{"id":6896,"date":"2019-07-23T11:02:48","date_gmt":"2019-07-23T04:02:48","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6896"},"modified":"2019-12-02T10:08:52","modified_gmt":"2019-12-02T03:08:52","slug":"nguoi-tieu-dung-ngay-cang-co-xu-huong-tin-vao-nhung-thuong-hieu-co-lap-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nguoi-tieu-dung-ngay-cang-co-xu-huong-tin-vao-nhung-thuong-hieu-co-lap-truong\/","title":{"rendered":"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng tin v\u00e0o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1eadp tr\u01b0\u1eddng"},"content":{"rendered":"

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u ra t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin s\u1ebd khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ee7ng h\u1ed9 b\u1ea1n, h\u01a1n n\u1eefa c\u00f2n s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1edbi ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u c\u1ea7n ph\u1ea3i l\u01b0u \u00fd nh\u1ea5t \u0111\u00f3 l\u00e0 n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd quay tr\u1edf l\u1ea1i.<\/p>\n

Nh\u01b0ng ch\u00ednh x\u00e1c th\u00ec ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 n\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, theo nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Edelman, c\u00e1c doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng nhi\u1ec1u h\u01a1n l\u00e0 ch\u00ednh ph\u1ee7.<\/p>\n

\"Ni\u1ec1m

Ni\u1ec1m tin v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 xu h\u01b0\u1edbng cao h\u01a1n<\/p><\/div>\n

Mua h\u00e0ng d\u1ef1a tr\u00ean ni\u1ec1m tin<\/h1>\n

Khi m\u00e0 ch\u00fang ta \u0111em so s\u00e1nh gi\u1eefa m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng ti\u1ebfp x\u00fac v\u00e0 tin t\u01b0\u1edfng v\u00e0o n\u00f3 v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n m\u1edbi v\u1edbi h\u1ecd, th\u00ec trong \u0111a s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp t\u1ee5c mua v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 bi\u1ebft. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra b\u1edfi k\u00ec v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Khi m\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c s\u1ef1 so s\u00e1nh, xem x\u00e9t k\u1ef9 c\u00e0ng, th\u00ec s\u1ef1 tin t\u01b0\u1edfng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1 tin h\u01a1n trong mua s\u1eafm.<\/p>\n

D\u00f9 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u danh ti\u1ebfng, th\u00ec ch\u1ec9 nh\u01b0 v\u1eady th\u00f4i v\u1eabn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 h\u1ecd l\u1eb7p l\u1ea1i h\u00e0nh vi mua c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Nghi\u00ean c\u1ee9u c\u1ee7a Edelman \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng 67% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u danh ti\u1ebfng c\u00f3 th\u1ec3 khi\u1ebfn cho h\u1ecd d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, nh\u01b0ng h\u1ecd s\u1ebd kh\u00f4ng ti\u1ebfp t\u1ee5c mua n\u1ebfu nh\u01b0 h\u1ecd kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o doanh nghi\u1ec7p \u0111\u1ee9ng \u0111\u1eb1ng sau s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

X\u00e2y d\u1ef1ng ni\u1ec1m tin c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> hi\u1ec7u qu\u1ea3.<\/p>\n

\"Mua

Mua h\u00e0ng d\u1ef1a tr\u00ean ni\u1ec1m tin<\/p><\/div>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng ng\u00e0y nay s\u1ebd chuy\u1ec3n \u0111\u1ed5i, l\u1ef1a ch\u1ecdn, tr\u00e1nh, ho\u1eb7c th\u1eadm ch\u00ed t\u1ea9y chay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean quan \u0111i\u1ec3m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n cung c\u1ea5p nhi\u1ec1u h\u01a1n m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 th\u1ec3 chi\u1ebfn th\u1eafng h\u1ecd. V\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 m\u1ea5t to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ch\u1ec9 v\u1edbi m\u1ed9t s\u01a1 xu\u1ea5t, m\u1ed9t v\u1ea5n \u0111\u1ec1 d\u00f9 l\u00e0 r\u1ea5t nh\u1ecf.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n li\u00ean t\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t c\u00f4ng ty A n\u00e0o \u0111\u00f3, m\u00e0 g\u1ea7n \u0111\u00e2y m\u1eafc nh\u1eefng c\u00e1o bu\u1ed9c v\u1ec1 vi\u1ec7c nh\u1eadp h\u00e0ng Trung Qu\u1ed1c m\u00e0 g\u1eafn m\u00e1c Made in Vietnam. H\u1eadu qu\u1ea3 l\u00e0, theo m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea, h\u1ecd \u0111\u00e3 m\u1ea5t 95% doanh thu. M\u1ea5t \u0111i ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u00f3 r\u1ea5t c\u00f3 th\u1ec3 c\u00f2n th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t t\u1edd gi\u1ea5y khai t\u1eed.<\/p>\n

