{"id":6843,"date":"2019-07-19T17:08:02","date_gmt":"2019-07-19T10:08:02","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6843"},"modified":"2020-06-08T11:31:54","modified_gmt":"2020-06-08T04:31:54","slug":"bac-thay-tam-ly-hoc-walmart-va-chien-luoc-ap-dao-4-giac-quan-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bac-thay-tam-ly-hoc-walmart-va-chien-luoc-ap-dao-4-giac-quan-khach-hang\/","title":{"rendered":"\u201cB\u1eadc th\u1ea7y\u201d t\u00e2m l\u00fd h\u1ecdc Walmart v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u00e1p \u0111\u1ea3o 4 gi\u00e1c quan kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Th\u1ecb gi\u00e1c, th\u00ednh gi\u00e1c, kh\u1ee9u gi\u00e1c, x\u00fac gi\u00e1c\u2026 nh\u1eefng th\u1ee9 gi\u00fap con ng\u01b0\u1eddi x\u1eed l\u00fd v\u00e0 ra quy\u1ebft \u0111\u1ecbnh trong cu\u1ed9c s\u1ed1ng l\u1ea1i \u201ctr\u1edf m\u1eb7t\u201d d\u01b0\u1edbi s\u1ef1 chi ph\u1ed1i c\u1ee7a Walmart. Th\u1eadm ch\u00ed khi ch\u01b0a b\u01b0\u1edbc ch\u00e2n v\u00e0o “thi\u00ean \u0111\u01b0\u1eddng mua s\u1eafm”, Walmart \u0111\u00e3 g\u00e0i b\u1eaby ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng d\u00e3y xe \u0111\u1ea9y kh\u1ed5ng l\u1ed3, \u0111\u1ec3 h\u1ecd lu\u00f4n th\u1ea5y b\u00ean m\u00ecnh l\u00e0 m\u1ed9t chi\u1ebfc xe tr\u1ed1ng c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ea5t \u0111\u1ea7y.<\/p>\n

Thu h\u00fat c\u00e1i nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng<\/h1>\n

Sau \u0111\u00f3, h\u00ecnh \u1ea3nh \u0111\u1ea7u ti\u00ean \u0111\u1eadp v\u00e0o m\u1eaft ng\u01b0\u1eddi d\u00f9ng l\u00e0 nh\u1eefng b\u1ea3ng gi\u00e1 kh\u1ed5 l\u1edbn, Walmart c\u1ed1 t\u00ecnh tr\u01b0ng b\u00e0y nh\u1eefng s\u1ea3n ph\u1ea9m \u0111ang trong ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t ngay t\u1ea1i c\u1eeda v\u00e0o, t\u1ea1o c\u1ea3m gi\u00e1c “gi\u00e1 h\u1eddi” cho c\u1ea3 khu mua s\u1eafm. Ngo\u00e0i ra, Slogan c\u1ee7a Walmart – “Gi\u00e1 r\u1ebb m\u1ed7i ng\u00e0y” c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u1eafp n\u01a1i, li\u00ean t\u1ee5c nh\u1eafc nh\u1edf ng\u01b0\u1eddi d\u00f9ng r\u1eb1ng h\u1ecd \u0111ang c\u00f3 c\u01a1 h\u1ed9i mua nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ea5t t\u1ed1t.<\/p>\n

