{"id":7019,"date":"2019-07-30T12:55:21","date_gmt":"2019-07-30T05:55:21","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7019"},"modified":"2023-12-04T11:51:28","modified_gmt":"2023-12-04T04:51:28","slug":"cau-chuyen-coca-cola","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cau-chuyen-coca-cola\/","title":{"rendered":"C\u00e2u chuy\u1ec7n Coca-Cola: T\u1eeb s\u1ef1 pha ch\u1ebf nh\u1ea7m tr\u1edf th\u00e0nh th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn kh\u1eafp th\u1ebf gi\u1edbi"},"content":{"rendered":"

B\u1ea1n \u0111\u00e3 bao gi\u1edd ngh\u0129 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m Coca-Cola ra \u0111\u1eddi ra sao ch\u01b0a?<\/p>\r\n

C\u00e2u chuy\u1ec7n Coca-Cola: T\u1eeb s\u1ef1 nh\u1ea7m l\u1eabn Coca-Cola kh\u00f4ng c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u su\u00f4n s\u1ebb nh\u01b0 m\u1ecdi ng\u01b0\u1eddi ngh\u0129. Ng\u01b0\u1eddi ph\u00e1t minh ra Coca-Cola r\u1ed1t cu\u1ed9c l\u1ea1i ch\u1ebft trong c\u1ea3nh ngh\u00e8o \u0111\u00f3i c\u00f2n vi\u00ean c\u1ed9ng s\u1ef1 th\u00ec nh\u00e2n c\u01a1 h\u1ed9i \u0111o\u1ea1t l\u1ea5y th\u01b0\u01a1ng hi\u1ec7u Coca-Cola \u0111\u1ec3 ho\u00e0n th\u00e0nh \u01b0\u1edbc v\u1ecdng c\u1ee7a m\u00ecnh.<\/p>\r\n

Ai l\u00e0 ng\u01b0\u1eddi ph\u00e1t minh ra c\u00f4ng th\u1ee9c Coca-cola?<\/h2>\r\n

\u00a0T\u1eeb ph\u00f2ng th\u00ed nghi\u1ec7m \u0111\u1ebfn s\u1ef1 nh\u1ea7m l\u1eabn “th\u1ea7n th\u00e1nh” L\u00e0 \u00f4ng ch\u1ee7 \u0111\u1ea7u ti\u00ean c\u1ee7a Coca-Cola, nh\u01b0ng th\u1ef1c s\u1ef1 Asa Griggs Candler l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ph\u00e1t minh ra th\u1ee9 n\u01b0\u1edbc u\u1ed1ng \u0111\u1eb7c bi\u1ec7t n\u00e0y. Ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean s\u00e1ng ch\u1ebf ra Coca-Cola l\u00e0 d\u01b0\u1ee3c s\u0129 John Styth Pemberton (1831-1888), ch\u1ee7 m\u1ed9t ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 hi\u1ec7u thu\u1ed1c t\u01b0 nh\u00e2n. V\u1edbi m\u1ee5c \u0111\u00edch s\u00e1ng ch\u1ebf ra m\u1ed9t lo\u1ea1i n\u01b0\u1edbc thu\u1ed1c b\u00ecnh d\u00e2n \u0111\u1ec3 ch\u1ed1ng \u0111au \u0111\u1ea7u, m\u1ec7t m\u1ecfi, Pemberton \u0111\u00e3 th\u1eed nghi\u1ec7m v\u00e0 pha ch\u1ebf ra m\u1ed9t lo\u1ea1i sir\u00f4 c\u00f3 m\u00e0u \u0111en nh\u01b0 c\u00e0 ph\u00ea. Ch\u1ec9 c\u1ea7n m\u1ed9t th\u00eca sir\u00f4 pha c\u00f9ng v\u1edbi m\u1ed9t c\u1ed1c n\u01b0\u1edbc l\u1ea1nh l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t l\u00e0m b\u1edbt \u0111au \u0111\u1ea7u, t\u0103ng s\u1ea3ng kho\u00e1i. Pemberton lu\u00f4n gi\u1eef b\u00ed m\u1eadt c\u00f4ng th\u1ee9c s\u00e1ng ch\u1ebf, b\u1edfi th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u1ee9 n\u01b0\u1edbc u\u1ed1ng n\u00e0y c\u00f3 ch\u1ee9a m\u1ed9t t\u1ec9 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh tinh d\u1ea7u \u0111\u01b0\u1ee3c chi\u1ebft xu\u1ea5t t\u1eeb l\u00e1 v\u00e0 qu\u1ea3 c\u1ee7a c\u00e2y Kola. \u0110\u00e2y l\u00e0 lo\u00e0i c\u00e2y ch\u1ec9 c\u00f3 \u1edf v\u00f9ng r\u1eebng nhi\u1ec7t \u0111\u1edbi Nam M\u1ef9 v\u00e0 c\u00f3 th\u00e0nh ph\u1ea7n \u0111\u00e1ng k\u1ec3 caffein v\u00e0 c\u1ea3 cocain. C\u00e1i t\u00ean Coca-Cola \u0111\u01b0\u1ee3c Frank M.Robinson, k\u1ebf to\u00e1n tr\u01b0\u1edfng c\u1ee7a Pemberton, \u0111\u1eb7t t\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb ngu\u1ed3n g\u1ed1c sinh h\u1ecdc nh\u01b0ng \u0111\u00e3 thay ch\u1eef “K” b\u1eb1ng ch\u1eef “C” cho c\u00f3 v\u1ebb d\u1ec5 nh\u00ecn v\u00e0 quen thu\u1ed9c h\u01a1n.<\/p>\r\n

