{"id":7199,"date":"2019-08-10T21:59:40","date_gmt":"2019-08-10T14:59:40","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7199"},"modified":"2021-04-15T09:06:58","modified_gmt":"2021-04-15T02:06:58","slug":"3-cap-do-ve-social-insights-tren-digital-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/3-cap-do-ve-social-insights-tren-digital-marketing\/","title":{"rendered":"3 c\u1ea5p \u0111\u1ed9 v\u1ec1 social insights\u00a0tr\u00ean Digital marketing"},"content":{"rendered":"<p><em>Social insights (t\u1ea1m d\u1ecbch: insights kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng social)<\/em><\/p>\r\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa social listening (t\u1ea1m d\u1ecbch: l\u1eafng nghe tr\u00ean social media, social monitoring (t\u1ea1m d\u1ecbch: gi\u00e1m s\u00e1t tr\u00ean social) v\u00e0 real social insights (t\u1ea1m hi\u1ec3u: insights kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 tr\u00ean social media)<\/p>\r\n<p>Ch\u1ec9 trong s\u00e1u m\u01b0\u01a1i gi\u00e2y, 3,3 tri\u1ec7u b\u00e0i \u0111\u0103ng tr\u00ean Facebook, 66.000 \u1ea3nh tr\u00ean Instagram v\u00e0 449.000 tweet \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n.<\/p>\r\n<p>\u0110\u00f3 l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a s\u1ef1 phong ph\u00fa c\u1ee7a n\u1ed9i dung, d\u1eef li\u1ec7u khi c\u00f4ng ngh\u1ec7 \u0111em l\u1ea1i, nh\u01b0ng trong bi\u1ec3n d\u1eef li\u1ec7u n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng \u0111ang g\u1eedi \u0111i nh\u1eefng d\u1ea5u hi\u1ec7u v\u1ec1 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n t\u1eeb s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\r\n<p>B\u1eb1ng c\u00e1ch theo d\u00f5i nh\u1eefng d\u1ea5u hi\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 h\u1ee3p t\u00e1c v\u00e0 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7203\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers.jpg\" alt=\"\" width=\"800\" height=\"721\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers.jpg 900w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-300x270.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-768x692.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-600x541.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-162x146.jpg 162w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-50x45.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-83x75.jpg 83w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<p>Tuy nhi\u00ean, t\u1eadn d\u1ee5ng tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o s\u1eb5n c\u00f3 n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i nh\u00ecn xa h\u01a1n c\u00e1c s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh, \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c c\u1ea5p \u0111\u1ed9 hi\u1ec3u bi\u1ebft kh\u00e1c nhau v\u00e0 h\u00ecnh th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng d\u1ef1a tr\u00ean c\u00e1c s\u1eafc th\u00e1i c\u1ee7a ch\u00fang.<\/p>\r\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau v\u1ec1 social insights m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c.\u00a0Xem x\u00e9t nh\u1eefng m\u1ee5c ti\u00eau n\u00e0o ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n t\u1ed1t nh\u1ea5t v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u00f3 trong digital marketing c\u1ee7a b\u1ea1n.<\/p>\r\n<h2>Social listening<\/h2>\r\n<p><strong>Social listening<\/strong> c\u00f3 ngh\u0129a l\u00e0 theo d\u00f5i c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i xung quanh ng\u00e0nh c\u1ee7a b\u1ea1n, c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf m\u1ee9c cao.\u00a0V\u1edbi social listening, b\u1ea1n b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 nhi\u1ec1u c\u1ea5p \u0111\u1ed9 insights kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\r\n<h3>L\u1eafng nghe c\u01a1 b\u1ea3n<\/h3>\r\n<p>L\u1edbp social listening \u0111\u1ea7u ti\u00ean li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u1ecdc h\u1ecfi t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00ednh b\u1ea1n b\u1eb1ng c\u00e1ch xem c\u00e1c b\u00e0i \u0111\u0103ng xung quanh hashtags, post, \u1ea3nh ho\u1eb7c n\u01a1i tr\u00ean digital li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\r\n<p>V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1eb7t c\u00e2u h\u1ecfi th\u00f4ng qua