{"id":7133,"date":"2019-08-06T15:24:27","date_gmt":"2019-08-06T08:24:27","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7133"},"modified":"2021-04-15T09:59:41","modified_gmt":"2021-04-15T02:59:41","slug":"lam-the-nao-de-xay-dung-cau-hoi-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xay-dung-cau-hoi-nghien-cuu-thi-truong\/","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf?"},"content":{"rendered":"<p>B\u1ea1n l\u00e0m g\u00ec khi \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng cho doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u1ee9c n\u0103ng m\u1edbi, gi\u1ea3i ph\u00e1p ho\u1eb7c gi\u1ea3 thuy\u1ebft gi\u1ea3i quy\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3? L\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 xin ng\u00e2n s\u00e1ch v\u1edbi cho l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 tri\u1ec3n khai \u00fd t\u01b0\u1edfng \u0111\u00f3?<\/p>\r\n<p>Th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng?<\/p>\r\n<p>\u0110\u00f3 l\u00e0 khi \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u00e3 ra k\u1ebft qu\u1ea3, vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u00f3 ch\u00ednh l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 nhu c\u1ea7u, mong mu\u1ed1n v\u1edbi s\u1ea3n ph\u1ea9m t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u00f3 kh\u00f4ng, mong mu\u1ed1n kh\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec?,\u2026<\/p>\r\n<p>\u00a0C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u1ea7n xem x\u00e9t khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, startup v\u1edbi ngu\u1ed3n ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n l\u1ef1c h\u1ea1n ch\u1ebf. Tuy nhi\u00ean, \u0111\u1ec3 b\u1eaft \u0111\u1ea7u b\u1ea5t c\u1ee9 m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0o, vi\u1ec7c \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi, gi\u1ea3 thi\u1ebft \u0111\u1ec3 <strong>thi\u1ebft k\u1ebf b\u1ea3ng h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c v\u00e0 c\u01a1 b\u1ea3n nh\u1ea5t, l\u00e0 ti\u1ec1n \u0111\u1ec1 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u1ec1 sau. C\u1ee5 th\u1ec3:<\/p>\r\n<h2><strong>B\u01b0\u1edbc 1: B\u1eaft \u0111\u1ea7u v\u1edbi l\u00fd do t\u1ea1i sao v\u00e0 ai?<\/strong><\/h2>\r\n<p>Tr\u01b0\u1edbc khi l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c, doanh nghi\u1ec7p hay team marketing c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i:<\/p>\r\n<ul>\r\n<li>Ph\u00e1c th\u1ea3o v\u1ea5n \u0111\u1ec1, \u00fd t\u01b0\u1edfng nghi\u00ean c\u1ee9u<\/li>\r\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/li>\r\n<li>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\r\n<\/ul>\r\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng v\u00e0 l\u00e0 b\u1ea3n tham chi\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cu\u1ed9c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a><\/strong> \u0111i theo \u0111\u00fang m\u1ee5c ti\u00eau, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Cho d\u00f9 c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u1ee5 th\u1ec3 v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, nh\u01b0ng t\u1eadp h\u1ee3p \u0111\u1ea7u v\u00e0o \u2013 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho 3 c\u00f4ng vi\u1ec7c tr\u00ean s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra k\u1ebft lu\u1eadn v\u00e0 ph\u00e1t hi\u1ec7n ra c\u00e1c v\u1ea5n \u0111\u1ec1.<\/p>\r\n<h3>L\u01b0u \u00fd:<\/h3>\r\n<p>C\u1ea7n \u0111\u00e1nh gi\u00e1 c\u1ea9n th\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u. \u0110\u1ec3 ki\u1ec3m tra \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn r\u1ea5t r\u1ed9ng.