{"id":6810,"date":"2019-07-17T11:43:32","date_gmt":"2019-07-17T04:43:32","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6810"},"modified":"2020-06-10T10:46:32","modified_gmt":"2020-06-10T03:46:32","slug":"nguoi-tieu-dung-khong-mua-san-pham-ho-mua-trai-nghiem","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nguoi-tieu-dung-khong-mua-san-pham-ho-mua-trai-nghiem\/","title":{"rendered":"Doanh nghi\u1ec7p kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m, m\u00e0 b\u00e1n m\u1ed9t “tr\u1ea3i nghi\u1ec7m mua h\u00e0ng”"},"content":{"rendered":"

\u0110\u00f3 l\u00e0 v\u00e0o n\u0103m 1957, v\u00e0 Pepsi – gi\u1ed1ng nh\u01b0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u non tr\u1ebb th\u1eddi \u0111i\u1ec3m \u0111\u00f3 – ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng v\u1ec1 b\u1ea3n s\u1eafc. M\u1eb7c cho c\u00e1c n\u1ed7 l\u1ef1c to l\u1edbn c\u1ee7a \u0111\u1ed9i ng\u0169 marketer, Pepsi v\u1eabn b\u1ecb b\u1ecf xa b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t \u0111\u1ed3ng th\u1eddi l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng – Coke (Coca Cola) – d\u00f9 cho gi\u00e1 b\u00e1n ch\u1ec9 b\u1eb1ng m\u1ed9t n\u1eeda so v\u1edbi Coke. \u0110\u00f3 kh\u00f4ng ph\u1ea3i b\u1edfi v\u00ec s\u1ea3n ph\u1ea9m thi\u1ebfu s\u00f3t, \u0111\u00f3 l\u00e0 b\u1edfi v\u00ec b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Pepsi – thi\u1ebfu quy\u1ebft \u0111o\u00e1n v\u00e0 v\u00f4 \u0111\u1ecbnh.<\/p>\n

Kh\u1edfi \u0111\u1ea7u<\/h1>\n

T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Coke l\u00e0 v\u00f4 \u0111\u1ecbch, h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u00e0m cho ng\u01b0\u1eddi M\u1ef9 tin r\u1eb1ng m\u1ecdi th\u1ee9 t\u1ed1t \u0111\u1eb9p v\u00e0 l\u00e0nh m\u1ea1nh v\u1ec1 cu\u1ed9c s\u1ed1ng ng\u01b0\u1eddi M\u1ef9 \u0111\u00e3 \u0111\u01b0\u1ee3c k\u1ebft tinh trong m\u1ed9t chi\u1ebfc chai th\u1ee7y tinh. V\u1edbi b\u1ea5t c\u1ee9 ai n\u1eafm gi\u1eef nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi M\u1ef9, t\u01b0 duy c\u1ed9ng \u0111\u1ed3ng th\u00ec b\u1ea5t c\u1ee9 ai ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m g\u00ec kh\u00e1c ngo\u00e0i Coke \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t k\u1ebb kh\u00e1c bi\u1ec7t, nh\u01b0 m\u1ed9t ng\u01b0\u1eddi d\u1ecb gi\u00e1o v\u1eady.<\/p>\n

\"Coke\"

Coke<\/p><\/div>\n

N\u0103m 1963, Pepsi \u0111\u00e3 thu\u00ea m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ebb t\u00ean l\u00e0\u00a0 Alan Pottash \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y. Nhi\u1ec7m v\u1ee5 c\u1ee7a Pottash th\u1ef1c s\u1ef1 r\u1ea5t kh\u00f3 kh\u0103n. Anh \u1ea5y c\u1ea7n ph\u1ea3i truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u1ea1nh tranh v\u1edbi m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i. H\u1ecd kh\u00f4ng ch\u1ec9 b\u1ecf xa Pepsi v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c trong ti\u00eau d\u00f9ng, m\u00e0 \u0111i\u1ec3m \u0111au \u0111\u1ea7u l\u00e0 v\u1ec1 c\u1ea5u t\u1ea1o h\u00f3a h\u1ecdc, g\u1ea7n nh\u01b0 gi\u1ed1ng y h\u1ec7t nhau. V\u00e0 Pottash \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh m\u00e0 sau n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng, “h\u00e3y d\u1eebng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, h\u00e3y n\u00f3i v\u1ec1 kh\u00e1ch h\u00e0ng”.<\/p>\n

