{"id":6953,"date":"2019-07-25T11:54:35","date_gmt":"2019-07-25T04:54:35","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6953"},"modified":"2020-11-28T09:21:48","modified_gmt":"2020-11-28T02:21:48","slug":"vi-sao-cac-startup-thuong-that-bai-phan-1","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/vi-sao-cac-startup-thuong-that-bai-phan-1\/","title":{"rendered":"V\u00ec sao c\u00e1c startup th\u01b0\u1eddng th\u1ea5t b\u1ea1i (Ph\u1ea7n 1)"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c startup gi\u1ed1ng nh\u01b0 l\u00e0 v\u00f5 thu\u1eadt v\u1eady. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c kh\u00e1c nhau \u0111\u1ec3 th\u1ec3 hi\u1ec7n, nh\u01b0ng d\u00f9 th\u1ebf n\u00e0o \u0111i n\u1eefa, trong m\u1ed9t tr\u1eadn \u1ea9u \u0111\u1ea3 trong qu\u00e1n bar, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb \u0111\u1ea5m v\u00e0o m\u1eb7t.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t d\u00f2ng quan \u0111i\u1ec3m ri\u00eang bi\u1ec7t, b\u1edfi b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c quan \u0111i\u1ec3m kh\u00e1c nhau t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau.<\/p>\n

C\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u1eb3ng bao gi\u1edd quan t\u00e2m \u0111\u1ebfn m\u00f4 h\u00ecnh freemium (mi\u1ec5n ph\u00ed), b\u1edfi h\u1ecd mu\u1ed1n h\u1ecdc \u0111\u01b0\u1ee3c v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ee7 \u0111\u1ec3 b\u1ecf ti\u1ec1n ra cho s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1i nh\u00ecn v\u1ec1 startup<\/h1>\n
\"Startup\"

Startup<\/p><\/div>\n

C\u00e1c\u00a0nh\u00e0 s\u00e1ng l\u1eadp d\u01b0\u1eddng nh\u01b0 ch\u1eb3ng bao gi\u1edd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c s\u1ef1. H\u1ecd th\u01b0\u1eddng n\u00f3i nh\u01b0 ki\u1ec3u “ch\u00fang ta c\u1ea7n c\u00f3 m\u1ed9t t\u00ednh n\u0103ng kh\u00e1c bi\u1ec7t”, \u0111i\u1ec1u n\u00e0y c\u00f3 v\u1ebb l\u00e0 \u0111\u00fang, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing cho startup<\/a><\/strong>. H\u1ecd kh\u00f4ng bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng hay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, r\u1ed3i h\u1ecd che gi\u1ea5u n\u00f3 l\u1ea1i thay v\u00ec h\u1ecdc c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t l\u00fd do th\u01b0\u1eddng khi\u1ebfn c\u00e1c c\u00f4ng ty th\u1ea5t b\u1ea1i. Nh\u1eefng founders gi\u1ea3i th\u00edch s\u1ef1 th\u1ea5t b\u1ea1i v\u1edbi nh\u1eefng th\u1ee9 nh\u01b0 l\u00e0 “2 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a ch\u00fang ta \u0111ang l\u00e0m th\u1ebf n\u00e0y” hay l\u00e0 “kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta kh\u00f4ng hi\u1ec3u…” H\u00e0m \u00fd nh\u01b0 l\u00e0 nh\u1eefng th\u1ee9 kh\u00f4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn hay l\u00e0 s\u1ef1 thi\u1ebfu may m\u1eafn, nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0, \u0111\u00f3 l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c t\u1eeb s\u1ef1 kh\u00f4ng hi\u1ec3u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c startup \u0111\u1ec1u h\u1ed7n \u0111\u1ed9n. K\u1ec3 c\u1ea3 h\u1ecd \u0111ang th\u00e0nh c\u00f4ng th\u00ec h\u1ecd v\u1eabn r\u1ea5t l\u00e0 h\u1ed7n \u0111\u1ed9n. H\u1ec7 qu\u1ea3 l\u00e0 m\u1ed9t startup c\u00f3 th\u1ec3 l\u00e0m su\u1ea5t s\u1eafc \u1edf m\u1ed9t hay hai y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0ng h\u1ecd l\u1ea1i r\u1ed1i tung \u1edf\u00a0m\u1ecdi th\u1ee9 kh\u00e1c trong khi v\u1eabn kh\u00f4ng ph\u00e1 s\u1ea3n. \u0110\u00f4i khi l\u00e0 h\u1ecd c\u00f3 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. \u0110\u00f4i khi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi \u0111\u1ebfn n\u1ed7i kh\u00e1ch h\u00e0ng truy\u1ec1n tai nhau. \u0110\u00f4i khi \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn 5 n\u0103m \u0111\u1ec3 hi\u1ec3u. Tin x\u1ea5u l\u00e0, b\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebft tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 g\u00ec. Nh\u01b0ng tin t\u1ed1t l\u00e0, h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 \u0111\u1ec1u \u1ed5n.<\/p>\n

