{"id":6747,"date":"2019-07-11T17:47:00","date_gmt":"2019-07-11T10:47:00","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6747"},"modified":"2019-11-30T10:44:52","modified_gmt":"2019-11-30T03:44:52","slug":"7-tools-cho-xay-dung-chien-dich-influencer-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/7-tools-cho-xay-dung-chien-dich-influencer-marketing\/","title":{"rendered":"7 tools cho x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Influencer Marketing"},"content":{"rendered":"

Influencer Marketing c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t m\u1ecf v\u00e0ng ti\u1ec1m n\u0103ng \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c khai ph\u00e1 trong marketing.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t ch\u00f3ng v\u00e0 n\u1edf r\u1ed9 v\u1edbi h\u00e0ng lo\u1ea1t Influencers t\u1eeb b\u00e9 \u0111\u1ebfn l\u1edbn n\u1ed5i l\u00ean.<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch Influencer Marketing c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd cho doanh nghi\u1ec7p – \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n t\u00ecm v\u00e0\u00a0k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p\u00a0.\u00a0C\u00e1c c\u00f4ng ty c\u1ea3 l\u1edbn v\u00e0 nh\u1ecf \u0111\u1ec1u th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch c\u1ef1c k\u1ef3 hi\u1ec7n \u0111\u1ea1i n\u00e0y, khai th\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a s\u1ef1 tham gia x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng ph\u1ea1m vi, k\u00edch th\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u0103ng c\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Influencer marketing c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u201cm\u1ecf v\u00e0ng\u201d th\u1ef1c s\u1ef1.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi kh\u00f4ng gian x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n nhanh nh\u01b0 th\u1ebf n\u00e0o, v\u1edbi s\u1ef1 b\u1ed5 sung trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00e1c t\u00ednh n\u0103ng video kh\u00e1c nhau tr\u00ean Instagram, ch\u01b0a k\u1ec3 \u0111\u1ebfn s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c m\u1ea1ng nh\u01b0 Snapchat v\u00e0 TikTok.\u00a0Nh\u00e2n kh\u1ea9u h\u1ecdc thay \u0111\u1ed5i t\u1eeb n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ebfn n\u1ec1n t\u1ea3ng kh\u00e1c. V\u00e0 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch Influencer Marketing<\/p>\n

Buzzsumo<\/strong><\/h1>\n

\"Buuzzsumo<\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ti\u1ec1m n\u0103ng r\u1ea5t d\u1ec5 d\u00e0ng – cu\u1ed9n qua Instagram trong n\u1eeda gi\u1edd v\u00e0 b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y h\u00e0ng t\u00e1 – nh\u01b0ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u00e0n h\u1ea3o th\u00ec kh\u00f3 kh\u0103n h\u01a1n.\u00a0R\u1ed1t cu\u1ed9c, b\u1ea1n c\u1ea7n t\u00ecm m\u1ed9t ng\u01b0\u1eddi x\u00e1c th\u1ef1c.\u00a0M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 m\u1ed9t s\u1ef1 theo d\u00f5i\u00a0 v\u00e0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c t\u1ed1t nh\u01b0ng l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec b\u1ea1n \u0111ang cung c\u1ea5p.<\/p>\n

Buzzsumo\u00a0<\/strong> c\u00f3 l\u1ebd l\u00e0 c\u00f4ng c\u1ee5 b\u1ea1n c\u1ea7n, n\u01a1i c\u00f3 c\u00e1c kh\u00e1ch h\u00e0ng bao g\u1ed3m Expedia, IBM v\u00e0 Yahoo.\u00a0C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u n\u1ed9i dung v\u1ec1 influencer marketing n\u00e0y\u00a0 gi\u00fap b\u1ea1n trau d\u1ed3i n\u1ed9i dung ph\u1ed5 bi\u1ebfn v\u00e0 t\u00ecm hi\u1ec3u ai \u0111\u00e3 vi\u1ebft n\u00f3, c\u1ed9ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u00e3 chia s\u1ebb n\u00f3.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tra c\u1ee9u nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng theo bio c\u1ee7a h\u1ecd ho\u1eb7c th\u00f4ng qua n\u1ed9i dung h\u1ecd chia s\u1ebb v\u00e0 l\u1ecdc h\u1ecd theo khu v\u1ef1c ch\u1ee7 \u0111\u1ec1 v\u00e0 v\u1ecb tr\u00ed.\u00a0Tr\u00ean h\u1ebft, Buzzsumo s\u1ebd cung c\u1ea5p cho b\u1ea1n danh s\u00e1ch nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean Twitter, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 xem x\u00e9t chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n, d\u1ef1a tr\u00ean l\u1ecbch s\u1eed c\u1ee7a h\u1ecd.<\/p>\n