Do \u0111\u00f3, quan ni\u1ec7m v\u1ec1 marketing c\u1ee7a Pepsi kh\u00f4ng li\u00ean quan \u0111\u1ebfn \u0111\u1eb7c t\u00ednh v\u1ed1n c\u00f3 c\u1ee7a n\u00f3, thay v\u00e0o \u0111\u00f3 l\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t h\u00ecnh \u1ea3nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua n\u00f3, ho\u1eb7c s\u1ebd mua n\u00f3.<\/em><\/p>\n

L\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh qu\u1ea3ng b\u00e1 cho ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m thay v\u00ec ch\u00ednh s\u1ea3n ph\u1ea9m \u0111\u00f3. V\u00e0 t\u1eeb \u0111\u00f3, Pepsi \u0111\u00e3 kh\u1edfi x\u01b0\u1edbng cho m\u1ed9t th\u1ebf h\u1ec7 ho\u00e0n to\u00e0n m\u1edbi, m\u1ed9t th\u1ebf h\u1ec7 tho\u00e1t kh\u1ecfi s\u1ef1 ph\u1ee5 thu\u1ed9c, tho\u00e1t kh\u1ecfi c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng b\u1ea5t di\u1ec7t t\u1eeb c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. Nh\u00f3m n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 “Th\u1ebf h\u1ec7 Pepsi (The Pepsi Generation).”<\/p>\n

\"Chi\u1ebfn

Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a Pepsi<\/p><\/div>\n

Th\u1ebf h\u1ec7 Pepsi l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng th\u1ef1c s\u1ef1 b\u1edfi \u0111\u00f3 l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u00f3m ng\u01b0\u1eddi l\u00e0m vi\u1ec7c \u0111\u00f3. Kh\u00f4ng m\u1ed9t th\u1ebf n\u00e0o tr\u01b0\u1edbc \u0111\u00e2y t\u1eebng khao kh\u00e1t v\u01b0\u1ee3t l\u00ean ch\u00ednh m\u00ecnh, tho\u00e1t kh\u1ecfi nh\u1eefng suy ngh\u0129 ti\u00eau d\u00f9ng theo l\u1ed1i m\u00f2n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng suy ngh\u0129 th\u1ef1c s\u1ef1 \u0111\u1ed9c l\u1eadp. Do \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p c\u1ee7a Pepsi \u0111\u00e3 ch\u1ea1m \u0111\u00fang ng\u01b0\u1eddi, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

>>> Xem th\u00eam: Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ea1t t\u1ea7m cao m\u1edbi<\/a><\/p>\n

Ph\u00e1t tri\u1ec3n<\/h1>\n

\u0110\u1ebfn th\u1eadp k\u1ef7 ti\u1ebfp theo, nh\u01b0 l\u00e0 m\u1ed9t h\u1ec7 qu\u1ea3 c\u1ee7a\u00a0 chi\u1ebfn d\u1ecbch Pepsi Generation, Pepsi \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3 so v\u1edbi Coke. Trong khi chi\u1ebfn d\u1ecbch \u1ea5y l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng, c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng cho n\u00f3 th\u1ef1c s\u1ef1 r\u1ea5t \u0111\u01a1n gi\u1ea3n. Chi\u1ebfn d\u1ecbch ch\u1ec9 m\u00f4 ph\u1ecfng l\u1ea1i nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n. Th\u1ebf h\u1ec7 n\u00e0y khao kh\u00e1t tho\u00e1t kh\u1ecfi ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng, v\u00e0 s\u1ef1 th\u1eadt l\u00e0 Pepsi \u0111\u00e3 thuy\u1ebft ph\u1ee5c h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1eb1ng c\u00e1ch… mua Pepsi. Nh\u1eefng ai mua Pepsi s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ebf h\u1ec7 Pepsi, nh\u1eefng ng\u01b0\u1eddi m\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng c\u1ea3m nh\u1eadn m\u1edbi, thay v\u00ec t\u00ecm ki\u1ebfm th\u1ee9 \u0111\u1ed3 u\u1ed1ng m\u1edbi.<\/p>\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 b\u00e0n c\u00e3i, v\u00e0 n\u00f3 c\u00f2n mang l\u1ea1i nhi\u1ec1u th\u1ee9 h\u01a1n c\u1ea3 s\u1ef1 th\u00e0nh c\u00f4ng. Th\u1ee9 nh\u1ea5t, chi\u1ebfn d\u1ecbch \u0111\u00e3 ph\u1ee5c sinh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u00ean b\u1edd v\u1ef1c s\u1ee5p \u0111\u1ed5 khi \u0111\u1ed1i \u0111\u1ea7u v\u1edbi m\u1ed9t trong nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1ea7m c\u1ee1 nh\u1ea5t th\u1ebf k\u1ef7 20 – Coke. Th\u1ee9 hai, trong nhi\u1ec1u th\u1eadp k\u1ef7 ti\u1ebfp theo, g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00f4ng l\u00e0m theo chi\u1ebfn l\u01b0\u1ee3c m\u00e0 Pepsi \u0111\u00e3 ti\u00ean phong: kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 b\u00e1n m\u1ed9t phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n c\u1ee7a ch\u00ednh ch\u00fang ta.<\/em><\/p>\n

>> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb Omni channel<\/a><\/p>\n

Apple<\/h1>\n

N\u00e0o, b\u00e2y gi\u1edd h\u00e3y xem x\u00e9t \u0111\u1ebfn Apple. Tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng Apple – \u00edt nh\u1ea5t l\u00e0 trong k\u1ef7 nguy\u00ean c\u1ee7a S.Jobs- l\u00e0 vi\u1ec7c suy ngh\u0129 m\u1ed9t c\u00e1ch kh\u00e1c bi\u1ec7t. C\u00e1c nh\u00e0 ph\u00ea b\u00ecnh c\u00f3 th\u1ec3 c\u01b0\u1eddi nh\u1ea1o t\u00ednh c\u00e1ch \u0111\u00f3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Apple, b\u1edfi v\u00ec s\u1ef1 \u0111\u1ed3ng nh\u1ea5t c\u1ef1c k\u00fd ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m Apple, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong t\u1ea7ng l\u1edbp nh\u1eefng ng\u01b0\u1eddi gi\u00e0u c\u00f3. Nh\u01b0ng nh\u1eefng nh\u00e0 ph\u00ea b\u00ecnh s\u1ebd kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 Apple th\u1eadm ch\u00ed kh\u00f4ng l\u00e0m: Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m v\u00ec nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0m, h\u1ecd mua ch\u00fang b\u1edfi v\u00ec nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 l\u00e0m v\u1edbi ch\u00fang – ho\u1eb7c nh\u1eefng g\u00ec h\u1ecd ngh\u0129 r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 l\u00e0m.\u00a0 \u00dd t\u01b0\u1edfng n\u00e0y th\u1eadm ch\u00ed \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb c\u1ee7a Apple. Nh\u00e2n vi\u00ean c\u1ee7a Apple s\u1ebd kh\u00f4ng bao gi\u1edd ch\u1ec9 cho b\u1ea1n c\u00e1ch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng, thay v\u00e0o \u0111\u00f3, h\u1ecd cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng n\u00f3, bu\u1ed9c b\u1ea1n ph\u1ea3i l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

\"Chi\u1ebfn

Chi\u1ebfn d\u1ecbch c\u1ee7a Apple<\/p><\/div>\n

Kh\u00e1c<\/h1>\n

Samsung c\u0169ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y theo m\u1ed9t c\u00e1ch kh\u00f3 kh\u0103n. H\u1ecd t\u1eadp trung trong su\u1ed1t m\u1ed9t th\u1eddi gian d\u00e0i ch\u1ec9 \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m thay v\u00ec \u0111\u1ec3 \u00fd t\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 d\u00f9ng n\u00f3. B\u00e2y gi\u1edd th\u00ec h\u1ecd tr\u00e1nh n\u00f3i v\u1ec1 t\u1ed1c \u0111\u1ed9 c\u1ee7a b\u1ed9 vi x\u1eed l\u00fd hay chi\u1ec1u s\u00e2u c\u1ee7a m\u00e0n h\u00ecnh, b\u1edfi \u0111\u1ebfn 99% m\u1ecdi ng\u01b0\u1eddi ch\u1eb3ng h\u1ec1 quan t\u00e2m \u0111\u1ebfn n\u00f3. \u0110i\u1ec1u h\u1ecd quan t\u00e2m l\u00e0 h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh g\u00ec n\u1ebfu s\u1eed d\u1ee5ng n\u00f3.<\/p>\n

