{"id":7112,"date":"2019-08-05T11:38:48","date_gmt":"2019-08-05T04:38:48","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7112"},"modified":"2019-11-30T10:19:22","modified_gmt":"2019-11-30T03:19:22","slug":"ap-dung-deep-linking-trong-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ap-dung-deep-linking-trong-marketing\/","title":{"rendered":"Deep linking – C\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi c\u1ee7a mobile marketing"},"content":{"rendered":"

Deep linking (li\u00ean k\u1ebft s\u00e2u) l\u00e0 m\u1ed9t c\u00e1ch t\u00e1c \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n, n\u00e2ng cao t\u1ef7 l\u1ec7 mua h\u00e0ng v\u00e0 t\u1ef7 l\u1ec7 quay tr\u1edf l\u1ea1i c\u1ee7a h\u1ecd.
Kh\u00e1ch h\u00e0ng ng\u00e0y nay s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, \u0111i\u1ec1u n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho deep linking tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u1ea5p d\u1eabn.<\/p>\n

Deep linking l\u00e0 g\u00ec?<\/h1>\n

\u1ee8ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 web l\u00e0 hai th\u1ebf gi\u1edbi kh\u00e1c nhau. V\u00e0 deep linking l\u00e0 gi\u1ea3i ph\u00e1p. N\u00f3 th\u1ed1ng nh\u1ea5t ng\u01b0\u1eddi d\u00f9ng gi\u1eefa hai n\u1ec1n t\u1ea3ng gi\u00fap h\u1ecd m\u1edf \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1c n\u1ed9i dung c\u1ee5 th\u1ec3 qua li\u00ean k\u1ebft web. H\u1ea7u h\u1ebft c\u00e1c li\u00ean k\u1ebft tr\u00ean web \u0111\u1ec1u l\u00e0 li\u00ean k\u1ebft s\u00e2u.<\/p>\n

\"Minh<\/p>\n

Deep linking tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00ec ph\u1ee9c t\u1ea1p h\u01a1n m\u1ed9t ch\u00fat. N\u00f3 ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 hyperlinks (si\u00eau li\u00ean k\u1ebft), nh\u01b0ng thay v\u00ec d\u1eabn ng\u01b0\u1eddi d\u00f9ng t\u1edbi m\u1ed9t web page, deep links n\u00e0y \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t \u0111i\u1ec3m c\u1ee5 th\u1ec3 tr\u00ean m\u1ed9t \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u1ed9t nh\u00e0 cung c\u1ea5p n\u00e0o \u0111\u00f3.<\/p>\n

Do \u0111\u00f3, khi ng\u01b0\u1eddi d\u00f9ng \u1ea5n v\u00e0o m\u1ed9t link, h\u1ecd kh\u00f4ng c\u1ea7n t\u1ef1 m\u00ecnh chuy\u1ec3n qua \u1ee9ng d\u1ee5ng kh\u00e1c m\u00e0 ch\u1ee9a n\u1ed9i dung h\u1ecd quan t\u00e2m. V\u00ed d\u1ee5 nh\u01b0 khi b\u1ea1n \u0111ang s\u1eed d\u1ee5ng Facebook tr\u00ean \u0111i\u1ec7n tho\u1ea1i, b\u1ea1n b\u1eaft g\u1eb7p m\u1ed9t qu\u1ea3ng c\u00e1o t\u1eeb Shopee, b\u1ea1n click v\u00e0o v\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ebfn \u1ee9ng d\u1ee5ng c\u1ee7a Shopee \u0111\u1ec3 xem m\u00f3n h\u00e0ng \u0111\u00f3.<\/p>\n

C\u00f3 nh\u1eefng lo\u1ea1i deep links n\u00e0o?<\/h1>\n

\u0110\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c \u00fd ngh\u0129a \u0111\u1eb1ng sau ch\u00fang, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c nhau gi\u1eefa c\u00e1c lo\u1ea1i deep linking c\u1ee7a \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

Standard deep linking (lo\u1ea1i ti\u00eau chu\u1ea9n – c\u01a1 b\u1ea3n)<\/h2>\n