\u0110i\u1ec1u g\u00ec l\u00e0m Coca-cola n\u1ed5i ti\u1ebfng?<\/h2>\r\n

Khi s\u00e1ng ch\u1ebf ra n\u01b0\u1edbc u\u1ed1ng Coca-Cola, d\u01b0\u1ee3c s\u0129 Pemberton r\u1ea5t t\u00e2m \u0111\u1eafc v\u00e0 \u00f4ng mang \u0111i marketing \u1edf kh\u1eafp n\u01a1i, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c qu\u00e1n “Soda-Bar” \u0111ang r\u1ea5t th\u1ecbnh h\u00e0nh \u1edf th\u00e0nh ph\u1ed1 Atlanta n\u0103m 1886. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a ch\u1ea5p nh\u1eadn lo\u1ea1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t m\u1edbi m\u1ebb n\u00e0y v\u00ec ch\u00fang c\u00f3 m\u00e0u n\u00e2u tr\u00f4ng nh\u01b0 m\u1ed9t lo\u1ea1i thu\u1ed1c. Sau \u0111\u00f3, c\u00e1ch th\u1ee9c pha ch\u1ebf Coca-Cola \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n m\u1ed9t c\u00e1ch t\u00ecnh c\u1edd.<\/p>\r\n

\"\"<\/a><\/p>\r\n

M\u1ed9t nh\u00e2n vi\u00ean qu\u00e1n bar “Jacobs Pharmacy” \u0111\u00e3 nh\u1ea7m l\u1eabn pha siro Coca-Cola v\u1edbi n\u01b0\u1edbc s\u00f4\u0111a thay v\u00ec n\u01b0\u1edbc l\u1ecdc b\u00ecnh th\u01b0\u1eddng theo c\u00f4ng th\u1ee9c c\u1ee7a Pemberton. Th\u1ebf l\u00e0 c\u1ed1c Coca-Cola b\u1ecb pha nh\u1ea7m \u0111\u00f3 l\u1ea1i ngon mi\u1ec7ng v\u00e0 l\u00e0m s\u1ea3ng kho\u00e1i kh\u00e1c th\u01b0\u1eddng. Coca-Cola khi \u0111\u00f3 m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gi\u00e1 m\u1ed9t ly Coca-Cola l\u00fac \u1ea5y ch\u1ec9 c\u00f3 5 cent, r\u1ebb h\u01a1n so v\u1edbi c\u00e1c lo\u1ea1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t b\u1ea5y gi\u1edd v\u1ed1n c\u00f3 gi\u00e1 t\u1eeb 7-8 cent. Pemberton c\u0169ng nh\u01b0 m\u1ecdi c\u00f4ng ty n\u01b0\u1edbc gi\u1ea3i kh\u00e1t \u1edf M\u1ef9 cu\u1ed1i th\u1ebf k\u1ef7 XIX, b\u00e1n Coca-Cola theo d\u1ea1ng th\u00f9ng ch\u1ee9a s\u00f4\u0111a (thay v\u00ec \u0111\u00f3ng chai).<\/p>\r\n

