{"id":6787,"date":"2019-07-15T12:15:27","date_gmt":"2019-07-15T05:15:27","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6787"},"modified":"2020-11-27T14:54:58","modified_gmt":"2020-11-27T07:54:58","slug":"gen-z-the-he-tieu-dung-tiep-theo-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/gen-z-the-he-tieu-dung-tiep-theo-tai-viet-nam\/","title":{"rendered":"Gen Z – Th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng ti\u1ebfp theo t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a l\u00e0n s\u00f3ng ng\u01b0\u1eddi mua s\u1eafm ti\u1ebfp theo c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t – Th\u1ebf h\u1ec7 Z, th\u1ebf h\u1ec7 sau Millennials – s\u1ebd mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i l\u00e2u d\u00e0i cho\u00a0th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng\u00a0Vi\u1ec7t Nam<\/strong><\/p>\n

Th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y n\u1eafm gi\u1eef s\u1ee9c m\u1ea1nh chi ti\u00eau to l\u1edbn: h\u1ecd \u01b0\u1edbc t\u00ednh chi\u1ebfm 25%\u00a0l\u1ef1c l\u01b0\u1ee3ng\u00a0lao \u0111\u1ed9ng, l\u00ean t\u1edbi 15 tri\u1ec7u ng\u01b0\u1eddi, t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Nh\u00ecn chung nh\u00f3m ti\u1ebfu d\u00f9ng n\u00e0y \u0111ang ph\u00e1t tri\u1ec3n.\u00a0Thu nh\u1eadp c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y \u0111ang t\u0103ng l\u00ean, v\u00e0\u00a0s\u1ef1 \u0111\u1ed9c l\u1eadp t\u00e0i ch\u00ednh ng\u00e0y c\u00e0ng t\u0103ng, trong gia \u0111\u00ecnh h\u1ecd c\u00f3 ti\u1ebfng n\u00f3i, v\u00e0 c\u00f3 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh h\u01a1n trong c\u00e1c v\u1ea5n \u0111\u1ec1 gia \u0111\u00ecnh, bao g\u1ed3m c\u1ea3 mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m<\/p>\n

Th\u1ebf h\u1ec7 Z<\/h1>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau chuy\u1ec3n c\u01a1 s\u1edf ti\u00eau d\u00f9ng t\u1eeb th\u1ebf h\u1ec7 Millennials (sinh t\u1eeb n\u0103m 1988 \u0111\u1ebfn 1999) sang Th\u1ebf h\u1ec7 Z (sinh t\u1eeb 1998-2010) l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi\u00a0b\u1ed1i c\u1ea3nh\u00a0kinh t\u1ebf\u00a0v\u00e0 ti\u00eau d\u00f9ng\u00a0c\u1ee7a Vi\u1ec7t Nam\u00a0.<\/p>\n

Th\u1ebf h\u1ec7 Z gia t\u0103ng l\u00ean khi \u0111\u1ea5t n\u01b0\u1edbc \u0111ang tr\u1ea3i qua s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng, bao g\u1ed3m s\u1ef1 b\u00f9ng n\u1ed5 kinh t\u1ebf v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet.\u00a0L\u00e0n s\u00f3ng nh\u00e2n kh\u1ea9u h\u1ecdc m\u1edbi n\u1ed5i c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng ph\u01b0\u01a1ng T\u00e2y v\u00e0 qu\u1ed1c t\u1ebf \u1edf \u0111\u1ed9 tu\u1ed5i tr\u1ebb h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc.<\/p>\n

Phan T\u01b0\u1eddng Y\u00ean, gi\u1ea3ng vi\u00ean t\u00e2m l\u00fd h\u1ecdc t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, cho bi\u1ebft nh\u1eefng ng\u01b0\u1eddi sinh ra t\u1eeb gi\u1eefa nh\u1eefng n\u0103m 1990 tr\u1edf \u0111i \u0111\u00e3 ch\u00e0o \u0111\u00f3n m\u1ed9t l\u00e0n s\u00f3ng v\u0103n h\u00f3a m\u1ea1nh m\u1ebd mang theo c\u00e1c kh\u00e1i ni\u1ec7m t\u1ef1 do, c\u00e1 nh\u00e2n v\u00e0 quy\u1ec1n \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c.<\/p>\n

Nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 \u0111i c\u00f9ng v\u1edbi s\u1ef1 thi\u1ebfu tin t\u01b0\u1edfng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn internet.\u00a0M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ReasonLab \u0111\u00e3 ph\u00e1t hi\u1ec7n ra s\u1ef1 ho\u00e0i nghi chung t\u1ed3n t\u1ea1i gi\u1eefa Th\u1ebf h\u1ec7 Z khi \u0111\u1ecdc n\u1ed9i dung tr\u1ef1c tuy\u1ebfn, cho th\u1ea5y ch\u1ec9 c\u00f3 13% s\u1ed1 ng\u01b0\u1eddi tin kh\u1ea3o s\u00e1t tin c\u1eady c\u00e1c l\u01b0\u1ee3t \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn.\u00a0C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u1eafm m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ef1 nghi ng\u1edd n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung ch\u00ednh h\u00e3ng v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n

Nghi\u00ean c\u1ee9u c\u0169ng cho th\u1ea5y Th\u1ebf h\u1ec7 Z c\u00f3 nh\u1eadn th\u1ee9c m\u1ea1nh m\u1ebd v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tham gia v\u00e0o c\u00e1c doanh nghi\u1ec7p c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.\u00a0\u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed9t th\u00e1ch th\u1ee9c li\u00ean quan \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi n\u00e0y.<\/p>\n

>>> Xem th\u00eam: Chinh ph\u1ee5c Th\u1ebf h\u1ec7 Z t\u1ea1i Ch\u00e2u \u00c1<\/a><\/p>\n

\"\"<\/a><\/p>\n

L\u1ed1i s\u1ed1ng d\u1eabn \u0111\u1ebfn ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng<\/h1>\n

\u0110\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Z, l\u1edbn l\u00ean trong b\u1ea7u kh\u00f4ng kh\u00ed k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.\u00a0V\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd ngay l\u1eadp t\u1ee9c (nh\u01b0 truy\u1ec1n h\u00ecnh v\u00e0 internet), vi\u1ec7c tham gia v\u00e0o th\u1ebf gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf n\u00ean si\u00eau c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi trong th\u1ebf h\u1ec7 n\u00e0y.<\/p>\n

C\u00e1c m\u1ea1ng\u00a0l\u01b0\u1edbi x\u00e3 h\u1ed9i v\u00e0 li\u00ean k\u1ebft\u00a0k\u1ef9 thu\u1eadt s\u1ed1\u00a0t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp x\u00fac v\u1edbi l\u1ee3i \u00edch c\u1ee7a h\u1ecd, t\u1ea1o ra m\u1ed9t ma tr\u1eadn c\u00e1c t\u00f9y ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0Nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u01a1 b\u1ea3n – nh\u01b0 th\u1ef1c ph\u1ea9m, nh\u00e0 \u1edf v\u00e0 qu\u1ea7n \u00e1o – d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd t\u00ecm th\u1ea5y tr\u1ef1c tuy\u1ebfn.<\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c m\u1ea1nh chi ti\u00eau cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 h\u01b0\u1edbng d\u1eabn l\u1ee3i \u00edch c\u00e1 nh\u00e2n m\u00e0 c\u1ea3 x\u00e3 h\u1ed9i.\u00a0C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn n\u01a1i thu nh\u1eadp c\u1ee7a Th\u1ebf h\u1ec7 Z t\u1ea1i Vi\u1ec7t Nam:\u00a0\u0103n u\u1ed1ng\u00a0.<\/p>\n

>>> Xem th\u00eam: Prime Day 2019 \u2013 Ng\u00e0y \u0111\u00e0o v\u00e0ng c\u1ee7a Amazon<\/a><\/p>\n

