{"id":7005,"date":"2019-07-29T17:08:20","date_gmt":"2019-07-29T10:08:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7005"},"modified":"2019-11-29T09:23:08","modified_gmt":"2019-11-29T02:23:08","slug":"bao-cao-hanh-vi-tim-kiem-cua-nguoi-dung","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-tim-kiem-cua-nguoi-dung\/","title":{"rendered":"[B\u00c1O C\u00c1O] Nghi\u00ean c\u1ee9u h\u00e0nh vi t\u00ecm ki\u1ebfm ng\u01b0\u1eddi ti\u00eau d\u00f9ng"},"content":{"rendered":"

Bao nhi\u00eau ph\u1ea7n tr\u0103m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 organic \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn thay v\u00ec k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n?<\/p>\r\n

Ph\u1ea7n l\u1edbn insights v\u1ec1 c\u00e1ch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Google nh\u01b0 Keyword Planner v\u00e0 Search Console.\u00a0Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n t\u00edch, ch\u00fang \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n \u1edf d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 kh\u00f4ng cho c\u00e1c nh\u00e0 ph\u00e2n t\u00edch, marketers bi\u1ebft nhi\u1ec1u v\u1ec1 \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd.<\/p>\r\n

Nghi\u00ean c\u1ee9u n\u00e0y xem x\u00e9t c\u00e1c lo\u1ea1i h\u00e0nh vi kh\u00e1c nhau b\u1eb1ng c\u00e1ch xem x\u00e9t theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng m\u1eaft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i t\u00ecm ki\u1ebfm kh\u00e1c nhau – \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\r\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/strong><\/h1>\r\n

Theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng b\u1eb1ng m\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 quan s\u00e1t vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng khi t\u00ecm ki\u1ebfm b\u1eb1ng Google b\u1eb1ng nhi\u1ec1u thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong t\u00e1m l\u0129nh v\u1ef1c: Th\u1eddi trang nam v\u00e0 n\u1eef, L\u00e0m \u0111\u1eb9p, N\u1ed9i th\u1ea5t gia \u0111\u00ecnh v\u00e0 N\u1ed9i th\u1ea5t, S\u1ee9c kh\u1ecfe, Nha khoa, Kh\u00e1ch s\u1ea1n & ngh\u1ec9 d\u01b0\u1ee1ng, B\u1ea3o hi\u1ec3m v\u00e0 Nh\u00e0 h\u00e0ng.<\/p>\r\n

M\u1ed7i thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u cho \u0111\u00e1p vi\u00ean v\u1edbi m\u1ed9t nhi\u1ec7m v\u1ee5 nghi\u00ean c\u1ee9u, d\u1ef1a tr\u00ean t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.\u00a0V\u00ed d\u1ee5:<\/p>\r\n

‘\u00a0B\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 gia \u0111\u00ecnh ti\u1ebfp theo c\u1ee7a m\u00ecnh v\u00e0 b\u1ea1n mu\u1ed1n \u0111i tr\u1ecdn g\u00f3i c\u00f9ng v\u1edbi con c\u00e1i, b\u1ea1n th\u1ea5y lo\u1ea1i k\u1ef3 ngh\u1ec9 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh.\u00a0Vui l\u00f2ng s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0y l\u1ec5 gia \u0111\u00ecnh tr\u1ecdn g\u00f3i \u0111\u1ec3 t\u00ecm m\u1ed9t k\u1ef3 ngh\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n<\/em>‘<\/p>\r\n

<\/p>\r\n

M\u1ed7i \u0111\u00e1p vi\u00ean \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 th\u1ef1c hi\u1ec7n s\u00e1u t\u00ecm ki\u1ebfm (tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n) ho\u1eb7c b\u1ea3y t\u00ecm ki\u1ebfm nh\u01b0 v\u1eady (tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng), t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c v\u00e0 giai \u0111o\u1ea1n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 theo d\u00f5i m\u1eaft cho hai lo\u1ea1i h\u00e0nh vi kh\u00e1c nhau.<\/p>\r\n

Theo d\u00f5i m\u1eaft ng\u01b0\u1eddi d\u00f9ng qua h\u00e0nh vi cu\u1ed9n (croll)<\/strong><\/h1>\r\n

M\u1ed9t h\u00e0nh vi cu\u1ed9n ph\u1ed5 bi\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c quan s\u00e1t trong nghi\u00ean c\u1ee9u tr\u00ean c\u1ea3 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\u00a0Nh\u00ecn chung, 70% c\u00e1c t\u00ecm ki\u1ebfm tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ed1 lo\u1ea1i cu\u1ed9n (xu\u1ed1ng ho\u1eb7c xu\u1ed1ng r\u1ed3i l\u00ean), th\u01b0\u1eddng l\u00e0 \u1edf gi\u1eefa ho\u1eb7c th\u1eadm ch\u00ed \u1edf cu\u1ed1i trang.\u00a0Trong h\u01a1n m\u1ed9t n\u1eeda c\u00e1c t\u00ecnh hu\u1ed1ng ‘cu\u1ed9n’,\u00a0 \u0111\u00e1p vi\u00ean cu\u1ed9n ng\u01b0\u1ee3c l\u00ean – th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u00e0 h\u1ecd \u0111\u00e3 ph\u00e1t hi\u1ec7n ra.<\/p>\r\n