Truy\u1ec1n th\u00f4ng khi \u1ea5y ra sao?<\/h2>\r\n

C\u1eeda hi\u1ec7u c\u1ee7a Pemberton tung ra chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Coca-Cola \u0111\u1ea7u ti\u00ean tr\u00ean t\u1edd Atlanta Journal v\u00e0o th\u00e1ng 5\/1886, nh\u01b0ng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u hi\u1ec7u qu\u1ea3. Ch\u1ee7 y\u1ebfu do s\u1ea3n ph\u1ea9m qu\u00e1 m\u1edbi l\u1ea1 v\u00e0 c\u00e1ch qu\u1ea3ng b\u00e1 c\u1ee7a \u00f4ng qu\u00e1 thi\u00ean v\u1ec1 t\u00ednh n\u0103ng y h\u1ecdc c\u1ee7a Coca-Cola. Tuy v\u1eady lo\u1ea1i th\u1ee9c u\u1ed1ng m\u1edbi n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ch\u00fa \u00fd v\u00e0 m\u1ed9t s\u1ed1 doanh nh\u00e2n \u0111\u00e3 t\u00ecm \u0111\u1ebfn Pemberton \u0111\u1ec3 h\u1ee3p t\u00e1c kinh doanh Coca-Cola, trong \u0111\u00f3 c\u00f3 c\u00e1i t\u00ean Asa Griggs Candler (\u0111\u1ea1i di\u1ec7n cho t\u1ec9 l\u1ec7 s\u1edf h\u1eefu b\u00ean ngo\u00e0i gia \u0111\u00ecnh Pemberton) Nh\u00e0 s\u00e1ng l\u1eadp John Pemberton tuy\u00ean b\u1ed1 th\u01b0\u01a1ng hi\u1ec7u “Coca-Cola” thu\u1ed9c v\u1ec1 gia \u0111\u00ecnh c\u1ee7a \u00f4ng (g\u1ed3m \u00f4ng v\u00e0 con trai l\u00e0 Charley Pemberton), nh\u01b0ng nh\u1eefng c\u1ed5 \u0111\u00f4ng th\u01b0\u01a1ng nh\u00e2n nh\u01b0 Asa Griggs Candler \u0111\u01b0\u1ee3c ph\u00e9p ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u Coca-Cola. L\u00fac n\u00e0y nh\u00e0 Pemberton ch\u1ec9 gi\u1eef 1\/3 c\u1ed5 ph\u1ea7n c\u00f4ng ty Coca-Cola, s\u1ed1 c\u1ed5 ph\u1ea7n c\u00f2n l\u1ea1i thu\u1ed9c v\u1ec1 c\u00e1c doanh nh\u00e2n kh\u00e1c.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Asa Griggs Candle gi\u00e0nh s\u1edf h\u1eefu Coca-cola ra sao?<\/h2>\r\n

