{"id":6969,"date":"2019-07-26T11:53:28","date_gmt":"2019-07-26T04:53:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6969"},"modified":"2020-06-05T14:55:12","modified_gmt":"2020-06-05T07:55:12","slug":"tai-sao-cac-startup-lai-thuong-that-bai-2","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tai-sao-cac-startup-lai-thuong-that-bai-2\/","title":{"rendered":"T\u1ea1i sao c\u00e1c Startups th\u01b0\u1eddng th\u1ea5t b\u1ea1i (ph\u1ea7n 2)"},"content":{"rendered":"

B\u1ea1n \u0111\u00e3 \u0111\u1ecdc ph\u1ea7n 1 v\u1ec1 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a startups ch\u01b0a, n\u1ebfu ch\u01b0a th\u00ec h\u00e3y \u0111\u1ecdc ngay nh\u00e9!<\/p>\n

V\u00ec sao c\u00e1c startup l\u1ea1i th\u1ea5t b\u1ea1i (ph\u1ea7n 1)<\/a><\/h2>\n

H\u00e3y t\u00ecm ki\u1ebfm v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i \u0111ang tin c\u1eady tr\u01b0\u1edbc khi ph\u00e2n t\u00e1n th\u1eddi gian v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c ch\u01b0a th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft ho\u1eb7c qu\u00e1 s\u1ee9c v\u1edbi doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng \u0111\u1ee7 l\u1edbn, s\u1ebd kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p n\u00e0o nh\u01b0 l\u00e0 k\u1ebft h\u1ee3p nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf kh\u00f4ng b\u1ec1n v\u1eefng l\u1ea1i v\u1edbi nhau.<\/p>\n

M\u1ed9t xu h\u01b0\u1edbng m\u1edbi \u0111\u00f3 c\u1ee7a c\u00e1c startups l\u00e0 si\u00eau c\u1ea1nh tranh, l\u00e0m vi\u1ec7c t\u1ea1m th\u1eddi v\u00e0 \u0111\u1ed5 ti\u1ec1n v\u00e0o \u0111\u1ea7u t\u01b0. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty kh\u00f4ng theo t\u1ed5 ch\u1ee9c b\u00e0i b\u1ea3n c\u00f3 th\u1ec3 s\u1ebd g\u00e2y t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c trong v\u00f2ng v\u00e0i n\u0103m, l\u00e0m \u0111\u1ea7u \u0111\u1ed9c th\u1ecb tr\u01b0\u1eddng. M\u1ed9t s\u1ef1 th\u1eadt nh\u00e0m ch\u00e1n nh\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, \u0111\u00f3 l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn l\u00e0 n\u01a1i m\u00e0 l\u1ee3i nhu\u1eadn d\u1ec5 ki\u1ebfm, c\u1ea1nh tranh \u0111\u00e3 c\u0169, ch\u1eadm v\u00e0 c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 m\u1ea5t.<\/p>\n

Th\u1eddi \u0111i\u1ec3m m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n m\u1ed9t c\u00f4ng ngh\u1ec7 ri\u00eang bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00f4ng th\u1ec3 v\u01b0\u1ee3t qua l\u00e0 khi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty tr\u00ean 1 t\u1ef7 USD.<\/p>\n

B\u00e1n h\u00e0ng<\/h1>\n

B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c b\u00e1n h\u00e0ng cho nh\u1eefng kh\u00e1ch h\u00e0ng nh\u1ecf v\u00e0 ti\u1ebfp c\u1eadn d\u1ea7n v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n. B\u1edfi v\u00ec b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi chi ph\u00ed th\u1ea5p, sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh h\u01a1n. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p, nh\u01b0ng chi ph\u00ed b\u1ea1n b\u1ecf ra l\u00e0 r\u1ea5t cao v\u00e0 n\u00f3 s\u1ebd kh\u00f4ng bao gi\u1edd h\u1ea1 th\u1ea5p xu\u1ed1ng.<\/p>\n