\u201c\u00a0T\u00f4i lu\u00f4n c\u00f3ch\u1ee7 \u0111\u00edch l\u1ef1a ch\u1ecdn c\u1eeda h\u00e0ng t\u00f4i mu\u1ed1n mua s\u1eafm t\u1ea1i b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, nh\u01b0ng t\u00f4i l\u1ea1i mu\u1ed1n xem nhanh ch\u00f3ng nhi\u1ec1u k\u1ebft qu\u1ea3 [tr\u01b0\u1edbc khi \u0111i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00f4i \u0111\u00e3 bi\u1ebft]<\/em>\u00a0.\u201d<\/p>\r\n

\u0110\u00e1p vi\u00ean n\u1eef ch\u01b0a l\u1eadp gia \u0111\u00ecnh<\/strong><\/h2>\r\n

Trong v\u00ed d\u1ee5 theo d\u00f5i b\u1eb1ng m\u1eaft \u1edf tr\u00ean, b\u1ea3n \u0111\u1ed3 nhi\u1ec7t t\u1ed5ng h\u1ee3p \u0111\u1ea7u ti\u00ean cho th\u1ea5y \u0111\u00e1p vi\u00ean \u0111\u00e3 ti\u00eau th\u1ee5 nhi\u1ec1u th\u00f4ng tin h\u01a1n trong t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd cho ‘du thuy\u1ec1n tr\u00ean s\u00f4ng ch\u00e2u \u00c2u’.\u00a0L\u01b0\u1edbt qua c\u00e1c qu\u1ea3ng c\u00e1o PPC,\u00a0Featured Snippet v\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a danh s\u00e1ch kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho th\u1ea5y r\u1eb1ng vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t k\u1ef3 ngh\u1ec9 du l\u1ecbch c\u00f3 xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u th\u1eddi gian h\u01a1n cho Google SERP.<\/p>\r\n

V\u00ed d\u1ee5 th\u1ee9 hai minh h\u1ecda m\u1ed9t t\u00ecm ki\u1ebfm n\u00f4ng h\u01a1n, v\u1edbi s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u00e1p vi\u00ean t\u1eadp trung v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u c\u1ee7a t\u00ecm ki\u1ebfm th\u00f4ng tin nha khoa c\u1ee7a h\u1ecd.\u00a0S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady – NHS – ngay \u0111\u1ea7u trang, v\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi, \u0111\u00f3 l\u00e0 l\u00fd do \u0111\u1ec3 kh\u00f4ng kh\u00e1m ph\u00e1 c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c h\u01a1n n\u1eefa.<\/p>\r\n

>>> Xem th\u00eam: Forbes ch\u1ec9 ra th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u00f2n nhi\u1ec1u b\u1ecf ng\u1ecf<\/a><\/p>\r\n

So s\u00e1nh k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n vs tr\u1ea3 ti\u1ec1n<\/strong><\/h1>\r\n

Th\u01b0\u1eddng th\u00ec h\u00e0nh vi c\u00e1 nh\u00e2n c\u1ee7a m\u1ecdi ng\u01b0\u1eddi l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quan \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n.\u00a0Nghi\u00ean c\u1ee9u n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1eb7c d\u00f9 c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm organic l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t, nh\u01b0ng k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n l\u00e0 r\u1ea5t \u0111\u00e1ng k\u1ec3.<\/p>\r\n

‘Nguy\u00ean t\u1eafc ph\u1ed5 bi\u1ebfn’ v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 k\u1ebft qu\u1ea3 ‘kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n’ chi\u1ebfm kho\u1ea3ng hai ph\u1ea7n ba s\u1ed1 l\u1ea7n ch\u00fa \u00fd c\u1ed1 \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 75% s\u1ed1 l\u1ea7n nh\u1ea5p \u0111\u1ea7u ti\u00ean tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\r\n

<\/p>\r\n

Nghi\u00ean c\u1ee9u c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1c v\u1ec1 h\u00e0nh vi t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5, t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng b\u1edfi nh\u1eefng ng\u01b0\u1eddi tham gia tr\u00ean c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 b\u00e1n l\u1ebb, du l\u1ecbch v\u00e0 d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh. Khi t\u00ecm ki\u1ebfm b\u1eb1ng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm chung c\u00f3 \u0111\u00eabs 2\/3 v\u00e0 \u00be \u0111\u00e1p vi\u00ean ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c, \u0111\u01b0\u1ee3c mong \u0111\u1ee3i t\u1eeb SERPs:<\/p>\r\n

<\/p>\r\n

Ngu\u1ed3n nghi\u00ean c\u1ee9u<\/strong><\/p>\r\n