{"id":6706,"date":"2019-07-09T17:34:45","date_gmt":"2019-07-09T10:34:45","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6706"},"modified":"2019-11-23T09:56:46","modified_gmt":"2019-11-23T02:56:46","slug":"5-nganh-nghe-marketing-ban-nen-xem-xet-trong-nam-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/5-nganh-nghe-marketing-ban-nen-xem-xet-trong-nam-2019\/","title":{"rendered":"5 ng\u00e0nh ngh\u1ec1 marketing b\u1ea1n n\u00ean xem x\u00e9t trong n\u0103m 2019"},"content":{"rendered":"<p>M\u1ed7i ngh\u1ec1 nghi\u1ec7p trong marketing c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n theo nhi\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau.\u00a0Marketing bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh v\u00e0 ho\u1ea1t \u0111\u1ed9ng.\u00a0B\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i trong marketing, nh\u01b0ng nh\u00ecn chung cho nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00f3 l\u00e0 \u00fd th\u1ee9c v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 sau \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c nhu c\u1ea7u \u0111\u00f3 trong chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<p>Trong ngh\u1ec1 marketing, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 l\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 \/ ho\u1eb7c d\u1ecbch v\u1ee5 &#8220;chung chung&#8221; v\u00e0 li\u00ean k\u1ebft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\u00a0Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 ch\u1ee9c n\u0103ng trung gian gi\u1eefa ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n h\u00e0ng.\u00a0H\u00e3y ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 l\u00e0 kho l\u01b0u tr\u1eef cho nh\u1eefng th\u1ee9 nh\u01b0 qu\u1ea3ng c\u00e1o,\u00a0quan h\u1ec7 c\u00f4ng ch\u00fang\u00a0,\u00a0k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng\u00a0, chi\u1ebfn l\u01b0\u1ee3c kinh doanh v.v.<\/p>\n<p>\u0110\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c chuy\u00ean gia marketing t\u1ea1o ra, qu\u1ea3n l\u00fd v\u00e0 n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u. Do th\u1ef1c t\u1ebf ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn xa h\u01a1n gi\u00e1 c\u1ea3 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 khi h\u1ecd c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng.\u00a0M\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a s\u1ef1 nghi\u1ec7p trong marketing l\u00e0 hi\u1ec3u nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 c\u00e1c r\u00e0ng bu\u1ed9c x\u00e1c \u0111\u1ecbnh nh\u00f3m m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c\u00a0th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p\u00a0t\u01b0\u01a1ng \u1ee9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>5 ngh\u1ec1 nghi\u1ec7p marketing n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u01a1 h\u1ed9i cho t\u01b0\u01a1ng lai:<\/h3>\n<p>Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ecdi c\u00f4ng ty, m\u1ecdi ng\u00e0nh ngh\u1ec1, v\u00ec v\u1eady ti\u1ec1m n\u0103ng ngh\u1ec1 nghi\u1ec7p l\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n.\u00a0C\u00f3 nh\u1eefng d\u1ea5u v\u1ebft ngh\u1ec1 nghi\u1ec7p trong marketing m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i.\u00a0B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nhi\u1ec1u c\u01a1 h\u1ed9i marketing trong c\u00e1c danh m\u1ee5c sau:<\/p>\n<ul>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu\/nghien-cuu-thi-truong\/\"><strong>Market and Customer Research<\/strong><\/a><\/li>\n<li><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o<\/strong><\/li>\n<li><strong>X\u00fac ti\u1ebfn b\u00e1n<\/strong><\/li>\n<li><strong>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/li>\n<\/ul>\n<p>Ch\u00fang ta h\u00e3y xem x\u00e9t k\u1ef9 h\u01a1n v\u1ec1 t\u1eebng lo\u1ea1i n\u00e0y v\u00e0 t\u00ecm ra lo\u1ea1i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<h2>Market and Customer Research<\/h2>\n<p>S\u1ef1 nghi\u1ec7p n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c<span style=\"color: #0000ff;\"><strong> nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/span>, kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m theo t\u1eebng \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau.\u00a0M\u1ee5c ti\u00eau \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c c\u00f4ng ty ho\u1eb7c c\u00e1 nh\u00e2n.