{"id":7151,"date":"2019-08-08T12:17:13","date_gmt":"2019-08-08T05:17:13","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7151"},"modified":"2020-01-23T08:13:15","modified_gmt":"2020-01-23T01:13:15","slug":"chien-luoc-marketing-cua-doanh-nghiep-phu-thuoc-nhieu-vao-y-kien-%e2%80%8b%e2%80%8bcua-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-cua-doanh-nghiep-phu-thuoc-nhieu-vao-y-kien-%e2%80%8b%e2%80%8bcua-khach-hang\/","title":{"rendered":"\u00dd ki\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p?"},"content":{"rendered":"<p>Ng\u00e0y nay, nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh mua m\u00e0 c\u00e1c c\u00f4ng ty v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0o vi\u1ec7c c\u1ed1 g\u1eafng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd vi\u1ebft \u0111\u00e1nh gi\u00e1 nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd<\/p>\r\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn\u00a0t\u00ecm ki\u1ebfm, \u0111\u1ecdc v\u00e0 xem x\u00e9t \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c\u00a0tr\u01b0\u1edbc khi mua.<\/p>\r\n<p>Ng\u00e0y nay, c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 \u1edf kh\u1eafp m\u1ecdi n\u01a1i, t\u1eeb Airbnb \u0111\u1ebfn Uber, Amazon ho\u1eb7c b\u1ea5t k\u1ef3 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn n\u00e0o kh\u00e1c.\u00a0Nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh mua m\u00e0 c\u00e1c c\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0o vi\u1ec7c c\u1ed1 g\u1eafng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd vi\u1ebft \u0111\u00e1nh gi\u00e1 nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\r\n<p>Vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m:<\/p>\r\n<ul>\r\n<li>X\u00e2y d\u1ef1ng \u0111\u1ed9 tin c\u1eady<\/li>\r\n<li>Cung c\u1ea5p th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\r\n<li>Th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng<\/li>\r\n<li>C\u1ea3i thi\u1ec7n SEO<\/li>\r\n<li>T\u1ef7 l\u1ec7 nh\u1ea5p (CTR) t\u1ed1t h\u01a1n<\/li>\r\n<li>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\r\n<li>N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC)<\/li>\r\n<li>Cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\r\n<\/ul>\r\n<p>Th\u00f4ng qua nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng n\u00e0y, vi\u1ec7c thu th\u1eadp th\u00f4ng tin, \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng.<\/p>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7154\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback.png\" alt=\"\" width=\"800\" height=\"366\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback.png 1233w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback-300x137.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback-768x351.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback-1024x468.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback-600x274.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback-260x119.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback-50x23.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Amazon-feedback-150x69.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<p>G\u1ea7n \u0111\u00e2y Amazon th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd thi\u1ebft l\u1eadp c\u00e1c quy \u0111\u1ecbnh m\u1edbi xung quanh nh\u1eefng \u0111\u00e1nh gi\u00e1, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng nh\u1eadn x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia c\u1ea3nh b\u00e1o r\u1eb1ng h\u1ecd c\u0169ng c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a n\u00f3, v\u00ec qu\u00e1 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u1ed1t th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c doanh nghi\u1ec7p.<\/p>\r\n<p>Kh\u00f4ng nghi ng\u1edd r\u1eb1ng \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua, nh\u01b0ng \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 \u0111\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c insights \u0111\u1eb1ng sau c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi h\u1ecd nh\u00ecn th\u1ea5y \u0111\u00e1nh gi\u00e1.<\/p>\r\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/vi-sao-chien-luoc-digital-lai-chinh-la-chien-luoc-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">V\u00ec sao chi\u1ebfn l\u01b0\u1ee3c Digital l\u1ea1i ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng?<\/a><\/strong><\/p>\r\n<h1><strong>T\u00e2m l\u00fd \u0111\u1eb1ng sau vi\u1ec7c xem \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 <\/strong><strong>\u200b\u200b<\/strong><strong>kh<\/strong><strong>\u00e1<\/strong><strong>ch h<\/strong><strong>\u00e0<\/strong><strong>ng kh\u00e1c<\/strong><\/h1>\r\n<p>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social Proof) l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m li\u00ean quan \u0111\u1ebfn t\u00e2m l\u00fd h\u1ecdc, trong \u0111\u00f3 m\u00f4 t\u1ea3 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi ph\u00e2n bi\u1ec7t nh\u1eefng g\u00ec l\u00e0 ch\u00ednh x\u00e1c th\u00f4ng qua tham chi\u1ebfu \u0111\u1ebfn nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c ngh\u0129.