\"L\u1ef1a

L\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p><\/div>\n

B\u00e1n h\u00e0ng cho nh\u00f3m ph\u00e2n kh\u00fac t\u1ea7m trung kh\u00e1 l\u00e0 kh\u00f3. N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m vi\u1ec7c \u0111\u00f3, h\u00e3y m\u1edf r\u1ed9ng n\u00f3 sau khi b\u1ea1n \u0111\u00e3 th\u00e0nh th\u1ee5c v\u1edbi m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1c.<\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi kh\u00f4ng t\u1ef1 m\u00ecnh \u0111\u1ee9ng d\u1eady, \u0111i v\u00e0o t\u00fai kh\u00e1ch h\u00e0ng v\u00e0 \u0111em ti\u1ec1n v\u1ec1 cho b\u1ea1n. Nh\u01b0ng, ch\u00fang c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 n\u00f3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c. D\u00f9 sao th\u00ec, b\u1ea1n v\u1eabn c\u1ea7n ph\u1ea3i t\u1ef1 m\u00ecnh t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean.<\/p>\n

H\u1ea7u h\u1ebft kh\u00e1m ph\u00e1 v\u1ec1 kh\u00e1ch h\u00e0ng l\u1ea1i th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh m\u00ecnh, c\u1ed1 g\u1eafng bi\u1ec7n minh r\u1eb1ng c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng cho n\u00f3. C\u00f4 \u1ea5y l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m trong v\u00f2ng 45 ph\u00fat thay v\u00ec \u0111i\u1ec1u tra, kh\u1ea3o s\u00e1t k\u1ef9 c\u00e0ng. V\u00e0 b\u1eb1ng c\u00e1ch huy\u00ean thuy\u00ean v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng tuy\u1ec7t v\u1eddi c\u1ee7a n\u00f3 thay v\u00ec \u0111\u1ec1 c\u1eadp \u0111\u1ebfn gi\u00e1.<\/p>\n

Gi\u00e1 c\u1ea3 quy\u1ebft \u0111\u1ecbnh m\u1ecdi th\u1ee9 kh\u00e1c. Gi\u00e1 c\u1ea3 l\u00e0 ph\u1ea7n \u0111\u1ea7u ti\u00ean trong nh\u1eefng kh\u00e1m ph\u00e1 v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 m\u00e0 b\u1ea1n ngh\u0129 \u0111\u1ebfn sau khi x\u00e1c \u0111\u1ecbnh “\u0110\u00e2y ch\u00ednh l\u00e0 Pain points<\/a><\/strong>“.<\/p>\n

\u0110\u1ea1t \u0111\u01b0\u1ee3c 1000 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f3. Nh\u01b0ng r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c 100 kh\u00e1ch h\u00e0ng n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1. Gi\u00e1 c\u1ea3 c\u1ea7n ph\u1ea3i sao cho 100-200 s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1ee7 h\u1ee3p l\u00fd cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp l\u00e0m vi\u1ec7c to\u00e0n th\u1eddi gian. Ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 gi\u00e1 tr\u1ecb.<\/p>\n

V\u1ec1 s\u1ea3n ph\u1ea9m<\/h1>\n

Trong h\u1ea7u h\u1ebft c\u00e1c th\u1eddi gian, th\u00ec nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1edfi m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t ch\u1ee9 kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng founders b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1ch t\u1ef1 tin v\u00e0 t\u1ecf ra ng\u1ea1c nhi\u00ean khi th\u1ea5t b\u1ea1i \u1ea5p \u0111\u1ebfn. M\u1ed9t doanh nghi\u1ec7p c\u0169ng y\u00eau c\u1ea7u c\u00f3 th\u1eadt nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi m\u00e0 c\u00f3 th\u1ec3 nh\u1eadn ra r\u1eb1ng h\u1ecd \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1, nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd v\u1edbi m\u1ed9t m\u1ee9c chi ph\u00ed h\u1ee3p l\u00fd, sau \u0111\u00f3 thuy\u1ebft ph\u1ee5c h\u1ecd chuy\u1ec3n \u0111\u1ed5i, \u1edf m\u1ed9t m\u1ee9c gi\u00e1 \u0111em l\u1ea1i l\u1ee3i \u00edch cho b\u1ea1n. \u1ede giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u, b\u1ea1n\u00a0 ph\u1ea3i ch\u1ee9ng minh r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1, m\u1ed9t doanh nghi\u1ec7p c\u00f3 l\u1eadp tr\u01b0\u1eddng<\/a>, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ee9ng minh r\u1eb1ng \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1t hay l\u00e0 v\u1ea5n \u0111\u1ec1 b\u1ea1n x\u00e1c \u0111\u1ecbnh l\u00e0 \u0111\u00fang.<\/p>\n

