{"id":7099,"date":"2019-08-03T09:46:07","date_gmt":"2019-08-03T02:46:07","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7099"},"modified":"2020-05-26T09:11:00","modified_gmt":"2020-05-26T02:11:00","slug":"snapchat-can-phat-trien-hoac-chet","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/snapchat-can-phat-trien-hoac-chet\/","title":{"rendered":"Snapchat c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n – ho\u1eb7c l\u00e0 ch\u1ebft"},"content":{"rendered":"

Ngu\u1ed3n: OneZero, Nancy Elgadi<\/p>\r\n

M\u1ed9t v\u00e0i tu\u1ea7n tr\u01b0\u1edbc, Snapchat \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o v\u1ec1 th\u00f3i quen c\u1ee7a th\u1ebf h\u1ec7 Z<\/a>. B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c t\u1ea1p ch\u00ed v\u1ec1 socia media \u0111\u1ec1 xu\u1ea5t r\u1eb1ng r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ecdc \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb.<\/p>\r\n

B\u00e1o c\u00e1o? Serious?<\/h1>\r\n

V\u1eady v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 g\u00ec? V\u1ea5n \u0111\u1ec1 l\u00e0 \u0111i\u1ec1u n\u00e0y ch\u1eb3ng c\u00f3 \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng Snapchat. V\u00e0 theo nh\u1eefng chuy\u00ean gia marketing t\u1ea1i OneZero, h\u1ecd th\u1ea5y r\u1eb1ng \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng marketing v\u00f4 d\u1ee5ng. Snapchat c\u00f3 v\u1ebb nh\u01b0 \u0111ang c\u1ed1 t\u00ecnh kh\u00f4ng bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd l\u00e0 ai.<\/p>\r\n

\"Snapchat\"

Snapchat<\/p><\/div>\r\n

B\u1ea1n c\u00f3 th\u1ec3 tranh lu\u1eadn r\u1eb1ng b\u1ea3n ph\u00e2n t\u00edch m\u1edbi nh\u1ea5t n\u00e0y c\u1ee7a Snapchat c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady n\u00e0o \u0111\u00f3. N\u0103m ngo\u00e1i, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Snapchat \u0111\u00e3 gi\u1ea3m 1 t\u1ef7 USD sau nh\u1eefng b\u00ecnh lu\u1eadn v\u1ec1 s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra sau khi h\u1ecd th\u1ef1c hi\u1ec7n thi\u1ebft k\u1ebf l\u1ea1i nh\u1eefng t\u00ednh n\u0103ng cho n\u00f3, v\u00e0 \u0111i\u1ec1u n\u00e0y mang \u0111\u1ebfn nhi\u1ec1u ch\u1ec9 tr\u00edch r\u1eb1ng n\u00f3 k\u00e9m th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\r\n

Ng\u01b0\u1eddi d\u00f9ng gi\u1ea3m s\u00fat<\/h1>\r\n

Thu nh\u1eadp qu\u00fd 2 c\u1ee7a Snapchat \u00edt nh\u1ea5t \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng h\u1ecd \u0111\u00e3 ng\u1eebng t\u1ee5t d\u1ed1c v\u00e0 n\u1eafm l\u1ea1i m\u1ed9t ch\u00fat quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng. C\u00f3 l\u1ebd v\u1eabn kh\u00f3 \u0111\u1ec3 hi\u1ec3u t\u1ea1i sao kh\u00f4ng ai s\u1eed d\u1ee5ng n\u00f3 n\u1eefa, ngo\u1ea1i tr\u1eeb m\u1ed9t nh\u00f3m, nh\u00f3m tu\u1ed5i c\u00f3 l\u1ebd h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p kh\u00f4ng m\u1eb7n m\u00e0 l\u1eafm, 5-12 tu\u1ed5i.<\/p>\r\n

M\u1ed9t \u0111\u1ee9a tr\u1ebb 5 tu\u1ed5i c\u00f3 th\u1ec3 mua g\u00ec \u0111\u01b0\u1ee3c c\u01a1 ch\u1ee9? Ch\u00fang ch\u1ec9 xem c\u00e1i app n\u00e0y nh\u01b0 l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 l\u1ecdc c\u1ee7a Snapchat cho vui. T\u1ea5t nhi\u00ean l\u00e0 c\u00e1c studio hay c\u00e1c c\u00f4ng ty \u0111\u1ed3 ch\u01a1i c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi h\u1ecd \u0111\u1ec3 t\u1ea1o ra c\u00e1c b\u1ed9 l\u1ecdc \u0111\u1eb7c bi\u1ec7t t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m tu\u1ed5i n\u00e0y, nh\u00f3m m\u00e0 s\u1ebd khi\u1ebfn cha m\u1eb9 ph\u1ea3i \u0111\u01b0a ch\u00fang \u0111i xem b\u1ed9 phim m\u1edbi nh\u1ea5t c\u1ee7a Marvel hay Disney hay mua m\u1ed9t v\u00e0i m\u00f3n \u0111\u1ed3 ch\u01a1i m\u1edbi.<\/p>\r\n

Nh\u01b0ng cu\u1ed1i c\u00f9ng th\u00ec, v\u1edbi \u0111\u1ed9 tu\u1ed5i n\u00e0y th\u00ec v\u1eabn l\u00e0 cha m\u1eb9 ch\u00fang quy\u1ebft \u0111\u1ecbnh ti\u00eau d\u00f9ng.<\/p>\r\n