c\u00e1c k\u00eanh x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, sau \u0111\u00f3, h\u00e3y l\u1eafng nghe nh\u1eefng b\u00ecnh lu\u1eadn tr\u00ean trang Facebook, b\u00e0i \u0111\u0103ng tr\u00ean Instagram ho\u1eb7c tweet c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng v\u1edbi m\u1ed9t s\u1ed1 ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\r\n<p>\u1ede c\u1ea5p \u0111\u1ed9 n\u00e0y, b\u1ea1n kh\u00f4ng th\u1ec3 <strong>t\u00ecm hi\u1ec3u insights v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>. Kh\u00f4ng th\u1ec3 tr\u1eeb khi b\u1ea1n l\u00e0m vi\u1ec7c 24 gi\u1edd \u0111\u1ec3 ki\u1ec3m tra h\u1ed3 s\u01a1 c\u1ee7a t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng tham gia v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n. Do \u0111\u00f3, d\u1eef li\u1ec7u n\u00e0y kh\u00f4ng gi\u00fap b\u1ea1n ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh m\u00e0 thay v\u00e0o \u0111\u00f3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\r\n<h3>L\u1eafng nghe s\u00e2u s\u1eafc<\/h3>\r\n<p>L\u1eafng nghe s\u00e2u s\u1eafc li\u00ean quan \u0111\u1ebfn vi\u1ec7c theo d\u00f5i c\u00e1c b\u00e0i \u0111\u0103ng x\u00e3 h\u1ed9i chung v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1, kh\u00f4ng ch\u1ec9 c\u00e1c b\u00e0i \u0111\u0103ng h\u01b0\u1edbng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u1eb7c li\u00ean k\u1ebft v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.\u00a0V\u1edbi h\u00ecnh th\u1ee9c nghe n\u00e2ng cao n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 h\u00e0ng tr\u0103m, c\u00f3 th\u1ec3 h\u00e0ng ng\u00e0n b\u00e0i \u0111\u0103ng t\u1eeb ng\u01b0\u1eddi d\u00f9ng n\u00f3i v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/p>\r\n<p>V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c theo d\u00f5i \u00fd ki\u1ebfn \u200b\u200bxung quanh b\u00f3ng \u0111\u00e1.\u00a0N\u1ebfu b\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u1ee7a b\u00ean th\u1ee9 ba, c\u00f3 l\u1ebd b\u1ea1n \u0111ang s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm g\u1ed1c tr\u00ean Twitter (ho\u1eb7c b\u1ea5t k\u1ef3 k\u00eanh x\u00e3 h\u1ed9i n\u00e0o kh\u00e1c) \u0111\u1ec3 t\u00ecm c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 li\u00ean quan.<\/p>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2.png\"><img decoding=\"async\" class=\"size-full wp-image-7200 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2.png\" alt=\"\" width=\"536\" height=\"470\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2.png 536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2-300x263.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2-167x146.png 167w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2-50x44.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2-86x75.png 86w\" data-sizes=\"(max-width: 536px) 100vw, 536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 536px; --smush-placeholder-aspect-ratio: 536\/470;\" \/><\/a><\/p>\r\n<p>L\u1ee3i \u00edch c\u1ee7a c\u00f4ng c\u1ee5 b\u00ean th\u1ee9 ba l\u00e0 cho ph\u00e9p b\u1ea1n theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau ho\u1eb7c l\u1ecdc d\u1eef li\u1ec7u theo nhi\u1ec1u bi\u1ebfn nh\u01b0 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi tham gia, t\u00ecnh c\u1ea3m, lo\u1ea1i n\u1ed9i dung, v.v.<\/p>\r\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0, c\u00f3 m\u1ed9t s\u1ed1 ch\u1ee7 \u0111\u1ec1 n\u00e0o quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n?\u00a0B\u1ea1n n\u00ean s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p n\u00e0o khi n\u00f3i v\u1ec1 m\u1ed9t s\u1ed1 ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh d\u1ef1a tr\u00ean t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi h\u1ecd?<\/p>\r\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-cua-doanh-nghiep-phu-thuoc-nhieu-vao-y-kien-%e2%80%8b%e2%80%8bcua-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00dd ki\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p?