<\/p>\r\n<p>Trong tr\u01b0\u1eddng h\u1ee3p kinh doanh v\u00e0 th\u01b0\u01a1ng m\u1ea1i, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i ph\u1ea3n \u00e1nh \u00fd t\u01b0\u1edfng v\u1ec1 \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i: c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\r\n<p>Word of mouth l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i th\u1ec3 hi\u1ec7n trong h\u00e0nh \u0111\u1ed9ng.\u00a0Khi ch\u00fang ta nghe nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p t\u1eeb gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 v\u1ec1 m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c nh\u00e0 h\u00e0ng, ch\u00fang ta ngh\u0129 r\u1eb1ng n\u00f3 \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i ch\u1ea5p nh\u1eadn ho\u1eb7c \u0111\u00e1ng \u0111\u1ec3 gh\u00e9 th\u0103m \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3.<\/p>\r\n<p>M\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1c l\u00e0 khi ch\u00fang ta th\u1ea5y nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1ee3i t\u1ea1i m\u1ed9t nh\u00e0 h\u00e0ng, ch\u00fang ta s\u1ebd ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m\/doanh nghi\u1ec7p \u0111\u00f3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t.\u00a0Nh\u01b0ng h\u00e3y c\u1ea9n th\u1eadn, n\u1ebfu h\u00e0ng \u0111\u1ee3i qu\u00e1 l\u00e2u, \u1ea5n t\u01b0\u1ee3ng s\u1ebd thay \u0111\u1ed5i theo th\u1eddi gian v\u00ec ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u00f3 \u0111ang gi\u1ea3m s\u00fat.<\/p>\r\n<p>\u0110\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u1ea9y kh\u00e1i ni\u1ec7m v\u1ec1 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i l\u00ean m\u1ee9c t\u1ed1i \u0111a.\u00a0C\u00e1c trang web nh\u01b0 Amazon, eBay, TripAdvisor v\u00e0 nhi\u1ec1u trang kh\u00e1c, cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecdc h\u00e0ng ngh\u00ecn b\u00e0i \u0111\u00e1nh gi\u00e1, gi\u00fap h\u1ecd khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0\u00dd ki\u1ebfn \u200b\u200bc\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t qu\u00fd gi\u00e1, v\u00ec h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0, trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, gi\u00e1 tr\u1ecb th\u1ef1c l\u00e0 y\u1ebfu t\u1ed1 c\u1ed9ng \u0111\u1ed3ng, x\u00e3 h\u1ed9i.<\/p>\r\n<h1><strong>T\u00e1c h\u1ea1i khi m\u1ecdi vi\u1ec7c qu\u00e1 su\u00f4n s\u1ebb?<\/strong><\/h1>\r\n<p>Khi h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 n\u0103m sao cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p nh\u1eadn x\u00e3 h\u1ed9i. B\u1eb1ng ch\u1ee9ng l\u00e0 c\u00e1c con s\u1ed1: theo BrightLocal , 68% ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 trong n\u0103m 2017 cho bi\u1ebft c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c khi\u1ebfn h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 h\u01a1n l\u00e0 to\u00e0n l\u00e0 c\u00e1c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c.<\/p>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/feed.png\"><img decoding=\"async\" class=\"wp-image-7153 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/feed.png\" alt=\"\" width=\"800\" height=\"505\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/505;\" \/><\/a><\/p>\r\n<div id=\"attachment_10017\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10017\" class=\"wp-image-10017 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng.png\" alt=\"\" width=\"800\" height=\"374\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng.png 1566w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng-300x140.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng-1024x479.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng-768x359.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng-1536x718.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng-260x122.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng-50x23.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/ph\u1ea3n-h\u1ed3i-t\u1eeb-kh\u00e1ch-h\u00e0ng-150x70.png 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/374;\" \/><\/a><p id=\"caption-attachment-10017\" class=\"wp-caption-text\">\u0110\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng t\u1ea1i Tiki.vn<\/p><\/div>\r\n<p>\u00dd ki\u1ebfn \u200b\u200bc\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong m\u1ed9t s\u1ed1 ng\u00e0nh ri\u00eang, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u00e0nh du l\u1ecbch. Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p B2B b\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3. N\u0103m 2014 nh\u00e0 n\u01b0\u1edbc nghi\u00ean c\u1ee9u B2B mua s\u1eafm ph\u00e1t hi\u1ec7n ra r\u1eb1ng 94% kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty B2B tham kh\u1ea3o \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng ho\u1eb7c k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback.png\"><img decoding=\"async\" class=\"aligncenter wp-image-7155 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback.png\" alt=\"\" width=\"791\" height=\"474\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback.png 791w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback-300x180.