{"id":6858,"date":"2019-07-20T17:34:08","date_gmt":"2019-07-20T10:34:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6858"},"modified":"2022-11-17T10:10:23","modified_gmt":"2022-11-17T03:10:23","slug":"su-dung-customer-insights-ra-sao-cho-hieu-qua","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/su-dung-customer-insights-ra-sao-cho-hieu-qua\/","title":{"rendered":"S\u1eed d\u1ee5ng Customer Insights ra sao cho hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"<p>N\u1ebfu b\u1ea1n bi\u1ebft vai tr\u00f2 quan tr\u1ecdng c\u1ee7a th\u1ea5u hi\u1ec3u insights kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u th\u00ec b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n!<\/p>\n<h2><strong>Ph\u00e2n t\u00edch c\u1ea1nh tranh<\/strong><\/h2>\n<p>Cho d\u00f9 doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng trong ng\u00e0nh hay kh\u00f4ng, nh\u00ecn v\u00e0o c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong ng\u00e0nh c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 r\u1ea5t nhi\u1ec1u v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, d\u1ecbch v\u1ee5, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing h\u00e0ng ng\u00e0y.<\/p>\n<p>Vi\u1ec7c marketer nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi n\u00f3i \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb, b\u1ea5t k\u1ec3 h\u1ecd c\u00f3 bi\u1ebft hay kh\u00f4ng v\u1ec1 doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/4-loai-chien-luoc-canh-tranh\/\">Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec? 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/a><\/p>\n<h2><strong>C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n<p>5 giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<strong>: nh\u1eadn th\u1ee9c, c\u00e2n nh\u1eafc, mua h\u00e0ng, duy tr\u00ec v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/strong> L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ebd l\u00e0m n\u1ed5i b\u1eadt b\u1ea5t k\u1ef3 kho\u1ea3ng tr\u1ed1ng n\u00e0o doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6860 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap.png\" alt=\"customer journeymap\" width=\"626\" height=\"266\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap.png 626w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-300x127.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-600x255.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-260x110.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-150x64.png 150w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insights-la-gi\/\"><span style=\"color: #0000ff;\"><strong>Customer Insights<\/strong><\/span><\/a> c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 x\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 kho\u1ea3ng tr\u1ed1ng n\u00e0o c\u00f3 th\u1ec3 c\u00f3, c\u0169ng nh\u01b0 t\u00ecm ra nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t v\u00e0 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn mua h\u00e0ng v\u00e0 sau khi mua.<\/p>\n<p>Forbes \u0111\u00e3 \u0111\u01b0a ra\u00a0m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi\u00a0v\u1ec1 c\u00e1ch hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0Wayfair, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng gia d\u1ee5ng tr\u1ef1c tuy\u1ebfn tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la \u0111\u00e3 <strong><span style=\"color: #0000ff;\">ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/strong> v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u00e0 nh\u1eadn ra r\u1eb1ng h\u1ecd<strong> c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong> n\u00f3i chung.\u00a0V\u00ec v\u1eady, h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1ee5p \u1ea3nh c\u00e1c m\u1eb7t h\u00e0ng h\u1ecd nh\u00ecn th\u1ea5y, y\u00eau th\u00edch \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 Wayfair c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Nghi\u00ean c\u1ee9u n\u00e0y kh\u00f4ng ch\u1ec9 cho ph\u00e9p doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 gi\u1edd \u0111\u00e2y \u1ee9ng d\u1ee5ng c\u00f2n cung c\u1ea5p cho c\u00f4ng ty nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi v\u1ec1 phong c\u00e1ch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0Do \u0111\u00f3, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i mua t\u1ea1i Wayfair t\u0103ng 50% trong n\u0103m \u1ee9ng d\u1ee5ng ra m\u1eaft.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-tieu-dung-cao-cap\/\">B\u00e1o c\u00e1o v\u00e0 insight kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng cao c\u1ea5p<\/a><\/strong><\/p>\n<h2><strong>Customer Insights gi\u00fap c\u00e1 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing<\/strong><\/h2>\n<p>Marketing \u0111\u1ea1i ch\u00fang l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c trong \u0111\u00f3 m\u1ed9t c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh b\u1ecf qua c\u00e1c m\u1ee5c ti\u00eau marketing c\u1ee5 th\u1ec3 v\u00e0 ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing bao ph\u1ee7 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng thay th\u1ebf.