{"id":6756,"date":"2019-07-12T10:41:08","date_gmt":"2019-07-12T03:41:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6756"},"modified":"2019-12-03T11:27:39","modified_gmt":"2019-12-03T04:27:39","slug":"tiki-lazada-shopee-sendo-phai-chiu-lo-bao-nhieu-neu-muon-gianh-1-tu-doi-thu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tiki-lazada-shopee-sendo-phai-chiu-lo-bao-nhieu-neu-muon-gianh-1-tu-doi-thu\/","title":{"rendered":"Tiki, Lazada, Shopee, Sendo ph\u1ea3i ch\u1ecbu l\u1ed7 bao nhi\u00eau n\u1ebfu mu\u1ed1n gi\u00e0nh 1% th\u1ecb ph\u1ea7n t\u1eeb \u0111\u1ed1i th\u1ee7"},"content":{"rendered":"

T\u1ed5ng quan b\u1ee9c tranh TM\u0110T Vi\u1ec7t Nam: Tiki, Lazada, Shopee, Sendo ph\u1ea3i ch\u1ecbu l\u1ed7 bao nhi\u00eau n\u1ebfu mu\u1ed1n gi\u00e0nh 1% th\u1ecb ph\u1ea7n t\u1eeb \u0111\u1ed1i th\u1ee7?<\/h3>\n

VNDIRECT \u01b0\u1edbc t\u00ednh m\u1ed9t doanh nghi\u1ec7p s\u1ebd ph\u1ea3i ch\u1ecbu kho\u1ea3n l\u1ed7 kho\u1ea3ng 142 t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m n\u1ebfu mu\u1ed1n gi\u00e0nh \u0111\u01b0\u1ee3c 1% th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n h\u1eefu trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam li\u1ec7u c\u00f2n \u0111\u1ee7 ch\u1ed7 cho ng\u01b0\u1eddi m\u1edbi? \u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra trong b\u00e1o c\u00e1o ph\u00e2n t\u00edch c\u1ee7a c\u00f4ng ty ch\u1ee9ng kho\u00e1n VNDIRECT trong b\u00e1o c\u00e1o ph\u00e2n t\u00edch m\u1edbi \u0111\u00e2y khi Viettel Post gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. VNDIRECT c\u0169ng ph\u00e1c th\u1ea3o s\u01a1 b\u1ed9 v\u1ec1 nh\u1eefng n\u00e9t ch\u00ednh v\u1ec1 b\u1ee9c tranh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a ng\u00e0nh n\u00e0y. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u1edf Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 Theo b\u00e1o c\u00e1o c\u1ee7a Google-Temasek n\u0103m 2018, TM\u0110T Vi\u1ec7t Nam \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p 35% trong giai \u0111o\u1ea1n 2015-2018 v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb 2,8 t\u1ef7 USD (ch\u1ec9 t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a k\u00eanh Doanh nghi\u1ec7p t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng-B2C). Th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong giai \u0111o\u1ea1n 2018-2025, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p 27% nh\u1edd s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a internet v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u00f9ng v\u1edbi th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi am hi\u1ec3u c\u00f4ng ngh\u1ec7 h\u01a1n.<\/p>\n

Th\u1ebf h\u1ec7 Millennials (th\u1ebf h\u1ec7 Y) s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y cho s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a TM\u0110T \u1edf Vi\u1ec7t Nam v\u1edbi th\u00f3i quen d\u00e0nh th\u1eddi gian mua s\u1eafm tr\u00ean m\u1ea1ng h\u01a1n l\u00e0 \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd.<\/p>\n