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback-768x460.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback-600x360.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback-244x146.png 244w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback-50x30.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/report-cus-feeedback-125x75.png 125w\" data-sizes=\"(max-width: 791px) 100vw, 791px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 791px; --smush-placeholder-aspect-ratio: 791\/474;\" \/><\/a><\/p>\r\n<p>C\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd \u0111\u1ebfn n\u1ed7i ch\u00fang \u0111\u00e1ng tin c\u1eady h\u01a1n c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, ch\u00ednh x\u00e1c v\u00ec ch\u00fang l\u00e0 v\u00f4 danh v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 t\u1ef1 nhi\u00ean v\u00e0 l\u00e0 th\u1eadt. N\u00f3i chung, 84% ng\u01b0\u1eddi tin t\u01b0\u1edfng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn g\u1ea7n nh\u01b0 tin t\u01b0\u1edfng nh\u1eefng khuy\u1ebfn ngh\u1ecb t\u1eeb ch\u00ednh gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8.<\/p>\r\n<p>\u0110\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng du kh\u00e1ch c\u00f3 thu nh\u1eadp cao.\u00a0Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t, nh\u1eefng du kh\u00e1ch gi\u00e0u c\u00f3 (nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp h\u00e0ng n\u0103m tr\u00ean 150.000 \u0111\u00f4 la) g\u1ea7n nh\u01b0 lu\u00f4n lu\u00f4n \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c trang web nh\u01b0 TripAdvisor cao h\u01a1n \u0111\u1ec1 xu\u1ea5t c\u1ee7a gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8.\u00a0Ch\u1ec9 c\u00f3 37% n\u00f3i r\u1eb1ng \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd, th\u1ea5p h\u01a1n 11% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\r\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-tim-kiem-cua-nguoi-dung\/\" target=\"_blank\" rel=\"noopener noreferrer\">[B\u00c1O C\u00c1O] Nghi\u00ean c\u1ee9u h\u00e0nh vi t\u00ecm ki\u1ebfm ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/strong><\/p>\r\n<h1><strong>Khi m\u1ecdi vi\u1ec7c kh\u00f4ng nh\u01b0 mong mu\u1ed1n<\/strong><\/h1>\r\n<p>Ngay c\u1ea3 khi c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c, vi\u1ec7c th\u00fac \u0111\u1ea9y \u00fd ki\u1ebfn \u200b\u200bc\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi trong digital marketing cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.\u00a0M\u1ecdi \u0111\u00e1nh gi\u00e1 \u0111\u1ec1u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1ecbch s\u1eed nh\u1ecf, m\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c cho nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u00edch v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0C\u00e1c k\u1ef3 thi \u0111\u00e1nh gi\u00e1 l\u1edbn c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing, v\u00ed d\u1ee5 nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch email.<\/p>\r\n<p>Tuy nhi\u00ean, vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng vi\u1ebft \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n.\u00a0Amazon \u0111\u00e3 d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd tr\u00ean c\u00e1c \u0111\u00e1nh gi\u00e1, v\u00e0 m\u1ed9t \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u00f3 th\u1ec3 l\u00e0 \u01b0u th\u1ebf cho m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb.<\/p>\r\n<p>Tuy nhi\u00ean, c\u01a1n s\u1ed1t \u0111\u00e1nh gi\u00e1 n\u00e0y \u0111i k\u00e8m v\u1edbi kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 gi\u1ea3 m\u1ea1o &#8211; \u0111i\u1ec1u m\u00e0 Amazon \u0111ang n\u1ed7 l\u1ef1c h\u1ebft s\u1ee9c \u0111\u1ec3 x\u00f3a b\u1ecf.\u00a0\u0110\u00e1nh gi\u00e1 khuy\u1ebfn kh\u00edch l\u00e0 khi ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 ho\u1eb7c l\u1ea5y m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c.<\/p>\r\n<p>Lo\u1ea1i b\u1ecf lo\u1ea1i \u0111\u00e1nh gi\u00e1 n\u00e0y c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi Amazon, m\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb c\u1ee7a Amazon lo ng\u1ea1i.\u00a0N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ed9 ch\u00eanh l\u1ec7ch v\u1ec1 n\u1ed9i dung \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 nghi ng\u1edd v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0\u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c \u00fd ki\u1ebfn \u200b\u200bt\u1eeb c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch, c\u1ea3 hai kh\u00eda c\u1ea1nh n\u00e0y \u0111\u1ec1u l\u00e0m gi\u1ea3m l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\r\n<p>N\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c l\u00e0 t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng l\u1ea5y t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed, th\u00ec b\u1ea3n th\u00e2n \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 v\u1ea5n \u0111\u1ec1, d\u1eabn \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u c\u00f3 \u0111\u00e1ng \u0111\u1ec3 tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m hay kh\u00f4ng n\u1ebfu kh\u00f4ng c\u00f3 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 n\u00e0o x\u00e1c \u0111\u00e1ng.