<\/p>\r\n<p>H\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i; kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi mua, ng\u01b0\u1eddi c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng,&#8230; S\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 ti\u00eau ch\u00ed mua v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n. Qua \u0111\u00f3, \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c h\u01a1n.<\/p>\r\n<p>Chi ti\u1ebft h\u01a1n: <a title=\"X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing sao cho hi\u1ec7u qu\u1ea3\" href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-muc-tieu-nghien-cuu-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing sao cho hi\u1ec7u qu\u1ea3<\/a><\/p>\r\n<h2><strong>B\u01b0\u1edbc 2: \u0110\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi brain-storming<\/strong><\/h2>\r\n<p>D\u00e0nh th\u00eam th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 bi\u1ebft?<\/p>\r\n<p>Th\u1eed th\u00e1ch b\u1ea3n th\u00e2n \u0111\u1ec3 t\u00e1ch bi\u1ec7t nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 &#8216;bi\u1ebft&#8217; kh\u1ecfi nh\u1eefng g\u00ec b\u1ea1n tin l\u00e0 \u0111\u00fang. L\u00e0m sao b\u1ea1n bi\u1ebft? B\u1ea1n c\u00f3 d\u1eef li\u1ec7u ho\u1eb7c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y t\u1ef1 tin l\u00e0 ch\u00ednh x\u00e1c v\u00e0 c\u00f3 th\u1ec3 d\u00f9ng \u0111\u01b0\u1ee3c?<\/p>\r\n<p>B\u1eb1ng c\u00e1ch tr\u1ea3i qua qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng l\u1ed7 h\u1ed5ng th\u00f4ng tin, d\u1eef li\u1ec7u m\u00e0 b\u1ea1n c\u1ea7n b\u1ed5 sung trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. Th\u1eadt h\u1eefu \u00edch khi ngh\u0129 v\u1ec1 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi Who?, What?, When?, Where?, Why? v\u00e0 How?<\/p>\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/03\/Brainstorming-research-questions.png\" alt=\"Brainstorming research questions\" width=\"570\" height=\"550\" \/><\/p>\r\n<p style=\"text-align: center;\"><em>[ <\/em><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><em> ]<\/em><\/p>\r\n<p>H\u1ecdp v\u1edbi team v\u00e0 brainstorming t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi nh\u01b0: v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u, m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u; v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai,&#8230; Vi\u1ec7c l\u00ean m\u1ed9t b\u1ea3n danh s\u00e1ch t\u1eadp h\u1ee3p c\u00e1c v\u1ea5n \u0111\u1ec1, c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00e0ng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 k\u1ef9 v\u00e0 s\u00e2u th\u00ec b\u1ea1n c\u00e0ng thu \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u b\u00ed \u1ea9n, c\u1ea7n kh\u00e1m ph\u00e1.<\/p>\r\n<p>Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t danh s\u00e1ch c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi, ph\u00e2n c\u1ee5m ch\u00fang th\u00e0nh c\u00e1c ch\u1ee7 \u0111\u1ec1 ch\u00ednh. V\u00ed d\u1ee5, th\u00f3i quen mua s\u1eafm, th\u00f3i quen ti\u00eau d\u00f9ng, gi\u00e1 c\u1ea3, khuy\u1ebfn m\u00e3i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m,\u2026<\/p>\r\n<h2><strong>B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u <\/strong><\/h2>\r\n<p>Khi \u0111\u00e3 c\u00f3 m\u1ee5c ti\u00eau ch\u00ednh v\u00e0 b\u1ea3ng c\u00e2u h\u1ecfi cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t c\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3 c\u00f3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u kh\u00f4ng? Do h\u1ea1n ch\u1ebf c\u1ea3 v\u1ec1 ng\u00e2n s\u00e1ch l\u1eabn ngu\u1ed3n l\u1ef1c n\u00ean ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh ph\u1ea3i c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 \u01b0u ti\u00ean, tr\u00e1nh d\u00e0n tr\u1ea3i c\u00e1c c\u00e2u h\u1ecfi v\u00e0 l\u1ec7ch kh\u1ecfi tr\u1ecdng t\u00e2m m\u1ee5c ti\u00eau mong mu\u1ed1n c\u1ea7n \u0111\u1ea1t ho\u1eb7c qu\u00e1 d\u00e0n tr\u1ea3i th\u00ec chi ph\u00ed nghi\u00ean c\u1ee9u cho quy m\u00f4 v\u00e0 ph\u1ea1m vi c\u0169ng l\u1edbn h\u01a1n.