D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u0169ng nh\u01b0 marketer c\u1ea7n n\u1eafm<\/p>\n
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- Chi\u1ebfn l\u01b0\u1ee3c marketing:<\/span>\u00a0<\/em><\/strong><\/li>\n<\/ol>\n
Nhi\u1ec1u t\u1ed5 ch\u1ee9c marketing c\u00f3 nh\u00e2n vi\u00ean c\u00f3 k\u1ef9 n\u0103ng th\u1ef1c hi\u1ec7n chi\u1ebfn thu\u1eadt nh\u01b0ng thi\u1ebfu n\u0103ng l\u1ef1c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. CMO \u0111ang t\u00ecm c\u00e1ch n\u00e2ng\u00a0cao ch\u1ea5t l\u01b0\u1ee3ng marketers <\/strong><\/span>v\u1edb<\/strong>i kh\u1ea3 n\u0103ng di\u1ec5n gi\u1ea3i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 m\u1ee5c ti\u00eau marketing. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n marketers c\u00f3 th\u1ec3\u00a0h\u1ed7 tr\u1ee3 chuy\u1ec3n t\u1eeb marketing t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m sang marketing t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng\u00a0, ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n\u00a0c\u00e1c chi\u1ebfn d\u1ecbch t\u00edch h\u1ee3p<\/strong><\/span>\u00a0v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c\u00a0marketing\u00a0hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng.<\/p>\n
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- Ph\u00e2n t\u00edch d\u1eef li\u1ec7u.\u00a0<\/em><\/strong>Trong th\u1eddi \u0111\u1ea1i d\u1eef li\u1ec7u l\u1edbn hi\u1ec7n nay, c\u00e1c CMO quan t\u00e2m \u0111\u1ebfn c\u00e1c nh\u00e0 marketing c\u00f3 k\u1ef9 n\u0103ng \u00e1p d\u1ee5ng c\u00e1c kh\u00e1i ni\u1ec7m, c\u00f4ng c\u1ee5 v\u00e0 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch cho c\u00e1c th\u00e1ch th\u1ee9c marketing; nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u00e0nh \u0111\u1ed9ng t\u1eeb d\u1eef li\u1ec7u; v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing. H\u1ecd mu\u1ed1n n\u00e2ng cao b\u1ed9 k\u1ef9 n\u0103ng\u00a0c\u1ee7a c\u00e1c nh\u00e0 marketing<\/span><\/strong> – trong khi kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u – c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u00e0 cung c\u1ea5p c\u00e1c y\u00eau c\u1ea7u kinh doanh cho c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch b\u00ean trong ho\u1eb7c b\u00ean ngo\u00e0i, qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n ph\u00e2n t\u00edch v\u00e0 x\u00e3 h\u1ed9i h\u00f3a hi\u1ec7u qu\u1ea3 c\u00e1c ph\u00e1t hi\u1ec7n c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1eeb ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn marketing ph\u00e2n b\u1ed5 h\u1ed7n h\u1ee3p.
