{"id":6797,"date":"2019-07-15T21:55:12","date_gmt":"2019-07-15T14:55:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6797"},"modified":"2019-12-06T16:59:35","modified_gmt":"2019-12-06T09:59:35","slug":"lam-the-nao-de-xac-dinh-doi-tuong-muc-tieu-de-marketing-tot-hon","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xac-dinh-doi-tuong-muc-tieu-de-marketing-tot-hon\/","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau Marketing?"},"content":{"rendered":"

L\u00e0m Marketer tr\u01b0\u1edbc khi tri\u1ec3n khai c\u00e1c campaign, b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec khi l\u1eadp k\u1ebf ho\u1ea1ch?<\/strong><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/h1>\n

Khi b\u1ea1n \u0111ang kinh doanh, b\u1ea1n ph\u1ee5c v\u1ee5 v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 hay h\u00e0ng h\u00f3a cho m\u1ed9t ph\u00e2n kh\u00fac d\u00e2n s\u1ed1 c\u1ee5 th\u1ec3. Th\u01b0\u1eddng th\u00ec m\u1ecdi ng\u01b0\u1eddi, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng nh\u1ecf l\u1ebb (SMEs) t\u1ea1i Vi\u1ec7t Nam, khi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong>. Th\u00ec c\u00e2u tr\u1ea3 l\u1eddi th\u01b0\u1eddng t l\u00e0 nh\u00f3m ng\u01b0\u1eddi l\u00e0 n\u1eef gi\u1edbi t\u1eeb 18-28 tu\u1ed5i tr\u00ean c\u1ea3 n\u01b0\u1edbc. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u g\u1ea7n nh\u01b0 kh\u00f4ng bao gi\u1edd x\u1ea3y ra.<\/p>\n

Thay v\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i thu h\u1eb9p h\u01a1n n\u1eefa, th\u00e0nh m\u1ed9t nh\u00f3m nh\u1ecf h\u01a1n. \u0110\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi v\u1eeba c\u00f3 nhu c\u1ea7u v\u1eeba c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

Ch\u1eb3ng h\u1ea1n, n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1ng \u1edf khu v\u1ef1c m\u00e0 b\u1ea1n kh\u00f4ng giao s\u1ea3n ph\u1ea9m. H\u1ecd s\u1ebd kh\u00f4ng thu\u1ed9c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng mua nh\u1eefng g\u00ec b\u1ea1n b\u00e1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/p>\n

B\u1ea1n l\u00e0m kinh doanh v\u00e0 marketing th\u00ec h\u00e3y hi\u1ec3u r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m ng\u01b0\u1eddi m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c marketing v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.\u00a0H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3\u00a0chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng\u00a0.<\/p>\n

H\u00e3y kh\u00e1m ph\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau chi ti\u1ebft<\/strong> <\/span>h\u01a1n khi chia nh\u1ecf qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c b\u01b0\u1edbc d\u1ec5 ki\u1ec3m so\u00e1t v\u00e0 qu\u1ea3n l\u00fd.<\/p>\n

Xem th\u00eam >> Kh\u00e1m ph\u00e1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/strong><\/span><\/p>\n

Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/h1>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng trong m\u1ed9t kho\u1ea3nh kh\u1eafc b\u1ea1n \u0111ang thi\u1ebft k\u1ebf m\u1ed9t\u00a0chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o tr\u00ean Facebook\u00a0.\u00a0B\u1ea1n kh\u00f4ng mu\u1ed1n\u00a0t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi\u00a0xem Qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a m\u00ecnh v\u00ec ng\u00e2n s\u00e1ch c\u00f3 h\u1ea1n.\u00a0Thay v\u00e0o \u0111\u00f3, b\u1ea1n mu\u1ed1n ph\u00e2n ph\u00e1t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t.<\/p>\n

Facebook cho ph\u00e9p b\u1ea1n thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 m\u1ee5c nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u1ea1m vi thu nh\u1eadp, nh\u1eafm m\u1ee5c ti\u00eau nam ho\u1eb7c n\u1eef, lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 ai kh\u00f4ng c\u00f3 con, v.v., t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n.<\/p>\n