<\/p>\r\n<p>Lo\u1ea1i b\u1edbt nh\u1eefng g\u00ec kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, l\u1ef1a ch\u1ecdn c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1eeb m\u1ed7i ch\u1ee7 \u0111\u1ec1 v\u00e0 s\u1eafp x\u1ebfp ch\u00fang theo th\u1ee9 t\u1ef1 h\u1ee3p l\u00fd, b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c c\u00e2u h\u1ecfi t\u1ed5ng qu\u00e1t h\u01a1n tr\u01b0\u1edbc v\u00e0 sau \u0111\u00f3 \u0111i v\u00e0o c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3.<\/p>\r\n<p>L\u01b0u \u00fd, \u0111\u1ed9 d\u00e0i c\u00e1c c\u00e2u h\u1ecfi c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 gi\u1ea3m t\u1ea3i vi\u1ec7c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tham gia kh\u00f4ng b\u1ecb m\u1ec7t m\u1ecfi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u00e2u tr\u1ea3 l\u1eddi c\u0169ng gi\u1ea3m xu\u1ed1ng. B\u1ea1n c\u1ea7n l\u00e0m cho c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng tr\u00f4i ch\u1ea3y v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u00f3 qu\u00e1 d\u00e0i v\u00e0 ph\u1ee9c t\u1ea1p.<\/p>\r\n<h2><strong>B\u01b0\u1edbc 4: C\u00e2n nh\u1eafc \u0111\u1eb7t c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u<\/strong><\/h2>\r\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc th\u1ef1c s\u1ef1 quan tr\u1ecdng. Cho d\u00f9 b\u1ea1n c\u00f3 b\u1ea3ng c\u00e2u h\u1ecfi th\u1ef1c s\u1ef1 t\u1ed1t nh\u01b0ng c\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n k\u00e9m khi\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c c\u0169ng gi\u1ea3m \u0111i. C\u00e1ch tr\u00ecnh b\u00e0y th\u1ec3 hi\u1ec7n c\u00e2u h\u1ecfi c\u0169ng quan tr\u1ecdng nh\u01b0 n\u1ed9i dung ch\u00ednh c\u00e2u h\u1ecfi.<\/p>\r\n<p>\u0110\u1ec3 l\u00e0m cho c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn v\u00e0 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 hi\u1ec3u v\u00e0 tr\u1ea3 l\u1eddi, b\u1ea1n c\u1ea7n tr\u00e1nh m\u1ed9t s\u1ed1 c\u1ea1m b\u1eaby trong c\u00e1ch b\u1ea1n vi\u1ebft c\u00e1c c\u00e2u h\u1ecfi b\u1ea1n \u0111\u00e3 ch\u1ecdn v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn tr\u1ea3 l\u1eddi b\u1ea1n cung c\u1ea5p.<\/p>\r\n<h3><strong>\u1ea8n danh th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u1ebfu kh\u00f4ng c\u1ea7n thi\u1ebft<\/strong><\/h3>\r\n<p>T\u1ed1t nh\u1ea5t l\u00e0 tr\u00e1nh ti\u1ebft l\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, ho\u1eb7c cho \u0111\u1ebfn khi b\u1ea1n ph\u1ea3i l\u00e0m v\u1eady. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng v\u1ec1 ch\u00ednh \u00fd t\u01b0\u1edfng \/ s\u1ea3n ph\u1ea9m, thay v\u00ec nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 thi\u00ean v\u1ecb th\u00f4ng tin. S\u1ef1 thi\u00ean v\u1ecb c\u00f3 hi\u1ec3u bi\u1ebft c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean vi\u1ec7c h\u1ecd th\u00edch hay kh\u00f4ng th\u00edch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp.<\/p>\r\n<p>&gt;&gt;&gt; Xem th\u00eam:<span style=\"color: #000000;\"> <a style=\"color: #000000;\" href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-tim-kiem-cua-nguoi-dung\/\" target=\"_blank\" rel=\"noopener noreferrer\">[<span style=\"color: #333399;\">B\u00c1O C\u00c1O] Nghi\u00ean c\u1ee9u h\u00e0nh vi t\u00ecm ki\u1ebfm ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/a><\/span><\/p>\r\n<h3><strong>S\u1eed d\u1ee5ng c\u00e2u h\u1ecfi ng\u1eafn g\u1ecdn v\u00e0 ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n<\/strong><\/h3>\r\n<p>Tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c t\u1eeb k\u1ef9 thu\u1eadt, bi\u1ec7t ng\u1eef v\u00e0 t\u1eeb vi\u1ebft t\u1eaft \u0111\u1ec3 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u, n\u1ebfu kh\u00f4ng, b\u1ea1n c\u00f3 nguy c\u01a1 nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u sai ho\u1eb7c kh\u1ea3o s\u00e1t b\u1ecb b\u1ecf r\u01a1i. Ngo\u00e0i ra, tr\u00e1nh ng\u00f4n ng\u1eef qu\u00e1 c\u1ea3m x\u00fac, b\u1ea1n mu\u1ed1n c\u1ea3m x\u00fac c\u1ee7a h\u1ecd, kh\u00f4ng ph\u1ea3i c\u1ee7a ri\u00eang b\u1ea1n \u1edf trong m\u1ed7i c\u00e2u h\u1ecfi.<\/p>\r\n<h3><strong>S\u1eed d\u1ee5ng k\u1ebft h\u1ee3p nhi\u1ec1u ki\u1ec3u c\u00e2u h\u1ecfi<\/strong><\/h3>\r\n<p>N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, t\u1ed1t nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng h\u1ed7n h\u1ee3p c\u00e1c c\u00e2u h\u1ecfi, trong nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh n\u00ean s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi m\u1edf v\u00e0 trong c\u00e2u h\u1ecfi \u0111\u1ecbnh l\u01b0\u1ee3ng n\u00ean d\u00f9ng c\u00e2u h\u1ecfi \u0111\u00f3ng, trong \u0111\u00f3 c\u00e1c t\u00f9y ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 c\u00e2u c\u00f3 k\u00e8m kho\u1ea3ng tr\u1ed1ng n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 do g\u00f5 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u1eef cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi tham gia \u1ed5n \u0111\u1ecbnh v\u1edbi to\u00e0n b\u1ed9 cu\u1ed9c ph\u1ecfng v\u1ea5n hay kh\u1ea3o s\u00e1t, c\u0169ng nh\u01b0 d\u1eef li\u1ec7u phong ph\u00fa h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c suy ngh\u0129 v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi b\u1eb1ng l\u1eddi n\u00f3i c\u1ee7a h\u1ecd.<\/p>\r\n<h3><strong>Tr\u00e1nh thi\u00ean v\u1ecb trong c\u00e2u h\u1ecfi<\/strong><\/h3>\r\n<p>B\u1ea1n mu\u1ed1n \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 tr\u00e1nh d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n h\u1ecfi nh\u1eefng g\u00ec ai \u0111\u00f3 th\u00edch v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c tr\u1ea3i nghi\u1ec7m, b\u1ea1n cho r\u1eb1ng c\u00f3 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 h\u1ecd th\u00edch, th\u00ec h\u00e3y h\u1ecfi r\u00f5 r\u00e0ng kh\u00f4ng n\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi dang d\u1eabn d\u1eaft nh\u01b0 \u201cB\u1ea1n th\u00edch \u0111\u1eb7c t\u00ednh X s\u1ea3n ph\u1ea9m A nh\u01b0 th\u1ebf n\u00e0o?\u201d &#8211; \u1edf \u0111\u00e2y \u0111\u00e3 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng v\u1ec1 th\u00e1i \u0111\u1ed9 y\u00eau th\u00edch.<\/p>\r\n<h3><strong>Tr\u00e1nh nh\u1eefng gi\u1ea3 thuy\u1ebft\/ gi\u1ea3 s\u1eed v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\r\n<p>C\u1ed1 g\u1eafng tr\u00e1nh h\u1ecfi ng\u01b0\u1eddi tr\u1ea3 l\u1eddi h\u1ecd s\u1ebd l\u00e0m g\u00ec, ho\u1eb7c h\u1ecd s\u1ebd ngh\u0129 nh\u01b0 th\u1ebf n\u00e0o trong m\u1ed9t t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh. B\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 minh b\u1ea1ch. H\u00e0nh vi \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 \u0111\u00e3 l\u00e0 m\u1ed9t r\u1ee7i ro ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 v\u1ed1n c\u00f3 trong lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y<\/p>\r\n<h3><strong>Kh\u00f4ng ch\u1ed3ng ch\u00e9o c\u00e2u h\u1ecfi<\/strong><\/h3>\r\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00e2u h\u1ecfi lo\u1ea1i tr\u1eeb l\u1eabn nhau, nh\u01b0 tu\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 d\u1eef li\u1ec7u thu nh\u1eadp, h\u00e3y ki\u1ec3m tra xem c\u00e1c t\u00f9y ch\u1ecdn tr\u1ea3 l\u1eddi kh\u00f4ng tr\u00f9ng nhau, \u0111i\u1ec1u \u0111\u00f3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n.