{"id":6929,"date":"2019-07-24T12:13:18","date_gmt":"2019-07-24T05:13:18","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6929"},"modified":"2019-12-02T12:14:03","modified_gmt":"2019-12-02T05:14:03","slug":"su-that-la-chung-ta-khong-can-facebook-dau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/su-that-la-chung-ta-khong-can-facebook-dau\/","title":{"rendered":"S\u1ef1 th\u1eadt l\u00e0 ch\u00fang ta kh\u00f4ng c\u1ea7n Facebook \u0111\u00e2u"},"content":{"rendered":"

Trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean t\u1edd The New York Times v\u00e0o h\u1ed3i \u0111\u1ea7u th\u00e1ng 5, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Facebook – Chris Hughes – \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t cu\u1ed9c tranh lu\u1eadn v\u1ec1 vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ph\u00e2n t\u00e1ch ch\u00fang th\u00f4ng qua lu\u1eadt ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n v\u00e0 m\u1edf \u0111\u01b0\u1eddng cho m\u1ed9t th\u1eddi \u0111\u1ea1i m\u00e0 \u00f4ng mi\u00eau t\u1ea3 l\u00e0 \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea1nh tranh.<\/p>\n

Hughes kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u01b0a ra \u00fd ki\u1ebfn r\u1eb1ng ch\u00ednh ph\u1ee7 n\u00ean d\u1ecdn d\u1eb9p v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111\u00e3 g\u00e2y ra – c\u1ea7n ban h\u00e0nh lu\u1eadt h\u1ea1n ch\u1ebf quy\u1ec1n l\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ed9c quy\u1ec1n c\u00f4ng ngh\u1ec7 m\u00e0 \u0111ang l\u00e0m cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta d\u1ec5 d\u00e0ng h\u01a1n, nh\u01b0ng c\u0169ng tr\u00edch su\u1ea5t, khai th\u00e1c d\u1eef li\u1ec7u c\u00e1 nh\u00e2n v\u00e0 h\u00e0nh vi c\u1ee7a ch\u00fang ta. Hughes c\u0169ng kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ed9t khi \u0111i\u1ec1u n\u00e0y x\u1ea3y ra, nh\u1eefng phi\u00ean b\u1ea3n m\u1edbi h\u01a1n, v\u1edbi t\u1ea7m nh\u00ecn t\u1ed1t h\u01a1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/p>\n

M\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u00f4i \u0111\u1ed9ng \u0111\u00e3 t\u1eebng th\u00fac \u0111\u1ea9y Facebook\u00a0 v\u00e0 c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ea1nh tranh nhau \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n g\u1ea7n nh\u01b0 \u0111\u00e3 bi\u1ebfn m\u1ea5t. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 \u00edt c\u00f3 c\u01a1 h\u1ed9i h\u01a1n cho nh\u1eefng startups ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n, \u00edt khai th\u00e1c d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, \u00edt can thi\u1ec7p v\u00e0o s\u1ef1 ri\u00eang t\u01b0 c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ec3 xem x\u00e9t v\u1ec1 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi cho v\u1ea5n \u0111\u1ec1 n\u00e0y theo m\u1ed9t c\u00e1ch kh\u00e1c: Ch\u00fang ta kh\u00f4ng c\u00f2n c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u1eefa.<\/p>\n

>>> Xem th\u00eam: Facebook b\u1ecf s\u1ed1 \u0111\u1ebfm Like \u0111\u00e3 \u201cl\u00e2y lan\u201d \u0111\u1ebfn ch\u00e2u \u00c1,bao gi\u1edd s\u1ebd \u0111\u1ebfn Vi\u1ec7t Nam?<\/a><\/strong><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra, c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng. Theo Nick Srnicek, t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n Platform Capitalism, \u0111\u00e3 n\u00f3i r\u1eb1ng c\u1ea1nh tranh ng\u00e0y c\u00e0ng c\u1ea7n nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n, nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n, nhi\u1ec1u s\u1ef1 t\u01b0\u01a1ng t\u00e1c h\u01a1n v\u00e0 nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n… Nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a ch\u00ednh ph\u1ee7 ch\u1ec9 l\u00e0m t\u0103ng th\u00eam r\u1ee7i ro c\u1ea1nh tranh. C\u00e1c quy \u0111\u1ecbnh c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng kinh doanh, nh\u01b0ng n\u00f3 kh\u00f4ng thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh.<\/p>\n