\u00a0\u0110\u1ec3 m\u1ed9t c\u00f4ng ty n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng, tr\u01b0\u1edbc ti\u00ean h\u1ecd ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.\u00a0<span style=\"color: #003366;\"><strong>Nghi\u00ean c\u1ee9u<\/strong><\/span> bao g\u1ed3m qu\u00e1 tr\u00ecnh \u0111\u1ea7u ti\u00ean \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec, th\u00f3i quen mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 c\u00e1ch h\u1ecd nh\u00ecn nh\u1eadn b\u1ea3n th\u00e2n trong m\u1ed1i quan h\u1ec7 v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi.<\/p>\n<p><strong><span style=\"color: #0000ff;\">Nghi\u00ean <span style=\"color: #0000ff;\">c\u1ee9u th\u1ecb tr\u01b0\u1eddn<\/span>g<\/span><\/strong> \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t, c\u00e1c nh\u00f3m t\u1eadp trung v\u00e0 xem x\u00e9t c\u00e1c nghi\u00ean c\u1ee9u.\u00a0L\u00e0m \u0111i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.\u00a0Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong nh\u00e0, ho\u1eb7c m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t c\u00f4ng ty chuy\u00ean ng\u00e0nh \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u.<\/p>\n<p><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 ph\u1ea3i l\u00e0 ngh\u1ec1 nghi\u1ec7p cho b\u1ea1n?<\/strong><\/p>\n<p>B\u1ea1n c\u00f3 ngh\u0129 r\u1eb1ng b\u1ea1n s\u1ebd th\u00edch m\u1ed9t ngh\u1ec1 nghi\u1ec7p trong\u00a0\u00a0<strong><span style=\"color: #800000;\">Market and Customer Research<\/span><\/strong>\u00a0?\u00a0\u1ee8ng c\u1eed vi\u00ean l\u00fd t\u01b0\u1edfng cho v\u1ecb tr\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u1edf h\u1eefu c\u1ea3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00ec c\u00f4ng vi\u1ec7c ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi, s\u1ed1 gi\u00f2n v\u00e0 gi\u1ea3i th\u00edch k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c.<\/p>\n<p>C\u00e1c v\u1ecb tr\u00ed c\u00f3 s\u1eb5n trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/p>\n<ul>\n<li>Market Research Director<\/li>\n<li>Market Research Manager<\/li>\n<li>Market Research Supervisor<\/li>\n<li>Market Analyst<\/li>\n<\/ul>\n<h2>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>\u0110\u00e2y l\u00e0 theo d\u00f5i ngh\u1ec1 nghi\u1ec7p b\u1ea1n nghe v\u1ec1 th\u01b0\u1eddng xuy\u00ean nh\u1ea5t.\u00a0\u0110\u00e2y l\u00e0 ch\u1ee9c n\u0103ng ch\u00ednh trong ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng.\u00a0C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf v\u00ec h\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c gia \u0111\u00ecnh th\u01b0\u01a1ng hi\u1ec7u.\u00a0H\u1ecd lu\u00f4n t\u1eadp trung v\u00e0o b\u1ee9c tranh l\u1edbn.\u00a0C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 th\u1ea5m nhu\u1ea7n b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u1ea1ch ra c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i marketing v\u00e0 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m h\u01b0\u1edbng d\u1eabn nh\u00f3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 v\u00e0 ti\u00eau ch\u00ed v\u00e0 c\u0169ng ch\u1ecdn c\u00e1c k\u00edch th\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 tuy\u00ean b\u1ed1 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh, m\u1eabu s\u1ea3n ph\u1ea9m v\u00e0 video clip.\u00a0Sau khi nghi\u00ean c\u1ee9u ho\u00e0n t\u1ea5t, c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp sau \u0111\u00f3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6689 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding.png\" alt=\"branding\" width=\"512\" height=\"425\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding.png 512w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-300x249.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-176x146.png 176w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-50x42.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-90x75.png 90w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y c\u00f3 th\u1ec3 k\u00eau g\u1ecdi m\u1ed9t\u00a0\u00a0chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi\u00a0, ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c v\u1ea1ch ra m\u1ed9t t\u1ea7m nh\u00ecn m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u.\u00a0Sau \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c nh\u01b0 qu\u1ea3ng b\u00e1, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n.<\/p>\n<p><strong>Ngh\u1ec1 nghi\u1ec7p qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 d\u00e0nh cho b\u1ea1n?