{"id":6853,"date":"2020-06-19T18:50:26","date_gmt":"2020-06-19T11:50:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6853"},"modified":"2020-06-23T12:09:25","modified_gmt":"2020-06-23T05:09:25","slug":"phan-khuc-doi-tuong-muc-tieu-de-ca-nhan-hoa","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phan-khuc-doi-tuong-muc-tieu-de-ca-nhan-hoa\/","title":{"rendered":"C\u00e1ch ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a trong Digital Marketing"},"content":{"rendered":"

Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Smartinsights, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (segmentation) ch\u1ec9 ra c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin li\u00ean l\u1ea1c v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p h\u01a1n. Nh\u1eb1m m\u1ee5c ti\u00eau t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng.\u00a0<\/strong><\/p>\n

Trong l\u0129nh v\u1ef1c marketing, c\u00e1 nh\u00e2n h\u00f3a (personalization) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef th\u01b0\u1eddng b\u1ecb s\u1eed d\u1ee5ng sai cho vi\u1ec7c ph\u00e2n kh\u00fac. C\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00e2n kh\u00fac, \u0111\u1ec1u l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 marketing.<\/p>\n

Personalization (c\u00e1 nh\u00e2n h\u00f3a) vs Segmentation (ph\u00e2n kh\u00fac)<\/h1>\n

Segmentation (Ph\u00e2n kh\u00fac)<\/a>\u00a0<\/strong>l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i v\u1edbi nhau theo c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng. Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 tu\u1ed5i t\u00e1c, \u0111\u1ecba l\u00fd, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng, phong c\u00e1ch s\u1ed1ng,\u2026<\/p>\n

Personalization (C\u00e1 nh\u00e2n h\u00f3a) l<\/strong>\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c tr\u1ea3i nghi\u1ec7m v\u00e0 th\u00f4ng \u0111i\u1ec7p cho c\u00e1c c\u00e1 nh\u00e2n – kh\u00f4ng ph\u1ea3i nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi c\u00f3 nh\u1eefng c\u00e1 nh\u00e2n \u0111\u00f3<\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a thu\u1eadt to\u00e1n AI (tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o)<\/a> v\u00e0 Machine learning (h\u1ecdc m\u00e1y) c\u00f3 ngh\u0129a l\u00e0 gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m, danh m\u1ee5c v\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng khi truy c\u1eadp trang web d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u1ef1. D\u1eef li\u1ec7u h\u00e0nh vi t\u1eeb m\u1ed7i kh\u00e1ch truy c\u1eadp trang web bao g\u1ed3m l\u01b0\u1ee3t xem, mua, t\u00ecm ki\u1ebfm v\u00e0 th\u1eadm ch\u00ed th\u1eddi gian trong ng\u00e0y ho\u1eb7c s\u1ed1 ti\u1ec1n chi ti\u00eau. D\u1eef li\u1ec7u n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 sau \u0111\u00f3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p b\u00e1n tr\u1ef1c tuy\u1ebfn.<\/p>\n

\"\"<\/a><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng(segmentation)<\/strong><\/h1>\n

C\u00f3 n\u0103m l\u1ee3i \u00edch ch\u00ednh \u0111\u1ec3 c\u00f3 m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a><\/strong> t\u1ed1t khi mu\u1ed1n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1 nh\u00e2n h\u00f3a<\/p>\n

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  1. Ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 cung c\u1ea5p cho nhu c\u1ea7u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o marketing ph\u00f9 h\u1ee3p<\/li>\n
  2. C\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing ph\u00f9 h\u1ee3p nh\u1eb1m tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c, chi ph\u00ed khi nh\u1eafm m\u1ee5c ti\u00eau kh\u00f4ng ch\u00ednh x\u00e1c.<\/li>\n
  3. Cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p gi\u1eef ch\u00e2n nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/li>\n
  4. Cho ph\u00e9p doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch b\u00e1n h\u00e0ng cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng.<\/li>\n
  5. T\u0103ng c\u01b0\u1eddng l\u1ee3i nhu\u1eadn kinh doanh b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng c\u00f3 thu nh\u1eadp kh\u1ea3 d\u1ee5ng h\u01a1n b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/li>\n<\/ol>\n

    V\u1eady b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng?<\/strong><\/h1>\n