\"Ng\u01b0\u1eddi

Ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn gi\u00e1<\/p><\/div>\n

M\u1ecdi ng\u01b0\u1eddi h\u1ea7u h\u1ebft kh\u00f4ng qu\u00fd tr\u1ecdng th\u1eddi gian c\u1ee7a h\u1ecd. H\u1ecd s\u1ebd l\u00e0m nh\u1eefng th\u1ee9 \u0111i\u00ean r\u1ed3 ch\u1ec9 \u0111\u1ec3 ti\u1ebft ki\u1ec7m m\u1ed9t ch\u00fat ti\u1ec1n. B\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng th\u1ea5y m\u1ed9t \u0111o\u00e0n ng\u01b0\u1eddi x\u1ebfp h\u00e0ng d\u00e0i nh\u01b0 v\u00f4 t\u1eadn t\u1eeb s\u00e1ng \u0111\u1ebfn t\u1eadn tr\u01b0a ch\u1ec9 \u0111\u1ec3 nh\u1eadn m\u1ed9t chi\u1ebfc v\u00e9 xem phim mi\u1ec5n ph\u00ed. V\u00ec v\u1eady, \u0111\u1eebng b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ti\u1ebft ki\u1ec7m th\u1eddi gian. Doanh nghi\u1ec7p th\u00ec kh\u00f4ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng quan t\u00e2m.<\/p>\n

H\u00e3y \u0111\u1eb7t ni\u1ec1m tin v\u00e0o nh\u1eefng g\u00ec \u0111\u00fang \u0111\u1eafn h\u00f4m nay v\u00e0 c\u00f2n \u0111\u00fang \u0111\u1eafn trong 5 n\u0103m t\u1edbi ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng d\u1ef1 \u0111o\u00e1n c\u1ee7a b\u1ea1n v\u1ec1 t\u01b0\u01a1ng lai s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu nh\u01b0 m\u1ed9t ng\u01b0\u1eddi mu\u1ed1n l\u1eadp lu\u1eadn r\u1eb1ng t\u01b0\u01a1ng lai l\u00e0 kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c, th\u00ec \u0111\u00f3 ch\u1ec9 l\u00e0 s\u1ef1 bao bi\u1ec7n cho vi\u1ec7c kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

>>> Xem th\u00eam: L\u00e0m th\u1ebf n\u00e0o m\u00e0 Spotify l\u1ea1i hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1eady?<\/a><\/p>\n

V\u1ea5n \u0111\u1ec1 nh\u00e2n s\u1ef1<\/h1>\n
\"Nh\u00e2n

Nh\u00e2n s\u1ef1 trong marketing<\/p><\/div>\n

N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 ng\u01b0\u1eddi th\u00f4ng minh nh\u1ea5t trong ph\u00f2ng, b\u1ea1n \u0111\u00e3 ph\u1ea1m ph\u1ea3i m\u1ed9t sai l\u1ea7m kh\u1ee7ng khi\u1ebfp.\u00a0Ho\u1eb7c b\u1ea1n ch\u01b0a thu\u00ea \u0111\u01b0\u1ee3c t\u00e0i n\u0103ng l\u1edbn, ho\u1eb7c b\u1ea1n c\u00f3 nh\u01b0ng b\u1ea1n kh\u00f4ng th\u00edch h\u1ecd. \u0110i\u1ec1u n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nh\u1eefng g\u00ec m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u0129 \u0111\u1ea1i l\u00e0m v\u00e0 gi\u1ea3m thi\u1ec3u th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c. Andrew Carnegie<\/a> \u0111\u00e3 vi\u1ebft l\u00ean bia m\u1ed9 c\u1ee7a ch\u00ednh m\u00ecnh r\u1eb1ng :”Here lies a man who knew how to bring into his service men better than he was himself (Ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng n\u1eb1m xu\u1ed1ng \u1edf \u0111\u00e2y l\u00e0 ng\u01b0\u1eddi bi\u1ebft c\u00e1ch mang v\u1ec1 m\u1ed9t ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 gi\u1ecfi h\u01a1n ch\u00ednh anh \u1ea5y.”<\/p>\n

N\u1ebfu nh\u00e2n vi\u00ean \u1edf c\u00f4ng ty c\u1ee7a b\u1ea1n\u00a0 kh\u00f4ng t\u00ecm th\u1ea5y c\u00e1ch n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u1edf m\u1ed9t vai tr\u00f2 m\u1edbi, h\u1ecd s\u1ebd r\u1eddi \u0111i. Vai tr\u00f2 m\u1edbi c\u00f3 th\u1ec3 l\u00e0 qu\u1ea3n l\u00fd ho\u1eb7c l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c g\u00ec kh\u00e1c. H\u1ecd kh\u00f4ng t\u00ecm th\u1ea5y c\u00e1ch n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 l\u00e0 do h\u1ecd kh\u00f4ng th\u1ec3, hay th\u1eadm ch\u00ed l\u00e0 vai tr\u00f2 \u0111\u00f3 c\u00f2n kh\u00f4ng t\u1ed3n t\u1ea1i.<\/p>\n