Tuy nhi\u00ean, b\u1ea1n c\u0169ng bi\u1ebft r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

\"\"<\/a><\/p>\n

Gi\u1ea3 s\u1eed b\u1ea1n b\u00e1n \u0111\u1ed3 th\u1ec3 thao cao c\u1ea5p.\u00a0M\u1ed9t ph\u1ea7n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng ch\u00e0ng trai v\u00e0 c\u00f4 g\u00e1i tu\u1ed5i teen ch\u01a1i th\u1ec3 thao.\u00a0M\u1ed9t ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean chuy\u00ean nghi\u1ec7p.\u00a0Tuy nhi\u00ean, m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng v\u00e0 ph\u1ee5 n\u1eef trung ni\u00ean mu\u1ed1n l\u1ea5y l\u1ea1i v\u00f3c d\u00e1ng. V\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 l\u00e0m sao b\u1ea1n bi\u1ebft h\u1ecd c\u00f3 ti\u1ec1n ho\u1eb7c c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean?<\/p>\n

Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho ph\u00e9p b\u1ea1n\u00a0t\u1ea1o personas ng\u01b0\u1eddi mua\u00a0.\u00a0M\u1ed7i nh\u00f3m n\u00e0y \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u1ea7n kh\u00e1c nhau c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing v\u00e0 s\u00e1ng t\u1ea1o qu\u1ea3ng c\u00e1o kh\u00e1c nhau.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi tr\u1ed9n l\u1eabn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c s\u1eed d\u1ee5ng ch\u00fang thay th\u1ebf cho nhau.\u00a0S\u1ef1 th\u1ef1c l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c nhau, \u00edt nh\u1ea5t l\u00e0 kh\u00e1c t\u1eeb t\u00ean g\u1ecdi r\u1ed3i.<\/p>\n

M\u1ed9t\u00a0th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\u00a0l\u00e0 b\u1ea5t c\u1ee9 ai c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 nh\u00f3m ng\u01b0\u1eddi m\u00e0 m\u1ed9t trong nh\u1eefng nh\u00f3m \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf tr\u00ean, v\u00ed d\u1ee5 nh\u01b0 ng\u01b0\u1eddi m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn cho m\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i chi\u1ebfn d\u1ecbch (h\u00e0nh \u0111\u1ed9ng) marketing b\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i.\u00a0M\u1ed9t chuy\u1ec3n \u0111\u1ed5i marketing c\u00f3 th\u1ec3 l\u00e0 \u0111i \u0111\u1ebfn trang \u0111\u00edch, b\u00e0i \u0111\u0103ng tr\u00ean Facebook, ho\u1eb7c trang s\u1ea3n ph\u1ea9m th\u00f4ng qua nhi\u1ec1u k\u00eanh ti\u1ebfp c\u1eadn nh\u01b0 direct, social media,PR,…<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\u00a0B\u1ea1n mu\u1ed1n g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.\u00a0Gi\u1ed1ng nh\u01b0 vi\u1ec7c c\u00e1c doanh nghi\u1ec7p chia nh\u1ecf\u00a0danh s\u00e1ch\u00a0email c\u1ee7a m\u00ecnh\u00a0, b\u1ea1n c\u0169ng ph\u1ea3i ph\u00e2n kh\u00fac to\u00e0n b\u1ed9 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh \u0111\u1ec3 marketing.<\/p>\n

\"chi\u1ebfn<\/a><\/p>\n

T\u1ea1i sao vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau r\u1ea5t quan tr\u1ecdng?<\/h1>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111i \u0111\u1ebfn m\u1ed9t \u0111\u1ea1i l\u00fd xe \u0111\u1ec3 mua xe.\u00a0B\u1ea1n h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, nh\u01b0ng anh ta kh\u00f4ng h\u1ecfi b\u1ea1n b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.\u00a0Trong m\u1ed9t gi\u1edd ti\u1ebfp theo, anh \u1ea5y cho b\u1ea1n th\u1ea5y nh\u1eefng chi\u1ebfc xe th\u1ec3 thao v\u00e0 xe mui tr\u1ea7n th\u1eddi trang. Trong khi \u0111\u00f3 b\u1ea1n l\u1ea1i c\u1ea7n mua m\u1ed9t chi\u1ebfc xe cho gia \u0111\u00ecnh gi\u00e1 r\u1ebb \u0111\u1ec3 \u0111i l\u1ea1i h\u00e0ng ng\u00e0y.<\/p>\n

