{"id":6962,"date":"2019-07-25T18:12:29","date_gmt":"2019-07-25T11:12:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6962"},"modified":"2020-11-26T15:54:43","modified_gmt":"2020-11-26T08:54:43","slug":"logo-vs-brand-co-gi-khac-biet","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/logo-vs-brand-co-gi-khac-biet\/","title":{"rendered":"Ph\u00e2n bi\u1ec7t gi\u1eefa Logo v\u00e0 Brand (th\u01b0\u01a1ng hi\u1ec7u)"},"content":{"rendered":"

Apple vs Samsung, Nike vs Adidas, Coca-Cola vs Pepsi – nh\u1eefng cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y n\u00e0y lu\u00f4n t\u1ed3n t\u1ea1i m\u1ed9t c\u00e1ch v\u00f4 h\u00ecnh.\u00a0M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00f3 c\u00e1c c\u1ed9ng \u0111\u1ed3ng, kh\u00f4ng ch\u1ec9 c\u00e1c nh\u00f3m nh\u1ecf, \u0111\u00e3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh \u1ee7ng h\u1ed9 theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3 t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.\u00a0\u0110\u00e3 c\u00f3 nh\u1eefng n\u1ed7 l\u1ef1c li\u00ean t\u1ee5c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1c b\u00ean v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. Coca-cola hay Pepsi th\u00ec v\u1eabn l\u00e0 c\u00f9ng m\u1ed9t lo\u1ea1i n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga, c\u00e1c th\u00e0nh ph\u1ea7n, c\u00f4ng th\u1ee9c l\u00e0 nh\u01b0 nhau. \u0110i\u1ec1u g\u00ec c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ef1 \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd \u0111\u1ebfn m\u1ee9c m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng b\u1ea3o v\u1ec7 l\u1eadp tr\u01b0\u1eddng c\u1ee7a m\u00ecnh theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o c\u00f3 th\u1ec3?<\/p>\n

\"Logo\"

Logo c\u1ee7a Coca-Cola v\u00e0 Pepsi v\u00e0o nh\u1eefng n\u0103m 1940<\/em><\/p><\/div>\n

Coca-Cola v\u00e0 Pepsi b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng logo t\u01b0\u01a1ng t\u1ef1 nhau. Ch\u01b0a h\u1ebft, Coca-Cola t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u00e2y c\u1ea3m x\u00fac. Trong khi \u0111\u00f3, Pepsi l\u1ea1i l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho ta c\u1ea3m gi\u00e1c li\u00ean quan \u0111\u1ebfn n\u0103ng l\u01b0\u1ee3ng cao, \u00e2m nh\u1ea1c, v\u00e0 \u0111\u00f4i khi, h\u00e0i h\u01b0\u1edbc.<\/p>\n

V\u00e0 v\u00ed d\u1ee5 nh\u01b0 Samsung \u0111\u00e3 th\u1eed nhi\u1ec1u d\u1ecbch v\u1ee5 bao g\u1ed3m c\u1ea3 vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i nh\u01b0 m\u1ed9t PC \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9c n\u0103ng nh\u01b0ng Apple v\u1eabn \u0111\u1ee9ng v\u1eefng nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u di \u0111\u1ed9ng \u0111\u1ea7y t\u00ednh ‘s\u00e1ng t\u1ea1o’.<\/p>\n

“Th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ph\u1ea3i c\u00f4ng ngh\u1ec7, l\u00e0 nguy\u00ean t\u1eafc t\u1ed5 ch\u1ee9c c\u1ee7a c\u00e1c doanh nghi\u1ec7p; th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng quan tr\u1ecdng nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi trong th\u1ebf k\u1ef7 21 v\u1ec1 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng thu\u1ed9c v\u1ec1 c\u1ea3m x\u00fac trong m\u1ed9t th\u1ebf gi\u1edbi xa l\u1ea1 v\u00e0 to\u00e0n c\u1ea7u h\u00f3a c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u00e0m ph\u00e1n th\u1ebf gi\u1edbi n\u00e0y v\u00e0 c\u1ea3m th\u1ea5y t\u1ed1t v\u1ec1 b\u1ea3n th\u00e2n h\u1ecd” ~ Wally Olins<\/p>\n

Logo Vs Brand, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh \u0111\u1ed3ng ch\u00fang l\u00e0 m\u1ed9t, tuy nhi\u00ean trong b\u00e0i vi\u1ebft n\u00e0y DTM mu\u1ed1n t\u1ea1o ra m\u1ed9t s\u1ed1 so s\u00e1nh h\u1ee3p l\u00fd gi\u1eefa logo v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 minh h\u1ecda r\u00f5 r\u00e0ng gi\u1eefa ch\u00fang, \u0111\u1ec3 khi b\u1ea1n t\u1ea1o m\u1ed9t doanh nghi\u1ec7p m\u1edbi ho\u1eb7c gi\u00fap m\u1ed9t doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c kh\u1ea3 n\u0103ng v\u00e0 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y l\u1ee3i th\u1ebf kinh doanh c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t d\u1ec5 th\u1ea5y l\u00e0 g\u00ec?<\/strong><\/h1>\n

“Th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi v\u00e0 logo gi\u1ed1ng nh\u01b0 \u0111\u1ed3ng ph\u1ee5c m\u00e0 n\u00f3 m\u1eb7c!” –\u00a0Vaibhav Gera<\/p>\n