Scale up – M\u1edf r\u1ed9ng kinh doanh<\/h1>\n

Nh\u1eefng founders th\u01b0\u1eddng b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi v\u1ea5n \u0111\u1ec1 scale up. N\u1ebfu b\u1ea1n ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c l\u00e0m trong v\u1ecb tr\u00ed c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o hi\u1ec3u \u0111\u01b0\u1ee3c vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh n\u00e0y kh\u00f3 kh\u0103n nh\u01b0 th\u1ebf n\u00e0o. Ch\u1eb3ng c\u00f3 \u0111\u1ee7 nh\u1eefng cu\u1ed1n s\u00e1ch, nh\u1eefng blog h\u1eefu \u00edch \u0111\u1ee7 cho giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o.<\/p>\n

\"Scale

Scale up<\/p><\/div>\n

Nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp v\u1eabn tin r\u1eb1ng \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u l\u00e0 giai \u0111o\u1ea1n kh\u00f3 kh\u0103n nh\u1ea5t, b\u1edfi v\u00ec \u0111\u00fang l\u00e0 n\u00f3 th\u1ef1c s\u1ef1 kh\u00f3 kh\u0103n. Nhi\u1ec1u start up l\u00e0m r\u1ea5t t\u1ed1t \u1edf m\u1ed9t m\u1ee9c doanh thu nh\u1ea5t \u0111\u1ecbnh, kh\u00f4ng qu\u00e1 nh\u1ecf c\u0169ng kh\u00f4ng qu\u00e1 l\u1edbn. \u0110i\u1ec1u n\u00e0y l\u00e0 t\u1ed1t n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng c\u00f3 mong mu\u1ed1n m\u1edf r\u1ed9ng quy m\u00f4. Nh\u01b0ng n\u1ebfu l\u00e0m th\u1ebf, nh\u1eefng bi\u1ebfn \u0111\u1ed5i c\u1ea7n thi\u1ebft cho m\u1ed9t doanh nghi\u1ec7p s\u1ebd b\u1ecb ng\u0103n l\u1ea1i.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng nh\u1eefng g\u00ec gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c 1 tri\u1ec7u USD r\u1ea5t kh\u00e1c so v\u1edbi nh\u1eefng g\u00ec gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c 10 tri\u1ec7u USD. V\u00e0 b\u1ea1n c\u1ea7n gi\u00fap \u0111\u1ee1, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng lo\u1ea1i nh\u00e2n vi\u00ean kh\u00e1c nhau t\u1eebng l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c. B\u1ea1n n\u00ean \u1edf b\u00ean c\u1ea1nh nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m v\u00e0 k\u1ef9 n\u0103ng t\u1ed1t h\u01a1n b\u1ea1n.<\/p>\n

N\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebfn m\u1ea5t trong v\u00f2ng m\u1ed9t th\u00e1ng m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn doanh nghi\u1ec7p th\u00ec b\u1ea1n \u0111ang c\u00f3 m\u1ed9t doanh nghi\u1ec7p d\u1ec5 v\u1ee1. N\u1ebfu nh\u01b0 doanh nghi\u1ec7p c\u00f2n non tr\u1ebb, \u0111i\u1ec1u n\u00e0y l\u00e0 hi\u1ec3n nhi\u00ean. Nh\u01b0ng n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f2n tr\u1ebb n\u1eefa, \u0111\u00e2y l\u00e0 s\u1ef1 th\u1ea5t b\u1ea1i trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n

H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh nghi\u1ec7p<\/h1>\n

M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u00f9 l\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t, theo chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c 1-1, hay b\u1ea5t c\u1ee9 h\u00ecnh th\u1ee9c n\u00e0o \u0111i n\u1eefa th\u00ec n\u00f3 v\u1eabn r\u1ea5t l\u00e0 t\u1ed1t v\u00e0 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft. V\u00ec v\u1eady, h\u00e3y ch\u1ecdn cho doanh nghi\u1ec7p m\u00ecnh m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd th\u00edch h\u1ee3p v\u00e0 t\u1ed1i \u01b0u n\u00f3.<\/p>\n