M\u1ed9t cu\u1ed9c th\u0103m d\u00f2 g\u1ea7n \u0111\u00e2y v\u1edbi 16.000 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi t\u1ea1i ba th\u00e0nh ph\u1ed1 l\u1edbn nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam (H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh) c\u1ee7a Ph\u00f2ng th\u00ed nghi\u1ec7m Quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 ph\u00e1t hi\u1ec7n ra Th\u1ebf h\u1ec7 Z chi 890 000 \u0111\u1ed3ng (40 \u0111\u00f4 la M\u1ef9) m\u1ed7i th\u00e1ng.\u00a0M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 s\u1edf th\u00edch c\u1ee7a nh\u00e0 cung c\u1ea5p th\u1ef1c ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 cho th\u1ea5y 25% nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh \u01b0a th\u00edch, 18% nh\u00e0 h\u00e0ng ven \u0111\u01b0\u1eddng \u01b0a th\u00edch v\u00e0 17%\u00a0c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i\u00a0\u01b0a th\u00edch\u00a0.<\/p>\n

V\u1ec1 ti\u00eau th\u1ee5 \u0111\u1ed3 u\u1ed1ng, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u d\u1ef1 \u0111o\u00e1n r\u1eb1ng s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a tr\u00e0 bong b\u00f3ng s\u1ebd l\u00e0m thay \u0111\u1ed5i c\u1ea3nh quan, so v\u1edbi s\u1edf th\u00edch c\u1ee7a th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u1ed1i v\u1edbi c\u00e0 ph\u00ea v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n.<\/p>\n

\"gen<\/a><\/p>\n

Nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc m\u1edbi<\/h2>\n

Nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam n\u00e0y hi\u1ec7n c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o ng\u00e0nh h\u00e0ng m\u00e0 tr\u01b0\u1edbc kh\u00f4ng hi\u1ec7n di\u1ec7n v\u00e0o th\u1eddi cha m\u1eb9 c\u1ee7a h\u1ecd, \u0111am m\u00ea du l\u1ecbch\u00a0th\u1eddi trang, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng v\u00e0 ph\u01b0\u01a1ng th\u1ee9c v\u1eadn chuy\u1ec3n cao c\u1ea5p h\u01a1n, nh\u01b0 xe m\u00e1y.<\/p>\n

H\u01a1n n\u1eefa, vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c d\u1ecbch v\u1ee5 – nh\u01b0 c\u00f4ng nghi\u1ec7p, s\u1ea3n xu\u1ea5t,\u00a0ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe\u00a0ho\u1eb7c l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed \u1edf Vi\u1ec7t Nam – \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n h\u01a1n trong khu v\u1ef1c.\u00a0V\u00ec Th\u1ebf h\u1ec7 Z c\u00f3 nhi\u1ec1u t\u1ef1 do h\u01a1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd v\u00e0 cam k\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n<\/strong> h\u01a1n, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c trau d\u1ed3i c\u00e1c k\u1ef9 n\u0103ng v\u00e0 l\u1ee3i \u00edch n\u00e0y \u0111\u1ec3 m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c t\u00e0i n\u0103ng.<\/p>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong> m\u1edbi n\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam n\u00ean xem x\u00e9t s\u1ee9c m\u1ea1nh marketing c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u1ed9 tin c\u1eady \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o marketing m\u1edbi \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia.<\/p>\n

>>> Xem th\u00eam: [B\u00c1O C\u00c1O] T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam<\/a><\/p>\n

Theo Vietnam Briefing<\/em><\/p>","protected":false},"excerpt":{"rendered":"

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a l\u00e0n s\u00f3ng ng\u01b0\u1eddi mua s\u1eafm ti\u1ebfp theo c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t – Th\u1ebf h\u1ec7 Z, th\u1ebf h\u1ec7 sau Millennials – s\u1ebd mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i l\u00e2u d\u00e0i cho\u00a0th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng\u00a0Vi\u1ec7t Nam Th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y n\u1eafm gi\u1eef s\u1ee9c m\u1ea1nh chi ti\u00eau to l\u1edbn: h\u1ecd \u01b0\u1edbc t\u00ednh chi\u1ebfm 25%\u00a0l\u1ef1c […]<\/p>","protected":false},"author":4,"featured_media":9021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127,125],"tags":[656],"class_list":["post-6787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","category-viet-nam-insights","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6787"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6787\/revisions"}],"predecessor-version":[{"id":12302,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6787\/revisions\/12302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9021"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}