![\"Marketers-skills\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills.jpg\")
<\/a><\/li>\n- Qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ed1i t\u00e1c v\u00e0 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng.\u00a0<\/em><\/strong>B\u1ecb tr\u00f3i bu\u1ed9c \u1edf v\u1ecb tr\u00ed th\u1ee9 ba l\u00e0 b\u1ed9 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c k\u00eanh, ph\u1ea3n \u00e1nh nhu c\u1ea7u marketing ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1ed1i t\u00e1c trong vi\u1ec7c t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.\u00a0C\u00e1c CMO \u0111ang t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c nh\u00e0 marketing k\u00eanh c\u00f3 k\u1ef9 n\u0103ng thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1ef1c thi cho m\u1ed9t ho\u1eb7c nhi\u1ec1u lo\u1ea1i \u0111\u1ed1i t\u00e1c, t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c m\u1edbi, t\u1ea1o ra nhu c\u1ea7u ho\u1eb7c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 cho ph\u00e9p c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n th\u00e0nh c\u00f4ng h\u01a1n.\u00a0C\u00e1c k\u1ef9 n\u0103ng h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng mong mu\u1ed1n cho c\u00e1c nh\u00e0 marketing bao g\u1ed3m t\u1ea1o n\u1ed9i dung v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh marketing l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m; \u0111o l\u01b0\u1eddng\u00a0c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing\u00a0<\/strong>\u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi b\u00e1n;\u00a0v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u00e1n h\u00e0ng c\u00f3 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng, quy tr\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n
- Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0<\/em><\/strong>Chuy\u00ean m\u00f4n, kh\u1ea3 n\u0103ng v\u00e0 m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang tr\u01b0\u1edfng th\u00e0nh trong h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c marketing v\u00e0 c\u00e1c CMO \u0111ang th\u1ea5y r\u1eb1ng vi\u1ec7c l\u00e0m im l\u1eb7ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i trong m\u1ed9t ch\u1ee9c n\u0103ng \u0111\u01a1n l\u1ebb kh\u00f4ng c\u00f2n c\u00f3 \u00fd ngh\u0129a.\u00a0CMO mu\u1ed1n c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 \u0111a ch\u1ee9c n\u0103ng, b\u1ea5t k\u1ec3 vai tr\u00f2 c\u1ee7a h\u1ecd trong marketing.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 marketing \u0111\u00e0o t\u1ea1o trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n\u00a0chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/span>\u00a0c\u1ee7a c\u00f4ng ty, hi\u1ec3u bi\u1ebft v\u1ec1 b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (bao g\u1ed3m lu\u1eadt ph\u00e1p v\u00e0 c\u00e1c quy \u0111\u1ecbnh) v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 k\u1ef9 thu\u1eadt qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t x\u00e3 h\u1ed9i.<\/li>\n
- \u0110o l\u01b0\u1eddng marketing\u00a0<\/strong><\/span>L\u00e0m tr\u00f2n danh s\u00e1ch l\u00e0 b\u1ed9\u00a0k\u1ef9 n\u0103ng, kinh nghi\u1ec7m\u00a0l\u00e2u n\u0103m\u00a0v\u1ec1 \u0111o l\u01b0\u1eddng marketing.\u00a0CMO quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3\u00a0\u0111o l\u01b0\u1eddng v\u00e0 ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau marketing<\/strong>.\u00a0N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i bao g\u1ed3m thi\u1ebft l\u1eadp c\u00e1c s\u1ed1 li\u1ec7u chi\u1ebfn thu\u1eadt ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh, truy c\u1eadp c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u c\u00f3 s\u1eb5n \u0111\u1ec3 t\u1ea1o b\u00e1o c\u00e1o, \u0111\u1eb7t c\u00e2u h\u1ecfi kinh doanh c\u00f3 li\u00ean quan (v\u00ed d\u1ee5: t\u1ea1i sao k\u1ebft qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh x\u1ea3y ra?) V\u00e0 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 d\u1ecbch c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/li>\n<\/ol>\n