\"H\u1ec7

H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh nghi\u1ec7p<\/p><\/div>\n

H\u00e3y \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng t\u1ed1i \u01b0u \u0111\u1ed1i v\u1edbi m\u1ed9t ho\u1eb7c hai m\u1ee5c ti\u00eau, ch\u1ec9 s\u1ed1 nh\u1ea5t \u0111\u1ecbnh, \u0111\u1eebng ngh\u0129 \u0111\u1ebfn vi\u1ec7c th\u1ecfa m\u00e3n h\u00e0ng t\u00e1 m\u1ee5c ti\u00eau kh\u00e1c nhau. H\u00e3y t\u1ed1i \u0111a h\u00f3a nh\u1eefng \u01b0u ti\u00ean h\u01a1n l\u00e0 lo l\u1eafng m\u1ed9t c\u00e1ch nh\u1ecf nh\u1eb7t \u0111\u1ed1i v\u1edbi m\u1ecdi th\u1ee9.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 g\u1ea5p \u0111\u00f4i gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n \u0111ang y\u1ebfu. H\u00e3y x\u00e1c \u0111\u1ecbnh nh\u1eefng nguy\u00ean nh\u00e2n v\u00e0 gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n

N\u1ebfu nh\u01b0 chi ph\u00ed sales v\u00e0 marketing c\u1ee7a b\u1ea1n cao, c\u00f3 ngh\u0129a l\u00e0 y\u1ebfu t\u1ed1 marketing c\u1ea1nh tranh cao, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng t\u1ef1 m\u00ecnh tin r\u1eb1ng h\u1ecd c\u1ea7n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a ri\u00eang m\u00ecnh. N\u1ebfu kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 b\u1ec1n v\u1eefng.<\/p>\n

“M\u1ed9t mong mu\u1ed1n c\u00f3 v\u1ebb r\u1ea5t h\u1ee3p l\u00fd, \u0111\u00f3 l\u00e0 \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn, \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn sau khi ch\u1ebft” – George Orwell.<\/p>\n

Mong mu\u1ed1n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi kh\u00e1c th\u00fac \u0111\u1ea9y h\u00e0nh vi nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c l\u1eadp lu\u1eadn logic. Nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp b\u1eaft \u0111\u1ea7u t\u1ea1o d\u1ef1ng doanh nghi\u1ec7p \u0111\u1ec3 ch\u1ee9ng minh r\u1eb1ng h\u1ecd t\u1ed1t h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Xem th\u00eam:<\/span> B\u1ed9 5 k\u1ef9 n\u0103ng marketing cho Marketers c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng CMO<\/em><\/a><\/b><\/span><\/p>\n

S\u1ef1 may m\u1eafn<\/h1>\n

Kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh, kh\u00f4ng ph\u1ea3i m\u1ed9t \u0111\u00edch \u0111\u1ebfn.<\/p>\n

Nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 c\u00f3 y\u1ebfu t\u1ed1 may m\u1eafn. D\u00f9 sao th\u00ec, b\u1ea1n l\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0ng v\u00e0 tin r\u1eb1ng m\u1ecdi th\u1ee9 \u0111\u1ec1u n\u1eb1m d\u01b0\u1edbi s\u1ef1 ki\u1ec3m so\u00e1t, r\u1ed3i b\u1ea1n th\u1eed nghi\u1ec7m k\u1ebf ho\u1ea1ch \u0111\u00f3. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n nh\u1edb r\u1eb1ng nhi\u1ec1u th\u1ee9 x\u1ea3y ra ph\u1ee5 thu\u1ed9c v\u00e0o may m\u1eafn.<\/p>\n

Khi m\u00e0 ch\u00fang ta \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh hay th\u00e0nh c\u00f4ng, ch\u00fang ta qu\u00ean m\u1ea5t c\u00e1ch m\u00e0 ta \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3, v\u00e0 ch\u00fang ta ch\u1eb3ng bao gi\u1edd t\u00ednh \u0111\u1ebfn y\u1ebfu t\u1ed1 may m\u1eafn.<\/p>\n

