{"id":7143,"date":"2019-08-07T10:21:41","date_gmt":"2019-08-07T03:21:41","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7143"},"modified":"2019-12-06T11:08:22","modified_gmt":"2019-12-06T04:08:22","slug":"agency-can-marketing-automation","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/agency-can-marketing-automation\/","title":{"rendered":"4 l\u00fd do khi\u1ebfn Agency c\u1ea7n Marketing Automation \u0111\u1ec3 t\u1ed3n t\u1ea1i"},"content":{"rendered":"

Cu\u1ed9c s\u1ed1ng c\u1ee7a Agency th\u1eadt l\u00e0 kh\u00f3 kh\u0103n, v\u00e0 n\u00f3 v\u1eabn lu\u00f4n nh\u01b0 v\u1eady. Kh\u00e1ch h\u00e0ng th\u00ec lu\u00f4n y\u00eau c\u1ea7u nh\u1eefng c\u00e1i k\u1ebft qu\u1ea3 \u0111\u00fang l\u00e0 tr\u00ean tr\u1eddi. \u0110\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n th\u00ec c\u1ed1 g\u1eafng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ea5p h\u01a1n b\u1ea1n. Nh\u00f3m s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n th\u00ec \u0111\u00f2i tr\u1ea3 l\u01b0\u01a1ng cao h\u01a1n.<\/p>\r\n

Trong khi \u0111\u00f3, th\u00ec b\u1ea1n ph\u1ea3i c\u1ed1 g\u1eafng marketing Agency c\u1ee7a m\u00ecnh \u0111\u1ec3 mang l\u1ea1i nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. Ho\u1eb7c l\u00e0 c\u1ed1 g\u1eafng khi\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i h\u00e0i l\u00f2ng \u0111\u1ec3 h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\r\n

V\u1eady ph\u1ea3i c\u00f3 c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u1ec3 gi\u00fap b\u1ea1n t\u0103ng tr\u01b0\u1edfng ch\u1ee9? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 s\u1eed d\u1ee5ng Marketing Automation, hay c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a, \u0111\u1ec3 gia t\u0103ng doanh thu c\u1ee7a c\u1ea3 b\u1ea1n l\u1eabn kh\u00e1ch h\u00e0ng.<\/p>\r\n

Nhu c\u1ea7u v\u1ec1 digital marketing \u0111ang t\u0103ng v\u1ecdt trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y khi m\u00e0 c\u00e1c doanh nghi\u1ec7p chi ti\u00eau \u00edt h\u01a1n v\u00e0o c\u00e1c t\u00e1c v\u1ee5 truy\u1ec1n th\u1ed1ng. Nh\u1eefng d\u1ef1 \u00e1n l\u00e0m m\u1ed9t l\u1ea7n, nh\u1eefng ngu\u1ed3n thu nh\u1eadp m\u1edd \u00e1m, gi\u00e1 tr\u1ecb quan h\u1ec7 th\u1ea5p v\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p kh\u00f4ng th\u1ec3 \u0111\u01b0a ra b\u00e1o c\u00e1o c\u1ee5 th\u1ec3 s\u1ebd d\u1ea7n khi\u1ebfn b\u1ea1n th\u1ea5t b\u1ea1i.<\/p>\r\n

\u0110\u1ec3 t\u1ed3n t\u1ea1i, b\u1ea1n c\u1ea7n thay \u0111\u1ed5i. C\u00e2u tr\u1ea3 l\u1eddi cho s\u1ef1 thay \u0111\u1ed5i l\u00e0 gi\u1ea3i ph\u00e1p marketing automation \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p. \u0110\u00f3 l\u00e0 n\u01a1i m\u00e0 m\u1ed7i c\u00f4ng vi\u1ec7c nh\u1ecf l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi nhau gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ti\u1ec1m n\u0103ng v\u00e0 kh\u1ea3 kh\u00e1ch h\u00e0ng.<\/p>\r\n

V\u00e0 c\u00f3 4 l\u00fd do quan tr\u1ecdng khi\u1ebfn Agency c\u1ea7n marketing automation.<\/p>\r\n

1- C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong><\/h1>\r\n
\"Marketing

Marketing automation<\/p><\/div>\r\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 th\u1eadt v\u1ec1 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c Agency. Theo nh\u01b0 b\u00e1o c\u00e1o c\u1ee7a Ad Age v\u1ec1 Agency n\u0103m 2018, c\u00e1c agency b\u1eaft \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng ch\u1eadm t\u1eeb n\u0103m 2010, ngo\u1ea1i tr\u1eeb c\u00e1c agency cung c\u1ea5p d\u1ecbch v\u1ee5 digital marketing khi m\u00e0 h\u1ecd t\u0103ng tr\u01b0\u1edfng doanh thu g\u1ea5p 7 l\u1ea7n.<\/p>\r\n

C\u00e1c CMO n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3m th\u1ea5y t\u1ef1 tin cho c\u00e1c chi ti\u00eau c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng marketing automation. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi m\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ea7n ngay b\u00e2y gi\u1edd.<\/p>\r\n

V\u1edbi marketing automation, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o th\u00eam ngu\u1ed3n doanh thu m\u1edbi, thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, cung c\u1ea5p nh\u1eefng d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y n\u00f3 l\u1edbn lao, v\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh l\u00e0m (marketing in-house).<\/p>\r\n

2- N\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c m\u1ed1i quan h\u1ec7<\/strong><\/h1>\r\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd \u01b0\u1edbc m\u00ecnh c\u00f3 m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng ch\u01b0a? B\u1ea1n \u0111\u00e3 bao gi\u1edd \u01b0\u1edbc m\u00ecnh cung c\u1ea5p \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng ph\u1ea3i agency n\u00e0o c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p ch\u01b0a?<\/p>\r\n

3- Doanh thu \u0111\u1ecbnh k\u00ec<\/strong><\/h1>\r\n

Nh\u1eefng d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 ch\u1ec9 xu\u1ea5t hi\u1ec7n khi ph\u00eda kh\u00e1ch h\u00e0ng ph\u00e1t sinh nhu c\u1ea7u n\u1eefa, n\u00f3 s\u1ebd \u0111\u1ebfn \u0111\u1ecbnh k\u1ef3. B\u1edfi v\u00ec:<\/p>\r\n