\"T\u00e1\u00bb\u0095ng<\/p>\n

Ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (C2C) hay tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y c\u00f3 \u01b0u \u0111i\u1ec3m trong vi\u1ec7c gi\u00fap ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n t\u01b0\u01a1ng t\u00e1c trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi nhau \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, h\u00ecnh \u1ea3nh, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c l\u1eddi khuy\u00ean v\u1ec1 s\u1ea3n ph\u1ea9m nh\u1edd nh\u1eefng t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram hay Zalo. Cu\u1ed9c ch\u01a1i TM\u0110T \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi 4 t\u00ean tu\u1ed5i l\u1edbn, \u0111a s\u1ed1 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p (B2C\/C2C) Lazada v\u00e0 Shopee l\u00e0 2 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf trong l\u00fac \u0111\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u1ea1i l\u00e0 Tiki v\u00e0 Sendo \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c trong n\u01b0\u1edbc. Qu\u00fd 1 n\u0103m 2018, Lazada l\u00e0 s\u00e0n TM\u0110T d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng x\u00e9t tr\u00ean c\u1ea3 ph\u01b0\u01a1ng di\u1ec7n s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp website l\u1eabn s\u1ed1 l\u01b0\u1ee3ng view tr\u00ean Facebook.<\/p>\n

\"T\u00e1\u00bb\u0095ng<\/p>\n

Tuy nhi\u00ean ch\u1ec9 m\u1ed9t n\u0103m sau, Shopee v\u00e0 Tiki \u0111\u00e3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng s\u1ed1 1 v\u00e0 2 v\u1ec1 l\u01b0\u1ee3ng truy c\u1eadp website, trong l\u00fac \u0111\u00f3 Sendo x\u1ebfp h\u1ea1ng th\u1ee9 4 nh\u1edd v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c c\u1ee7a m\u00ecnh. Trong s\u1ed1 c\u00e1c trang TM\u0110T, Shopee l\u00e0 \u0111\u01a1n v\u1ecb duy nh\u1ea5t \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (C2C), trong khi c\u00e1c s\u00e0n c\u00f2n l\u1ea1i \u0111\u1ec1u \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh B2C ho\u1eb7c h\u1ed7n h\u1ee3p B2C\/C2C. Tiki \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh t\u1eeb Doanh nghi\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng (B2C) sang Doanh nghi\u1ec7p t\u1edbi doanh nghi\u1ec7p t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2B2C) v\u00e0o th\u00e1ng 3 n\u0103m 2017. Kh\u00e2u giao h\u00e0ng v\u1eabn l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a TM\u0110T, VNDIRECT tin r\u1eb1ng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00e3 gi\u00fap Tiki v\u00e0 Shopee c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd \u1edf Vi\u1ec7t Nam trong giai \u0111o\u1ea1n v\u1eeba qua v\u00ec hai \u0111\u01a1n v\u1ecb n\u00e0y cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng h\u1ecfa t\u1ed1c v\u1edbi th\u1eddi gian ng\u1eafn h\u01a1n so v\u1edbi Lazada. C\u1ee5 th\u1ec3, b\u00ean c\u1ea1nh hai l\u1ef1a ch\u1ecdn v\u1eadn chuy\u1ec3n l\u00e0 “Ti\u00eau chu\u1ea9n” c\u1ea7n 5-6 ng\u00e0y v\u00e0 “Nhanh” c\u1ea7n 1-2 ng\u00e0y th\u00ec Tiki cung c\u1ea5p l\u1ef1a ch\u1ecdn giao h\u00e0ng trong v\u00f2ng 2 gi\u1edd. Shopee c\u0169ng cung c\u1ea5p l\u1ef1a ch\u1ecdn giao h\u00e0ng trong 4 gi\u1edd, trong khi \u0111\u00f3 Lazada cung c\u1ea5p g\u00f3i v\u1eadn chuy\u1ec3n nhanh nh\u1ea5t l\u00e0 24 gi\u1edd.<\/p>\n

>>> Xem th\u00eam: Case study: 3 chi\u1ebfn d\u1ecbch marketing n\u1ed5i ti\u1ebfng c\u1ee7a Coca-Cola<\/a><\/p>\n