<\/p>\r\n<p>\u0110i\u1ec1u tra cho th\u1ea5y r\u1eb1ng n\u1ebfu c\u00f3 m\u1ed9t ph\u1ea7n \u0111\u00e1nh gi\u00e1 qu\u00e1 t\u00edch c\u1ef1c c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u1ecf, v\u00ec n\u00f3 c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u c\u00e1c \u0111\u00e1nh gi\u00e1 c\u00f3 h\u1ee3p ph\u00e1p hay kh\u00f4ng.\u00a0M\u1ed9t ph\u1ea7n \u00fd ki\u1ebfn \u200b\u200bqu\u00e1 t\u00edch c\u1ef1c c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ee9c cao nh\u01b0 v\u1eady m\u00e0 h\u1ecd cu\u1ed1i c\u00f9ng b\u1ecb th\u1ea5t v\u1ecdng b\u1edfi s\u1ea3n ph\u1ea9m nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\r\n<p>C\u00e1c ph\u1ea7n \u00fd ki\u1ebfn \u200b\u200bhi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 nh\u1eefng ph\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c.<\/p>\r\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/nguoi-tieu-dung-ngay-cang-co-xu-huong-tin-vao-nhung-thuong-hieu-co-lap-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng tin v\u00e0o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1eadp tr\u01b0\u1eddng<\/a><\/strong><\/p>\r\n<h1><strong>Khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf t\u1eeb kh\u00e1ch h\u00e0ng<\/strong><\/h1>\r\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 vi\u1ebft \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\r\n<p>M\u1ed7i \u0111\u00e1nh gi\u00e1 nh\u1ecf l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 content marketing.\u00a0Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 n\u1ed9i dung, t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 &#8211; ngay c\u1ea3 khi c\u00f3 nh\u1eefng kh\u00eda c\u1ea1nh ti\u00eau c\u1ef1c \u0111\u01b0\u1ee3c bao g\u1ed3m &#8211; c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n c\u00e1c \u0111\u00e1nh gi\u00e1 5 sao h\u00e0ng \u0111\u1ea7u ( qu\u00e1 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 5 sao c\u00f3 th\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng nghi ng\u1edd ch\u00e2n th\u1ef1c c\u1ee7a \u0111\u00e1nh gi\u00e1 \u0111\u00f3).<\/p>\r\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 th\u1ee7 thu\u1eadt n\u00e0o.\u00a0Tr\u01b0\u1edbc h\u1ebft, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 theo c\u00e1ch c\u0169, b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng gi\u00fap c\u00f4ng ty c\u1ea3i thi\u1ec7n b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn, nh\u01b0ng t\u1eeb \u0111\u00f3 tr\u1edf \u0111i th\u00ec \u00fd t\u01b0\u1edfng r\u1ea5t nhi\u1ec1u.<\/p>\r\n<p>Trong c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email nh\u1eafc nh\u1edf \u0111\u1ec3 khuy\u1ebfn kh\u00edch vi\u1ebft b\u00e0i \u0111\u00e1nh gi\u00e1.\u00a0B\u1ea3n th\u00e2n b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c email y\u00eau c\u1ea7u \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n.\u00a0H\u1ecd c\u1ed1 g\u1eafng nh\u1eafc nh\u1edf b\u1ea1n r\u1eb1ng gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\r\n<p>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap k\u00edch th\u00edch \u00fd ki\u1ebfn.\u00a0C\u00e1c c\u00f4ng ty (c\u0169ng nh\u01b0 c\u00e1c trang web \u0111\u00e1nh gi\u00e1 b\u00ean ngo\u00e0i) ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u00e1 tr\u00ecnh \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 s\u1ebd nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\r\n<p>\u00dd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu t\u1eeb mua s\u1eafm tr\u1ef1c tuy\u1ebfn cho ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn.\u00a0Nh\u01b0ng c\u0169ng gi\u1ed1ng nh\u01b0 \u1edf c\u00e1c khu v\u1ef1c tr\u1ef1c tuy\u1ebfn kh\u00e1c, m\u1ed9t \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t kh\u00f4ng th\u1ec3 b\u1ecb gi\u1ea3 m\u1ea1o v\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn ra n\u1ebfu c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 gi\u1ea3 m\u1ea1o ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng.\u00a0C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, tr\u1edf n\u00ean trung th\u00e0nh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 c\u1ea3 tr\u00ean online l\u1eabn offline<\/p>\r\n<p style=\"text-align: right;\"><em>Theo Lina Pedelini<\/em>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"Ng\u00e0y nay, nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh mua m\u00e0 c\u00e1c c\u00f4ng ty v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0o vi\u1ec7c c\u1ed1 g\u1eafng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd vi\u1ebft \u0111\u00e1nh gi\u00e1 nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd Nghi\u00ean [...]","protected":false},"author":4,"featured_media":8661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,656],"class_list":["post-7151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7151"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7151\/revisions"}],"predecessor-version":[{"id":10019,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7151\/revisions\/10019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8661"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}