Tuy nhi\u00ean, c\u1ee5c di\u1ec7n s\u1edf h\u1eefu \u1edf Coca-Cola thay \u0111\u1ed5i khi John Pemberton m\u1eafc ph\u1ea3i b\u1ec7nh ung th\u01b0 bao t\u1eed v\u00e0 m\u1ea5t v\u00e0o 16\/8\/1888. Gia \u0111\u00ecnh \u00f4ng kh\u00e1nh ki\u1ec7t v\u00ec ch\u1eefa tr\u1ecb c\u0103n b\u1ec7nh n\u00e0y v\u00e0 hai cha con nh\u00e0 s\u00e1ng l\u1eadp \u0111\u00e3 b\u00e1n c\u00f4ng th\u1ee9c Coca-Cola cho c\u00e1c \u0111\u1ed1i t\u00e1c. Kh\u00e1c v\u1edbi b\u1ed1, Charley Pemberton kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi c\u00f3 ch\u00ed h\u01b0\u1edbng kinh doanh m\u1ea1nh m\u1ebd. Asa Griggs Candler quy\u1ebft \u0111\u1ecbnh th\u00e2u t\u00f3m to\u00e0n b\u1ed9 Coca-Cola v\u00e0o tay m\u00ecnh, g\u1ea1t b\u1ecf vai tr\u00f2 c\u1ee7a Charley Pemberton. Theo chuy\u00ean gia nghi\u00ean c\u1ee9u l\u1ecbch s\u1eed th\u01b0\u01a1ng hi\u1ec7u Coca-Cola Mark Pendegrast, ngay trong tang l\u1ec5 Pemberton, \u00f4ng Candler \u0111\u00e3 \u0111\u1ec1 ngh\u1ecb mua l\u1ea1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u Coca-Cola v\u1edbi gi\u00e1 300 USD. Th\u01b0\u01a1ng v\u1ee5 ch\u00f3ng v\u00e1nh th\u1ee9 n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng v\u00e0 t\u1eeb ng\u00e0y 30\/8\/1888, \u00f4ng Candler tr\u1edf th\u00e0nh c\u1ed5 \u0111\u00f4ng l\u1edbn nh\u1ea5t c\u1ee7a Coca-Cola c\u0169ng nh\u01b0 n\u1eafm gi\u1eef th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\r\n

Asa Griggs Candler ch\u01b0a d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. \u00d4ng n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u00e0m ph\u00e1n v\u1edbi hai c\u1ed5 \u0111\u00f4ng c\u00f2n l\u1ea1i \u1edf Coca-Cola l\u00e0 Margaret Dozier v\u00e0 anh trai b\u00e0 l\u00e0 Woolfolk Waler nh\u1eb1m th\u00e2u t\u00f3m to\u00e0n b\u1ed9 c\u1ed5 ph\u1ea7n. Th\u01b0\u01a1ng v\u1ee5 tr\u1ecb gi\u00e1 1000 USD cu\u1ed1i c\u00f9ng c\u0169ng ho\u00e0n t\u1ea5t v\u00e0o \u0111\u1ea7u n\u0103m 1889 v\u00e0 k\u1ec3 t\u1eeb ng\u00e0y 1\/5\/1889, Asa Griggs Candler ho\u00e0n to\u00e0n n\u1eafm tr\u1ecdn quy\u1ec1n s\u1edf h\u1eefu nh\u00e0 m\u00e1y, c\u00f4ng th\u1ee9c c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u Coca-Cola. C\u00f2n h\u1eadu du\u1ec7 Charley Pemberton sau chu\u1ed7i ng\u00e0y d\u00e0i nghi\u1ec7n r\u01b0\u1ee3u v\u00e0 bu\u1ed3n b\u00e3 v\u00ec m\u1ea5t Coca-Cola \u0111\u00e3 qua \u0111\u1eddi n\u0103m 1894 khi ch\u1ec9 m\u1edbi 40 tu\u1ed5i.<\/p>\r\n