Ch\u00fang d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u01b0\u1edbc \u0111\u00f3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00e3 URI. Ch\u00fang th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 k\u00eanh nh\u01b0 trang web, emails, sms v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1ea5u ch\u1ed1t c\u01a1 b\u1ea3n c\u1ee7a lo\u1ea1i deep linking n\u00e0y l\u00e0 n\u00f3 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t s\u1eb5n tr\u00ean m\u00e1y.<\/p>\n

>>> Xem th\u00eam: 10 KPIs quan tr\u1ecdng \u0111\u1ec3 ki\u1ec3m tra k\u1ebft qu\u1ea3 SEO<\/a><\/p>\n

Deferred deep linking (lo\u1ea1i tr\u00ec ho\u00e3n)<\/h2>\n

Li\u00ean k\u1ebft n\u00e0y c\u0169ng s\u1ebd ho\u1ea1t \u0111\u1ed9ng n\u1ebfu \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t s\u1eb5n tr\u00ean m\u00e1y. Tuy nhi\u00ean, n\u1ebfu app ch\u01b0a \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t, ch\u00fang s\u1ebd \u0111\u01b0a b\u1ea1n t\u1edbi n\u01a1i \u0111\u1ec3 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng (App store, CH Play).<\/p>\n

Contextual deep linking (lo\u1ea1i theo ng\u1eef c\u1ea3nh)<\/h2>\n

Lo\u1ea1i n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu d\u1ee5ng khi b\u1ea1n mu\u1ed1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. Lo\u1ea1i deep linking n\u00e0y l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 li\u00ean k\u1ebft h\u1ecd \u0111\u1ebfn \u1ee9ng d\u1ee5ng, mang \u0111\u1ebfn cho h\u1ecd nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 th\u00edch, ho\u1eb7c nh\u1eefng m\u00e3 gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 h\u1ecd s\u1ebd mu\u1ed1n.<\/p>\n

Nh\u01b0ng mu\u1ed1n bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec, c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch insights kh\u00e1ch h\u00e0ng cho \u0111\u00fang.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a deep linking<\/h1>\n
\"L\u1ee3i

L\u1ee3i \u00edch c\u1ee7a deep links<\/p><\/div>\n

1- Truy c\u1eadp nhanh v\u00e0o d\u1eef li\u1ec7u<\/p>\n

2- T\u0103ng c\u01b0\u1eddng UX<\/p>\n

3- N\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u1ef7 l\u1ec7 quay tr\u1edf l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

4- C\u1ea3i thi\u1ec7n nh\u1eefng ch\u1ec9 s\u1ed1 h\u1eefu d\u1ee5ng<\/p>\n

5- T\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a<\/p>\n

6- H\u1ed7 tr\u1ee3 remarketing<\/p>\n

7- T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb \u1ee9ng d\u1ee5ng<\/p>\n

8- T\u0103ng doanh thu<\/p>\n

9- \u0110\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/p>\n

>>> Xem th\u00eam: Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng mua l\u1ea1i (CAC) so v\u1edbi gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/a><\/p>\n

Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng ngh\u1ec7 ra \u0111\u1eddi, c\u00f3 ngh\u0129a l\u00e0 ch\u1eb3ng bao gi\u1edd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t gi\u1ea3i ph\u00e1p th\u1ed1ng nh\u1ea5t cho t\u1ea5t c\u1ea3. Deep linking cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 c\u00e1c c\u00f4ng ngh\u1ec7, c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c nhau c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi nhau.<\/p>\n

B\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 lo\u1ea1i deep linking n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

Ngu\u1ed3n: Smart Insights<\/p>","protected":false},"excerpt":{"rendered":"

Deep linking (li\u00ean k\u1ebft s\u00e2u) l\u00e0 m\u1ed9t c\u00e1ch t\u00e1c \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n, n\u00e2ng cao t\u1ef7 l\u1ec7 mua h\u00e0ng v\u00e0 t\u1ef7 l\u1ec7 quay tr\u1edf l\u1ea1i c\u1ee7a h\u1ecd.Kh\u00e1ch h\u00e0ng ng\u00e0y nay s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, \u0111i\u1ec1u n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho deep linking tr\u1edf […]<\/p>","protected":false},"author":4,"featured_media":7114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[643],"class_list":["post-7112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7112"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7112\/revisions"}],"predecessor-version":[{"id":9117,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7112\/revisions\/9117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7114"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}