\"Chi\u1ebfn<\/p>\n

Kh\u00f4ng ch\u1ec9 l\u00e0 n\u1ed9i dung, m\u00e0u s\u1eafc c\u1ee7a b\u1ea3ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c Walmart l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng nh\u1eb1m \u0111\u00e1nh l\u1eeba th\u1ecb gi\u00e1c kh\u00e1ch h\u00e0ng. Theo ti\u1ebfn s\u0129 t\u00e2m l\u00fd Kit Yarrow, m\u1ed7i m\u00e0u s\u1eafc \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch tr\u00ed n\u00e3o theo m\u1ed9t h\u01b0\u1edbng \u0111\u1eb7c th\u00f9: “N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u00e0u s\u1ea3n ph\u1ea9m, ho\u1eb7c hi\u1ec7u qu\u1ea3 h\u01a1n n\u1eefa l\u00e0 m\u1ed9t lo\u1ea1t b\u1ea3ng hi\u1ec7u c\u00f9ng m\u00e0u. M\u00e0u s\u1eafc c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng kh\u00e1c nhau v\u00e0 th\u01b0\u1eddng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng. V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 nh\u1ea5t l\u00e0 m\u00e0u \u0111\u1ecf, chuy\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong kinh doanh \u0111\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi nh\u00ecn ph\u1ea3i h\u00e0nh \u0111\u1ed9ng.” \u0110\u1ec3 gia t\u0103ng t\u1ea7n su\u1ea5t “ch\u1ea1m m\u1eaft” kh\u00e1ch h\u00e0ng, Walmart c\u00f2n c\u1ed1 t\u00ecnh t\u1ea1o ra nh\u1eefng “v\u1eadt c\u1ea3n”. T\u1ea1i M\u1ef9, ng\u01b0\u1eddi d\u00f9ng \u0111i si\u00eau th\u1ecb th\u01b0\u1eddng ch\u1ec9 \u0111\u1ec3 mua s\u1eefa, v\u00ec th\u1ebf gian h\u00e0ng n\u00e0y \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed \u1edf n\u01a1i xa nh\u1ea5t.<\/p>\n

V\u1edbi b\u1ed1 tr\u00ed tr\u00ean, kh\u00e1ch h\u00e0ng bu\u1ed9c ph\u1ea3i nh\u00ecn h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m tr\u00ean \u0111\u01b0\u1eddng mua s\u1eefa, v\u00e0 tr\u1eeb khi h\u1ecd b\u1ecbt m\u1eaft l\u1ea1i, \u0111a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng s\u1ebd b\u1ecf v\u00e0o gi\u1ecf \u00edt nh\u1ea5t t\u1eeb 1 \u0111\u1ebfn 2 m\u00f3n tr\u01b0\u1edbc khi \u0111\u1ebfn \u0111\u01b0\u1ee3c gian h\u00e0ng mong mu\u1ed1n. Walmart c\u0169ng l\u00e0 chu\u1ed7i b\u00e1n l\u1ebb d\u1eabn \u0111\u1ea7u trong phong tr\u00e0o “si\u00eau th\u1ecb trong si\u00eau th\u1ecb”, t\u1edd 24\/7 Wall St. kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfc l\u01b0\u1ee3c c\u1ea3i thi\u1ec7n doanh thu c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3, ch\u1ec9 c\u1ea7n t\u1eadp trung trang tr\u00ed m\u1ed9t khu v\u1ef1c v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9, c\u1ea3m gi\u00e1c c\u1ee7a ng\u01b0\u1eddi mua ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, gia t\u0103ng ham mu\u1ed1n mua s\u1eafm.<\/p>\n

S\u1ef1 thu\u1eadn ti\u1ec7n<\/h1>\n

Ngo\u00e0i ra, t\u1eebng v\u1ecb tr\u00ed c\u0169ng \u0111\u01b0\u1ee3c Walmart t\u00ednh to\u00e1n c\u1ea9n th\u1eadn, nh\u01b0 gi\u00e0y th\u1ec3 thao b\u1ed1 tr\u00ed c\u1ea1nh qu\u1ea7n jean, \u0111i\u1ec7n tho\u1ea1i b\u00e1n k\u1ebf linh ki\u1ec7n, hay n\u01b0\u1edbc s\u1ed1t n\u01b0\u1edbng th\u1ecbt k\u1ebf b\u00ean t\u1ee7 th\u1ecbt \u0111\u00f4ng l\u1ea1nh. T\u1eeb s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y, Walmart d\u1ec5 d\u00e0ng gieo v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng h\u00ecnh \u1ea3nh h\u1ecd \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1ed9t l\u00fac, v\u00e0 n\u1ebfu \u0111\u00e3 c\u00f3 s\u1eb5n m\u00f3n n\u00e0y t\u1ea1i nh\u00e0, \u00edt nhi\u1ec1u h\u1ecd c\u0169ng s\u1ebd c\u1ea7n m\u00f3n k\u1ebf b\u00ean. S\u1edd l\u00e0 mua? Theo nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Paco Underhill, kh\u00e1ch h\u00e0ng c\u00e0ng s\u1edd s\u1ea3n ph\u1ea9m nhi\u1ec1u th\u00ec c\u00e0ng d\u1ec5 b\u1ecf n\u00f3 v\u00e0o gi\u1ecf h\u00e0ng.<\/p>\n