B\u00e1o c\u00e1o ch\u1ec9 ra r\u1eb1ng: “Th\u1ebf h\u1ec7 Z \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t giai \u0111o\u1ea1n m\u1edbi cho v\u0103n h\u00f3a h\u00ecnh \u1ea3nh, m\u1ed9t l\u00e0n s\u00f3ng c\u1ee7a nh\u1eefng b\u1ee9c h\u00ecnh selfies v\u1edbi nh\u1eefng ng\u00f4n ng\u1eef \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o, nh\u1eefng b\u1ee9c \u1ea3nh gh\u00e9p v\u1edbi phong c\u1ea3nh kh\u00f4ng th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u b\u1eb1ng AR. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t ra v\u1edbi nhu c\u1ea7u s\u1ed1ng th\u1eadt v\u00e0 tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i.”<\/p>\r\n

Trong \u0111a s\u1ed1 kho\u1ea3ng th\u1eddi gian \u0111\u1ecdc c\u00e1i b\u00e1o c\u00e1o n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n ngh\u0129 r\u1eb1ng kh\u00f4ng bi\u1ebft h\u1ecd \u0111ang vi\u1ebft c\u00e1i qu\u00e1i g\u00ec v\u1eady?<\/p>\r\n

T\u1eadp trung v\u00e0o nh\u1eefng g\u00ec m\u00ecnh l\u00e0m t\u1ed1t<\/h1>\r\n

Thay v\u00ec c\u1ed1 g\u1eafng l\u00e0m vi\u1ec7c g\u00ec kh\u00f4ng \u0111\u00e2u, c\u00f3 l\u1ebd Snapchat n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec m\u00ecnh l\u00e0m t\u1ed1t, \u0111\u00f3 l\u00e0 c\u00e1c b\u1ed9 l\u1ecdc. H\u1ecd n\u1ed5i b\u1eadt h\u01a1n nhi\u1ec1u so v\u1edbi Instagram v\u00e0 Facebook. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi m\u1ecdi ng\u01b0\u1eddi (M\u1ef9), v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ebd l\u00e0: “T\u00f4i s\u1eed d\u1ee5ng b\u1ed9 l\u1ecdc c\u1ee7a Snapchat \u0111\u1ec3 \u0111\u0103ng \u1ea3nh l\u00ean Instagram.”<\/p>\r\n

Snapchat \u0111\u00e3 t\u1ef1 t\u00e1i thi\u1ebft l\u1eadp ch\u00ednh m\u00ecnh r\u1ea5t nhi\u1ec1u l\u1ea7n. B\u1edfi v\u00ec \u0111\u1ebfn cu\u1ed1i c\u00f9ng th\u00ec c\u00f3 l\u1ebd h\u1ecd v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u ch\u00ednh m\u00ecnh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing hay l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i. N\u1ebfu nh\u01b0 h\u1ecd kh\u00e9o l\u00e9o h\u01a1n, h\u1ecd c\u00f3 th\u1ec3 gi\u1ed1ng nh\u01b0 Instagram, tr\u1edf th\u00e0nh c\u1ea3 hai.<\/p>\r\n

Vi\u1ec7c h\u1ecd quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi Instagram v\u00e0 Messenger kh\u00f4ng bi\u1ebft c\u00f3 \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch hay kh\u00f4ng. Nh\u01b0ng c\u00f3 nhi\u1ec1u vi\u1ec7c c\u00f3 \u00edch h\u1ecd n\u00ean l\u00e0m nh\u01b0 l\u00e0 \u0111\u1eb7t c\u00e1c Ki \u1ed1t \u0111\u1ed9c l\u1eadp t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng, qu\u00e1n bar v\u00e0 nhi\u1ec1u n\u01a1i kh\u00e1c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u01a1 h\u1ed9i nh\u00ecn th\u1ea5y \u1ea3nh c\u1ee7a h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn h\u01a1n.<\/p>\r\n

>>> Xem th\u00eam: \u0110\u1eebng \u0111\u1ec3 startup th\u1ea5t b\u1ea1i m\u1ed9t c\u00e1ch ng\u1edb ng\u1ea9n<\/a><\/p>\r\n

>>> Xem th\u00eam: C\u00e2u chuy\u1ec7n Coca-Cola: T\u1eeb s\u1ef1 pha ch\u1ebf nh\u1ea7m tr\u1edf th\u00e0nh th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn kh\u1eafp th\u1ebf gi\u1edbi<\/a><\/p>\r\n

V\u00e0 s\u1ef1 th\u1eadt l\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ec1u c\u00f3 kh\u00f4ng gian \u1ea3nh \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ee5p \u1ea3nh k\u1ef7 ni\u1ec7m. Gi\u1ed1ng nh\u01b0 l\u00e0 nh\u1eefng n\u01a1i t\u1ea1i r\u1ea1p CGV v\u1eady.<\/p>\r\n

\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 nh\u1eefng \u0111i\u1ec1u Snapchat n\u00ean t\u1eadn d\u1ee5ng, ho\u1eb7c l\u00e0 h\u1ecd s\u1ebd kh\u00f4ng c\u00f2n c\u00f3 c\u01a1 h\u1ed9i t\u1ed3n t\u1ea1i.<\/p>","protected":false},"excerpt":{"rendered":"Ngu\u1ed3n: OneZero, Nancy Elgadi M\u1ed9t v\u00e0i tu\u1ea7n tr\u01b0\u1edbc, Snapchat \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o v\u1ec1 th\u00f3i quen c\u1ee7a th\u1ebf h\u1ec7 Z. B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c t\u1ea1p ch\u00ed v\u1ec1 socia media \u0111\u1ec1 xu\u1ea5t r\u1eb1ng r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ecdc \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb. B\u00e1o c\u00e1o? Serious? [...]","protected":false},"author":4,"featured_media":7100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[654],"class_list":["post-7099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7099"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7099\/revisions"}],"predecessor-version":[{"id":11312,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7099\/revisions\/11312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7100"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}