<\/a><\/p>\r\n<p><strong>Nghi\u00ean c\u1ee9u insighst kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc v\u00e0 b\u00e0i b\u1ea3n<\/strong> gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1eaft \u0111\u1ea7u \u0111\u1eb7t n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh personas. Nh\u01b0ng gi\u1ed1ng nh\u01b0 l\u1eafng nghe c\u01a1 b\u1ea3n, n\u00f3 kh\u00f4ng ho\u00e0n to\u00e0n cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 insights cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n nh\u01b0 nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 nhi\u1ec1u s\u1edf th\u00edch, suy ngh\u0129 v\u00e0 \u0111\u1ed9ng l\u1ef1c<\/p>\r\n<h2>Social monitoring<\/h2>\r\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 social listening,<strong><em> Social\u00a0monitoring\u00a0<\/em><\/strong>li\u00ean quan \u0111\u1ebfn vi\u1ec7c theo d\u00f5i \u0111\u1ec1 c\u1eadp v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.\u00a0B\u1ea1n \u0111ang theo d\u00f5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 t\u1eebng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 lo\u1ea1i t\u00ecnh c\u1ea3m h\u1ecd th\u1ec3 hi\u1ec7n xung quanh c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c to\u00e0n b\u1ed9 c\u00f4ng ty \u0111\u00f3.\u00a0B\u1ea1n c\u0169ng \u0111ang \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\r\n<p>Trong v\u00ed d\u1ee5 t\u1eeb tr\u01b0\u1edbc \u0111\u00f3, nghe ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho ph\u00e9p b\u1ea1n quan s\u00e1t nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i v\u1ec1 b\u00f3ng \u0111\u00e1 n\u00f3i chung.\u00a0Social Monitoring hi\u1ec7n gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u c\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u1ea3m nh\u1eadn v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00f3ng \u0111\u00e1 c\u1ee5 th\u1ec3, nh\u01b0 NFL ho\u1eb7c Washington Redskins.<\/p>\r\n<p>\u00a0 \u00a0 \u00a0 \u00a0 <a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2.png\"><img decoding=\"async\" class=\"size-full wp-image-7200 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2.png\" alt=\"\" width=\"536\" height=\"470\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2.png 536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2-300x263.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2-167x146.png 167w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2-50x44.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/2-86x75.png 86w\" data-sizes=\"(max-width: 536px) 100vw, 536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 536px; --smush-placeholder-aspect-ratio: 536\/470;\" \/><\/a><\/p>\r\n<p>C\u00f3 hai kh\u00eda c\u1ea1nh ch\u00ednh trong Social Monitoring:<\/p>\r\n<h3><strong>Monitoring h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\r\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a Social Monitoring n\u00e0y y\u00eau c\u1ea7u theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n, bao g\u1ed3m n\u1ed9i dung c\u1ee7a b\u1ea1n, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u1ec5 th\u1ea5y nh\u1ea5t trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/p>\r\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 l\u1eddi:<\/p>\r\n<ul>\r\n<li>T\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\r\n<li>Nh\u1eefng \u0111\u1ecbnh d\u1ea1ng c\u1ee7a n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c s\u1ef1 tham gia nhi\u1ec1u nh\u1ea5t?<\/li>\r\n<li>Nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c cao h\u01a1n v\u1edbi c\u00e1c m\u1eb9o nhanh, b\u00e0i vi\u1ebft blog ng\u1eafn, b\u00e0i vi\u1ebft d\u00e0i, video hay case study, v.v.?<\/li>\r\n<\/ul>\r\n<p>Khi theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, b\u1ea1n c\u0169ng s\u1ebd mu\u1ed1n theo d\u00f5i nh\u1eefng c\u00e1ch kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp.\u00a0V\u00ed d\u1ee5: Redskins s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c theo d\u00f5i c\u00e1c \u0111\u1ec1 c\u1eadp c\u1ee7a @Redskins\u00a0<em>and<\/em>\u00a0t\u1eeb kh\u00f3a\u00a0C\u1ea5m\u00a0Washington Redskins tr\u00ean Twitter.\u00a0H\u1ecd c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn theo d\u00f5i c\u00e1c tay c\u1ea7m li\u00ean k\u1ebft nh\u01b0 @WOWRedskins,\u00a0c\u00e2u l\u1ea1c b\u1ed9 Women of Washington Redskins\u00a0ch\u00ednh th\u1ee9c c\u1ee7a h\u1ecd\u00a0<a href=\"http:\/\/www.wowredskins.com\/\" target=\"_blank\" rel=\"noopener\">.