Ch\u00ednh v\u00ec th\u1ebf, Walmart \u0111\u00e3 b\u1ed1 tr\u00ed nhi\u1ec1u k\u1ec7 h\u00e0ng n\u1eb1m ngay t\u1ea7m tay c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00e1c s\u1ea3n ph\u1ea9m rau c\u1ee7 qu\u1ea3 c\u0169ng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y nhi\u1ec1u t\u1ea7ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec7n tay s\u1edd th\u1eed. Walmart c\u0169ng c\u1ed1 t\u00ecnh l\u00e0m \u0111\u1ea7y s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch v\u1eeba ph\u1ea3i, gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng ng\u1ea1i l\u1ea5y ra \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m k\u1ef9 h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c si\u00eau th\u1ecb kh\u00e1c, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ea7u t\u01b0 tr\u00ecnh b\u00e0y “qu\u00e1 \u0111\u00e0”, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ed3ng l\u00ean nhau m\u1ed9t c\u00e1ch qu\u00e1 ngh\u1ec7 thu\u1eadt, khi\u1ebfn kh\u00e1ch h\u00e0ng d\u00f9 r\u1ea5t th\u00edch c\u0169ng kh\u00f4ng d\u00e1m s\u1edd th\u1eed v\u00ec s\u1ee3 l\u00e0m h\u1ecfng. M\u00f9i h\u01b0\u01a1ng m\u00ea ho\u1eb7c R\u1ea5t \u00edt ng\u01b0\u1eddi nh\u1eadn ra, nh\u01b0ng m\u00f9i h\u01b0\u01a1ng c\u0169ng g\u00f3p ph\u1ea7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng, ch\u1ec9 c\u1ea7n m\u1ed9t m\u00f9i h\u01b0\u01a1ng th\u00edch h\u1ee3p, nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c gia t\u0103ng \u0111\u00e1ng k\u1ec3. \u201c<\/p>\n

>> Xem th\u00eam: Prime Day 2019 \u2013 Ng\u00e0y \u0111\u00e0o v\u00e0ng c\u1ee7a Amazon<\/a><\/strong><\/p><\/blockquote>\n

M\u00f9i h\u01b0\u01a1ng \u1ea3nh h\u01b0\u1edfng t\u1edbi \u00fd th\u1ee9c<\/h1>\n

Ti\u1ebfn s\u0129 Yarrow gi\u1ea3i th\u00edch th\u00eam: “M\u00f9i h\u01b0\u01a1ng s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi ti\u1ec1m th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi. Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00f9i ph\u1ea5n r\u00f4m t\u1ea1i khu v\u1ef1c m\u1eb9 & b\u00e9 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u1edb v\u1ec1 nh\u1eefng \u0111\u1ee9a tr\u1ebb, s\u1eb5n s\u00e0ng chi th\u00eam \u00edt ti\u1ec1n mua s\u1eafm. Ho\u1eb7c h\u01b0\u01a1ng d\u1eeba \u1edf khu v\u1ef1c d\u00e3 ngo\u1ea1i c\u0169ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n \u0111i ch\u01a1i, k\u00edch th\u00edch h\u1ecd mua s\u1eb5n b\u1ed9 \u0111\u1ed3 \u0111i bi\u1ec3n hay chi\u1ebfc k\u00ednh m\u00e1t.” M\u1ed9t b\u00e1o c\u00e1o kh\u00e1c c\u1ee7a T\u1ea1p ch\u00ed Business Research kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u00f9i h\u01b0\u01a1ng c\u00f2n c\u00f3 k\u1ebft n\u1ed1i \u0111\u1eb7c bi\u1ec7t v\u1edbi h\u1ed3i \u1ee9c, v\u00e0 c\u00e1c chu\u1ed7i si\u00eau th\u1ecb nh\u01b0 Walmart lu\u00f4n c\u1ed1 t\u00ecnh g\u1ee3i l\u1ea1i nh\u1eefng h\u1ed3i \u1ee9c th\u00e2n quen nh\u1eb1m “d\u1ee5 d\u1ed7” kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n. Nh\u01b0ng n\u1ed5i b\u1eadt nh\u1ea5t v\u1eabn l\u00e0 chi\u1ebfn thu\u1eadt “l\u00e0m kh\u00e1ch \u0111\u00f3i b\u1ee5ng”, v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00f3i s\u1ebd mua s\u1eafm m\u1ea1nh tay h\u01a1n, n\u00ean l\u00f2 b\u00e1nh m\u00ec, khu \u0103n u\u1ed1ng hay rau c\u1ee7 qu\u1ea3 t\u01b0\u01a1i s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec3 g\u1ea7n l\u1ed1i v\u00e0o, khi\u1ebfn b\u1ee5ng kh\u00e1ch th\u00eam c\u1ed3n c\u00e0o. B\u00e0i h\u00e1t cho t\u00e2m tr\u1ea1ng<\/p>\n