    C\u00e1 nh\u00e2n h\u00f3a n\u00f3i chung v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u00ean k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n d\u1eef li\u1ec7u m\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. C\u00f3 nhi\u1ec1u lo\u1ea1i d\u1eef li\u1ec7u v\u00e0 t\u00f9y ch\u1ecdn ph\u00e2n \u0111o\u1ea1n c\u00f3 s\u1eb5n trong ph\u00e2n t\u00edch v\u00e0 c\u00e1 nh\u00e2n h\u00f3a m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00f9y ch\u1ec9nh.<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u01b0\u1eddi b\u1ed1n t\u00f9y ch\u1ecdn ph\u00e2n kh\u00fac c\u00f3 li\u00ean quan nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a, m\u1ed9t s\u1ed1 trong \u0111\u00f3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u1ea9n danh nh\u01b0ng m\u1ed9t s\u1ed1 kh\u00e1c s\u1eed d\u1ee5ng th\u00f4ng tin h\u1ed3 s\u01a1 hi\u1ec7n c\u00f3.<\/p>\n

    C\u0169ng nh\u01b0 c\u00e1c t\u00f9y ch\u1ecdn ph\u00e2n \u0111o\u1ea1n ti\u00eau chu\u1ea9n nh\u01b0 \u1edf tr\u00ean, b\u1ea1n n\u00ean xem l\u1ea1i c\u00e1c gi\u1ea3i ph\u00e1p t\u1eeb nh\u00e0 cung c\u1ea5p c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o v\u00e0 l\u01b0u c\u00e1c ph\u00e2n \u0111o\u1ea1n t\u00f9y ch\u1ec9nh.\u00a0H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u00ean cung c\u1ea5p m\u1ed9t \u0111\u1ea7u trang m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c ph\u00e2n kh\u00fac t\u00f9y ch\u1ec9nh c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n

    \"\"<\/a><\/p>\n

    14 c\u00e1ch \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/strong><\/h1>\n
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    1. \n

      Ph\u00e2n \u0111o\u1ea1n theo ngu\u1ed3n gi\u1edbi thi\u1ec7u ho\u1eb7c ngu\u1ed3n truy c\u1eadp<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u01a1i m\u00e0 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi truy c\u1eadp v\u00e0o trang web c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. M\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean AI c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u cung c\u1ea5p ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho kh\u00e1ch truy c\u1eadp t\u1eeb c\u00e1c trang web kh\u00e1c nhau, cho d\u00f9 c\u00e1c trang web gi\u1edbi thi\u1ec7u, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, tr\u1ef1c ti\u1ebfp ho\u1eb7c t\u1eeb qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n

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      1. \n

        Lo\u1ea1i kh\u00e1ch truy c\u1eadp<\/strong><\/h2>\n<\/li>\n<\/ol>\n

        V\u00ed d\u1ee5: kh\u00e1ch truy c\u1eadp m\u1edbi ho\u1eb7c kh\u00e1ch truy c\u1eadp l\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong ph\u00e2n t\u00edch v\u00e0 trong c\u00e1c h\u1ec7 th\u1ed1ng c\u00e1 nh\u00e2n h\u00f3a. \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a, v\u00ed d\u1ee5, gi\u1ea3m gi\u00e1 cho kh\u00e1ch truy c\u1eadp m\u1edbi khi mua l\u1ea7n \u0111\u1ea7u ho\u1eb7c t\u1eb7ng qu\u00e0 ch\u00e0o \u0111\u00f3n cho ng\u01b0\u1eddi mua l\u1eb7p l\u1ea1i.<\/p>\n

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        1. \n

          Th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n<\/li>\n<\/ol>\n

          Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 ho\u1eb7c d\u1ef1a tr\u00ean h\u00e0nh vi.\u00a0C\u00e1c ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean h\u00e0nh vi \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean, v\u00ed d\u1ee5, nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c l\u01b0\u1ee3t truy c\u1eadp hi\u1ec7n t\u1ea1i v\u00e0 tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c h\u00e0nh vi mua h\u00e0ng.\u00a0C\u00e1c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 d\u1ef1a tr\u00ean lo\u1ea1i kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, v\u00ed d\u1ee5: VIP, kh\u00e1ch truy c\u1eadp kh\u00f4ng th\u01b0\u1eddng xuy\u00ean, kh\u00e1ch truy c\u1eadp l\u1ea7n \u0111\u1ea7u.\u00a0Ph\u00e2n kh\u00fac n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ea1i, b\u00e1n ch\u00e9o v\u00e0 khuy\u1ebfn kh\u00edch mua l\u1ea1i.<\/p>\n