\u00a0V\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y minh h\u1ecda marketing \u0111\u1ea1i ch\u00fang m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-6859 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass.jpg\" alt=\"marketing mass\" width=\"800\" height=\"499\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass-300x187.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass-768x479.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass-600x374.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass-234x146.jpg 234w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-mass-120x75.jpg 120w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/499;\" \/><\/a><\/p>\n<p>Ng\u00e0y nay, c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u1eabn c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng marketing \u0111\u1ea1i ch\u00fang, nh\u01b0 qu\u1ea3ng c\u00e1o kem \u0111\u00e1nh r\u0103ng n\u00e0y. Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a qu\u1ea3ng c\u00e1o marketing \u0111\u1ea1i ch\u00fang, c\u00e1c s\u1ea3n ph\u1ea9m th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00e1 nh\u00e2n h\u00f3a theo th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n.<\/p>\n<p>Nh\u01b0ng trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i c\u1ea1nh tranh r\u1ea5t gay g\u1eaft, c\u00e1 nh\u00e2n h\u00f3a \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t nhu c\u1ea7u thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb ngo\u00e0i kia.\u00a0Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 c\u00e1 nh\u00e2n h\u00f3a gi\u00fap truy\u1ec1n \u0111\u1ea1t m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u1ed1t h\u01a1n, r\u00f5 r\u00e0ng h\u01a1n, v\u00e0 do \u0111\u00f3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng <strong>Customer Insights<\/strong> c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u\u00a0 l\u00fd do, t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi mua m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh h\u01a1n nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c v\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y nh\u1eefng s\u1edf th\u00edch \u0111\u00f3.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/nguoi-tieu-dung-khong-mua-san-pham-ho-mua-trai-nghiem\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m, h\u1ecd mua tr\u1ea3i nghi\u1ec7m<\/a><\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh personas v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 marketing c\u00e1 nh\u00e2n h\u00f3a<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personalised-marketing.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-6861 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personalised-marketing.jpg\" alt=\"personalised marketing\" width=\"650\" height=\"300\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personalised-marketing.jpg 650w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personalised-marketing-300x138.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personalised-marketing-600x277.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personalised-marketing-260x120.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personalised-marketing-50x23.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personalised-marketing-150x69.jpg 150w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/300;\" \/><\/a><\/p>\n<p>Website \u0111\u00e3 s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u0103ng nh\u1eadp v\u00e0 d\u1eef li\u1ec7u th\u1eddi ti\u1ebft theo m\u00f9a \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i m\u1eadt thi\u1ebft h\u01a1n v\u1edbi kh\u00e1ch truy c\u1eadp trang web.<\/p>\n<p>Chi\u1ebfn d\u1ecbch bi\u1ec3n qu\u1ea3ng c\u00e1o m\u1edbi c\u1ee7a Spotify \u0111\u00e3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch nghe nh\u1ea1c c\u00e1 nh\u00e2n.<\/p>\n<p>Netflix, m\u1eb7t kh\u00e1c, s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n d\u1ef1a tr\u00ean h\u00e0nh vi xem tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t lo\u1ea1i n\u1ed9i dung ph\u00f9 h\u1ee3p cho ng\u01b0\u1eddi xem.