{"id":7086,"date":"2019-08-02T11:18:12","date_gmt":"2019-08-02T04:18:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7086"},"modified":"2020-02-07T11:48:37","modified_gmt":"2020-02-07T04:48:37","slug":"chi-so-kpis-seo","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chi-so-kpis-seo\/","title":{"rendered":"10 KPIs quan tr\u1ecdng \u0111\u1ec3 ki\u1ec3m tra k\u1ebft qu\u1ea3 SEO"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 hi\u1ec7u qu\u1ea3 kh\u00f4ng? L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng? B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 ph\u00e1t tri\u1ec3n hi\u1ec7u su\u1ea5t trang web c\u1ee7a b\u1ea1n?<\/p>\n

Theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 ch\u1ec9 s\u1ed1 KPIs SEO<\/strong> cho b\u1ea1n.<\/p>\n

1- Organic search<\/h1>\n

Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng xem bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ph\u1ed5 th\u00f4ng.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 xem x\u00e9t.<\/p>\n

N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng google analytics, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m tra ch\u1ec9 s\u1ed1 n\u00e0y t\u1ea1i “Audience>Overview”.<\/p>\n

2- X\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a<\/h1>\n

X\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPIs SEO c\u1ef1c k\u00ec quan tr\u1ecdng, v\u00e0 n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebft qu\u1ea3 SEO. X\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a cao s\u1ebd gi\u00fap cho b\u1ea1n c\u00f3 nhi\u1ec1u l\u01b0\u1ee3ng truy c\u1eadp, t\u1eeb \u0111\u00f3 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/p>\n

\"Organic

Organic search<\/p><\/div>\n

X\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a cho website c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ea1t t\u1edbi th\u01b0\u1eddng l\u00e0 4 v\u1ecb tr\u00ed \u0111\u1ea7u, hay \u00edt nh\u1ea5t c\u1ea7n n\u1eb1m tr\u00ean trang \u0111\u1ea7u t\u00ecm ki\u1ebfm.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a b\u1eb1ng tay b\u1eb1ng c\u00e1ch truy c\u1eadp b\u1eb1ng c\u00e1ch “M\u1edf c\u1eeda s\u1ed5 kh\u00e1ch” v\u00e0 t\u00ecm ki\u1ebfm. Tuy nhi\u00ean \u0111\u1ec3 nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Spineditor, Ahrefs.<\/p>\n

3- Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb<\/h1>\n

Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ch\u1ec9 ra m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean m\u00e0 trang web c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n quan t\u00e2m.<\/p>\n

4- Links<\/h1>\n

Links lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 SEO-er n\u00e0o.<\/p>\n

Backlink v\u1eabn lu\u00f4n l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. Hi\u1ec7n t\u1ea1i th\u00ec backlink v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t cao, v\u00e0 n\u00f3 \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a links.<\/p>\n

V\u1edbi nh\u1eefng chuy\u00ean gia, backlink v\u1eabn ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c coi l\u00e0 c\u0169. V\u00e0 trong chi\u1ebfn l\u01b0\u1ee3c SEO, vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng backlink v\u1eabn l\u00e0 m\u1ed9t \u01b0u ti\u00ean cao.<\/p>\n

5- CTR<\/h1>\n

Ch\u1ec9 s\u1ed1 CTR (t\u1ef7 l\u1ec7 click) c\u0169ng quan tr\u1ecdng nh\u01b0 th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a v\u1eady. N\u1ebfu nh\u01b0 trang web c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mu\u1ed1n click v\u00e0o xem, th\u00ec k\u1ec3 c\u1ea3 th\u1ee9 h\u1ea1ng cao \u0111i ch\u0103ng n\u1eefa \u0111\u1ec1u kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec c\u1ea3.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ch\u00fa \u00fd r\u1ea5t nhi\u1ec1u v\u00e0o th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a v\u00e0 traffic, v\u00ec th\u1ebf h\u1ecd th\u01b0\u1eddng qu\u00ean m\u1ea5t \u0111i ch\u1ec9 s\u1ed1 CTR. N\u1ebfu nh\u01b0 ch\u1ec9 s\u1ed1 CTR c\u1ee7a b\u1ea1n l\u00e0 20%, v\u00e0 b\u1ea1n t\u1ed1i \u01b0u s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng v\u00e0 khi\u1ebfn ch\u1ec9 s\u1ed1 CTR l\u00ean 40%, t\u1ee9c l\u00e0 b\u1ea1n \u0111\u00e3 t\u0103ng \u0111\u01b0\u1ee3c 2 l\u1ea7n traffic.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra ch\u1ec9 s\u1ed1 n\u00e0y v\u1edbi Google Search Console.<\/p>\n

