{"id":7134,"date":"2019-08-07T09:07:07","date_gmt":"2019-08-07T02:07:07","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7134"},"modified":"2019-11-22T10:41:32","modified_gmt":"2019-11-22T03:41:32","slug":"cap-nhat-quan-trong-cua-google-ads","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cap-nhat-quan-trong-cua-google-ads\/","title":{"rendered":"Ch\u00fa \u00fd: Google ads m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan"},"content":{"rendered":"

V\u00e0o ng\u00e0y cu\u1ed1i c\u00f9ng c\u1ee7a th\u00e1ng 7, Google \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o r\u1ed9ng h\u01a1n \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed3ng ngh\u0129a. C\u1ed9ng \u0111\u1ed3ng SEM\/PPC c\u00f3 l\u1ebd kh\u00f4ng h\u1ec1 b\u1ea5t ng\u1edd v\u1ec1 \u0111\u1ed9ng th\u00e1i n\u00e0y c\u1ee7a Google, nh\u01b0ng d\u00f9 sao th\u00ec c\u00e1i n\u00f3 mang \u0111\u1ebfn l\u00e0 s\u1ef1 ch\u00e1n n\u1ea3n.<\/p>\n

N\u1ebfu nh\u01b0 Google m\u1edf r\u1ed9ng ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00e1c lo\u1ea1i c\u1ee5m t\u1eeb kh\u00f3a kh\u00e1c, ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ph\u00e2n ph\u1ed1i r\u1ed9ng h\u01a1n. V\u00e0 hi\u1ec3n nhi\u00ean l\u00e0 \u0111\u1ebfn c\u1ea3 nh\u1eefng n\u01a1i m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n n\u00f3 xu\u1ea5t hi\u1ec7n.<\/p>\n

Google v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c n\u1edbi l\u1ecfng \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan. V\u00e0 \u0111\u1ed9ng th\u00e1i n\u00e0y c\u00f3 v\u1ebb v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0 gi\u1ea3m s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a v\u1edbi nhau.<\/p>\n

\"Google

Google Ads v\u1edbi c\u1eadp nh\u1eadt quan tr\u1ecdng<\/p><\/div>\n

C\u00f4ng c\u1ee5 k\u1ebft h\u1ee3p r\u1ed9ng<\/h1>\n

C\u00f4ng c\u1ee5 k\u1ebft h\u1ee3p r\u1ed9ng (Broad Match Modifier) trong l\u1ecbch s\u1eed n\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eeb sai ch\u00ednh t\u1ea3, s\u1ed1 \u00edt hay s\u1ed1 nhi\u1ec1u, t\u1eeb vi\u1ebft t\u1eaft, t\u1eeb nguy\u00ean g\u1ed1c v\u00e0 d\u1ea5u.<\/p>\n

Sau b\u1ea3n update l\u1ea7n n\u00e0y, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eeb g\u1ea7n ngh\u0129a, \u0111\u1ed3ng ngh\u0129a.<\/p>\n

Phrase Match (k\u1ebft h\u1ee3p c\u1ee5m t\u1eeb)<\/h1>\n

Phrase match cho ph\u00e9p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb \u0111\u1ed1i v\u1edbi nh\u1eefng truy v\u1ea5n tr\u00ean Google m\u00e0 c\u00f3 ch\u1ee9a c\u1ee5m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n.<\/p>\n

Sau b\u1ea3n update n\u00e0y, th\u00ec gi\u1edd \u0111\u00e2y n\u00f3 c\u00f2n hi\u1ec3n th\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eeb kh\u00f3a g\u1ea7n ngh\u0129a, \u0111\u1ed3ng ngh\u0129a\u00a0 cho c\u00e1c truy v\u1ea5n.<\/p>\n

Ph\u1ea3n \u1ee9ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng<\/h1>\n

Nh\u00ecn chung th\u00ec c\u1ed9ng \u0111\u1ed3ng qu\u1ea3ng c\u00e1o ph\u1ea3n \u1ee9ng theo m\u1ed9t c\u00e1ch kh\u00e1 l\u00e0 ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi b\u1ea3n update n\u00e0y.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tweet tr\u00ean twitter c\u1ee7a nh\u1eefng marketer kh\u00e1 \u0111\u01b0\u1ee3c quan t\u00e2m:<\/p>\n

“L\u1ea1i th\u00eam m\u1ed9t ng\u00e0y kh\u00e1c, m\u1ed9t ng\u00e0y n\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5.” – David Iwano.<\/p>\n

“M\u1ed7i cu\u1ed9c g\u1ecdi t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb \u0111\u1ea1i di\u1ec7n c\u1ee7a Google Ads khi\u1ebfn t\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 l\u00e0 vi\u1ec7c l\u00e3ng ph\u00ed ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec h\u1ecd \u0111ang c\u1ed1 g\u1eafng l\u00e0m.” – Daniel Klotz.<\/p>\n

“T\u00f4i \u01b0\u1edbc Google Ads nh\u1eadn ra r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c marketer ph\u1ea3i qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c b\u1ea5t th\u01b0\u1eddng. V\u00ec th\u1ebf nh\u1eefng thay \u0111\u1ed5i l\u1ea7n n\u00e0y ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 mang l\u1ea1i nhi\u1ec1u vi\u1ec7c th\u00eam cho ch\u00fang t\u00f4i m\u00e0 th\u00f4i.” – @emlas<\/p>\n

V\u1eady c\u00f2n b\u1ea1n, b\u1ea1n \u0111\u00e1nh gi\u00e1 sao v\u1ec1 nh\u1eefng c\u1eadp nh\u1eadt c\u1ee7a Google Ads?<\/p>\n

Ngu\u1ed3n: SERoundable<\/p>","protected":false},"excerpt":{"rendered":"V\u00e0o ng\u00e0y cu\u1ed1i c\u00f9ng c\u1ee7a th\u00e1ng 7, Google \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o r\u1ed9ng h\u01a1n \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed3ng ngh\u0129a. C\u1ed9ng \u0111\u1ed3ng SEM\/PPC c\u00f3 l\u1ebd kh\u00f4ng h\u1ec1 b\u1ea5t ng\u1edd v\u1ec1 \u0111\u1ed9ng th\u00e1i n\u00e0y c\u1ee7a Google, nh\u01b0ng d\u00f9 sao th\u00ec c\u00e1i n\u00f3 mang \u0111\u1ebfn l\u00e0 s\u1ef1 ch\u00e1n n\u1ea3n. N\u1ebfu nh\u01b0 [...]","protected":false},"author":4,"featured_media":7141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[646],"class_list":["post-7134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-ads",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7134"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7134\/revisions"}],"predecessor-version":[{"id":8493,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7134\/revisions\/8493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7141"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}