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"\u0110\u1eebng gi\u00e0u d\u1eef li\u1ec7u v\u00e0 ngh\u00e8o insight\" href=\"https:\/\/dtmconsulting.vn\/en\/dung-giau-du-lieu-va-ngheo-insight\/\" target=\"_blank\" rel=\"noopener\">S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng<\/a><\/p>\n<p>Cho d\u00f9 \u0111\u00f3 l\u00e0 thu\u1eadt to\u00e1n, d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 hay h\u1ed7n h\u1ee3p d\u1eef li\u1ec7u b\u00ean trong v\u00e0 d\u1eef li\u1ec7u b\u00ean ngo\u00e0i, customer insights gi\u00fap tinh ch\u1ec9nh c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh &#8211; t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec1u s\u1eed d\u1ee5ng Customer Insights \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1 nh\u00e2n h\u00f3a marketing v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Hi\u1ec3n nhi\u00ean, customer insights l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p,\u00a0 c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1ch b\u1ea1n marketing doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p>B\u1ea1n n\u00ean trang b\u1ecb cho m\u00ecnh ki\u1ebfn th\u1ee9c v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-don-gian-de-nam-bat-insights-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00e1ch x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng.<\/a><\/p>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch m\u00e0 marketer c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty b\u1ea1n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 g\u1ee3i \u00fd:<\/p>\n<p><strong>B\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<ul>\n<li><strong>Thi\u1ebft l\u1eadp nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u:<\/strong> tr\u01b0\u1edbc khi <strong>ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u<\/strong>, \u0111\u1ea3m b\u1ea3o b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec (v\u00e0 l\u00e0m th\u1ebf n\u00e0o) b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n<\/strong>: L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u, ai s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u, ai s\u1ebd ph\u00e2n t\u00edch d\u1eef li\u1ec7u?\u00a0H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 \u0111\u1ee7 th\u1eddi gian v\u00e0 nh\u00e2n vi\u00ean d\u00e0nh ri\u00eang \u0111\u1ec3 nh\u1eadn v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li><strong>Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp l\u00e0 g\u00ec?<\/strong>: L\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u c\u1ef1c k\u1ef3 quan tr\u1ecdng.\u00a0B\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3?\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i?\u00a0B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t\u00a0hay ph\u1ecfng v\u1ea5n nh\u00f3m?<\/li>\n<li><strong>D\u1eef li\u1ec7u thu v\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ra sao?\u00a0<\/strong>H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p s\u1ebd kh\u00f4ng l\u00e3ng ph\u00ed. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 suy ngh\u0129 tr\u01b0\u1edbc. Khi b\u1ea1n c\u00f3 d\u1eef li\u1ec7u, h\u00e3y b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 nh\u1eefng b\u1ed9 ph\u1eadn, quy tr\u00ecnh, <strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> v\u00e0 \u00fd t\u01b0\u1edfng n\u00e0o c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng v\u00e0 k\u1ebf ho\u1ea1ch d\u00e0nh cho \u0111i\u1ec1u \u0111\u00f3 l\u00e0 g\u00ec.<\/li>\n<\/ul>\n<p>Thu th\u1eadp v\u00e0\u00a0<strong>th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c Customer Insights<\/strong> l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n nh\u01b0ng c\u00f3 th\u1ec3 tr\u1ea3 h\u1ebft trong th\u1eddi gian d\u00e0i, n\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f4ng r\u00f5 r\u00e0ng v\u1edbi c\u00e1c g\u1ee3i \u00fd tr\u00ean c\u1ee7a DTM Consulting c\u00f3 th\u1ec3 tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 h\u01a1n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<p>Xem th\u00eam:<\/p>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng 101 \u2013 B\u1eaft Insights nh\u1edd ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-nganh-tai-chinh-finance\/\">Insight kh\u00e1ch h\u00e0ng ng\u00e0nh T\u00e0i ch\u00ednh \u2013 Finance<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-insight-khach-hang-tu-nhan-hieu-sua-noi-dia-tro-thanh-san-pham-xa-xi-tren-toan-cau\/\">[Case study] L\u1ed9t x\u00e1c nh\u1edd n\u1eafm b\u1eaft Insights kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n<p style=\"text-align: right;\">Theo\u00a0Flora Frichou<\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n bi\u1ebft vai tr\u00f2 quan tr\u1ecdng c\u1ee7a th\u1ea5u hi\u1ec3u insights kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u th\u00ec b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n! Ph\u00e2n t\u00edch c\u1ea1nh tranh Cho d\u00f9 doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng trong ng\u00e0nh hay kh\u00f4ng, nh\u00ecn v\u00e0o c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,655],"class_list":["post-6858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6858"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6858\/revisions"}],"predecessor-version":[{"id":15517,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6858\/revisions\/15517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6864"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}