{"id":6924,"date":"2019-07-23T21:50:54","date_gmt":"2019-07-23T14:50:54","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6924"},"modified":"2020-12-15T11:58:06","modified_gmt":"2020-12-15T04:58:06","slug":"pain-points-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/","title":{"rendered":"Pain point trong marketing l\u00e0 g\u00ec?"},"content":{"rendered":"

L\u00e0m marketer, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn pain point nh\u01b0ng li\u1ec7u b\u1ea1n c\u00f3 hi\u1ec3u pain point l\u00e0 g\u00ec? C\u00e1ch t\u00ecm pain point ra sao? C\u00e1ch \u00e1p d\u1ee5ng pain point v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n

Pain point l\u00e0 g\u00ec?<\/h1>\n

V\u1ec1 c\u01a1 b\u1ea3n, pain point (<\/strong>t\u1ea1m d\u1ecbch: \u0111i\u1ec3m y\u1ebfu)<\/strong> l\u00e0 v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n m\u00e0 kh\u00e1ch h\u00e0ng (ho\u1eb7c doanh nghi\u1ec7p) nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c (n\u1ebfu may m\u1eafn) v\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u00f3 t\u1ea1o cho kh\u00e1ch h\u00e0ng nh\u1eefng m\u1ed1i lo ng\u1ea1i, phi\u1ec1n to\u00e1i,… V\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u00ec c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u2013 v\u00e0 th\u01b0\u1eddng doanh nghi\u1ec7p mu\u1ed1n b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1ebd \u0111\u01b0a ra gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eefng m\u1ed1i lo n\u00e0y.<\/p>\n

Pain point c\u00f3 th\u1ec3 l\u1edbn ho\u1eb7c nh\u1ecf. N\u1ebfu c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ee7 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 s\u1eed d\u1ee5ng th\u00ec vi\u1ec7c x\u00e1c \u0111\u1ecbnh pain point c\u00f3 th\u1ec3 r\u1ea5t \u0111\u01a1n gi\u1ea3n. N\u1ebfu c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng pain point l\u1edbn h\u01a1n, ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u, c\u1ea7n th\u00eam nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 gi\u1ea3i quy\u1ebft th\u00ec l\u00fac n\u00e0y pain point th\u01b0\u1eddng tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau, v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 pain point.<\/p>\n

Pain point c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec t\u1eeb vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111ang m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1eb7t mua m\u1ed9t chi\u1ebfc b\u00e1nh pizza, b\u1ea5t ti\u1ec7n khi g\u1ecdi taxi ngo\u00e0i \u0111\u01b0\u1eddng,… m\u1ed9t l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3, ho\u1eb7c l\u1ea1i l\u00e0 v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p ch\u1ec9 m\u1ed9t v\u00e0i ng\u01b0\u1eddi c\u00f3.<\/p>\n

Xem th\u00eam: Ph\u00e2n bi\u1ec7t customer’s needs, wants v\u00e0 demands<\/a><\/p>\n

\"N\u1ed7i<\/a><\/p>\n

L\u00e0m sao \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra pain point?<\/h1>\n

M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c ban \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/a>, t\u00ecm ki\u1ebfm v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 gi\u1ea3i quy\u1ebft cho kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang t\u1ea1o ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a> th\u00ec v\u1ea5n \u0111\u1ec1 \u0111\u1ea1i lo\u1ea1i s\u1ebd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ki\u1ec3u chung chung nh\u01b0 l\u00e0: Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng kh\u00f4ng c\u00f3 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3?!<\/strong><\/p>\n

Nh\u01b0ng c\u00e2u h\u1ecfi \u0111\u00f3 l\u1ea1i kh\u00f4ng s\u00e1t th\u1ef1c t\u1ebf l\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c v\u00e0 vi\u1ec7c khi\u1ebfn h\u1ecd chuy\u1ec3n \u0111\u1ed5i s\u1ebd li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 s\u00e2u s\u1eafc h\u01a1n v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean doanh nghi\u1ec7p c\u1ea7n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u s\u1eafc h\u01a1n. L\u1ee3i \u00edch n\u1ed5i b\u1eadt n\u00e0o c\u1ee7a gi\u1ea3i ph\u00e1p (s\u1ea3n ph\u1ea9m) c\u1ee7a doanh nghi\u1ec7p \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed hay chuy\u1ec3n t\u1eeb s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang d\u00f9ng sang s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p?<\/strong><\/p>\n

Th\u01b0\u1eddng th\u00ec c\u00e1c doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cs\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi g\u1eb7p kh\u00f3 kh\u0103n xyz\u201d. Tuy nhi\u00ean, c\u00e1i kh\u00f3 kh\u0103n xyz kia th\u01b0\u1eddng th\u00ec \u0111\u1ed1i th\u1ee7 v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y, c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

> Xem th\u00eam: H\u1ecdc x\u00e1c \u0111\u1ecbnh v\u00e0 s\u1eed d\u1ee5ng pain point kh\u00e1ch h\u00e0ng cho m\u1ecdi marketer<\/a><\/span><\/strong><\/p><\/blockquote>\n