          >> Xem th\u00eam: Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong m\u00f4i tr\u01b0\u1eddng Social Media<\/a><\/strong><\/p>\n

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          1. \n

            Th\u1eddi \u0111i\u1ec3m ho\u1eb7c th\u1eddi gian tham gia truy c\u1eadp<\/strong><\/h2>\n<\/li>\n<\/ol>\n

            V\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 th\u1eddi gian duy\u1ec7t ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng trang \u0111\u01b0\u1ee3c xem. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, t\u1ed1t nh\u1ea5t l\u00e0 cung c\u1ea5p c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch truy c\u1eadp \u0111\u00e3 tham gia v\u1edbi website trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i d\u1ef1a tr\u00ean ng\u00e0y ho\u1eb7c tu\u1ea7n ho\u1eb7c th\u1eddi gian trong ng\u00e0y, v\u00ec v\u1eady vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1c nhau.<\/p>\n

            \"\"<\/a><\/p>\n

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            1. \n

              N\u1ed9i dung (s\u1ea3n ph\u1ea9m) \u0111\u00e3 xem<\/strong><\/h2>\n<\/li>\n<\/ol>\n

              \u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n kh\u00fac ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1 nh\u00e2n h\u00f3a b\u00e1n l\u1ebb, d\u1ef1a tr\u00ean c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb \u0111\u01b0\u1ee3c xem.\u00a0C\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan c\u1ee7a m\u1ed9t phong c\u00e1ch t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.\u00a0V\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn s\u1ea3n ph\u1ea9m (SKU) m\u00e0 nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb n\u1eafm gi\u1eef, m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c t\u1ef1 \u0111\u1ed9ng h\u00f3a thay v\u00ec h\u1ec7 th\u1ed1ng d\u1ef1a tr\u00ean quy t\u1eafc \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u1edf \u0111\u00e2y.<\/p>\n

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              1. \n

                Trang \u0111\u00edch<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean n\u1ed9i dung h\u01a1i kh\u00e1c nhau d\u1ef1a tr\u00ean n\u01a1i kh\u00e1ch truy c\u1eadp \u0111\u1ebfn l\u1ea7n \u0111\u1ea7u ti\u00ean tr\u00ean trang web, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

                  \n
                1. \n

                  S\u1ef1 ki\u1ec7n ho\u1eb7c t\u01b0\u01a1ng t\u00e1c<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                  C\u00e1c t\u01b0\u01a1ng t\u00e1c ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 nh\u1eefng ng\u01b0\u1eddi nh\u1ea5p v\u00e0o th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, gi\u1ecf h\u00e0ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u00f4ng tin s\u1ea3n ph\u1ea9m.\u00a0\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u1ed9 ch\u1ecdn cho c\u00e1c bi\u1ebfn th\u1ec3 s\u1ea3n ph\u1ea9m nh\u01b0 m\u00e0u s\u1eafc ho\u1eb7c k\u00edch th\u01b0\u1edbc ho\u1eb7c \u0111\u00e1nh gi\u00e1.\u00a0Gi\u00e1 tr\u1ecb trong gi\u1ecf h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tham kh\u1ea3o.<\/p>\n

                    \n
                  1. \n

                    N\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                    C\u0169ng nh\u01b0 ph\u00e2n t\u00edch, m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u1eddng s\u1ebd c\u00f3 th\u1ec3 nh\u1eadn ra tr\u00ecnh duy\u1ec7t, \u0111\u1ed9 ph\u00e2n gi\u1ea3i m\u00e0n h\u00ecnh v\u00e0 lo\u1ea1i thi\u1ebft b\u1ecb (\u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh b\u1ea3ng ho\u1eb7c c\u00e1c \u0111\u1ecbnh d\u1ea1ng m\u00e0n h\u00ecnh l\u1edbn h\u01a1n).\u00a0Kh\u00f4ng ch\u1ec9 c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd cho ph\u00e9p thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 ki\u1ec3m tra c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, m\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng d\u1ef1a tr\u00ean AI c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c quy t\u1eafc c\u00e1 nh\u00e2n h\u00f3a h\u1eefu \u00edch, v\u00ed d\u1ee5: kh\u00e1ch truy c\u1eadp tr\u00ean n\u1ec1n t\u1ea3ng Apple iOS ho\u1eb7c m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.\u00a0Theo d\u00f5i nhi\u1ec1u thi\u1ebft b\u1ecb l\u00e0 m\u1ed9t y\u00eau c\u1ea7u, bao g\u1ed3m c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng khi c\u00f3 li\u00ean quan.<\/p>\n