<\/p>\r\n<h3><strong>T\u00f4n tr\u1ecdng b\u1ea3o m\u1eadt d\u1eef li\u1ec7u ri\u00eang t\u01b0<\/strong><\/h3>\r\n<p>Trong tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng c\u1ea7n thi\u1ebft v\u1ec1 vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khai b\u00e1o c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u ri\u00eang t\u01b0 nh\u01b0 d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u1ed9 gia \u0111\u00ecnh c\u1ee5 th\u1ec3 nh\u01b0 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh v\u00e0 thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh,.. nh\u1eb1m t\u00f4n tr\u1ecdng v\u00e0 b\u1ea3o \u0111\u1ea3m b\u1ea3o m\u1eadt cho kh\u00e1ch h\u00e0ng.<\/p>\r\n<h3><strong>H\u00e3y xem x\u00e9t vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi<\/strong><\/h3>\r\n<p>H\u1ecd l\u00e0 ng\u01b0\u1eddi mua hay ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, ho\u1eb7c c\u1ea3 hai? Ph\u1ea3i l\u1ef1a ch\u1ecdn r\u00f5 r\u00e0ng trong c\u00e2u h\u1ecfi v\u1ec1 vai tr\u00f2 m\u00e0 b\u1ea1n \u0111ang c\u1ea7n.<\/p>\r\n<p>&gt;&gt;&gt; Xem th\u00eam v\u1ec1 k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <a title=\"Focus group l\u00e0 g\u00ec\" href=\"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/\" target=\"_blank\" rel=\"noopener noreferrer\">Focus group l\u00e0 g\u00ec<\/a>?<\/p>\r\n<h2><strong>B\u01b0\u1edbc 5: X\u00e2y d\u1ef1ng lu\u1ed3ng c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n<\/strong><\/h2>\r\n<p>\u1ede tr\u1ea1ng th\u00e1i h\u00e0ng \u0111\u1ea7u, m\u1ee5c \u0111\u00edch c\u1ee7a nghi\u00ean c\u1ee9u v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ea3n h\u1ed3i s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1ec3 l\u00e0m cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u1ea3m th\u1ea5y th\u1eddi gian c\u1ee7a h\u1ecd ho\u00e0n th\u00e0nh kh\u1ea3o s\u00e1t l\u00e0 \u0111\u00e1ng gi\u00e1. Tr\u00e1nh l\u00e0m cho m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n, l\u00e0m nh\u01b0 v\u1eady c\u00f3 xu h\u01b0\u1edbng l\u00e0m cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi qu\u00e1 t\u00edch c\u1ef1c. H\u1ecd t\u1ef1 nhi\u00ean kh\u00f4ng mu\u1ed1n ti\u00eau c\u1ef1c v\u1edbi m\u1ed9t ng\u01b0\u1eddi.<\/p>\r\n<p>\u0110\u1ec3 t\u1ea1o ni\u1ec1m tin v\u00e0 \u0111\u01b0a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi v\u00e0o ch\u1ee7 \u0111\u1ec1, n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u00f3ng \u0111\u01a1n gi\u1ea3n h\u01a1n tr\u01b0\u1edbc khi chuy\u1ec3n sang c\u00e1c c\u00e2u h\u1ecfi c\u1ea7n suy ngh\u0129 v\u00e0 suy ng\u1eabm nhi\u1ec1u h\u01a1n. Chia c\u00e1c c\u00e2u h\u1ecfi th\u00e0nh c\u00e1c ph\u1ea7n v\u00e0 bao g\u1ed3m m\u1ed9t thanh ti\u1ebfn tr\u00ecnh \u1edf ph\u00eda d\u01b0\u1edbi \u0111\u1ec3 gi\u1eef cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi tham gia. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u cung c\u1ea5p ch\u1ee9c n\u0103ng n\u00e0y.<\/p>\r\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng lu\u1ed3ng c\u00e2u h\u1ecfi m\u00f4t c\u00e1ch logic, c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 <a title=\"15 k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng thi\u1ebft y\u1ebfu cho sinh vi\u00ean, ng\u01b0\u1eddi \u0111i l\u00e0m\" href=\"https:\/\/dtmconsulting.vn\/en\/ky-nang-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener\">m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>\u00a0 t\u1ed1t.