<\/a><\/p>\r\n<h3><strong>Ph\u00e2n t\u00edch c\u1ea1nh tranh<\/strong><\/h3>\r\n<p>Khi b\u1ea1n thi\u1ebft l\u1eadp monitoring cho th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd mu\u1ed1n theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng xung quanh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\r\n<p>S\u1eed d\u1ee5ng Google ho\u1eb7c c\u00e1c ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm g\u1ed1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00f4ng qua c\u00e1c t\u1eeb kh\u00f3a.\u00a0T\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o marketing truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0T\u00ecm ra:<\/p>\r\n<ul>\r\n<li>H\u1ecd \u0111ang d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o?<\/li>\r\n<li>Vi\u1ec7c th\u1ed1ng nh\u1ea5t n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 ki\u1ec3m so\u00e1t ra sao?<\/li>\r\n<li>H\u1ecd c\u00f3 tham gia ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi user &#8211; nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i trang?<\/li>\r\n<li>\u0110\u1ed1i th\u1ee7 l\u00e0m g\u00ec \u0111\u1ec3 thu h\u00fat v\u00e0 l\u00f4i k\u00e9o ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c?<\/li>\r\n<li>Nh\u1eefng lo\u1ea1i n\u1ed9i dung h\u1ecd \u0111ang \u0111\u0103ng?<\/li>\r\n<li>N\u1ed9i dung n\u00e0o h\u1ecd li\u00ean k\u1ebf ho\u1eb7c truy\u1ec1n th\u00f4ng?<\/li>\r\n<li>T\u1ea7n su\u1ea5t h\u1ecd qu\u1ea3ng b\u00e1 c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau (b\u00e0i vi\u1ebft tr\u00ean blog, s\u00e1ch tr\u1eafng, case study)? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi theo d\u00f5i ph\u1ea3n \u1ee9ng c\u1ee7a users v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft?<\/li>\r\n<\/ul>\r\n<p>B\u1eb1ng nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y c\u00e1c marketer c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c <a title=\"Khai th\u00e1c insights kh\u00e1ch h\u00e0ng qua th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\" href=\"https:\/\/dtmconsulting.vn\/en\/khai-thac-insights-khach-hang-qua-mang-xa-hoi\/\" target=\"_blank\" rel=\"noopener\">khai th\u00e1c insights kh\u00e1ch h\u00e0ng<\/a> th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\r\n<p>V\u00ed d\u1ee5, ngo\u00e0i vi\u1ec7c thu\u00a0th\u1eadp th\u00f4ng tin x\u00e3 h\u1ed9i c\u1ea1nh tranh tr\u00ean to\u00e0n b\u1ed9 NFL,\u00a0b\u1ea5t k\u1ef3 nh\u00f3m NFL n\u00e0o c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c th\u00e0nh ph\u1ea7n ph\u00e2n chia c\u1ee7a h\u1ecd.\u00a0C\u00e1c \u0111\u1ed9i trong NFC East, bao g\u1ed3m Dallas Cowboys, New York Giants, Philadelphia Eagles v\u00e0 Washington Redskins, \u0111\u1ec1u c\u00f3 m\u1eb7t \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng l\u1edbn nh\u1ea5t \u1edf M\u1ef9 B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u01b0\u1ee3c cho ai \u0111\u00f3 \u0111\u1ea5u tranh cho quy\u1ec1n khoe khoang v\u1ec1 hi\u1ec7u su\u1ea5t truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\r\n<p>Theo d\u00f5i l\u01b0\u1ee3t xem, l\u01b0\u1ee3t chia s\u1ebb, l\u01b0\u1ee3t th\u00edch v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cao h\u01a1n hi\u1ec7u su\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n.<\/p>\r\n<p>B\u1ea1n kh\u00f4ng mu\u1ed1n sao ch\u00e9p \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh, nh\u01b0ng t\u1eadn d\u1ee5ng ph\u00e2n t\u00edch c\u1ea1nh tranh l\u00e0m ngu\u1ed3n c\u1ea3m h\u1ee9ng khi \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\r\n<blockquote>\r\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-tim-kiem-cua-nguoi-dung\/\" target=\"_blank\" rel=\"noopener noreferrer\">[B\u00c1O C\u00c1O] Nghi\u00ean c\u1ee9u h\u00e0nh vi t\u00ecm ki\u1ebfm ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/p>\r\n<\/blockquote>\r\n<h2>Ph\u00e1t tri\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng th\u00f4ng qua <span style=\"font-size: 30px;\">real social insights<\/span><\/h2>\r\n<p>Nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u1ea3 social listening v\u00e0 monitoring.\u00a0C\u1ea3 hai c\u00e1ch th\u1ee9c n\u00e0y s\u1ebd b\u1ed5 sung cung c\u1ea5p insights v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u1ea3m nh\u1eadn v\u1ec1 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n<p>Nh\u01b0ng c\u00f2n m\u1ed9t m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft kh\u00e1c cho b\u1ea1n\u00a0<em>bi\u1ebft<\/em>\u00a0\u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 ai, kh\u00f4ng ch\u1ec9 nh\u1eefng g\u00ec h\u1ecd \u0111ang \u0111\u0103ng.