\"T\u00e1\u00bb\u0095ng<\/p>\n

\u0110\u1eb7c bi\u1ec7t v\u1edbi h\u00ecnh th\u1ee9c thanh to\u00e1n ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay l\u00e0 Giao h\u00e0ng \u2013 Thu ti\u1ec1n (COD) th\u00ec vi\u1ec7c c\u00e1c c\u00f4ng ty TM\u0110T \u0111\u01b0a ra \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p giao h\u00e0ng tin c\u1eady v\u00e0 an to\u00e0n l\u00e0 y\u1ebfu t\u1ed1 c\u1ea1nh tranh quan tr\u1ecdng. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c trang TM\u0110T l\u1edbn \u0111\u00e3 v\u00e0 \u0111ang r\u00f3t v\u1ed1n m\u1ea1nh tay v\u00e0o ho\u1ea1t \u0111\u1ed9ng giao nh\u1eadn c\u00f9ng l\u00fac theo hai h\u01b0\u1edbng: (1) x\u00e2y d\u1ef1ng \u0111\u01a1n v\u1ecb chuy\u1ec3n ph\u00e1t c\u1ee7a ch\u00ednh m\u00ecnh \u0111\u1ec3 chuy\u1ec3n ph\u00e1t n\u1ed9i v\u00f9ng v\u00e0 (2) \u0111\u1ea7u t\u01b0 ho\u1eb7c mua c\u1ed5 ph\u1ea7n chi ph\u1ed1i t\u1ea1i c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n ph\u00e1t li\u00ean t\u1ec9nh nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c \u0111\u01a1n h\u00e0ng.<\/p>\n

Lazada l\u00e0 trang TM\u0110T \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam c\u00f3 \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n n\u1ed9i b\u1ed9 l\u00e0 Lazada Express, trong l\u00fac \u0111\u00f3 Shopee m\u1edbi mua c\u1ed5 ph\u1ea7n chi ph\u1ed1i t\u1ea1i m\u1ed9t \u0111\u01a1n v\u1ecb startup n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c chuy\u1ec3n ph\u00e1t l\u00e0 Giaohangtietkiem. Ho\u1ea1t \u0111\u1ed9ng giao h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty TM\u0110T nh\u1ecf h\u01a1n hi\u1ec7n nay v\u1eabn \u0111ang ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o b\u00ean th\u1ee9 ba nh\u01b0 VNPost hay Viettel Post.<\/p>\n

TM\u0110T Vi\u1ec7t Nam v\u1eabn \u0111ang trong cu\u1ed9c \u0111ua “\u0111\u1ed1t ti\u1ec1n”. Ng\u00e0nh TM\u0110T Vi\u1ec7t Nam v\u1eabn c\u00f2n r\u1ea5t non tr\u1ebb n\u00ean c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o, h\u1ea1 t\u1ea7ng kho b\u00e3i, ngu\u1ed3n nh\u00e2n l\u1ef1c\u2026 nh\u1eb1m \u0111\u1ecbnh v\u1ecb t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 minh ch\u1ee9ng cho s\u1ef1 c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c s\u00e0n TM\u0110T l\u00e0 cu\u1ed9c ch\u1ea1y \u0111ua khuy\u1ebfn m\u00e3i kh\u1edfi ngu\u1ed3n t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng gi\u1ea3m gi\u00e1 l\u1edbn t\u1edbi 95% c\u1ee7a Lazada v\u00e0o 9\/5\/2018 nh\u00e2n d\u1ecbp k\u1ef7 ni\u1ec7m 6 n\u0103m th\u00e0nh l\u1eadp s\u00e0n n\u00e0y v\u1edbi th\u00f4ng \u0111i\u1ec7p “\u0110\u1ea1i ti\u1ec7c gi\u1ea3m gi\u00e1 m\u1eebng sinh nh\u1eadt” th\u00ec ngay l\u1eadp t\u1ee9c Shopee tung ra ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 c\u1ea1nh tranh v\u1edbi th\u00f4ng \u0111i\u1ec7p “C\u1ea7n g\u00ec sinh nh\u1eadt, deal v\u1eabn s\u1ed1c, gi\u00e1 v\u1eabn b\u1ed1c”.<\/p>\n