                    <\/div>\n
                    \"Marketing<\/a>

                    Marketing automation<\/p><\/div>\n

                      \n
                    1. \n

                      \u0110\u1ecba \u0111i\u1ec3m<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                      Ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ed1c gia, khu v\u1ef1c ho\u1eb7c th\u00e0nh ph\u1ed1, th\u1eddi ti\u1ebft v\u00e0 m\u00f9a.<\/p>\n

                        \n
                      1. \n

                        Ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                        S\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 email, t\u00ean v\u00e0 c\u00e1c m\u00e3 \u0111\u1ecbnh danh kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m phong ph\u00fa d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb c\u00e1c t\u00e0i nguy\u00ean b\u00ean ngo\u00e0i.<\/p>\n

                          \n
                        1. \n

                          L\u01b0\u1ee3t like<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                          D\u1ef1a tr\u00ean c\u00e1c l\u1ea7n mua tr\u01b0\u1edbc, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean l\u01b0\u1ee3t th\u00edch c\u1ee7a h\u1ecd v\u00e0 m\u1ee5c y\u00eau th\u00edch \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb c\u1ee7a h\u1ecd l\u00e0 g\u00ec.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf th\u01b0\u01a1ng hi\u1ec7u, th\u1ec3 lo\u1ea1i v\u00e0 \u1edf c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m.<\/p>\n

                            \n
                          1. \n

                            Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a \u0111\u01a1n h\u00e0ng<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                            N\u1ebfu giao d\u1ecbch mua c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 m\u1ed9t gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n ch\u00e9o c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1.<\/p>\n

                              \n
                            1. \n

                              S\u1ea3n ph\u1ea9m trong gi\u1ecf h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                              N\u1ebfu kh\u00e1ch truy c\u1eadp \u0111\u00e3 \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 h\u1ed3 s\u01a1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 cho d\u00f9 \u0111\u00f3 l\u00e0 m\u00e0u s\u1eafc, ch\u1ea5t li\u1ec7u, ch\u1ee7 \u0111\u1ec1 ho\u1eb7c k\u00edch c\u1ee1.\u00a0C\u00e1c thu\u1ed9c t\u00ednh h\u1ed3 s\u01a1 b\u1ea1n c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p l\u00e0 v\u00f4 t\u1eadn.<\/p>\n

                                \n
                              1. \n

                                Lo\u1ea1i t\u00e0i kho\u1ea3n<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                                \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p h\u01a1n cho kh\u00e1ch h\u00e0ng B2B.\u00a0\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u1ea5p gi\u00e1 c\u1ee7a h\u1ecd ho\u1eb7c ph\u1ea1m vi s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 cung c\u1ea5p cho h\u1ecd.<\/p>\n

                                >> Xem th\u00eam: C\u00e1ch \u0111\u1ecdc hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 trong chi\u1ebfn d\u1ecbch digital marketing<\/a><\/strong><\/p>\n

                                Theo Joanne Burman<\/p>\n

                                \n

                                N\u1ebfu b\u1ea1n ho\u1eb7c c\u00f4ng ty b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi hay CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c PH\u00c2N T\u00cdCH, \u0110\u00c1NH GI\u00c1 MI\u1ec4N PH\u00cd<\/strong> t\u1eeb chuy\u00ean gia t\u01b0 v\u1ea5n<\/a>.<\/p>\n

                                TR\u1eccN G\u00d3I NGHI\u00caN C\u1ee8U TH\u1eca TR\u01af\u1edcNG V\u00c0 T\u01af V\u1ea4N MARKETING CHO DOANH NGHI\u1ec6P C\u00d3 NG\u00c2N S\u00c1CH TH\u1ea4P<\/a><\/strong><\/p>\n

                                \"\"<\/a><\/p>\n

                                 <\/p>","protected":false},"excerpt":{"rendered":"

                                Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Smartinsights, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (segmentation) ch\u1ec9 ra c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin li\u00ean l\u1ea1c v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p h\u01a1n. Nh\u1eb1m m\u1ee5c ti\u00eau t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng […]<\/p>","protected":false},"author":4,"featured_media":11545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656,651],"class_list":["post-6853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6853"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6853\/revisions"}],"predecessor-version":[{"id":11552,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6853\/revisions\/11552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11545"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}