{"id":7127,"date":"2019-08-05T16:48:13","date_gmt":"2019-08-05T09:48:13","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7127"},"modified":"2020-06-10T15:12:58","modified_gmt":"2020-06-10T08:12:58","slug":"11-loi-khuyen-xay-dung-thuong-hieu-tu-forbes-agency-council","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/11-loi-khuyen-xay-dung-thuong-hieu-tu-forbes-agency-council\/","title":{"rendered":"11 l\u1eddi khuy\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Forbes Agency Council"},"content":{"rendered":"

Khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 logo v\u00e0 m\u00e0u s\u1eafc h\u1eefu h\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (nh\u00e3n hi\u1ec7u) \u0111\u00f3.\u00a0Nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 nh\u1eadn bi\u1ebft v\u1ec1 m\u1eb7t h\u1eefu h\u00ecnh.\u00a0M\u00e0 \u0111\u00f3 l\u00e0 v\u1ec1 t\u00e1c \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p.\u00a0\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 n\u00f3i r\u1ea5t nhi\u1ec1u v\u1ec1 m\u1ed9t c\u00f4ng ty, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft. Ngo\u00e0i ra,\u00a0c\u00e1c doanh nghi\u1ec7p n\u00ean suy ngh\u0129 v\u1ec1 nh\u1eefng t\u00e1c \u0111\u1ed9ng ngo\u00e0i \u00fd mu\u1ed1n trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\r\n

Theo c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a Forbes Agency Council (l\u00e0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ch\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh trong quan h\u1ec7 c\u00f4ng ch\u00fang, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, c\u01a1 quan qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng) ngo\u00e0i nh\u1eefng y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh nh\u01b0 th\u00f4ng \u0111i\u1ec7p, logo, t\u00ean nh\u00e3n hi\u1ec7u,.. g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh, kh\u00f3 t\u1ea1o d\u1ef1ng v\u00e0 nh\u00ecn nh\u1eadn.<\/p>\r\n

11 L\u1eddi khuy\u00ean v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h1>\r\n

1.\u0110\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng ch\u00ednh b\u1ea3n th\u00e2n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\r\n

Cho d\u00f9 m\u1ed9t c\u00e1i t\u00ean c\u1ee7a nh\u00e3n hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf thu h\u00fat v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ebfn \u0111\u00e2u th\u00ec ch\u00fang kh\u00f4ng th\u1ec3 l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 doanh nghi\u1ec7p.\u00a0T\u00ean c\u00f4ng ty, logo v\u00e0 slogan n\u00ean th\u1ec3 hi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan v\u1ec1 nh\u1eefng g\u00ec doanh ngh\u1ec7p l\u00e0m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cung c\u1ea5p.\u00a0N\u1ebfu doanh nghi\u1ec7p b\u1ecf l\u1ee1 y\u1ebfu t\u1ed1 ngay khi b\u1eaft \u0111\u1ea7u th\u01b0\u01a1ng hi\u1ec7u n\u00e0y thi sau \u0111\u00f3 doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i t\u1ed1n th\u1eddi gian \u0111\u1ec3 \u201cgi\u1ea3i th\u00edch\u201d v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 m\u00e0 gi\u1eef \u0111\u01b0\u1ee3c m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t.<\/p>\r\n

2 . D\u1ec5 hi\u1ec3u <\/strong><\/h2>\r\n

Th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p n\u00ean thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng truy\u1ec1n \u0111\u1ea1t \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 hi\u1ec3u nhanh nh\u1ea5t nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.\u00a0C\u1ea7n c\u00e2n nh\u1eafc khi b\u1ea1n x\u00e2y d\u1ef1ng nhi\u1ec1u t\u00ean\u00a0 th\u01b0\u01a1ng hi\u1ec7u trong danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 l\u00e0 l\u1ee3i th\u1ebf nh\u1eefng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.\u00a0Ngo\u00e0i ra, h\u00e3y ch\u1eafc ch\u1eafn khi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u00f4ng khai th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 \u0111\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\r\n

\"X\u00e2y<\/a><\/p>\r\n

3. H\u00e3y \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ef1 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n<\/strong><\/h2>\r\n