\u0110\u1ed1i v\u1edbi Hughes, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u1ea1nh tranh ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a cho m\u1ed9t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. \u00d4ng \u0111\u00e3 ch\u1ec9 ra c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 b\u1ecf t\u00e0i kho\u1ea3n Facebook c\u1ee7a m\u00ecnh sau ti\u1ebft l\u1ed9 c\u1ee7a Cambridge Analytica, nh\u01b0ng sau t\u1ea5t c\u1ea3 h\u1ecd ch\u1eb3ng r\u1eddi kh\u1ecfi n\u1ec1n t\u1ea3ng c\u1ee7a c\u00f4ng ty. V\u1eady th\u00ec h\u1ecd \u0111\u00e3 \u0111i \u0111\u00e2u?<\/p>\n

\"Cambridge

Cambridge Analytica<\/p><\/div>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng \u0111\u00e2u c\u1ea3, ch\u1eb3ng c\u00f3 n\u01a1i n\u00e0o h\u01a1n \u0111\u01b0\u1ee3c Facebook. V\u00e0 c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u00fang ta quan t\u00e2m \u0111\u1ebfn m\u1ed9t \u0111\u1ecbnh ngh\u0129a kh\u00e1c c\u1ee7a “kh\u00f4ng \u0111\u00e2u c\u1ea3”. B\u1edfi v\u00ec h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn l\u1ef1a “kh\u00f4ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u1eefa”.<\/p>\n

C\u00f3 kh\u1ea3 n\u0103ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 s\u1ebd xu\u1ea5t hi\u1ec7n trong t\u01b0\u01a1ng lai, m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u00edt khai th\u00e1c th\u00f4ng tin h\u01a1n, b\u1ea3o m\u1eadt v\u1edbi ng\u01b0\u1eddi d\u00f9ng h\u01a1n. Nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 th\u00ec sao? Ch\u00fang ta c\u1ea7n ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u1ea7n m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00e0m g\u00ec?<\/p>\n

B\u1ea5t ch\u1ea5p c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f3 thuy\u1ebft ph\u1ee5c ch\u00fang ta ra sao \u0111i n\u1eefa, ch\u00fang ta kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c m\u00e0 h\u1ecd thuy\u1ebft ph\u1ee5c l\u00e0 c\u00f3.<\/p>\n

Ch\u00fang ta kh\u00f4ng c\u1ea7n m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. Ch\u00fang ta kh\u00f4ng c\u1ea7n n\u00f3 \u0111\u1ec3 tr\u1edf n\u00ean n\u0103ng \u0111\u1ed9ng h\u01a1n hay l\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 ch\u00ednh tr\u1ecb h\u01a1n. Ch\u00fang ta kh\u00f4ng c\u1ea7n n\u00f3 \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c th\u00e0nh ph\u1ed1 ho\u1eb7c t\u00ecm th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi \u0111\u1ec3 l\u00e0m. Ch\u00fang ta kh\u00f4ng c\u1ea7n n\u00f3 \u0111\u1ec3 t\u00ecm c\u00e1ch g\u1ecdi m\u1ed9t chi\u1ebfc xe, b\u1eaft chuy\u1ebfn xe bus hay l\u00e0 \u0111\u1eb7t mua m\u1ed9t c\u00e1i v\u00e9 m\u00e1y bay. Ch\u00fang ta kh\u00f4ng c\u1ea7n n\u00f3 \u0111\u1ec3 nghe m\u1ed9t b\u00e0i h\u00e1t m\u1edbi hay t\u00ecm \u0111\u1ecdc m\u1ed9t quy\u1ec3n s\u00e1ch m\u1edbi. Ch\u00fang ta c\u0169ng ch\u1eb3ng c\u1ea7n n\u00f3 \u0111\u1ec3 mua s\u1eafm. Ch\u00fang ta kh\u00f4ng c\u1ea7n n\u00f3 \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta. Ch\u00fang ta kh\u00f4ng c\u1ea7n n\u00f3 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ebf gi\u1edbi.<\/p>\n

Ch\u00fang ta kh\u00f4ng c\u1ea7n \u0111\u1ec3 gi\u00e1m s\u00e1t c\u00e1c c\u00f4ng ty hay c\u00e1c ch\u00ednh ph\u1ee7 d\u1ec5 d\u00e0ng h\u01a1n. Ch\u00fang ta kh\u00f4ng c\u1ea7n m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea5y r\u1ed1i v\u00e0 r\u00ecnh r\u1eadp m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n. Ch\u00fang ta kh\u00f4ng c\u1ea7n m\u1ea1ng x\u00e3 h\u1ed9i tuy\u00ean truy\u1ec1n v\u1ec1 nh\u1eefng \u00e2m m\u01b0u v\u00e0 b\u1ea1o l\u1ef1c. Ch\u00fang ta kh\u00f4ng c\u1ea7n n\u00f3 \u0111\u1ec3 l\u00e2y nhi\u1ec5m ng\u01b0\u1eddi kh\u00e1c nh\u1eefng t\u01b0 t\u01b0\u1edfng ph\u1ea3n khoa h\u1ecdc nguy hi\u1ec3m.<\/p>\n