<\/strong><\/p>\n<p>Ngh\u1ec1 nghi\u1ec7p trong qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 xu h\u01b0\u1edbng thu h\u00fat nh\u1eefng c\u00e1 nh\u00e2n ti\u1ec1m n\u0103ng, c\u00f3 \u0111\u1ed9ng l\u1ef1c cao, c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn tr\u00e1ch nhi\u1ec7m r\u1ed9ng r\u00e3i v\u00e0 \u00edt gi\u00e1m s\u00e1t, giao ti\u1ebfp t\u1ed1t v\u1edbi ng\u01b0\u1eddi kh\u00e1c, s\u1eb5n s\u00e0ng \u0111i du l\u1ecbch v\u00e0 ph\u00e1t tri\u1ec3n thay \u0111\u1ed5i li\u00ean t\u1ee5c.<\/p>\n<p>M\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ed1t, v\u1edbi s\u1ef1 th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p v\u00e0 l\u01b0\u01a1ng th\u01b0\u1edfng d\u1ef1a tr\u00ean th\u00e0nh t\u00edch.<\/p>\n<p>V\u1ecb tr\u00ed c\u00f3 s\u1eb5n trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<ul>\n<li>Brand Manager<\/li>\n<li>Product Manager<\/li>\n<li>Product Development Manager<\/li>\n<\/ul>\n<h2>Qu\u1ea3ng c\u00e1o<\/h2>\n<p>N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh r\u1eb1ng\u00a0Qu\u1ea3ng c\u00e1o\u00a0l\u00e0 con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u00e0m vi\u1ec7c v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a marketing t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn kh\u00e1i ni\u1ec7m \u0111\u1ebfn th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>B\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng vi\u1ec7c v\u1ec1 m\u1eb7t kinh doanh c\u1ee7a qu\u1ea3ng c\u00e1o bao g\u1ed3m Qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n qu\u1ea3nh c\u00e1o, Nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh t\u00e0i kho\u1ea3n v\u00e0 ho\u1ea1ch \u0111inh chi\u1ebfn l\u01b0\u1ee3c tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n<p>Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi li\u00ean l\u1ea1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a\u00a0c\u00f4ng ty\u00a0v\u00e0 kh\u00e1ch h\u00e0ng.\u00a0C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 qu\u1ea3n l\u00fd vi\u1ec7c th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111\u01b0\u1ee3c t\u1ea1o trong l\u1ecbch tr\u00ecnh v\u00e0 ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5.\u00a0C\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh qu\u1ea3ng c\u00e1o t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0<strong> ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u<\/strong> v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.\u00a0H\u1ecd s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u \u0111\u00f3 \u0111\u1ec3 bi\u1ebft \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads.png\"><img decoding=\"async\" class=\"aligncenter wp-image-4627 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads.png\" alt=\"fb ads\" width=\"800\" height=\"381\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads.png 1260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads-300x143.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads-768x366.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads-1024x488.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads-600x286.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads-260x124.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads-50x24.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads-150x71.png 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/381;\" \/><\/a><\/p>\n<p>C\u00f4ng vi\u1ec7c c\u1ee7a\u00a0ng\u01b0\u1eddi ho\u1ea1ch \u0111inh chi\u1ebfn l\u01b0\u1ee3c tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u00e0 t\u00ecm ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o. H\u1ecd s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Account Planner \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh n\u01a1i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 mua kh\u00f4ng gian qu\u1ea3ng c\u00e1o.<\/p>\n<p><strong>Ngh\u1ec1 nghi\u1ec7p qu\u1ea3ng c\u00e1o c\u00f3 d\u00e0nh cho b\u1ea1n?<\/strong><\/p>\n<p>Ngh\u1ec1 nghi\u1ec7p trong qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng, b\u1ed3i th\u01b0\u1eddng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t, s\u00e1ng t\u1ea1o, du l\u1ecbch, s\u1ef1 h\u00e0i l\u00f2ng t\u1eeb vi\u1ec7c nh\u00ecn th\u1ea5y th\u00e0nh t\u00edch c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 li\u00ean h\u1ec7 v\u1edbi ng\u01b0\u1eddi kh\u00e1c.