\u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u l\u1eddi \u0111\u1ed3n \u0111o\u00e1n v\u1ec1 th\u01b0\u01a1ng v\u1ee5 th\u00e2u t\u00f3m cu\u1ed1i c\u00f9ng n\u00e0y c\u1ee7a Candler, c\u1ea3 v\u1ec1 kh\u00eda c\u1ea1nh nh\u00e2n v\u0103n l\u1eabn s\u1ef1 trung th\u1ef1c. N\u0103m 1914, Margaret Dozier \u2013 \u0111\u1ed3ng s\u1edf h\u1eefu trong c\u00f4ng ty Coca-Cola n\u0103m 1888 tuy\u00ean b\u1ed1 ch\u1eef k\u00fd c\u1ee7a b\u00e0 trong h\u1ee3p \u0111\u1ed3ng mua b\u00e1n \u0111\u00e3 b\u1ecb gi\u1ea3 m\u1ea1o. M\u1ed9t s\u1ed1 ph\u00e2n t\u00edch sau \u0111\u00f3 c\u0169ng cho th\u1ea5y ch\u1eef k\u00fd c\u1ee7a John Pemberton c\u0169ng b\u1ecb l\u00e0m gi\u1ea3. Nh\u01b0ng kh\u00f4ng ai \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ea9y cu\u1ed9c \u0111i\u1ec1u xa ti\u1ebfn xa h\u01a1n v\u00ec nhi\u1ec1u l\u00fd do, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0: d\u00f9 sao Coca-Cola \u0111ang tr\u00ean \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ebf ch\u1ebf th\u1ee9c u\u1ed1ng \u1edf M\u1ef9 v\u00e0 h\u1ea7u h\u1ebft m\u1ecdi nh\u00e2n vi\u00ean c\u1ee7a h\u00e3ng \u0111\u1ec1u trung th\u00e0nh v\u1edbi \u00f4ng ch\u1ee7 Asa Griggs Candler.<\/p>\r\n

>>> Xem th\u00eam: T\u1ea1i sao c\u00e1c Startups th\u01b0\u1eddng th\u1ea5t b\u1ea1i<\/a><\/strong><\/p>\r\n

“Mi\u1ebfng b\u00e1nh” Coca-cola b\u1ecf s\u00f3t<\/h2>\r\n

\u00a0Chai Coca-Cola ra \u0111\u1eddi nh\u1edd “s\u00f3i gi\u00e0” ng\u1ee7 qu\u00ean tr\u00ean chi\u1ebfn th\u1eafng Coca-Cola trong nh\u1eefng n\u0103m \u0111\u1ea7u v\u1eabn b\u00e1n qua c\u00e1c th\u00f9ng r\u00f3t soda ch\u1ee9 ch\u01b0a \u0111\u00f3ng chai nh\u01b0 b\u00e2y gi\u1edd. Tuy nhi\u00ean, lo\u1ea1i Coca-Cola \u0111\u00f3ng chai \u0111\u1ea7u ti\u00ean \u0111\u00e3 ra \u0111\u1eddi n\u0103m 1894 \u1edf th\u1ecb tr\u01b0\u1eddng bang Mississippi.<\/p>\r\n

C\u00f4ng ty c\u1ee7a Candler v\u1eabn ch\u01b0a nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c xu th\u1ebf t\u01b0\u01a1ng lai c\u1ee7a th\u1ecb tr\u01b0\u1eddng Coca-Cola \u0111\u00f3ng chai. V\u00e0 \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i cho hai doanh nh\u00e2n ki\u00eam lu\u1eadt s\u01b0 Benjamin Fraklin Thomas v\u00e0 Joseph Brown Whitehead tr\u1ed5 t\u00e0i. Hai v\u1ecb lu\u1eadt s\u01b0 \u0111\u1ebfn t\u1eeb bang Tennessee cho r\u1eb1ng n\u1ebfu ch\u1ee9a Coca-Cola trong c\u00e1c chai l\u1ecd s\u1ebd d\u1ec5 v\u1eadn chuy\u1ec3n v\u00e0 ti\u00eau th\u1ee5 h\u01a1n so v\u1edbi c\u00e1c th\u00f9ng soda. Nh\u01b0ng h\u1ecd kh\u00f4ng th\u1ec3 c\u1ee9 mua th\u00f9ng soda ch\u1ee9a Coca-Cola v\u00e0 t\u1ef1 \u0111\u00f3ng chai \u0111\u01b0\u1ee3c v\u00ec ch\u1eb3ng m\u1ea5y ch\u1ed1c c\u00e1c h\u00e3ng ph\u00e2n ph\u1ed1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t kh\u00e1c v\u00e0 ngay c\u1ea3 c\u00f4ng ty Coca-Cola c\u0169ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Th\u1ebf l\u00e0 h\u1ecd b\u00e8n “d\u1ee5 d\u1ed7” Asa Griggs Candler b\u00e1n l\u1ea1i quy\u1ec1n ph\u00e2n ph\u1ed1i Coca-Cola \u0111\u00f3ng chai cho m\u00ecnh v\u1edbi gi\u00e1 1 USD. L\u00fac \u0111\u00f3, Candler mau ch\u00f3ng \u0111\u1ed3ng \u00fd v\u00ec kh\u00f4ng quan t\u00e2m m\u1ea5y \u0111\u1ebfn c\u00e1c chai ch\u1ee9a Coca-Cola. \u00d4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p siro Coca-Cola \u0111\u1ec3 c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00e1c pha l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng.<\/p>\r\n