>>> Xem th\u00eam: 7 tools cho x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Influencer Marketing<\/a><\/p>\n

6- Traffic th\u01b0\u01a1ng hi\u1ec7u<\/h1>\n

Traffic th\u01b0\u01a1ng hi\u1ec7u l\u00e0 traffic \u0111\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm b\u1ea1n b\u1eb1ng ch\u00ednh t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh b\u1ea1n.<\/p>\n

N\u1ebfu nh\u01b0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (brand awareness), ch\u1ec9 s\u1ed1 traffic th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ef1c k\u00ec quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1eb7t l\u00e0m KPIs.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Search Console \u0111\u1ec3 ki\u1ec3m tra ch\u1ec9 s\u1ed1 KPIs n\u00e0y.<\/p>\n

Xem th\u00eam:<\/span> L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u201c\u1ee6ng h\u1ed9 t\u00edch c\u1ef1c\u201d v\u00e0 \u201c\u1ee6ng h\u1ed9 ti\u00eau c\u1ef1c\u201d c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/em><\/a><\/b><\/span><\/p>\n

7- Bounce rate<\/h1>\n

Bounce rate l\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o.<\/p>\n

T\u1ef7 l\u1ec7 bounce rate ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c th\u00ec kh\u00e1c nhau \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau. Th\u00f4ng th\u01b0\u1eddng l\u00e0 trong kho\u1ea3ng 40-60%<\/p>\n

8- Th\u1eddi gian xem tr\u00ean m\u1ed7i phi\u00ean (average session duration)<\/h1>\n

Ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang web c\u1ee7a b\u1ea1n trong bao l\u00e2u?<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n xem x\u00e9t \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

H\u1ecd c\u00f3 \u1edf l\u1ea1i trang \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc h\u1ebft m\u1ed9t b\u00e0i vi\u1ebft kh\u00f4ng? H\u1ecd c\u00f3 \u1edf l\u1ea1i trang l\u00e2u h\u01a1n n\u1eefa \u0111\u1ec3 xem nhi\u1ec1u m\u1ee5c kh\u00e1c nhau kh\u00f4ng?<\/p>\n

\u0110\u1ec3 n\u00e2ng cao th\u1eddi gian xem tr\u00ean m\u1ed7i phi\u00ean, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac content s\u00e2u v\u1ec1 internal link, breadcums, hamberger menu,…<\/p>\n

9- Ch\u1ec9 s\u1ed1 CPC (cost per click)<\/h1>\n

\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi Google.<\/p>\n

N\u1ebfu nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n t\u1ed1t, ch\u1ec9 s\u1ed1 CPC s\u1ebd ng\u00e0y c\u00e0ng gi\u1ea3m. V\u00e0 r\u1ed3i \u0111\u1ebfn khi b\u1ea1n kh\u00f4ng c\u00f2n c\u1ea7n ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o n\u00f3 \u0111\u1ec3 mang l\u1ea1i kh\u00e1ch h\u00e0ng cho m\u00ecnh n\u1eefa.<\/p>\n

>>> Xem th\u00eam: Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng mua l\u1ea1i (CAC) so v\u1edbi gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/a><\/p>\n

10- ROI<\/h1>\n

Ch\u1ec9 s\u1ed1 KPIs SEO n\u00e0y \u0111\u1ec3 cho b\u1ea1n xem x\u00e9t doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi chi ph\u00ed b\u1ea1n b\u1ecf ra \u0111\u1ec3 t\u1ed1i \u01b0u trang web hay kh\u00f4ng.<\/p>\n

H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng ch\u1ec9 s\u1ed1 KPIs n\u00e0y \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 l\u00e0 l\u1eadp m\u1ee5c ti\u00eau cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 hi\u1ec7u qu\u1ea3 kh\u00f4ng? L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng? B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 ph\u00e1t tri\u1ec3n hi\u1ec7u su\u1ea5t trang web c\u1ee7a b\u1ea1n? Theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 [...]","protected":false},"author":4,"featured_media":7087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[655,643],"class_list":["post-7086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-skill","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7086"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7086\/revisions"}],"predecessor-version":[{"id":9121,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7086\/revisions\/9121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7087"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}