Ch\u00fang ta kh\u00f4ng c\u1ea7n m\u1ea1ng x\u00e3 h\u1ed9i su\u1ed1t ng\u00e0y hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/p>\n

\"M\u1ea1ng

M\u1ea1ng x\u00e3 h\u1ed9i<\/p><\/div>\n

Ngay b\u00e2y gi\u1edd, nh\u1eefng ng\u01b0\u1eddi duy nh\u1ea5t c\u1ea7n m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng ai t\u1ea1o ra n\u00f3 v\u00e0 l\u00e0m ra ti\u1ec1n t\u1eeb n\u00f3.<\/p>\n

Hughes kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ea1ng x\u00e3 h\u1ed9i mang \u0111\u1ebfn nhi\u1ec1u t\u00e1c h\u1ea1i h\u01a1n l\u00e0 l\u1ee3i \u00edch cho cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta. Anh \u1ea5y \u0111\u00e3 k\u1ec3 r\u1eb1ng: “M\u1ed9t ng\u00e0y, khi t\u00f4i \u0111ang n\u1eb1m tr\u00ean sofa c\u00f9ng \u0111\u1ee9a con trai 1 tu\u1ed5i c\u1ee7a t\u00f4i, l\u01b0\u1edbt Instagram \u0111\u1ec3 xem nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1eb9p h\u01a1n nh\u1eefng b\u1ee9c \u1ea3nh tr\u01b0\u1edbc \u0111\u00e2y t\u00f4i t\u1eebng th\u1ea5y.”<\/p>\n

>>> Xem th\u00eam: TikTok s\u1ebd tr\u1edf th\u00e0nh Instagram c\u1ee7a th\u1ebf h\u1ec7 ti\u1ebfp theo?<\/a><\/strong><\/p>\n

Hughes l\u00e0m r\u00f5 r\u1eb1ng s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00f3 l\u00e0 c\u1ee7a anh \u1ea5y, r\u1eb1ng anh \u1ea5y mu\u1ed1n ti\u1ebfp t\u1ee5c xem nh\u1eefng b\u1ee9c \u1ea3nh th\u00fa v\u1ecb h\u01a1n n\u1eefa, nh\u01b0ng \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 ch\u1eb3ng c\u00f2n l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn n\u1eefa. B\u1edfi v\u00ec Facebook \u0111\u00e3 b\u01b0\u1edbc v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta, bi\u1ebft \u0111\u01b0\u1ee3c t\u1eebng s\u1ef1 ch\u00fa \u00fd c\u1ee7a ch\u00fang ta v\u00e0 s\u1ef1 th\u1eadt l\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m v\u1eady.<\/p>\n

S\u1ef1 th\u1eadt r\u1eb1ng ch\u00fang ta kh\u00f4ng c\u1ea7n m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00fang ta s\u1ebd th\u1ea5y r\u1eb1ng c\u00e1c k\u1ebft n\u1ed1i, c\u00e1c m\u1ed1i quan h\u1ec7 ta c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng m\u1ecfng manh; r\u1eb1ng th\u1ebf gi\u1edbi ta \u0111\u01b0\u1ee3c th\u1ea5y qua m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng b\u1ecb b\u00f3p m\u00e9o, m\u1ed9t chi\u1ec1u; r\u1eb1ng th\u1eddi gian ch\u00fang ta s\u1eed d\u1ee5ng cho m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00e0nh cho nh\u1eefng vi\u1ec7c kh\u00e1c t\u1ed1t h\u01a1n.<\/p>","protected":false},"excerpt":{"rendered":"

Trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean t\u1edd The New York Times v\u00e0o h\u1ed3i \u0111\u1ea7u th\u00e1ng 5, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Facebook – Chris Hughes – \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t cu\u1ed9c tranh lu\u1eadn v\u1ec1 vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ph\u00e2n t\u00e1ch ch\u00fang th\u00f4ng qua lu\u1eadt ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n v\u00e0 m\u1edf \u0111\u01b0\u1eddng cho […]<\/p>","protected":false},"author":4,"featured_media":6937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[642],"class_list":["post-6929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6929"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6929\/revisions"}],"predecessor-version":[{"id":9226,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6929\/revisions\/9226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6937"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}