Nh\u01b0 v\u1eady vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n quan tr\u1ecdng.<\/p>\n

\u0110\u00f4i khi vi\u1ec7c ph\u00e2n chia v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong> kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p, nh\u01b0ng r\u1ea5t c\u1ea7n thi\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 ch\u00fat h\u01b0\u1edbng d\u1eabn\u00a0x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi 6 b\u01b0\u1edbc c\u01a1 b\u1ea3n<\/p>\n

Ann\u00a0Handley t\u1ea1i Marketing Profs\u00a0\u0111\u00e3 t\u1eebng n\u00f3i, ngay c\u1ea3 khi b\u1ea1n marketing t\u1edbi to\u00e0n b\u1ed9 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, b\u1ea1n v\u1eabn ch\u1ec9 \u0111\u01a1n gi\u1ea3n\u00a0n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t (v\u00e0i) ng\u01b0\u1eddi duy nh\u1ea5t\u00a0t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.\u00a0N\u1ebfu b\u1ea1n ch\u1ec9 n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi duy nh\u1ea5t – ng\u01b0\u1eddi \u1edf ph\u00eda b\u00ean kia m\u00e0n h\u00ecnh m\u00e1y t\u00ednh – b\u1ea1n s\u1ebd bi\u1ebft m\u1ecdi th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay kh\u00e1ch h\u00e0ng \u0111\u00f3.<\/p>\n

Pain points (\u0111i\u1ec3m y\u1ebfu) c\u1ee7a anh \u1ea5y ho\u1eb7c c\u00f4 \u1ea5y l\u00e0 g\u00ec?\u00a0S\u1ee3 h\u00e3i?\u00a0B\u1ea5t an?\u00a0N\u1ebfu b\u1ea1n bi\u1ebft th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi m\u1ed9t th\u00f4ng \u0111i\u1ec7p thuy\u1ebft ph\u1ee5c h\u1ecd mua h\u00e0ng \u0111\u00fang l\u00fac.<\/p>\n

<\/p>\n

C\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h1>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

B\u01b0\u1edbc 1: Kh\u1ea3o s\u00e1t, l\u1ea5y \u00fd ki\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n<\/h2>\n

Kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t cao.\u00a0H\u1ecd cung c\u1ea5p cho b\u1ea1n h\u00e0ng t\u1ea5n d\u1eef li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh mi\u1ec5n l\u00e0 b\u1ea1n chu\u1ea9n b\u1ecb c\u00e1c c\u00e2u h\u1ecfi hi\u1ec7u qu\u1ea3.<\/p>\n

B\u01b0\u1edbc 2: T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h2>\n

C\u00f3 m\u1ed9t l\u00fd do content marketing \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t c\u1ea7n thi\u1ebft cho m\u1ecdi doanh nghi\u1ec7p trong m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p.\u00a0N\u00f3 kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, m\u00e0 c\u00f2n m\u1edf ra c\u00e1c ch\u1ee7 \u0111\u1ec1 cho cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/p>\n

B\u01b0\u1edbc 3: T\u00ecm gi\u1ea3i ph\u00e1p cho kh\u00f3 kh\u0103n, v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 kh\u1ea3o s\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh v\u00e0 b\u1eaft \u0111\u1ea7u tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, h\u00e3y khai th\u00e1c c\u00e1c ghi ch\u00fa c\u1ee7a b\u1ea1n \u0111\u1ec3 bi\u1ebft pain points, touch point\u00a0Ch\u1ec9 ra nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi theo d\u00f5i hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3. V\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p (s\u1ea3n ph\u1ea9m) gi\u1ea3i quy\u1ebft pain points th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn (touch points). Gi\u1ed1ng nh\u01b0 vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi b\u00e1c s\u0129 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 tr\u1ecb b\u1ec7nh cho ng\u01b0\u1eddi b\u1ec7nh c\u1ee7a m\u00ecnh.<\/p>\n