\"T\u00e1\u00bb\u0095ng<\/p>\n

Adayroi nhanh ch\u00f3ng tham gia cu\u1ed9c \u0111ua c\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n v\u1edbi th\u00f4ng \u0111i\u1ec7p “Ch\u00fac m\u1eebng sinh nh\u1eadt b\u1ea1n h\u00e0ng x\u00f3m” v\u00e0 Tiki th\u1eadm ch\u00ed c\u00f2n l\u00e0m h\u1eb3n m\u1ed9t video qu\u1ea3ng c\u00e1o (TVC) cho ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 c\u1ee7a m\u00ecnh nh\u1eb1m \u0111\u00e1p tr\u1ea3 c\u00e1c s\u00e0n c\u00f2n l\u1ea1i v\u1edbi t\u1ef1a \u0111\u1ec1 “\u01afu \u0111\u00e3i v\u00f4 h\u1ea1n \u2013 c\u00f2n vui h\u01a1n c\u1ea3 sinh nh\u1eadt”. \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u00e1c doanh nghi\u1ec7p TM\u0110T v\u1eabn l\u1ed7, ngay c\u1ea3 ba \u00f4ng l\u1edbn TM\u0110T c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng c\u00e1i t\u00ean l\u1ed7 s\u00e2u nh\u1ea5t. T\u1ed5ng gi\u00e1 tr\u1ecb l\u1ed7 l\u0169y k\u1ebf c\u1ee7a Lazada, Shopee v\u00e0 Tiki trong giai \u0111o\u1ea1n 2015-18 l\u00e0 9.400 t\u1ef7 \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean r\u00e0o c\u1ea3n r\u1ea5t l\u1edbn cho nh\u1eefng ng\u01b0\u1eddi ch\u01a1i m\u1edbi mu\u1ed1n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u ti\u1ec1m n\u0103ng nh\u01b0ng \u0111\u1ea7y kh\u1ed1c li\u1ec7t n\u00e0y.<\/p>\n

>>> Xem th\u00eam: 6 xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o n\u1ed9i dung 2019<\/a><\/p>\n

VNDIRECT \u01b0\u1edbc t\u00ednh m\u1ed9t doanh nghi\u1ec7p s\u1ebd ph\u1ea3i ch\u1ecbu kho\u1ea3n l\u1ed7 kho\u1ea3ng 142 t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m n\u1ebfu mu\u1ed1n gi\u00e0nh \u0111\u01b0\u1ee3c 1% th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n h\u1eefu \u1edf Vi\u1ec7t Nam.<\/p>\n

Theo Th\u1ea3o Nguy\u00ean – Tr\u00ed th\u1ee9c tr\u1ebb<\/em><\/p>\n

<\/h3>","protected":false},"excerpt":{"rendered":"

T\u1ed5ng quan b\u1ee9c tranh TM\u0110T Vi\u1ec7t Nam: Tiki, Lazada, Shopee, Sendo ph\u1ea3i ch\u1ecbu l\u1ed7 bao nhi\u00eau n\u1ebfu mu\u1ed1n gi\u00e0nh 1% th\u1ecb ph\u1ea7n t\u1eeb \u0111\u1ed1i th\u1ee7? VNDIRECT \u01b0\u1edbc t\u00ednh m\u1ed9t doanh nghi\u1ec7p s\u1ebd ph\u1ea3i ch\u1ecbu kho\u1ea3n l\u1ed7 kho\u1ea3ng 142 t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m n\u1ebfu mu\u1ed1n gi\u00e0nh \u0111\u01b0\u1ee3c 1% th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n h\u1eefu […]<\/p>","protected":false},"author":4,"featured_media":6757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[647,654,648],"class_list":["post-6756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-branding","tag-case-study","tag-ecommerce",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6756"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6756\/revisions"}],"predecessor-version":[{"id":9338,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6756\/revisions\/9338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6757"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}