H\u00e3y \u0111\u1ec3 t\u00ean, slogan v\u00e0 logo c\u1ee7a s\u1ea3n ph\u1ea9m t\u1ef1 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang m\u00ecnh. C\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng \u0111\u1eb1ng sau doanh nghi\u1ec7p s\u1ebd cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i nh\u1eefng n\u01a1i m\u00e0 doanh nghi\u1ec7p hi\u1ec7n di\u1ec7n.\u00a0<\/p>\r\n

4. \u0110\u00e1nh gi\u00e1 l\u1ea1i nh\u1eefng insights t\u1eeb kh\u00e1ch h\u00e0ng<\/strong><\/h2>\r\n

Insights kh\u00e1ch h\u00e0ng<\/a><\/strong> l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf logo, h\u00ecnh \u1ea3nh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t s\u1ef1 th\u1eadt kh\u00e1 ng\u1ea1c nhi\u00ean l\u00e0 \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p kh\u00f4ng xem x\u00e9t \u0111\u1ebfn vi\u1ec7c thu th\u1eadp insights kh\u00e1c<\/strong>h h\u00e0ng<\/strong> trong qu\u00e1 tr\u00ecnh n\u00e0y. H\u1ea7u h\u1ebft khi x\u00e2y d\u1ef1ng t\u00ean, logo cho s\u1ea3n ph\u1ea9m c\u00f3 tr\u01b0\u1edbn khi c\u00f3 c\u1ea3 m\u1ed9t kh\u00e1ch h\u00e0ng. \u00a0H\u1ec7 qu\u1ea3 l\u00e0 vi\u1ec7c logo ho\u1eb7c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng \u0111\u1ed3ng \u0111i\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, sau \u0111\u00f3 t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u00f3.\u00a0\u00a0\u00a0<\/p>\r\n

5.T\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi t\u1ea1i sao kinh doanh s\u1ea3n ph\u1ea9m \u0111\u00f3<\/strong><\/h2>\r\n

Doanh nghi\u1ec7p b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m, nh\u01b0ng t\u1ea1i sao l\u1ea1i b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3? T\u1ea5t nhi\u00ean, t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u mu\u1ed1n ki\u1ebfm ti\u1ec1n, nh\u01b0ng b\u00e1n m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 ki\u1ebfm ti\u1ec1n s\u1ebd kh\u00f4ng th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu h\u00fat v\u00e0 ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u00e3y t\u1ef1 h\u1ecfi: S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t g\u00ec trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua n\u00f3? H\u00e3y b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi – b\u00e1n cho ai v\u00e0 t\u1ea1i sao b\u1ea1n b\u00e1n nh\u1eefng g\u00ec b\u1ea1n kinh doanh s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\r\n

>>> Xem th\u00eam: S\u1ef1 thay \u0111\u1ed5i \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/a><\/p>\r\n

6.T\u1ea1o tr\u1ea3i nghi\u1ec7m <\/strong><\/h2>\r\n

Ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay l\u00e0 t\u1ea1o cho kh\u00e1ch h\u00e0ng m\u1ed9t tr\u1ea3i nghi\u1ec7m minh b\u1ea1ch, tho\u1ea3i m\u00e1i. Tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0ng c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 t\u00ednh \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch th\u00e2n m\u1eadt. L\u1eddi khuy\u00ean cho doanh nghi\u1ec7p khi mu\u1ed1n c\u00f3 m\u1ed9t \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean l\u00e0 tr\u01b0\u1edbc ti\u00ean h\u00e3y giao ti\u1ebfp, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u h\u1ecd h\u01a1n. T\u1ed1t h\u01a1n h\u1ebft, h\u00e3y ngh\u0129 \u0111\u1ebfn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft nh\u01b0ng t\u00f9y ch\u1ec9nh m\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t.<\/p>\r\n

7.S\u00e1ng t\u1ea1o v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn<\/strong><\/h2>\r\n

Th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\u00a0Khi xem x\u00e9t t\u00ean, logo v\u00e0 h\u00ecnh \u1ea3nh cho th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y xem x\u00e9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u0169ng nh\u01b0 danh m\u1ee5c c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0C\u00f3 m\u1ed9t l\u00fd do ch\u00fang ta \u0111\u1ebfn Zappos cho gi\u00e0y h\u01a1n l\u00e0 Shoes.com.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t \u00e1p d\u1ee5ng m\u1ed9t v\u00f2ng quay s\u00e1ng t\u1ea1o m\u00e0 kh\u00f4ng l\u00e0m sai l\u1ec7ch qu\u00e1 nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd mong \u0111\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\r\n