Th\u1eadt kh\u00f4ng may, v\u1ea5n \u0111\u1ec1 kho\u1ea3ng c\u00e1ch v\u1ec1 k\u1ef9 n\u0103ng, chuy\u00ean m\u00f4n m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o marketing ph\u1ea3i \u0111\u1ed1i m\u1eb7t s\u1ebd kh\u00f4ng t\u1ef1 kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c.\u00a0CMO ph\u1ea3i s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c nh\u00e2n vi\u00ean m\u1edbi (khi c\u00f3 t\u00e0i n\u0103ng v\u00e0 t\u00e0i tr\u1ee3), c\u00e1c nh\u00e0 cung c\u1ea5p b\u00ean ngo\u00e0i chuy\u00ean bi\u1ec7t v\u00e0\u00a0c<\/strong><\/a>\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o marketing<\/strong><\/span>\u00a0ch\u00ednh th\u1ee9c\u00a0\u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ed9 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd.\u00a0\u01afu ti\u00ean c\u1ea3i thi\u1ec7n c\u00e1c k\u1ef9 n\u0103ng marketing, SiriusDecutions khuy\u1ebfn ngh\u1ecb c\u00e1c CMO n\u00ean thi\u1ebft l\u1eadp\u00a0vai tr\u00f2 h\u1ed7 tr\u1ee3 marketing<\/strong><\/span>\u00a0chuy\u00ean d\u1ee5ng\u00a0ho\u1eb7c nh\u00f3m trong t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n chuy\u00ean nghi\u1ec7p marketing n\u1ed9i b\u1ed9.<\/p>","protected":false},"excerpt":{"rendered":"
Ng\u00e0y nay, nhu c\u1ea7u nh\u00e2n l\u1ef1c marketing c\u00e0ng nhi\u1ec1u, t\u1ef7 l\u1ec7 c\u1ea1nh tranh trong ng\u00e0nh n\u00e0y c\u0169ng nhi\u1ec1u, ng\u01b0\u1eddi l\u00e0m marketing kh\u00f4ng ch\u1ec9 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n m\u00e0 c\u00f2n ph\u1ea3i h\u1ecdc h\u1ecfi v\u00e0 bi\u1ebft m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng ngh\u0129 \u0111\u1ebfn nh\u01b0 thi\u1ebft k\u1ebf, d\u1ef1ng video, ngo\u1ea1i ng\u1eef, t\u1ef1 h\u1ecdc,… […]<\/p>","protected":false},"author":4,"featured_media":9015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[657,655],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-career","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6866"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6866\/revisions"}],"predecessor-version":[{"id":10277,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6866\/revisions\/10277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9015"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ed1i t\u00e1c v\u00e0 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng.\u00a0<\/em><\/strong>B\u1ecb tr\u00f3i bu\u1ed9c \u1edf v\u1ecb tr\u00ed th\u1ee9 ba l\u00e0 b\u1ed9 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c k\u00eanh, ph\u1ea3n \u00e1nh nhu c\u1ea7u marketing ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1ed1i t\u00e1c trong vi\u1ec7c t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.\u00a0C\u00e1c CMO \u0111ang t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c nh\u00e0 marketing k\u00eanh c\u00f3 k\u1ef9 n\u0103ng thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1ef1c thi cho m\u1ed9t ho\u1eb7c nhi\u1ec1u lo\u1ea1i \u0111\u1ed1i t\u00e1c, t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c m\u1edbi, t\u1ea1o ra nhu c\u1ea7u ho\u1eb7c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 cho ph\u00e9p c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n th\u00e0nh c\u00f4ng h\u01a1n.\u00a0C\u00e1c k\u1ef9 n\u0103ng h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng mong mu\u1ed1n cho c\u00e1c nh\u00e0 marketing bao g\u1ed3m t\u1ea1o n\u1ed9i dung v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh marketing l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m; \u0111o l\u01b0\u1eddng\u00a0c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing\u00a0<\/strong>\u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi b\u00e1n;\u00a0v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u00e1n h\u00e0ng c\u00f3 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng, quy tr\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n
- Ph\u00e2n t\u00edch d\u1eef li\u1ec7u.\u00a0<\/em><\/strong>Trong th\u1eddi \u0111\u1ea1i d\u1eef li\u1ec7u l\u1edbn hi\u1ec7n nay, c\u00e1c CMO quan t\u00e2m \u0111\u1ebfn c\u00e1c nh\u00e0 marketing c\u00f3 k\u1ef9 n\u0103ng \u00e1p d\u1ee5ng c\u00e1c kh\u00e1i ni\u1ec7m, c\u00f4ng c\u1ee5 v\u00e0 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch cho c\u00e1c th\u00e1ch th\u1ee9c marketing; nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u00e0nh \u0111\u1ed9ng t\u1eeb d\u1eef li\u1ec7u; v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing. H\u1ecd mu\u1ed1n n\u00e2ng cao b\u1ed9 k\u1ef9 n\u0103ng\u00a0c\u1ee7a c\u00e1c nh\u00e0 marketing<\/span><\/strong> – trong khi kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u – c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u00e0 cung c\u1ea5p c\u00e1c y\u00eau c\u1ea7u kinh doanh cho c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch b\u00ean trong ho\u1eb7c b\u00ean ngo\u00e0i, qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n ph\u00e2n t\u00edch v\u00e0 x\u00e3 h\u1ed9i h\u00f3a hi\u1ec7u qu\u1ea3 c\u00e1c ph\u00e1t hi\u1ec7n c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1eeb ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn marketing ph\u00e2n b\u1ed5 h\u1ed7n h\u1ee3p.