\"walmart<\/a><\/p>\n

\u00c2m nh\u1ea1c d\u1eabn l\u1ed1i<\/h1>\n

V\u00e0 gi\u00e1c quan cu\u1ed1i c\u00f9ng m\u00e0 Walmart mu\u1ed1n chi ph\u1ed1i ch\u00ednh l\u00e0 th\u00ednh gi\u00e1c, n\u1ebfu \u0111\u01b0\u1ee3c ph\u00e1t ph\u00f9 h\u1ee3p, nh\u1eefng b\u00e0i nh\u1ea1c s\u1ebd c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 t\u1eadp \u0111o\u00e0n mu\u1ed1n truy\u1ec1n t\u1ea3i. Th\u1eadm ch\u00ed ngay trong m\u1ed9t trung t\u00e2m mua s\u1eafm, t\u1eebng khu v\u1ef1c kh\u00e1c nhau s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t nh\u1eefng b\u00e0i nh\u1ea1c kh\u00e1c nhau, nh\u01b0 nh\u1ea1c tr\u1ebb cho khu th\u1eddi trang tu\u1ed5i teen, nh\u1ea1c th\u00ednh ph\u00f2ng cho khu trang s\u1ee9c \u0111\u1eaft ti\u1ec1n \u2026 Ti\u1ebfn s\u0129 t\u00e2m l\u00fd Yarrow gi\u1ea3i th\u00edch th\u00eam: “C\u0169ng nh\u01b0 phim \u1ea3nh m\u00e0 kh\u00f4ng c\u00f3 ti\u1ebfng \u0111\u1ed9ng, \u00e2m nh\u1ea1c \u1ea3nh h\u01b0\u1edfng r\u1ea5t m\u1ea1nh t\u1edbi c\u1ea3m x\u00fac con ng\u01b0\u1eddi, v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t v\u0169 kh\u00ed c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. H\u1ecd (si\u00eau th\u1ecb) mu\u1ed1n b\u1ea1n nghe nh\u1ea1c \u0111\u1ec3 b\u1edbt suy ngh\u0129 v\u00e0 t\u00ednh to\u00e1n, qua \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean c\u1ea3m x\u00fac nhi\u1ec1u h\u01a1n.” M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u1ee7a t\u1ea1p ch\u00ed Scientific Research Ch\u00e2u \u00c2u cho r\u1eb1ng \u00e2m thanh l\u1edbn v\u00e0 nh\u1ecbp \u0111\u1ed9 nhanh s\u1ebd khi\u1ebfn ng\u01b0\u1eddi nghe di chuy\u1ec3n v\u00e0 ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng b\u1ea3n nh\u1ea1c ch\u1eadm r\u00e3i v\u00e0 \u00eam \u0111\u1ec1m khi\u1ebfn h\u1ecd n\u00e1n l\u1ea1i l\u00e2u h\u01a1n. Walmart c\u00f2n n\u00e2ng \u00e2m thanh l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi khi s\u1eed d\u1ee5ng DJ radio chuy\u00ean nghi\u1ec7p \u0111\u1ec3 l\u00e0m “lung lay” t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, v\u1eeba gi\u1edbi thi\u1ec7u v\u1ec1 b\u00e0i h\u00e1t, v\u1eeba ch\u00e8n th\u00eam ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, v\u1eeba t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u2026<\/p>\n

>>> Xem th\u00eam:\u00a0<\/b>Kodak \u2013 Ph\u00e1 s\u1ea3n v\u00ec b\u1ecf qua insight kh\u00e1ch h\u00e0ng<\/a><\/p>\n

Theo Thanh Sang – Tr\u00ed th\u1ee9c tr\u1ebb<\/p>","protected":false},"excerpt":{"rendered":"

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