Nh\u00ecn theo m\u1ed9t c\u00e1ch kh\u00e1c, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u0169ng h\u1ed7n \u0111\u1ed9n kh\u00f4ng k\u00e9m. \u0110\u1eebng bao gi\u1edd m\u1eb7c \u0111\u1ecbnh r\u1eb1ng h\u1ecd th\u00f4ng minh h\u01a1n b\u1ea1n, nhanh h\u01a1n b\u1ea1n, nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c h\u01a1n b\u1ea1n, ph\u00e1t tri\u1ec3n nhanh h\u01a1n b\u1ea1n, \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n b\u1ea1n. Khi m\u00e0 b\u1ea1n nh\u00ecn th\u1ea5y h\u1ecd, b\u1ea1n \u0111ang nh\u00ecn th\u1ea5y nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t h\u1ecd c\u00f3, nh\u1eefng th\u1ee9 m\u00e0 kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c to\u00e0n cu\u1ed9c. M\u1ed7i khi m\u1ed9t c\u00f4ng ty ph\u00e1 s\u1ea3n, h\u00e3y \u0111\u1ecdc nh\u1eefng g\u00ec m\u00e0 h\u1ecd vi\u1ebft m\u1ed9t tu\u1ea7n tr\u01b0\u1edbc: \u0111\u00f3 l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o, s\u1ef1 t\u1ef1 tin, l\u1ea1c quan…<\/p>\n

>>> Xem th\u00eam: 20 l\u00fd do doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups th\u1ea5t b\u1ea1i<\/a><\/p>\n

Nh\u1eefng s\u1ef1 \u01b0u ti\u00ean<\/h1>\n

N\u1ebfu b\u1ea1n c\u00f3 tr\u00ean 3 s\u1ef1 \u01b0u ti\u00ean, ngh\u0129a l\u00e0 b\u1ea1n \u0111ang kh\u00f4ng c\u00f3 s\u1ef1 \u01b0u ti\u00ean n\u00e0o c\u1ea3.<\/p>\n

B\u1ea1n n\u00ean ho\u00e0n th\u00e0nh 100% c\u1ee7a 8 vi\u1ec7c h\u01a1n l\u00e0 80% c\u1ee7a 10 vi\u1ec7c.<\/p>\n

\"Nh\u1eefng

Nh\u1eefng ch\u1ec9 s\u1ed1<\/p><\/div>\n

Th\u00f4ng th\u01b0\u1eddng th\u00ec nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra “b\u1edfi \u0111\u1ed1i th\u1ee7 \u0111anh l\u00e0m c\u00e1i n\u00e0y” hay “b\u1edfi \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 l\u00e0m c\u00e1i kia”. N\u1ebfu \u0111\u1ec3 nh\u00ecn nh\u1eadn th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c \u0111\u00fang \u0111\u1eafn. Nh\u01b0ng th\u00f4ng th\u01b0\u1eddng th\u00ec b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty h\u01a1n l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.<\/p>\n

Thay v\u00e0o \u0111\u00f3, h\u00e3y theo d\u00f5i th\u1eddi gian ho\u00e0n v\u1ed1n, theo d\u00f5i m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m\/ th\u1ecb tr\u01b0\u1eddng, theo d\u00f5i doanh thu m\u1edf r\u1ed9ng \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n v\u00e0 theo d\u00f5i t\u1ef7 su\u1ea5t l\u00e3i g\u1ed9p \u0111\u1ec3 c\u00f3 l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n.<\/p>\n

Kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 s\u1ed1 li\u1ec7u n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0 quan tr\u1ecdng nh\u1ea5t. M\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