“Logo l\u00e0 m\u1ed9t \u0111\u1ea1i di\u1ec7n v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf v\u1eadt l\u00fd v\u1ec1 c\u00e1ch m\u1ed9t c\u00f4ng ty mu\u1ed1n \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn.\u00a0M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t nh\u1eadn th\u1ee9c t\u1eadp th\u1ec3 v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 n\u00f3 t\u1ea1o ra cho kh\u00e1ch h\u00e0ng.” –\u00a0\u00a0Kapil<\/p>\n

Kh\u00f4ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp, hay c\u00e1c b\u00ean li\u00ean quan hay sinh vi\u00ean, \u0111\u00f3 l\u00e0 th\u1ee9 m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, k\u1ec3 c\u1ea3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, \u0111\u1ea5u tranh \u0111\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng.<\/p>\n

M\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 l\u00e0 gi\u00e1 c\u1ea3!\u00a0M\u1ed9t logo n\u00ean c\u00f3 gi\u00e1 kho\u1ea3ng v\u00e0i tr\u0103m ngh\u00ecn, tuy nhi\u00ean, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u00eam nhi\u1ec1u “s\u1ed1 kh\u00f4ng” v\u00e0o logo, v\u1edbi s\u1ed1 ti\u1ec1n ch\u00eanh l\u1ec7ch l\u00e0 h\u00e0ng tr\u0103m tri\u1ec7u vnd tr\u1edf l\u00ean.<\/p>\n

\"S\u1ef1<\/p>\n

M\u1ed9t v\u00e0i d\u1ea1ng logo s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c t\u1ea1o trong v\u00e0i gi\u00e2y t\u1ea1i Fiverr<\/em><\/p>\n

M\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t song song kh\u00e1c l\u00e0 th\u1eddi gian – m\u1ed9t lo\u1ea1i th\u01b0\u1edbc \u0111o quan tr\u1ecdng h\u01a1n nhi\u1ec1u! C\u00e1c doanh nghi\u1ec7p thi\u1ebft k\u1ebf logo s\u1eb5n s\u00e0ng \u0111\u1ec1 xu\u1ea5t cho b\u1ea1n m\u1ed9t lo\u1ea1y c\u00e1c t\u00f9y ch\u1ecdn t\u1eeb v\u00e0i gi\u00e2y \u0111\u1ebfn v\u00e0i gi\u1edd\u00a0.\u00a0M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1eddng nh\u01b0 m\u1ea5t c\u1ea3 \u0111\u1eddi, \u00edt nh\u1ea5t l\u00e0 kho\u1ea3ng m\u1ed9t n\u0103m \u0111\u1ec3 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0\u0110\u00f3 l\u00e0 2.920 gi\u1edd n\u1ebfu l\u00e0m vi\u1ec7c 8 gi\u1edd m\u1ed7i ng\u00e0y, m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t k\u1ef3 ngh\u1ec9 cho c\u1ea3 n\u0103m.<\/p>\n

Ngo\u00e0i ra, t\u1ea1o logo l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh tr\u1edf n\u00ean d\u1ec5 d\u00e0ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng ng\u00e0y nay.\u00a0M\u1ed9t t\u00ecm ki\u1ebfm google s\u1ebd \u0111\u01b0a ra m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 v\u00f4 t\u1eadn \u0111\u1ec3 t\u1ea1o\u00a0(t\u1ea1o)\u00a0logo gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c l\u1ef1a ch\u1ecdn m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra trong cu\u1ed9c s\u1ed1ng l\u00e0 mang t\u00ednh c\u1ea3m x\u00fac r\u1ea5t nhi\u1ec1u d\u00f9 c\u00e2n nh\u1eafc b\u1eb1ng l\u00fd tr\u00ed \u0111\u1ebfn \u0111\u00e2u v\u1eabn c\u00f3 c\u1ea3m x\u00fac trong \u0111\u00f3 nh\u1ea5t l\u00e0 c\u00e1c ch\u1ecb khi mua \u0111\u1ed3, d\u00f9 \u0111\u1eaft m\u1ed9t ch\u00fat, c\u0169ng kh\u00f4ng c\u1ea7n l\u1eafm m\u00e0 c\u00e1c ch\u1ecb, c\u00e1c m\u1eb9 v\u1eabn th\u00edch mua \u0111\u1ea5y th\u00f4i, \u0111\u01a1n gi\u1ea3n ch\u1ec9 v\u00ec th\u00edch.<\/p>\n

>>> Xem th\u00eam: Brand image v\u00e0 Brand imagery l\u00e0 g\u00ec?<\/a><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h1>\n

C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch l\u0169y d\u01b0\u1edbi c\u00e1i \u00f4 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf – t\u00ean, logo, h\u00ecnh d\u1ea1ng, m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh, \u00e2m thanh, gi\u00e1 tr\u1ecb, v\u0103n h\u00f3a, nh\u1eadn th\u1ee9c, th\u00f4ng \u0111i\u1ec7p, \u00fd ki\u1ebfn, marketing v\u00e0 trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, x\u00e3 h\u1ed9i tham gia truy\u1ec1n th\u00f4ng.<\/p>\n

Xem chi ti\u1ebft v\u1ec1 C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/p>\n

B\u1ea1n c\u00f3 bi\u1ebft \u00e2m thanh n\u00e0y?<\/p>\n