\"C\u00e2u<\/a><\/p>\r\n

T\u1eeb n\u0103m 1899, c\u00f4ng ty Chattanooga c\u1ee7a hai v\u1ecb lu\u1eadt s\u01b0 \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e0 ph\u00e2n ph\u1ed1i Coca-Cola \u0111\u00f3ng chai \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi. Coca-Cola s\u1ebd cung c\u1ea5p siro cho c\u00f4ng ty n\u00e0y v\u1edbi gi\u00e1 ch\u1ec9 5 cent\/chai v\u1edbi th\u1eddi h\u1ea1n v\u0129nh vi\u1ec5n v\u00ec s\u1ef1 ch\u1ee7 quan c\u1ee7a Asa Griggs Candler. M\u1ed9t th\u1eddi gian, Coca-Cola nh\u1eadn ra sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi c\u1ee7a m\u00ecnh khi doanh s\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3ng chai b\u00f9ng n\u1ed5 ch\u00f3ng m\u1eb7t.<\/p>\r\n

>>> Xem th\u00eam: L\u00e0m th\u1ebf n\u00e0o m\u00e0 Spotify l\u1ea1i hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1eady?<\/a><\/p>\r\n

Trong v\u00f2ng ch\u1ec9 10 n\u0103m, t\u1eeb n\u0103m 1899 \u0111\u1ebfn n\u0103m 1909, \u0111\u00e3 c\u00f3 379 nh\u00e0 m\u00e1y Coca-Cola ra \u0111\u1eddi nh\u1eb1m cung c\u1ea5p \u0111\u1ee7 s\u1ea3n ph\u1ea9m cho th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng chai. B\u1ea3n h\u1ee3p \u0111\u1ed3ng n\u00e0y cu\u1ed1i c\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0o n\u0103m 1921 \u0111\u1ec3 gi\u00e1 cung c\u1ea5p t\u1eeb Coca c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i theo gi\u00e1 \u0111\u01b0\u1eddng nh\u1eb1m \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/p>\r\n

Theo \u1ee8ng Minh – Tr\u00ed th\u1ee9c tr\u1ebb<\/em><\/p>","protected":false},"excerpt":{"rendered":"B\u1ea1n \u0111\u00e3 bao gi\u1edd ngh\u0129 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m Coca-Cola ra \u0111\u1eddi ra sao ch\u01b0a? C\u00e2u chuy\u1ec7n Coca-Cola: T\u1eeb s\u1ef1 nh\u1ea7m l\u1eabn Coca-Cola kh\u00f4ng c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u su\u00f4n s\u1ebb nh\u01b0 m\u1ecdi ng\u01b0\u1eddi ngh\u0129. Ng\u01b0\u1eddi ph\u00e1t minh ra Coca-Cola r\u1ed1t cu\u1ed9c l\u1ea1i ch\u1ebft trong c\u1ea3nh ngh\u00e8o \u0111\u00f3i c\u00f2n vi\u00ean c\u1ed9ng s\u1ef1 th\u00ec nh\u00e2n c\u01a1 [...]","protected":false},"author":4,"featured_media":8666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[654],"class_list":["post-7019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7019"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7019\/revisions"}],"predecessor-version":[{"id":16618,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7019\/revisions\/16618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8666"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}