“M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ngh\u0129 v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i th\u1ebf gi\u1edbi, ch\u1eb3ng ai ngh\u0129 v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i ch\u00ednh b\u1ea3n th\u00e2n h\u1ecd c\u1ea3.” – Leo Tolstoy. Nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u1eddng ki\u00eau ng\u1ea1o r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng th\u1ee9 m\u1edbi m\u1ebb v\u00e0 t\u1ed1t h\u01a1n. Nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp v\u0129 \u0111\u1ea1i kh\u00f4ng bao gi\u1edd ki\u00eau ng\u1ea1o \u0111\u1ebfn n\u1ed5i c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n. Bezos, Zurkerberg, Hoffman \u0111\u1ec1u c\u00f3 nh\u1eefng l\u1ecbch s\u1eed v\u1ec1 thay \u0111\u1ed5i ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh.<\/p>\n

Xem th\u00eam:<\/span> C\u00e2u chuy\u1ec7n Coca-Cola: T\u1eeb s\u1ef1 pha ch\u1ebf nh\u1ea7m tr\u1edf th\u00e0nh th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn kh\u1eafp th\u1ebf gi\u1edbi<\/em><\/a><\/b><\/span><\/p>\n

Tuy\u1ec3n d\u1ee5ng<\/h1>\n

Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o t\u1ea1o ra m\u1ed9t c\u00f4ng ty kh\u1ed5ng l\u1ed3 v\u1edbi m\u1ed9t n\u1ec1n v\u0103n h\u00f3a nh\u1ea3m nh\u00ed m\u00e0 kh\u00f4ng ai mu\u1ed1n l\u00e0m vi\u1ec7c. Nh\u01b0ng c\u00f3 m\u1ecdi l\u00fd do \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00f4ng ty cung c\u1ea5p 100 c\u00f4ng vi\u1ec7c m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n l\u00e0m vi\u1ec7c, v\u00e0 \u0111\u00f3 l\u00e0 n\u01a1i h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.<\/p>\n

S\u1ebd c\u00f3 10 ng\u01b0\u1eddi tham gia c\u00f4ng ty c\u1ee7a b\u1ea1n b\u1edfi v\u00ec b\u1ea1n l\u00e0 start up: h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ea5n kh\u00edch, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng, c\u00f3 tr\u1ea3i nghi\u1ec7m ri\u00eang bi\u1ec7t,… Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi th\u1ee9 500 mu\u1ed1n tham gia v\u00e0o c\u00f4ng ty c\u1ee7a b\u1ea1n? N\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u0111\u00f3, b\u1ea1n \u0111\u00e3 kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 tham gia v\u00e0o, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd kh\u00f3 tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng t\u00e0i n\u0103ng.<\/p>\n

T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ebf gi\u1edbi c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. D\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t \u00edt ng\u01b0\u1eddi. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n d\u00f9ng m\u00e1nh kh\u00f3e \u0111\u1ec3 l\u1eeba ng\u01b0\u1eddi kh\u00e1c. M\u1ed9t ng\u01b0\u1eddi th\u00edch l\u00e0m vi\u1ec7c, v\u00e0 mu\u1ed1n l\u00e0m vi\u1ec7c h\u1ecd th\u00edch thay v\u00ec gh\u00ea t\u1edfm nh\u1eefng g\u00ec h\u1ecd l\u00e0m trong su\u1ed1t 1\/3 th\u1eddi gian trong ng\u00e0y c\u1ee7a h\u1ecd. M\u1ed9t ng\u01b0\u1eddi mu\u1ed1n \u0111\u01b0\u1ee3c trao c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n thay v\u00ec m\u1eafc k\u1eb9t trong c\u00e1i m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng th\u1ea5p, k\u00e9m ph\u00e1t tri\u1ec3n, kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn.<\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec1u trong cu\u1ed9c s\u1ed1ng c\u1ea7n s\u1ef1 tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c. H\u00e3y t\u1ef1 x\u00e2y d\u1ef1ng startup c\u1ee7a ri\u00eang m\u00ecnh.<\/p>","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111\u00e3 \u0111\u1ecdc ph\u1ea7n 1 v\u1ec1 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a startups ch\u01b0a, n\u1ebfu ch\u01b0a th\u00ec h\u00e3y \u0111\u1ecdc ngay nh\u00e9! V\u00ec sao c\u00e1c startup l\u1ea1i th\u1ea5t b\u1ea1i (ph\u1ea7n 1) H\u00e3y t\u00ecm ki\u1ebfm v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i \u0111ang tin c\u1eady tr\u01b0\u1edbc khi ph\u00e2n t\u00e1n th\u1eddi gian v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c […]<\/p>","protected":false},"author":4,"featured_media":6971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[654],"class_list":["post-6969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6969"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6969\/revisions"}],"predecessor-version":[{"id":11422,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6969\/revisions\/11422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6971"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}