B\u1ea1n kh\u00f4ng ph\u00e2n b\u1ed1 \u0111\u1ee7 chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 l\u00e3i g\u1ed9p mong mu\u1ed1n, kh\u00f4ng \u0111\u1ee7 chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 kh\u00f4ng quan tr\u1ecdng, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u00ecnh ch\u1ee9ng cho s\u1ef1 kh\u00f4ng hi\u1ec3u v\u1ec1 b\u1ed9 m\u00e1y t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Nh\u1eefng s\u1ef1 kh\u00f3 kh\u0103n<\/h1>\n

\u01af\u1edbc t\u00ednh Fermi l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c xem m\u1ed9t startup hay m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng. M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u00e0m tr\u00f2n c\u00e1c con s\u1ed1 l\u00ean b\u1edfi h\u1ecd kh\u00f4ng mu\u1ed1n \u0111\u1ed1i di\u1ec7n s\u1ef1 th\u1eadt, nh\u01b0ng trong th\u1ef1c t\u1ebf th\u00ec m\u1ecdi th\u1ee9 th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m tr\u00f2n xu\u1ed1ng, th\u1eadm ch\u00ed b\u1ecb h\u1ea1 xu\u1ed1ng.<\/p>\n

\"M\u00f4

M\u00f4 h\u00ecnh startup<\/p><\/div>\n

R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng c\u00f3 l\u00e3i ngay c\u1ea3 khi m\u1ecdi th\u1ee9 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng. Nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u1eddng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c. Nh\u01b0ng th\u00f4ng th\u01b0\u1eddng th\u00ec, chuy\u1ec7n n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3.<\/p>\n

H\u00e3y n\u00f3i s\u1ef1 th\u1eadt v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, d\u0129 nhi\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f3 kh\u0103n, nh\u01b0ng \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh.<\/p>\n

M\u00f4 h\u00ecnh kinh doanh t\u1ed1t nh\u1ea5t 2019 l\u00e0 “th\u00e0nh t\u00edch t\u1ed1t – doing good”. N\u00f3 r\u1ea5t thu h\u00fat v\u00e0 c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i ngay c\u1ea3 khi m\u1ee9c l\u01b0\u01a1ng th\u1ea5p v\u00e0 r\u1ee7i ro cao. N\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/a> m\u1ee9c gi\u00e1 cao m\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u00ec kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng.<\/p>\n

Gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ef1c s\u1ef1 ki\u1ec3m tra khi nh\u1eefng quy\u1ebft \u0111\u1ecbnh tr\u1edf n\u00ean kh\u00f3 kh\u0103n, nh\u01b0 l\u00e0 m\u1ea5t ti\u1ec1n, t\u1ed5n th\u01b0\u01a1ng th\u01b0\u01a1ng hi\u1ec7u, sa th\u1ea3i m\u1ed9t nh\u00e2n vi\u00ean c\u00f3 n\u0103ng su\u1ea5t cao nh\u01b0ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u0103n h\u00f3a doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh b\u1eb1ng nh\u1eefng g\u00ec b\u1ea1n \u0111ang g\u00e1nh ch\u1ecbu.\u00a0V\u0103n h\u00f3a c\u1ee7a b\u1ea1n, th\u1eadm ch\u00ed c\u1ea3 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n, l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng gi\u00e1 tr\u1ecb b\u1ea1n t\u1ea1o d\u1ef1ng.<\/p>\n

Ngu\u1ed3n: Asmartbeer<\/p>\n

Xem th\u00eam:<\/span> T\u1ea1i sao c\u00e1c startup l\u1ea1i th\u1ea5t b\u1ea1i (ph\u1ea7n 2)<\/em><\/a><\/b><\/span><\/p>","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c startup gi\u1ed1ng nh\u01b0 l\u00e0 v\u00f5 thu\u1eadt v\u1eady. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c kh\u00e1c nhau \u0111\u1ec3 th\u1ec3 hi\u1ec7n, nh\u01b0ng d\u00f9 th\u1ebf n\u00e0o \u0111i n\u1eefa, trong m\u1ed9t tr\u1eadn \u1ea9u \u0111\u1ea3 trong qu\u00e1n bar, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb \u0111\u1ea5m v\u00e0o m\u1eb7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t d\u00f2ng quan \u0111i\u1ec3m ri\u00eang bi\u1ec7t, b\u1edfi b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c […]<\/p>","protected":false},"author":4,"featured_media":6957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[654],"class_list":["post-6953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6953"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6953\/revisions"}],"predecessor-version":[{"id":12307,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6953\/revisions\/12307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6957"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}