Kh\u00f4ng ch\u1ec9 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, Adidas v\u00e0 Nike c\u0169ng \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c \u0111\u00f3 v\u1edbi suy ngh\u0129 nh\u01b0 l\u00e0 Samsung. Starbucks c\u0169ng \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c \u0111\u00f3 b\u1eb1ng c\u00e1ch ch\u1ebf t\u1ea1o ra m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng gi\u1ed1ng nh\u01b0 Unicon Frappuccino, m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u00e1ng ng\u1ea1c nhi\u00ean l\u00e0 “b\u1ec1 ngo\u00e0i c\u1ee7a n\u00f3 t\u1ed1t h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi v\u1ecb c\u1ee7a n\u00f3.” M\u1ed9t m\u00f3n \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 n\u00f3 h\u01b0\u01a1ng v\u1ecb k\u00e9m, kh\u00f4ng th\u1ec3 b\u00e1n \u1edf th\u1ebf h\u1ec7 tr\u01b0\u1edbc, nh\u01b0ng \u1edf th\u1ebf h\u1ec7 hi\u1ec7n t\u1ea1i, n\u00f3 c\u00f3 th\u1ec3.<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 Pepsi bi\u1ebft r\u1eb1ng m\u00ecnh kh\u00f4ng bao gi\u1edd c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi Coke n\u1ebfu ch\u1ec9 ch\u00fa t\u00e2m v\u00e0o m\u1ed7i s\u1ea3n ph\u1ea9m, Starbucks hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. V\u00e0 b\u1ea5t k\u1ec3 con ng\u01b0\u1eddi \u0111\u00e3 ngh\u0129 nh\u1eefng g\u00ec trong h\u00e0ng ngh\u00ecn n\u0103m qua, th\u00ec c\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn r\u1eb1ng th\u1ebf h\u1ec7 hi\u1ec7n t\u1ea1i \u00fd th\u1ee9c h\u01a1n v\u1ec1 c\u00e1ch h\u1ecd c\u1ea3m nh\u1eadn h\u01a1n b\u1ea5t k\u1ef3 th\u1ebf n\u00e0o n\u00e0o m\u00e0 ch\u00fang ta t\u1eebng g\u1eb7p qua tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

V\u00e0 Pepsi, sau t\u1ea5t c\u1ea3, l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed \u0111\u00e3 marketing b\u1ea3n th\u00e2n b\u1eb1ng c\u00e1ch qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay v\u00ec ch\u00ednh s\u1ea3n ph\u1ea9m – v\u00e0 \u0111\u00f3 l\u00e0 chuy\u1ec7n 50 n\u0103m v\u1ec1 tr\u01b0\u1edbc. V\u00e0 t\u1eeb \u0111\u00f3 tr\u1edf l\u1ea1i \u0111\u00e2y, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u00fd th\u1ee9c h\u01a1n r\u1ea5t nhi\u1ec1u v\u1ec1 vi\u1ec7c h\u1ecd l\u00e0 ai m\u1ed7i khi s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y c\u00f3 l\u1ebd \u0111\u00e3 v\u01b0\u1ee3t xa nh\u1eefng g\u00ec Pepsi c\u00f3 th\u1ec3 ngh\u0129 t\u1edbi v\u00e0 50 n\u0103m v\u1ec1 tr\u01b0\u1edbc.<\/p>\n

>>> Xem th\u00eam: Gen Z \u2013 Th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng ti\u1ebfp theo t\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n

Trong m\u1ed9t x\u00e3 h\u1ed9i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ef1c k\u1ef3 c\u00f3 \u00fd th\u1ee9c c\u1ee7a ri\u00eang m\u00ecnh, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn theo \u0111\u00fang c\u00e1ch h\u1ecd mu\u1ed1n v\u1ec1 b\u1ea3n th\u00e2n h\u1ecd.<\/p>\n

Ngu\u1ed3n: Zander Nethercut<\/p>","protected":false},"excerpt":{"rendered":"

\u0110\u00f3 l\u00e0 v\u00e0o n\u0103m 1957, v\u00e0 Pepsi – gi\u1ed1ng nh\u01b0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u non tr\u1ebb th\u1eddi \u0111i\u1ec3m \u0111\u00f3 – ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng v\u1ec1 b\u1ea3n s\u1eafc. M\u1eb7c cho c\u00e1c n\u1ed7 l\u1ef1c to l\u1edbn c\u1ee7a \u0111\u1ed9i ng\u0169 marketer, Pepsi v\u1eabn b\u1ecb b\u1ecf xa b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t \u0111\u1ed3ng th\u1eddi […]<\/p>","protected":false},"author":4,"featured_media":6817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[654,656],"class_list":["post-6810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-case-study","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6810"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6810\/revisions"}],"predecessor-version":[{"id":11493,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6810\/revisions\/11493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6817"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}