T\u1ea1i sao ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i ng\u00e0y c\u00e0ng quan tr\u1ecdng?<\/h1>\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, ni\u1ec1m tin v\u00e0o doanh nghi\u1ec7p r\u1ea5t quan tr\u1ecdng, \u0111i\u1ec1u n\u00e0y x\u1ea3y ra t\u01b0\u01a1ng t\u1ef1 v\u1edbi doanh nghi\u1ec7p. Gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n cung c\u1ea5p \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 mong \u0111\u1ee3i v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf r\u1eb1ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng mua h\u00e0ng d\u1ef1a tr\u00ean ni\u1ec1m tin. V\u00e0 s\u1ef1 th\u1eadt r\u1eb1ng 69% trong s\u1ed1 h\u1ecd quan t\u00e2m v\u1ec1 s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o. Nhi\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 tin t\u1ee9c gi\u1ea3 v\u00e0 th\u00f4ng tin sai l\u1ec7ch, c\u0169ng nh\u01b0 l\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00e1c doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb ph\u1ea3n \u00e1nh ch\u00ednh h\u1ecd, \u0111i\u1ec1u n\u00e0y l\u00e0m c\u1ea3i thi\u1ec7n ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

M\u1ed9t phong tr\u00e0o n\u1ed5i b\u1eadt g\u1ea7n \u0111\u00e2y \u0111\u00f3 l\u00e0 gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a, \u0111i\u1ec1u n\u00e0y d\u1ea5y l\u00ean m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi n\u1ed5i l\u00ean c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m b\u1eb1ng gi\u1ea5y, ho\u1eb7c ch\u1ea5t li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, \u0111i\u1ec3n h\u00ecnh l\u00e0 \u1ed1ng h\u00fat gi\u1ea5y. Tu\u1ea7n tr\u01b0\u1edbc, t\u00f4i c\u00f3 \u0111i u\u1ed1ng c\u00e0 ph\u00ea t\u1ea1i Trung Nguy\u00ean Legend, v\u00e0 \u0111i\u1ec1u l\u00e0m t\u00f4i b\u1ea5t ng\u1edd l\u00e0 h\u1ecd s\u1eed d\u1ee5ng c\u1ed1c gi\u1ea5y v\u00e0 \u1ed1ng h\u00fat gi\u1ea5y \u0111\u1ec3 ph\u1ee5c v\u1ee5, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 l\u00e0m t\u00f4i th\u00edch th\u00fa v\u00e0 tin t\u01b0\u1edfng nhi\u1ec1u h\u01a1n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

Ni\u1ec1m tin l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ef1 c\u00e2n nh\u1eafc h\u00e0ng \u0111\u1ea7u trong ti\u00eau d\u00f9ng<\/h1>\n

C\u00f3 \u0111\u1ebfn 81% s\u1ed1 ng\u01b0\u1eddi n\u00f3i r\u1eb1ng kh\u1ea3 n\u0103ng tin v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng g\u00ec \u0111\u00fang \u0111\u1eafn c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ho\u1eb7c ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn.<\/p>\n

Xem th\u00eam:<\/span> L\u00e0m th\u1ebf n\u00e0o m\u00e0 Spotify l\u1ea1i hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1eady?
\n<\/em><\/a><\/b><\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng<\/h1>\n

V\u1edbi r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch mang l\u1ea1i, ch\u00ednh x\u00e1c th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng h\u1ecd? C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ef1 cam k\u1ebft v\u1edbi x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00e1c bi\u1ec7t l\u1edbn.<\/p>\n

\"Chi\u1ebfn

Chi\u1ebfn d\u1ecbch c\u1ee7a Gillette<\/p><\/div>\n

53% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi \u00edt nh\u1ea5t m\u1ed9t v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i m\u00e0 kh\u00f4ng tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n r\u1eb1ng h\u1ecd th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 gi\u1ea3 v\u1edd c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n

Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3. Nh\u01b0 l\u00e0 \u0111\u1ee9ng \u0111\u1ea7u trong c\u00e1c l\u1ef1a ch\u1ecdn mua, c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u1ee7ng h\u1ed9 v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n

>>> Xem th\u00eam: S\u1eed d\u1ee5ng Customer Insights ra sao cho hi\u1ec7u qu\u1ea3?<\/a><\/p>\n

Trong khi m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u01a1n thu\u1ea7n c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng l\u1edbn, th\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd s\u1ebd t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t kh\u1ed5ng l\u1ed3. Ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u gi\u1edd \u0111\u00e2y th\u1ec3 hi\u1ec7n t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, \u0111\u00fang th\u1eddi gian, c\u00f3 nh\u1eefng d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t. Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng, h\u1ed7 tr\u1ee3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 lu\u00f4n quan t\u00e2m v\u00e0 c\u1ed1 g\u1eafng c\u1ea3i thi\u1ec7n nh\u1eefng g\u00ec h\u1ecd l\u00e0m.<\/p>","protected":false},"excerpt":{"rendered":"

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u ra t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin s\u1ebd khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ee7ng h\u1ed9 b\u1ea1n, h\u01a1n n\u1eefa c\u00f2n s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1edbi ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u c\u1ea7n ph\u1ea3i l\u01b0u […]<\/p>","protected":false},"author":4,"featured_media":6907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,656],"class_list":["post-6896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6896"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6896\/revisions"}],"predecessor-version":[{"id":9176,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6896\/revisions\/9176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6907"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}