{"id":6786,"date":"2019-07-15T16:06:10","date_gmt":"2019-07-15T09:06:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6786"},"modified":"2019-12-02T10:23:32","modified_gmt":"2019-12-02T03:23:32","slug":"niem-tin-cua-nguoi-tieu-dung-viet-nam-dat-tam-cao-moi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/niem-tin-cua-nguoi-tieu-dung-viet-nam-dat-tam-cao-moi\/","title":{"rendered":"Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ea1t t\u1ea7m cao m\u1edbi"},"content":{"rendered":"

Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2018 \u0111\u00e3 t\u0103ng ch\u00edn \u0111i\u1ec3m so v\u1edbi qu\u00fd cu\u1ed1i c\u00f9ng c\u1ee7a n\u0103m 2017, l\u00ean m\u1ee9c cao nh\u1ea5t trong 10 n\u0103m.\u00a0S\u1ef1 t\u00edch c\u1ef1c v\u1ec1 t\u00ecnh tr\u1ea1ng t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n v\u00e0 tri\u1ec3n v\u1ecdng vi\u1ec7c l\u00e0m \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 gi\u00fap Vi\u1ec7t Nam n\u1ed5i l\u00ean l\u00e0 qu\u1ed1c gia l\u1ea1c quan th\u1ee9 t\u01b0 tr\u00ean th\u1ebf gi\u1edbi trong qu\u00fd 1 n\u0103m 2018. Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua Kh\u1ea3o s\u00e1t ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u v\u1edbi Nielsen.<\/p>\n

So s\u00e1nh c\u00f9ng trong khu v\u1ef1c<\/h1>\n

Trong l\u1ecbch s\u1eed, ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 ti\u1ebfp t\u1ee5c cao h\u01a1n so v\u1edbi c\u00e1c n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n.\u00a0Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng t\u1eeb 119 \u0111i\u1ec3m trong qu\u00fd 4 n\u0103m 2017 l\u00ean 121 \u0111i\u1ec3m trong qu\u00fd 1 n\u0103m 2018. Trong qu\u00fd 1 n\u0103m 2018, \u1ea4n \u0110\u1ed9 d\u1eabn \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng t\u1ed5ng th\u1ec3, ti\u1ebfp theo l\u00e0 Philippines, Indonesia v\u00e0 Vi\u1ec7t Nam.<\/p>\n

Th\u00e1i Lan, Malaysia v\u00e0 Singapore x\u1ebfp th\u1ee9 8, 10\u00a0v\u00e0 25\u00a0t\u01b0\u01a1ng \u1ee9ng trong b\u1ea3ng x\u1ebfp h\u1ea1ng to\u00e0n c\u1ea7u.\u00a0Vi\u1ec7t Nam v\u00e0 Malaysia n\u1ed5i b\u1eadt trong s\u1ed1 n\u0103m qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t v\u1ec1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

L\u00fd do cho s\u1ef1 gia t\u0103ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khu v\u1ef1c ch\u1ee7 y\u1ebfu l\u00e0 do t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, v\u1edbi c\u00e1c n\u1ec1n kinh t\u1ebf l\u1edbn t\u0103ng t\u1eeb n\u0103m \u0111\u1ebfn b\u1ea3y % trong n\u0103m ngo\u00e1i.\u00a0Ngo\u00e0i ra, s\u1ef1 gia t\u0103ng c\u1ee7a FDI v\u00e0 thu nh\u1eadp kh\u1ea3 d\u1ee5ng c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1ef1 tin.<\/p>\n

\"ASEAN\"<\/a><\/p>\n

Vi\u1ec7t Nam<\/h1>\n

Trong qu\u00fd cu\u1ed1i c\u00f9ng c\u1ee7a n\u0103m 2017, Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng l\u00e0 qu\u1ed1c gia l\u1ea1c quan th\u1ee9 b\u1ea3y tr\u00ean th\u1ebf gi\u1edbi.\u00a0V\u00e0o qu\u00fd 1 n\u0103m 2018, m\u1ee9c \u0111\u1ed9 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 t\u0103ng ch\u00edn \u0111i\u1ec3m l\u00ean m\u1ee9c 124, so v\u1edbi qu\u00fd 4 n\u0103m 2017, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh qu\u1ed1c gia l\u1ea1c quan th\u1ee9 t\u01b0 tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

>>> Xem th\u00eam: Gen Z \u2013 Th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng ti\u1ebfp theo t\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n