\"\"<\/a><\/p>\r\n

8.Thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng l\u00e2u d\u00e0i<\/strong><\/h2>\r\n

Xem x\u00e9t c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo sao cho b\u1ec1n v\u1eefng theo th\u1eddi gian. Truy\u1ec1n th\u00f4ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u theo xu h\u01b0\u1edbng c\u00f3 th\u1ec3 t\u1ea1o cho b\u1ea1n s\u1ef1 thu h\u00fat v\u00e0 l\u00f4i k\u00e9o nhanh ch\u00f3ng t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i, l\u00e0 ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c<\/strong> v\u1eady n\u00ean h\u00e3y t\u1ea1o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 5-10 n\u0103m n\u1eefa b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p.<\/p>\r\n

9. Nguy\u00ean t\u1eafc ROI<\/strong><\/h2>\r\n

C\u00f3 m\u1ed9t nguy\u00ean t\u1eafc c\u00e1c doanh nghi\u1ec7p khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> d\u1ec5 d\u00e0ng tu\u00e2n theo, \u0111o l\u00e0 nguy\u00ean t\u1eafc ROI: c\u00f3 li\u00ean quan,(relevant), nguy\u00ean b\u1ea3n (original) v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng (impactful). N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang ta \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 ki\u1ec3m tra \u00fd t\u01b0\u1edfng tr\u01b0\u1edbc khi tri\u1ec3n khai di\u1ec7n r\u1ed9ng l\u00e0 c\u00e1ch th\u1ee9c kh\u00e1 tuy\u1ec7t v\u1eddi.<\/p>\r\n

>>> Xem th\u00eam: Social Media Marketing: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ROI<\/a><\/p>\r\n

10.Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\r\n

T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 doanh nghi\u1ec7p \u0111\u00f3.\u00a0Y\u1ebfu t\u1ed1 kh\u00e1ch h\u00e0ng xem x\u00e9t, \u0111\u00e1nh gi\u00e1 khi ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u? Logo, th\u00f4ng \u0111i\u1ec7p hay m\u00e0u s\u1eafc,..?\u00a0Hi\u1ec3u r\u1eb1ng doanh nghi\u1ec7p s\u1ebd tr\u1ea3i qua c\u00e1c thay \u0111\u1ed5i khi li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111ang kinh doanh, thay \u0111\u1ed5i v\u1ec1 khu v\u1ef1c kinh doanh v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.\u00a0\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ed9c \u0111\u00e1o cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a c\u00f4ng ty b\u1ea1n, nh\u01b0ng h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng thay \u0111\u1ed5i ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra trong nhi\u1ec1u n\u0103m.<\/p>\r\n

1\u00a01. D\u1ec5 \u0111\u1ecdc<\/strong><\/h2>\r\n

T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 si\u00eau quan tr\u1ecdng.\u00a0B\u1ea1n mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng t\u00ean c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ecdc l\u00ean d\u1ec5 d\u00e0ng khi h\u1ecd nghe l\u1ea7n \u0111\u1ea7u ti\u00ean.\u00a0N\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3, th\u00ec b\u1ea1n c\u00f3 nguy c\u01a1 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y b\u1ea1n khi h\u1ecd mu\u1ed1n t\u00ecm ki\u1ebfm.\u00a0<\/p>\r\n

Theo Forbes<\/em><\/p>","protected":false},"excerpt":{"rendered":"Khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 logo v\u00e0 m\u00e0u s\u1eafc h\u1eefu h\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (nh\u00e3n hi\u1ec7u) \u0111\u00f3.\u00a0Nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 nh\u1eadn bi\u1ebft v\u1ec1 m\u1eb7t h\u1eefu h\u00ecnh.\u00a0M\u00e0 \u0111\u00f3 l\u00e0 v\u1ec1 t\u00e1c \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u lan [...]","protected":false},"author":4,"featured_media":7128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[647,654],"class_list":["post-7127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-branding","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7127"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7127\/revisions"}],"predecessor-version":[{"id":11506,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7127\/revisions\/11506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7128"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}