C\u00f4ng c\u1ee5 n\u00e0y h\u1eefu \u00edch cho c\u1ea3 \u0111\u1ed1ng th\u1ee9 bao g\u1ed3m bi\u00ean d\u1ecbch \u00fd t\u01b0\u1edfng n\u1ed9i dung, kh\u00e1m ph\u00e1 KOLs ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> <\/span>l\u1eabn\u00a0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n

Kred<\/strong><\/h1>\n

\"Kred<\/p>\n

N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ea5u tranh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u1ef1c t\u1ebf.\u00a0\u0110c\u1eb7 bi\u1ec7t c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ed1ng k\u00ea v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u1ea1n c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi, m\u00e0 l\u00e0 m\u1ee9c \u0111\u1ed9 thu h\u00fat c\u1ee7a nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f3.<\/p>\n

H\u00e3y ngh\u0129 \u0111\u1ebfn tr\u01b0\u1eddng h\u1ee3p: m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i nh\u01b0ng ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u00edt l\u01b0\u1ee3t chia s\u1ebb m\u1ed7i khi h\u1ecd \u0111\u0103ng b\u00e0i;\u00a0nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 kho\u1ea3ng 20.000 ng\u01b0\u1eddi theo d\u00f5i truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n ho\u1eb7c tranh lu\u1eadn s\u00f4i n\u1ed5i.<\/p>\n

Kred<\/strong>\u00a0gi\u00fap b\u1ea1n nh\u00ecn xa h\u01a1n s\u1ed1 l\u01b0\u1ee3ng theo d\u00f5i sai l\u1ec7ch, cung c\u1ea5p c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 \u0111\u1ec1 c\u1eadp, tr\u1ea3 l\u1eddi v\u00e0 chia s\u1ebb.\u00a0H\u01a1n n\u1eefa, Kred cung c\u1ea5p \u0110i\u1ec3m ti\u1ebfp c\u1eadn, ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i, ph\u1ea3n h\u1ed3i ho\u1eb7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c.\u00a0\u0110\u01b0\u01a1ng nhi\u00ean, b\u1ea1n s\u1ebd mu\u1ed1n h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t c\u00e1 nh\u00e2n \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean, khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ee9c \u0111\u1ed9 l\u00e0nh m\u1ea1nh t\u1eeb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd.<\/p>\n

>>> Xem th\u00eam: T\u1ed5ng h\u1ee3p ngu\u1ed3n th\u1ed1ng k\u00ea d\u1eef li\u1ec7u v\u1ec1 Digital Marketing t\u1ed1t nh\u1ea5t 2019<\/a><\/p>\n

<\/h3>\n

Agorapulse v\u00e0 Phlanx<\/strong><\/h1>\n

B\u1ea1n \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tuy\u1ec7t v\u1eddi cho \u00fd t\u01b0\u1edfng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n; v\u1eady b\u1ea1n th\u1ef1c s\u1ef1 n\u00ean l\u00e0m vi\u1ec7c v\u1edbi ai th\u00ec h\u01a1n?<\/p>\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh n\u00e0y l\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ef1 tham gia c\u1ee7a h\u1ecd.\u00a0\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t trong hai c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed, t\u00f9y thu\u1ed9c v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