Pain point kh\u00f3 x\u00e1c \u0111\u1ecbnh?<\/h2>\n

Pain point c\u00f3 th\u1ec3 kh\u00f3 x\u00e1c \u0111\u1ecbnh, b\u1edfi v\u00ec ch\u00fang kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c nh\u1eefng g\u00ec doanh nghi\u1ec7p ngh\u0129 v\u1ec1 b\u1ea3n th\u00e2n h\u1ecd \u0111ang l\u00e0m, v\u00e0 mang \u00fd ngh\u0129a s\u00e2u xa h\u01a1n. V\u00ed d\u1ee5 tr\u00ean r\u1ea5t h\u1eefu \u00edch: m\u1ed9t c\u00f4ng ty \u0111ang cung c\u1ea5p ph\u1ea7n m\u1ec1m n\u00e9n d\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u1ef1 coi h\u1ecd l\u00e0 ph\u1ea7n m\u1ec1m cung c\u1ea5p ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u. V\u1ea5n \u0111\u1ec1 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea7n m\u1ec1m n\u00e9n d\u1eef li\u1ec7u m\u00e0 th\u1ef1c t\u1ebf kh\u00e1ch h\u00e0ng c\u1ea7n g\u1eedi c\u00e1c t\u1eadp tin nhanh h\u01a1n, hay c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef t\u1ed1t h\u01a1n.<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam v\u01b0\u1edbng ph\u1ea3i \u0111\u00f3 l\u00e0 h\u1ecd th\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd nh\u1eefng gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n m\u00e0 m\u1ecdi ng\u01b0\u1eddi m\u1ecdi doanh \u0111\u1ec1u quen thu\u1ed9c. \u0110\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb cho m\u1ed9t \u0111\u00f4i gi\u00e0y l\u00e0 g\u00ec? R\u00f5 r\u00e0ng l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ea7n m\u1ed9t \u0111\u00f4i gi\u00e0y, h\u1ecd c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap h\u1ecd t\u1eadp th\u1ec3 d\u1ee5c, ch\u1ea1y b\u1ed9 hay m\u1ed9t ph\u1ee5 trang t\u0103ng ph\u1ea7n c\u00e1 t\u00ednh cho b\u1ea3n th\u00e2n,…<\/p>\n

T\u00ecm ra gi\u1ea3i ph\u00e1p t\u1eeb pain point<\/h2>\n

Trong th\u1ef1c t\u1ebf m\u1ed9t c\u00e1 nh\u00e2n mua m\u1ed9t \u0111\u00f4i gi\u00e0y c\u00f2n c\u00f3 th\u1ec3 mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n, th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, phong c\u00e1ch c\u1ee7a m\u00ecnh. Nh\u01b0 v\u1eady, kh\u00e1ch h\u00e0ng mua gi\u00e0y l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ec3 h\u1ecd th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, c\u00e1 t\u00ednh ri\u00eang<\/strong> ph\u1ee5c v\u1ee5 m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u cao h\u01a1n l\u00e0 nhu c\u1ea7u \u0111i l\u1ea1i. Hay n\u00f3i c\u00e1ch kh\u00e1c ch\u00ednh \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m b\u1ea1n kinh doanh l\u00e0 \u0111i\u1ec1u t\u1ea1o n\u00ean n\u00e9t kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u hay ho v\u00e0 th\u00fa v\u1ecb, nh\u01b0ng n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c pain point c\u1ee7a kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng – l\u00fd do c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ngay l\u1eadp t\u1ee9c t\u1ea1i sao kh\u00e1ch h\u00e0ng c\u1ea7n s\u1ea3n ph\u1ea9m – th\u00ec doanh nghi\u1ec7p s\u1ebd kh\u00f3 m\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Xem th\u00eam v\u1ec1: Marketing Intelligence l\u00e0 g\u00ec?<\/a><\/p>\n

N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb c\u0169ng nh\u01b0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh hay t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o gi\u1ea3i ph\u00e1p gi\u00fap b\u1ea1n gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, doanh thu<\/a> .<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

L\u00e0m marketer, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn pain point nh\u01b0ng li\u1ec7u b\u1ea1n c\u00f3 hi\u1ec3u pain point l\u00e0 g\u00ec? C\u00e1ch t\u00ecm pain point ra sao? C\u00e1ch \u00e1p d\u1ee5ng pain point v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Pain point l\u00e0 g\u00ec? V\u1ec1 c\u01a1 b\u1ea3n, pain point (t\u1ea1m d\u1ecbch: \u0111i\u1ec3m y\u1ebfu) l\u00e0 v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n m\u00e0 […]<\/p>","protected":false},"author":4,"featured_media":9008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,125],"tags":[656,655],"class_list":["post-6924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-viet-nam-insights","tag-insights-khach-hang","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6924"}],"version-history":[{"count":17,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6924\/revisions"}],"predecessor-version":[{"id":12450,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6924\/revisions\/12450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9008"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}