B\u01b0\u1edbc 4: Lo\u1ea1i b\u1ecf nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng li\u00ean quan<\/h2>\n

B\u00e2y gi\u1edd b\u1ea1n \u0111ang c\u00f3 c\u00e1i nh\u00ecn r\u00f5 n\u00e9t h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, hi\u1ec3u h\u1ecd h\u01a1n bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec v\u00e0 h\u1ecd hi\u1ec7n di\u1ec7n \u1edf \u0111\u00e2u. Tuy nhi\u00ean sau khi x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n bi\u1ebft nh\u00f3m n\u00e0o b\u1ea1n n\u00ean lo\u1ea1i ra nh\u1eafm tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c, t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00f3m ti\u1ec1m n\u0103ng nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh.<\/p>\n

B\u01b0\u1edbc 5: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7, th\u1ecb tr\u01b0\u1eddng<\/h2>\n

N\u1ebfu b\u1ea1n b\u1eaft ch\u01b0\u1edbc nh\u1eefng chi\u1ebfn d\u1ecbch, h\u00e0nh \u0111\u1ed9ng marketing c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u1eady b\u1ea1n m\u00e3i m\u00e3i ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111i sau.<\/p>\n

Gi\u1eef v\u1eefng \u0111\u1ecbnh v\u1ecb v\u00e0 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh nh\u01b0ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i r\u00fat kinh nghi\u1ec7m t\u1eeb \u0111\u1ed1i th\u1ee7 khi h\u1ecd m\u1eafc sai l\u1ea7m, t\u00ecm ki\u1ebfm nh\u00f3m ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00f4ng ty b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

\"Quy<\/a>

Quy tr\u00ecnh marketing<\/p><\/div>\n

Xem th\u00eam >> Market and Customer Research<\/a><\/strong><\/span><\/p>\n

B\u01b0\u1edbc 6: Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1eeb n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/h2>\n

Cu\u1ed1i c\u00f9ng kh\u00f4ng th\u1ec3 b\u1ecf qua \u0111\u01b0\u1ee3c ngu\u1ed3n d\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u01b0 d\u1eef li\u1ec7u t\u1eeb Google Analytics, Facebook Insights, d\u1eef li\u1ec7u b\u00e1n h\u00e0ng,\u2026<\/p>\n

Bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong> c\u1ee7a b\u1ea1n quan tr\u1ecdng h\u01a1n b\u1ea1n ngh\u0129.\u00a0\u0110\u1eebng cho r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0\u00a0kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0.\u00a0Thay v\u00e0o \u0111\u00f3, h\u00e3y thu h\u1eb9p nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 mu\u1ed1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00f4ng qua ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong>, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n

B\u1ea1n c\u00e0ng thu th\u1eadp nhi\u1ec1u th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00e0ng hi\u1ec3u h\u1ecd v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn h\u01a1n.<\/p>\n

Theo Crazyegg<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

L\u00e0m Marketer tr\u01b0\u1edbc khi tri\u1ec3n khai c\u00e1c campaign, b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec khi l\u1eadp k\u1ebf ho\u1ea1ch? \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? Khi b\u1ea1n \u0111ang kinh doanh, b\u1ea1n ph\u1ee5c v\u1ee5 v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 hay h\u00e0ng h\u00f3a cho m\u1ed9t ph\u00e2n kh\u00fac d\u00e2n s\u1ed1 c\u1ee5 th\u1ec3. Th\u01b0\u1eddng […]<\/p>","protected":false},"author":4,"featured_media":9026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[655],"class_list":["post-6797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6797"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6797\/revisions"}],"predecessor-version":[{"id":9491,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6797\/revisions\/9491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9026"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}