\u0110\u1ed1i v\u1edbi th\u00f4ng tin chi ti\u1ebft tr\u00ean Instagram,\u00a0\u00a0Phlanx<\/strong>\u00a0\u0111\u1ec3 tra c\u1ee9u b\u1ea5t k\u1ef3 h\u1ed3 s\u01a1 Instagram c\u00f4ng khai n\u00e0o v\u00e0 c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd.<\/p>\n

\"Phlanx<\/p>\n

Sau \u0111\u00f3, ch\u1ec9 c\u1ea7n l\u1eb7p l\u1ea1i quy tr\u00ecnh v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ec3 xem t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd x\u1ebfp ch\u1ed3ng l\u00ean nhau nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

M\u1eb7t kh\u00e1c, n\u1ebfu b\u1ea1n mu\u1ed1n t\u1eadp trung v\u00e0o Twitter, th\u00ec c\u00f4ng c\u1ee5 n\u00e0y\u00a0cho ph\u00e9p chia s\u1ebb m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u, so s\u00e1nh nhi\u1ec1u t\u00e0i kho\u1ea3n v\u1edbi nhau.<\/p>\n

\"Twitter<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, h\u1ecd c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi theo d\u00f5i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd, m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o (ngh\u0129a l\u00e0 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh tr\u00ean m\u1ed7i post).<\/p>\n

T\u1ed1t nh\u1ea5t, h\u00e3y ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n ngay c\u1ea3 khi h\u1ecd c\u00f3 \u00edt ng\u01b0\u1eddi theo d\u00f5i h\u01a1n.<\/p>\n

Buzzstream<\/strong><\/h1>\n

\"Buzzstream\"<\/p>\n

B\u1ea1n \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 Buzzsumo, nh\u01b0ng\u00a0Buzzstream\u00a0<\/strong>th\u00ec h\u01a1i kh\u00e1c m\u1ed9t ch\u00fat.\u00a0Ch\u1eafc ch\u1eafn, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u1eadp danh s\u00e1ch ng\u1eafn nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 Buzzsumo, nh\u01b0ng n\u00f3 c\u0169ng gi\u00fap b\u1ea1n nu\u00f4i d\u01b0\u1ee1ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y, t\u1ef1 \u0111\u1ed9ng l\u01b0u email v\u00e0 tweet v\u00e0 \u0111\u1eb7t l\u1eddi nh\u1eafc \u0111\u1ec3 b\u1ea1n theo d\u00f5i.<\/p>\n

H\u01a1n th\u1ebf n\u1eefa, BuzzStream gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, hi\u1ec7u su\u1ea5t nh\u00f3m v\u00e0 th\u1eadm ch\u00ed c\u00e1c v\u1ecb tr\u00ed li\u00ean k\u1ebft, v\u1edbi c\u00e1c b\u00e1o c\u00e1o c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh ho\u00e0n to\u00e0n.\u00a0N\u1ebfu t\u1ea5t c\u1ea3 nghe c\u00f3 v\u1ebb h\u01a1i ph\u1ee9c t\u1ea1p, \u0111\u1eebng lo l\u1eafng: Buzzstream r\u1ea5t d\u1ec5 n\u1eafm b\u1eaft v\u00e0 cung c\u1ea5p nhi\u1ec1u m\u1eabu \u0111\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u.<\/p>\n

>>> Xem th\u00eam: Chatbot 101: Nh\u1eefng \u0111i\u1ec1u c\u00e1c marketers c\u1ea7n bi\u1ebft<\/a><\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \/ ROI:\u00a0<\/strong>Google Campaign URL Builder, Traackr<\/h1>\n

\u0110o l\u01b0\u1eddng ROI t\u1eeb c\u00e1c\u00a0chi\u1ebfn d\u1ecbch\u00a0marketing\u00a0c\u00f3\u00a0\u1ea3nh h\u01b0\u1edfng<\/a>\u00a0<\/span>c\u00f3 th\u1ec3 h\u01a1i kh\u00f3 kh\u0103n.\u00a0Nh\u01b0ng v\u00ec h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec1u ti\u00eau t\u1ed1n m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u00e1 l\u1edbn, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ki\u1ebfm \u0111\u1ee7 ti\u1ec1n t\u1eeb s\u1ef1 h\u1ee3p t\u00e1c \u0111\u1ec3 trang tr\u1ea3i chi ph\u00ed v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn.\u00a0Ngo\u00e0i ra, b\u1ea1n \u0111ang thu h\u00fat \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u1ec3 \u0111\u1eb7t giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i sau n\u00e0y.<\/p>\n