<\/p>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7139 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question.jpg\" alt=\"\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question.jpg 1000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question-600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/question-133x75.jpg 133w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/a><\/p>\r\n<h2><strong>B\u01b0\u1edbc 6: Ki\u1ec3m tra l\u1ea7n cu\u1ed1i<\/strong><\/h2>\r\n<p>V\u1ec1 c\u01a1 b\u1ea3n ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng,tuy nhi\u00ean b\u1ea1n v\u1eabn c\u1ea7n ki\u1ec3m tra m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u01b0ng r\u1ea5t quan tr\u1ecdng sau:<\/p>\r\n<ul>\r\n<li>Th\u1eddi gian \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed7i cu\u1ed9c ph\u1ecfng v\u1ea5n hay kh\u1ea3o s\u00e1t l\u00e0 bao nhi\u00eau? V\u00e0 trong qu\u00e1 tr\u00ecnh b\u1eaft \u0111\u1ea7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1ea1n n\u00eau th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi bi\u1ebft h\u1ecd c\u1ea7n bao nhi\u00eau th\u1eddi gian.<\/li>\r\n<li>Ri\u00eang \u0111\u1ed1i v\u1edbi b\u1ea3ng kh\u1ea3o s\u00e1t online c\u1ea7n ph\u1ea3i b\u1ea3m b\u1ea3o kh\u1ea3o s\u00e1t ho\u1ea1t \u0111\u1ed9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb.<\/li>\r\n<li>Ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n th\u1eed (ki\u1ebfm tra) t\u1eeb \u0111\u00f3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a \u0111\u00e1p vi\u00ean v\u1ec1 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o h\u1ecd kh\u00f4ng hi\u1ec3u ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 tr\u1ea3 l\u1eddi v\u00e0 c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 th\u1ea5t v\u1ecdng n\u00e0o?,&#8230;<\/li>\r\n<\/ul>\r\n<p>&gt;&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, \u00edt v\u1ed1n t\u1eeb 20 tri\u1ec7u<\/a><\/strong><\/p>\r\n<p>Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i r\u1eb1ng vi\u1ec7c <strong>x\u00e2y d\u1ef1ng b\u1ea3ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc, v\u00e0 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 ch\u1ee9ng minh c\u1ea7n c\u00f3 th\u1eddi gian v\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 tri\u1ec3n kha v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 thu v\u1ec1. V\u00e0 t\u1eeb nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n tr\u00ean b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 vi\u1ebft c\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u tuy\u1ec7t v\u1eddi, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 t\u1ed5ng quan m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.<\/p>\r\n<p style=\"text-align: right;\">Theo Fiona Lomas<\/p>","protected":false},"excerpt":{"rendered":"B\u1ea1n l\u00e0m g\u00ec khi \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng cho doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u1ee9c n\u0103ng m\u1edbi, gi\u1ea3i ph\u00e1p ho\u1eb7c gi\u1ea3 thuy\u1ebft gi\u1ea3i quy\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3? L\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 xin ng\u00e2n s\u00e1ch v\u1edbi cho l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 tri\u1ec3n khai [...]","protected":false},"author":4,"featured_media":8664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[655,651],"class_list":["post-7133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-skill","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7133"}],"version-history":[{"count":18,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7133\/revisions"}],"predecessor-version":[{"id":13530,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7133\/revisions\/13530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8664"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}