u1ea5t v\u00e0 nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u1ea5t, bao g\u1ed3m iPod, iPhone, Android, Ebay v\u00e0 Nest. Nh\u00f3m General Magic \u0111\u00e3 ti\u00eau t\u1ed1n 300 tri\u1ec7u USD trong 5 n\u0103m \u0111\u1ec3 mang \u0111\u1ebfn cho th\u1ebf gi\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i. H\u00e3y th\u1eed so s\u00e1nh vi\u1ec7c n\u00e0y v\u1edbi 150 tri\u1ec7u USD c\u1ee7a Apple \u0111\u1ec3 t\u1ea1o ra iPhone trong v\u00f2ng 3 n\u0103m.<\/p>\r\n

Trong b\u1ed9 phim, r\u00f5 r\u00e0ng r\u1eb1ng Marc Porat \u0111\u00e3 trao vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0o nh\u00f3m c\u1ee7a anh \u1ea5y. B\u1ed9 phim \u0111\u00e3 ti\u1ebft l\u1ed9 r\u1eb1ng Marc \u0111\u00e3 c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, n\u1ed7 l\u1ef1c n\u00e0y \u0111\u00e3 b\u1ecb t\u1eeb ch\u1ed1i, nh\u00f3m c\u1ee7a anh \u1ea5y \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 s\u1ef1 tr\u1ee3 gi\u00fap n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn c\u1ee7a Marc. Trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, Internet \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0 tr\u1edf n\u00ean n\u1ed5i b\u1eadt \u0111\u1ebfn n\u1ed7i m\u1ed9t th\u1ef1c t\u1eadp sinh c\u1ee7a h\u1ecd c\u0169ng bi\u1ebft r\u1eb1ng h\u1ecd n\u00ean t\u00edch h\u1ee3p web v\u00e0o thi\u1ebft b\u1ecb. V\u1ea5n \u0111\u1ec1 l\u00e0 g\u00ec? Internet c\u00f3 th\u1ec3 l\u00e0m gi\u00e1n \u0111o\u1ea1n AT&T v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a h\u1ecd t\u1eeb ch\u1ed1i vi\u1ec7c k\u1ebft h\u1ee3p web v\u00e0o thi\u1ebft b\u1ecb. Thi\u1ebft b\u1ecb m\u00e0 h\u1ecd s\u1ea3n xu\u1ea5t ra v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 v\u00f4 d\u1ee5ng v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 – \u0111\u00e1ng bu\u1ed3n l\u00e0 l\u1ea1i ch\u1eb3ng c\u00f3 ai th\u1eeba nh\u1eadn n\u00f3. \u0110\u1ebfn cu\u1ed1i c\u00f9ng, l\u1ed7i l\u00e0 c\u1ee7a Marc, v\u00e0 ch\u1ec9 m\u1ed9t m\u00ecnh Marc, anh \u1ea5y bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 m\u1ed9t th\u1ee9 r\u00e1c r\u01b0\u1edfi v\u00e0 ch\u1eb3ng bao gi\u1edd c\u00f3 c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n

>>> Xem th\u00eam: Snapchat c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n \u2013 ho\u1eb7c l\u00e0 ch\u1ebft<\/a><\/strong><\/p>\r\n

K\u1ebft<\/h1>\r\n

C\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp \/ ceo l\u00e0 b\u00e1n t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n cho c\u00e1c nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp \/ ceo l\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u1ed1t t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng b\u1ea3o v\u1ec7 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i. Marc l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u1ea7m nh\u00ecn, v\u00e0 anh \u1ea5y cho ph\u00e9p ng\u01b0\u1eddi kh\u00e1c s\u1edf h\u1eefu t\u1ea7m nh\u00ecn \u0111\u00f3 – s\u1ef1 s\u1edf h\u1eefu l\u00e0m cho m\u1ed9t \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ea3 th\u1ebf gi\u1edbi b\u1ecb pha t\u1ea1p th\u00e0nh r\u00e1c r\u01b0\u1edfi.<\/p>\r\n

H\u00e3y d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian cho b\u1ed9 phim t\u00e0i li\u1ec7u n\u00e0y, n\u00f3 \u0111\u00e1ng gi\u00e1 \u0111\u1ebfn t\u1eebng gi\u00e2y b\u1edfi n\u00f3 s\u1ebd cho b\u1ea1n th\u1ea5y b\u00ed m\u1eadt \u0111en t\u1ed1i nh\u1ea5t c\u1ee7a thung l\u0169ng Silicon.<\/p>\r\n

Ngu\u1ed3n: Medium\/ Startup Muse<\/p>","protected":false},"excerpt":{"rendered":"N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n, v\u00e0 b\u1ea1n ch\u01b0a t\u1eebng xem b\u1ed9 phim t\u00e0i li\u1ec7u General Magic, b\u1ea1n c\u1ea7n ph\u1ea3i xem n\u00f3 ngay. B\u1ed9 phim gi\u1ed1ng nhu m\u1ed9t l\u1edbp h\u1ecdc v\u1ec1 s\u1ef1 th\u1ea5t b\u1ea1i mi\u00eau t\u1ea3 c\u00e1i c\u00e1ch m\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp b\u1ecb t\u1ea5n c\u00f4ng b\u1edfi c\u00e1c nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ed1i [...]","protected":false},"author":4,"featured_media":7212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[654,644],"class_list":["post-7211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-case-study","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7211"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7211\/revisions"}],"predecessor-version":[{"id":9435,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7211\/revisions\/9435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7212"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}