\u00a0N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1eadp trung v\u00e0o c\u00e1c h\u00e0nh vi, m\u00e0 c\u00f2n bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c s\u1edf th\u00edch v\u00e0 l\u1ed1i s\u1ed1ng c\u01a1 b\u1ea3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0Ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7202 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather.jpg\" alt=\"\" width=\"800\" height=\"426\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather.jpg 818w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather-300x160.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather-768x409.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather-600x320.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather-260x139.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/How-customer-insight-can-improve-customer-loyalty-sales-and-profit-Gather-141x75.jpg 141w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/426;\" \/><\/a><\/p>\r\n<p>\u00a0C\u00f4ng c\u1ee5 c\u1ee7a b\u00ean th\u1ee9 ba l\u00e0 c\u1ea7n thi\u1ebft cho vi\u1ec7c n\u00e0y.\u00a0H\u1ecd c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u1edf quy m\u00f4 v\u00e0 ch\u1eaft l\u1ecdc t\u00e2m l\u00fd, m\u1ed1i quan h\u1ec7 ho\u1eb7c nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 \u00fd ngh\u0129a kh\u00e1c t\u1eeb d\u1eef li\u1ec7u \u0111\u00f3.\u00a0N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a b\u00ean th\u1ee9 ba s\u1ebd gi\u00fap b\u1ea1n h\u1ee3p nh\u1ea5t th\u00f4ng tin t\u1eeb c\u00e1c k\u00eanh x\u00e3 h\u1ed9i kh\u00e1c nhau, sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh trong h\u00e0nh vi ho\u1eb7c s\u1ef1 tham gia th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0\u0110i\u1ec1u n\u00e0y cung c\u1ea5p cho b\u1ea1n s\u1ee9c m\u1ea1nh \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n.<\/p>\r\n<p>B\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 bi\u1ebft c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n theo c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u kh\u00e1c nhau, v\u00ed d\u1ee5: nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i n\u00e0o r\u01a1i v\u00e0o ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 l\u1ee3i nh\u1ea5t c\u1ee7a b\u1ea1n?\u00a0C\u00f3 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh thu v\u1edbi c\u00e1c ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3?<\/p>\r\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"\u0110\u1eebng gi\u00e0u d\u1eef li\u1ec7u m\u00e0 ngh\u00e8o insights\" href=\"https:\/\/dtmconsulting.vn\/en\/dung-giau-du-lieu-va-ngheo-insight\/\" target=\"_blank\" rel=\"noopener\">\u0110\u1eebng gi\u00e0u d\u1eef li\u1ec7u m\u00e0 ngh\u00e8o insights<\/a><\/p>\r\n<p>Social listening v\u00e0 Social Monitoring l\u00e0 nh\u1eefng \u0111\u00e1nh d\u1ea5u c\u1ee7a s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a vi\u1ec7c khoan v\u01b0\u1ee3t qu\u00e1 s\u1ef1 hi\u1ec3u bi\u1ebft h\u1eddi h\u1ee3t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n n\u1eefa n\u1ebfu b\u1ea1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 danh t\u00ednh c\u1ee7a h\u1ecd tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch marketing n\u00e0o.<\/p>\r\n<p style=\"text-align: right;\">Theo Immanuel Lee\u00a0<\/p>","protected":false},"excerpt":{"rendered":"Social insights (t\u1ea1m d\u1ecbch: insights kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng social) S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa social listening (t\u1ea1m d\u1ecbch: l\u1eafng nghe tr\u00ean social media, social monitoring (t\u1ea1m d\u1ecbch: gi\u00e1m s\u00e1t tr\u00ean social) v\u00e0 real social insights (t\u1ea1m hi\u1ec3u: insights kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 tr\u00ean social media) Ch\u1ec9 trong s\u00e1u m\u01b0\u01a1i gi\u00e2y, 3,3 tri\u1ec7u b\u00e0i \u0111\u0103ng [...]","protected":false},"author":4,"featured_media":7204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656,642],"class_list":["post-7199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7199"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7199\/revisions"}],"predecessor-version":[{"id":13520,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7199\/revisions\/13520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7204"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}