{"id":6719,"date":"2019-07-10T11:48:13","date_gmt":"2019-07-10T04:48:13","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6719"},"modified":"2022-02-11T15:39:57","modified_gmt":"2022-02-11T08:39:57","slug":"marketing-funnel-la-gi-vai-tro-trong-xay-dung-chien-luoc-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-funnel-la-gi-vai-tro-trong-xay-dung-chien-luoc-marketing\/","title":{"rendered":"Marketing Funnel l\u00e0 g\u00ec? Vai tr\u00f2 trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing"},"content":{"rendered":"<p>B\u1ea1n bi\u1ebft r\u1eb1ng trong h\u00e0nh tr\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi doanh nghi\u1ec7p c\u00f3 nh\u1eefng giai \u0111o\u1ea1n kh\u00e1c nhau.<\/p>\n<p>B\u1ea1n bi\u1ebft r\u1eb1ng m\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i \u0111i qua marketing funnel \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p.<\/p>\n<p>V\u1eady b\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 <strong>marketing funnel l\u00e0 g\u00ec<\/strong> ch\u01b0a?<\/p>\n<h2>1-Marketing funnel l\u00e0 g\u00ec?<\/h2>\n<p><em><strong>Marketing funnel (Ph\u1ec5u marketing)<\/strong> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 trung t\u00e2m, m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p. <\/em><em>M\u00f4 h\u00ecnh Marketing Funnel b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c giai \u0111o\u1ea1n ban \u0111\u1ea7u khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn, t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u1ebfn giai \u0111o\u1ea1n mua h\u00e0ng, sau mua h\u00e0ng.<\/em><\/p>\n<p>Th\u00f4ng qua vi\u1ec7c <strong>ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\u00a0v\u00e0 kh\u00e1ch h\u00e0ng, s\u1eed d\u1ee5ng marketing funnel cho ph\u00e9p b\u1ea1n bi\u1ebft doanh nghi\u1ec7p b\u1ea1n ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh.\u00a0B\u1eb1ng c\u00e1ch\u00a0\u0111\u00e1nh gi\u00e1 c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n\u00a0, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 l\u1edbn h\u01a1n, trung th\u00e0nh h\u01a1n v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n.<\/p>\n<h2>2-S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a marketing funnel<\/h2>\n<p>V\u00e0o cu\u1ed1i c\u1ee7a\u00a0th\u1ebf k\u1ef7 20,\u00a0<u><strong>Elias St. Elmo Lewis<\/strong><\/u>\u00a0t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh l\u00e0m n\u1ed5i b\u1eadt c\u00e1c giai \u0111o\u1ea1n m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t doanh nghi\u1ec7p.\u00a0M\u00f4 h\u00ecnh AIDA ch\u1ec9 ra r\u1eb1ng m\u1ecdi giao d\u1ecbch mua \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn:<\/p>\n<ul>\n<li>Nh\u1eadn th\u1ee9c (Awareness): Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi cho h\u1ecd.<\/li>\n<li>Th\u00edch th\u00fa (Interest): Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn m\u1ed9t nh\u00f3m d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/li>\n<li>Mong mu\u1ed1n (Desire): Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eaft \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3.<\/li>\n<li>H\u00e0nh \u0111\u1ed9ng (Action): Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean mua h\u00e0ng hay kh\u00f4ng<\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/7-cach-thu-hut-khach-hang-moi-tot-nhat\/\">7 c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1t nh\u1ea5t<\/a><\/strong><\/p>\n<h2>3-M\u00f4 h\u00ecnh marketing funnel<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6723\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel-.png\" alt=\"Marketing funnel\" width=\"3457\" height=\"1920\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel-.png 3457w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel--300x167.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel--768x427.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel--1024x569.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel--600x333.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel--260x144.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel--50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-funnel--135x75.png 135w\" sizes=\"(max-width: 3457px) 100vw, 3457px\" \/><\/p>\n<p>Nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n c\u1ee7a marketing funnel v\u1eabn gi\u1eef nguy\u00ean t\u1eeb nh\u1eefng n\u0103m 1900s. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 m\u00f4 h\u00ecnh duy nh\u1ea5t n\u00e0o d\u00e0nh cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u00edch gi\u1eef cho m\u00f4 h\u00ecnh c\u1ee7a h\u1ecd \u0111\u01a1n gi\u1ea3n, s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nh\u00f3m \u201cTOFU-MOFU-BOFU\u201d, trong \u0111\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111\u1ec9nh ph\u1ec5u, th\u00e2n ph\u1ec5u v\u00e0 \u0111\u00e1y ph\u1ec5u l\u00e0m c\u00e1c y\u1ebfu t\u1ed1 ri\u00eang bi\u1ec7t.<\/p>\n<p>M\u1ed9t s\u1ed1 doanh nghi\u1ec7p kh\u00e1c b\u1ed5 sung giai \u0111o\u1ea1n trung th\u00e0nh v\u00e0 \u1ee7ng h\u1ed9 v\u00e0o ph\u1ec5u \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing.\u00a0R\u1ed1t cu\u1ed9c, c\u00e1c doanh nghi\u1ec7p m\u1ea5t\u00a0<u><strong>t\u1edbi 1,6 ngh\u00ecn t\u1ef7 \u0111\u00f4 la<\/strong><\/u>\u00a0m\u1ed7i n\u0103m khi kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf h\u1ecd.<\/p>\n<h2>4-Chi\u1ebfn l\u01b0\u1ee3c cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a marketing funnel<\/h2>\n<p>Marketing funnel ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ph\u1ea7n c\u1ea7n ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng ho\u00e0n h\u1ea3o \u0111\u1ec3 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\" target=\"_blank\" rel=\"noopener noreferrer\">h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/a><\/strong> th\u00e0nh c\u00f4ng. C\u00f3 nhi\u1ec1u th\u1ee9 l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u1eebng giai \u0111o\u1ea1n marketing funnel nh\u01b0:<\/p>\n<ul>\n<li>Nh\u1eadn th\u1ee9c (Awareness): Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u00f3 th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0 khi\u1ebfn h\u1ecd d\u1ec5 ti\u1ebfp nh\u1eadn c\u00e1c t\u01b0\u01a1ng t\u00e1c trong t\u01b0\u01a1ng lai.<\/li>\n<li>C\u00e2n nh\u1eafc (Consideration): Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng khi h\u1ecd so s\u00e1nh b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i (Conversion): M\u1ed9t quy tr\u00ecnh mua h\u00e0ng \u0111\u01a1n gi\u1ea3n l\u00e0m gi\u1ea3m r\u1ee7i ro trong qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/li>\n<li>S\u1ef1 trung th\u00e0nh (Loyalty): M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi gi\u1ea3m gi\u00e1 th\u01b0\u1eddng xuy\u00ean, t\u01b0\u01a1ng t\u00e1c email v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i duy tr\u00ec kh\u00e1ch h\u00e0ng, l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/li>\n<li>S\u1ef1 \u1ee7ng h\u1ed9 (Advocacy): S\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1eb1m h\u1ed7 tr\u1ee3 duy tr\u00ec m\u1ed9 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 h\u1ecd s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam:<\/strong><a href=\"https:\/\/dtmconsulting.vn\/en\/quy-trinh-marketing-tat-ca-ve-marketing-trong-5-buoc\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Marketing process l\u00e0 g\u00ec?<\/a><\/p>\n<h2>5-L\u1ee3i \u00edch c\u1ee7a marketing funnel<\/h2>\n<p>Marketing funnel l\u00e0 m\u1ed9t lo\u1ea1i m\u00f4 h\u00ecnh\u00a0\u0111\u01a1n gi\u1ea3n h\u00f3a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0v\u00e0 gi\u00fap c\u00e1c c\u00f4ng ty d\u1ec5 theo d\u00f5i v\u00e0 ph\u00e2n kh\u00fac c\u00e1c giai \u0111o\u1ea1n trong m\u1ed7i l\u00e0n chuy\u1ec3n \u0111\u1ed5i h\u01a1n.\u00a0C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y v\u1ea1ch ra t\u1eebng giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c b\u01b0\u1edbc h\u1ecd mu\u1ed1n th\u1ef1c hi\u1ec7n.<\/p>\n<p>M\u1ed9t marketing funnel \u00e1p d\u1ee5ng cho h\u1ea7u h\u1ebft m\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u.\u00a0Cho d\u00f9 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, t\u0103ng l\u01b0\u1ee3ng gh\u00e9 th\u0103m cho c\u1eeda h\u00e0ng offline c\u1ee7a m\u00ecnh ho\u1eb7c thu th\u1eadp c\u00e1c nh\u1ea5p chu\u1ed9t d\u01b0\u1edbi d\u1ea1ng li\u00ean k\u1ebft, b\u1ea1n c\u1ea7n m\u1ed9t marketing funnel.