Chi ti\u00eau<\/h1>\n

Theo nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> n\u00e0y, khi thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh ti\u1ebfp t\u1ee5c t\u0103ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u00ecm c\u00e1ch chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n l\u1ebb gi\u00e1 cao<\/strong>.\u00a0Khi chi ph\u00ed sinh ho\u1ea1t \u0111\u01b0\u1ee3c chi tr\u1ea3, 51% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau cho qu\u1ea7n \u00e1o m\u1edbi.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n chi ti\u00eau v\u00e0o c\u00e1c ng\u00e0y l\u1ec5 t\u0103ng hai \u0111i\u1ec3m trong qu\u00fd 1 n\u0103m 2018, chi\u1ebfm 46% ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Ngo\u00e0i ra, kho\u1ea3ng b\u1ed1n m\u01b0\u01a1i % ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 chi cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 m\u1edbi (46%), ngo\u00e0i\u00a0gi\u1ea3i tr\u00ed\u00a0gia \u0111\u00ecnh\u00a0(43 %) v\u00e0 c\u1ea3i thi\u1ec7n nh\u00e0 (42 %).<\/p>\n

Chi ti\u00eau cao nh\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y trong ph\u00ed b\u1ea3o hi\u1ec3m y t\u1ebf, t\u0103ng 9 \u0111i\u1ec3m trong qu\u00fd 1 n\u0103m 2018 v\u00e0 chi\u1ebfm 38% ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Ti\u1ebft ki\u1ec7m<\/h1>\n

Ti\u1ebft ki\u1ec7m ti\u1ebfp t\u1ee5c v\u1eabn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u1edf \u0110\u00f4ng Nam \u00c1, bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.\u00a0Kho\u1ea3ng 67 % ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khu v\u1ef1c \u0111\u01b0a ti\u1ec1n m\u1eb7t d\u1ef1 ph\u00f2ng c\u1ee7a h\u1ecd v\u00e0o ti\u1ebft ki\u1ec7m.<\/p>\n

Trong qu\u00fd 1 n\u0103m 2018, 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ti\u1ebft ki\u1ec7m ti\u1ec1n m\u1eb7t d\u1ef1 ph\u00f2ng c\u1ee7a h\u1ecd, so v\u1edbi 72% trong qu\u00fd 4 n\u0103m 2017.<\/p>\n

M\u1ed1i quan t\u00e2m<\/h1>\n

N\u0103m m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam n\u0103m 2018 c\u0169ng gi\u1ed1ng nh\u01b0 Q4 n\u0103m 2017. M\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t l\u00e0 b\u1ea3o m\u1eadt c\u00f4ng vi\u1ec7c cho 43% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi, ti\u1ebfp theo l\u00e0 s\u1ee9c kh\u1ecfe \u1edf m\u1ee9c 41%,\u00a023% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c\/cu\u1ed9c s\u1ed1ng v\u00e0 n\u1ec1n kinh t\u1ebf, trong khi 16% \u0111\u1ec1 c\u1eadp \u0111\u1ebfn h\u1ea1nh ph\u00fac l\u00e0 nh\u1eefng m\u1ed1i quan t\u00e2m l\u1edbn kh\u00e1c.<\/p>\n

Trong t\u01b0\u01a1ng lai, s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong n\u1ec1n kinh t\u1ebf v\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i s\u1ebd ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y thu nh\u1eadp d\u1eabn \u0111\u1ebfn ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao h\u01a1n.\u00a0Th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, c\u00f9ng v\u1edbi b\u00e1n l\u1ebb, gi\u00e1o d\u1ee5c v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe s\u1ebd ti\u1ebfp t\u1ee5c thu h\u00fat ph\u1ea7n l\u1edbn chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng ti\u1ebft ki\u1ec7m s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n chi ti\u00eau t\u00f9y \u00fd.<\/p>\n

>>> Xem th\u00eam: Prime Day 2019 \u2013 Ng\u00e0y \u0111\u00e0o v\u00e0ng c\u1ee7a Amazon<\/a><\/p>\n

TheoVietnam Briefing<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2018 \u0111\u00e3 t\u0103ng ch\u00edn \u0111i\u1ec3m so v\u1edbi qu\u00fd cu\u1ed1i c\u00f9ng c\u1ee7a n\u0103m 2017, l\u00ean m\u1ee9c cao nh\u1ea5t trong 10 n\u0103m.\u00a0S\u1ef1 t\u00edch c\u1ef1c v\u1ec1 t\u00ecnh tr\u1ea1ng t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n v\u00e0 tri\u1ec3n v\u1ecdng vi\u1ec7c l\u00e0m \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 gi\u00fap Vi\u1ec7t Nam n\u1ed5i […]<\/p>","protected":false},"author":4,"featured_media":6795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,125],"tags":[656],"class_list":["post-6786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-viet-nam-insights","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6786"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6786\/revisions"}],"predecessor-version":[{"id":9183,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6786\/revisions\/9183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6795"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}