Tr\u00ecnh t\u1ea1o\u00a0Campaign URL Builder\u00a0\u00a0c\u1ee7a Google Analytics\u00a0l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi gi\u00fap b\u1ea1n th\u00eam c\u00e1c tham s\u1ed1 chi\u1ebfn d\u1ecbch v\u00e0o URL v\u00e0 theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch trong Google Analytics.\u00a0N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 th\u1ea5y ch\u00ednh x\u00e1c s\u1ed1 l\u1ea7n nh\u1ea5p m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb t\u00e0i kho\u1ea3n x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng: ch\u1ec9 c\u1ea7n \u0111i\u1ec1n v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n marketing, t\u00ean chi\u1ebfn d\u1ecbch v\u00e0 thu\u1eadt ng\u1eef (t\u1eeb kh\u00f3a ph\u1ea3i tr\u1ea3 ti\u1ec1n, n\u1ebfu c\u00f3) m\u1ed9t URL t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng s\u00e1ng b\u00f3ng.<\/p>\n

\"UTM<\/p>\n

M\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng l\u00e0\u00a0Traackr\u00a0<\/strong>.\u00a0N\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u1ea5n t\u01b0\u1ee3ng n\u00e0y k\u1ebft h\u1ee3p kh\u00e1m ph\u00e1, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ed9 marketing \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 x\u1eed l\u00fd t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Traackr \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, c\u00f3 \u00fd ngh\u0129a v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.\u00a0T\u00ecm ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch l\u1ecdc theo t\u1eeb kh\u00f3a, v\u1ecb tr\u00ed, ng\u00f4n ng\u1eef, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u00eanh x\u00e3 h\u1ed9i, sau \u0111\u00f3 thi\u1ebft l\u1eadp \u0111\u1ec3 l\u00e0m vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t li\u00ean minh s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn n\u01a1i b\u1ea1n c\u1ea7n.\u00a0\u0110i\u1ec1u tuy\u1ec7t v\u1eddi c\u1ee7a Traackr l\u00e0 n\u00f3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 cung c\u1ea5p cho m\u1ed7i ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong c\u01a1 s\u1edf d\u1eef li\u1ec7u r\u1ed9ng l\u1edbn c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean hai s\u1ed1 li\u1ec7u, Ph\u1ea1m vi v\u00e0 C\u1ed9ng h\u01b0\u1edfng.\u00a0Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng m\u00ecnh \u0111ang c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ph\u00f9 h\u1ee3p ch\u00ednh x\u00e1c.<\/p>\n

Hy v\u1ecdng b\u00e0i th\u1ed1ng k\u00ea v\u1ec1 nh\u1eefng c\u00f4ng c\u1ee5 tr\u00ean s\u1ebd gi\u00fap \u00edch cho chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng KOLs c\u1ee7a b\u1ea1n.<\/p>\n

Theo\u00a0Lilach Bullock<\/em><\/p>\n

<\/h3>","protected":false},"excerpt":{"rendered":"

Influencer Marketing c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t m\u1ecf v\u00e0ng ti\u1ec1m n\u0103ng \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c khai ph\u00e1 trong marketing.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t ch\u00f3ng v\u00e0 n\u1edf r\u1ed9 v\u1edbi h\u00e0ng lo\u1ea1t Influencers t\u1eeb b\u00e9 \u0111\u1ebfn l\u1edbn n\u1ed5i l\u00ean. C\u00e1c chi\u1ebfn d\u1ecbch Influencer Marketing c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd cho doanh […]<\/p>","protected":false},"author":4,"featured_media":6748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[643],"class_list":["post-6747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6747"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6747\/revisions"}],"predecessor-version":[{"id":9125,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6747\/revisions\/9125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6748"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}