<\/p>\n<p>L\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a marketing funnel l\u00e0 kh\u1ea3 n\u0103ng <strong>\u0111o l\u01b0\u1eddng<\/strong> c\u1ee7a ch\u00fang.\u00a0K\u00eanh c\u1ee7a b\u1ea1n cho b\u1ea1n th\u1ea5y n\u01a1i b\u1ea1n \u0111ang m\u1ea5t kh\u00e1ch h\u00e0ng, \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng thay \u0111\u1ed5i v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/nam-cach-nang-cao-hieu-qua-chien-luoc-marketing-cho-startups\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/a> c\u1ee7a m\u00ecnh.\u00a0Ch\u1eb3ng h\u1ea1n, n\u1ebfu b\u1ea1n m\u1ea5t kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd b\u01b0\u1edbc sang giai \u0111o\u1ea1n th\u1ee9 hai, b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n.<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch marketing, c\u1ea7n ph\u1ea3i thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft. V\u1eady, <a href=\"https:\/\/dtmconsulting.vn\/en\/thu-thap-du-lieu-trong-marketing-khai-niem-phuong-phap-ky-thuat\/\" target=\"_blank\" rel=\"noopener noreferrer\">thu th\u1eadp d\u1eef li\u1ec7u marketing<\/a> nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<h2>6-S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c marketing funnel B2B v\u00e0 B2C<\/h2>\n<p>Marketing funnel th\u01b0\u1eddng thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng B2C th\u01b0\u1eddng ti\u1ebfp c\u1eadn \u0111\u1ebfn doanh nghi\u1ec7p qua nhi\u1ec1u k\u00eanh ho\u1eb7c b\u1ecb \u1ea3nh h\u01b0\u1edfng t\u1eeb nh\u1eefng ngu\u1ed3n h\u1ecd cho l\u00e0 \u0111\u00e1ng tin c\u1eady nh\u01b0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng, gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8.\u00a0Kh\u00e1ch h\u00e0ng B2C c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ea1i di\u1ec7n c\u00f4ng ty.<\/li>\n<li>Kh\u00e1ch h\u00e0ng B2B c\u00f3 c\u00e1c nh\u00f3m mua l\u1edbn h\u01a1n, t\u1eadp trung h\u01a1n.\u00a0Kh\u00e1ch h\u00e0ng B2B t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng trong c\u00e1c giai \u0111o\u1ea1n th\u1ea5p h\u01a1n c\u1ee7a marketing funnel.<\/li>\n<\/ul>\n<p>Kh\u00e1ch h\u00e0ng B2B v\u00e0 B2C ch\u1ecbu nh\u1eefng t\u00e1c \u0111\u1ed9ng marketing kh\u00e1c bi\u1ec7t nhau trong Marketing funnel c\u1ee7a doanh nghi\u1ec7p, v\u00e0 h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady \u0111\u1ec3 ph\u1ec5u marketing c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p>Do \u0111\u00f3, c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh k\u00eanh c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Theo <a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/Sproutsocial.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sproutsocial<\/a><\/span><\/p>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/marketing-intelligence-system\/\">Marketing Intelligence System &#8211; H\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 marketing<\/a><\/p>\n<p><strong>Doanh nghi\u1ec7p hay c\u00e1 nh\u00e2n b\u1ea1n \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing theo Marketing Funnel?<\/strong><\/p>\n<p><strong>H\u00e3y xem ngay gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 t\u1eeb DTM d\u00e0nh cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n bi\u1ebft r\u1eb1ng trong h\u00e0nh tr\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi doanh nghi\u1ec7p c\u00f3 nh\u1eefng giai \u0111o\u1ea1n kh\u00e1c nhau. B\u1ea1n bi\u1ebft r\u1eb1ng m\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i \u0111i qua marketing funnel \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p. V\u1eady b\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 marketing funnel l\u00e0 g\u00ec ch\u01b0a? 1-Marketing funnel l\u00e0 g\u00ec? [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644],"class_list":["post-6719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6719"}],"version-history":[{"count":17,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6719\/revisions"}],"predecessor-version":[{"id":14692,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6719\/revisions\/14692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6723"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}