\u00a0C\u00f4ng vi\u1ec7c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong c\u00e1c c\u01a1 quan qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c truy\u1ec1n th\u00f4ng, b\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o trong c\u00e1c c\u00f4ng ty kinh doanh, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn v\u00e0 c\u00f4ng ty nghi\u00ean c\u1ee9u marketing.<\/p>\n<p>B\u1ed1n\u00a0\u00a0con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p ch\u00ednh\u00a0\u00a0trong qu\u1ea3ng c\u00e1o l\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n, s\u00e1ng t\u1ea1o, truy\u1ec1n th\u00f4ng v\u00e0 nghi\u00ean c\u1ee9u.<\/p>\n<p>C\u00e1c v\u1ecb tr\u00ed c\u00f3 s\u1eb5n trong qu\u1ea3ng c\u00e1o:<\/p>\n<ul>\n<li>Advertising Managers<\/li>\n<li>Advertising Sales Director<\/li>\n<li>Account Executives<\/li>\n<li>Account Planners<\/li>\n<li>Media Director<\/li>\n<li>Media Coordinator<\/li>\n<li>Media Buyers<\/li>\n<\/ul>\n<h2>X\u00fac ti\u1ebfn b\u00e1n<\/h2>\n<p>Kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi t\u00ecm th\u1ea5y m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o chuy\u00ean d\u1ee5ng trong c\u00e1c c\u00f4ng ty marketing.\u00a0Nh\u00f3m n\u00e0y ho\u1ea1t \u0111\u1ed9ng tr\u00ean vi\u1ec7c t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p nh\u1ea5t qu\u1ea3ng c\u00e1o \u0111\u1ec3 mua c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t, phi\u1ebfu gi\u1ea3m gi\u00e1, m\u1eabu, qu\u00e0 t\u1eb7ng khi mua, gi\u1ea3m gi\u00e1 v\u00e0 r\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng.\u00a0\u0110\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, nh\u00f3m qu\u1ea3ng c\u00e1o s\u1ebd th\u01b0\u1eddng s\u1eed d\u1ee5ng th\u01b0 tr\u1ef1c ti\u1ebfp, marketing qua \u0111i\u1ec7n tho\u1ea1i, hi\u1ec3n th\u1ecb trong c\u1eeda h\u00e0ng, qu\u1ea3ng c\u00e1o, ch\u1ee9ng th\u1ef1c s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n kh\u1edfi \u0111\u1ed9ng \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p>S\u00e1ng t\u1ea1o v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong ng\u00e0nh c\u00f4ng nghi\u1ec7p khuy\u1ebfn m\u00e3i.<\/p>\n<p>C\u00e1c v\u1ecb tr\u00ed c\u00f3 s\u1eb5n trong ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i:<\/p>\n<ul>\n<li>Promotions Director<\/li>\n<li>Promotions Assistant<\/li>\n<li>Public Relations<\/li>\n<\/ul>\n<h2>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/h2>\n<p>Tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ed9 ph\u1eadn Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 qu\u1ea3n l\u00fd giao ti\u1ebfp v\u1edbi truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00f4ng ch\u00fang.\u00a0H\u1ecd \u0111\u01b0\u1ee3c coi l\u00e0 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a c\u00f4ng ty.\u00a0H\u1ecd s\u1ebd th\u01b0\u1eddng vi\u1ebft\u00a0\u00a0th\u00f4ng c\u00e1o b\u00e1o ch\u00ed\u00a0\u00a0\u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111\u1ec3 th\u00f4ng b\u00e1o cho c\u1ed9ng \u0111\u1ed3ng \u0111\u1ea7u t\u01b0 v\u1ec1\u00a0quan h\u1ec7 \u0111\u1ed1i t\u00e1c kinh doanh\u00a0, k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh ho\u1eb7c tin t\u1ee9c kh\u00e1c c\u1ee7a c\u00f4ng ty.\u00a0N\u1ebfu h\u1ecd d\u1ef1a tr\u00ean quan h\u1ec7 truy\u1ec1n th\u00f4ng, h\u1ecd s\u1ebd d\u00e0nh th\u1eddi gian \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c y\u00eau c\u1ea7u th\u00f4ng tin t\u1eeb nh\u00e0 b\u00e1o ho\u1eb7c b\u00ecnh lu\u1eadn cho truy\u1ec1n th\u00f4ng.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-6710 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1.jpg\" alt=\"PR\" width=\"800\" height=\"376\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1.jpg 850w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1-300x141.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1-768x361.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1-600x282.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1-260x122.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1-50x24.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/PR-1-150x71.jpg 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/376;\" \/><\/a><\/p>\n<p>C\u00f4ng vi\u1ec7c v\u00e0 l\u1eddi th\u1ec1 m\u00e0 m\u1ed9t nh\u00e2n vi\u00ean Quan h\u1ec7 c\u00f4ng ch\u00fang th\u01b0\u1eddng l\u00e0m l\u00e0 m\u00f4 t\u1ea3 c\u00f4ng ty trong m\u1ed9t \u00e1nh s\u00e1ng t\u00e2ng b\u1ed1c, duy tr\u00ec h\u00ecnh \u1ea3nh c\u00f4ng khai trong m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, t\u1ea1o ra ti\u1ebfng vang t\u00edch c\u1ef1c xung quanh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 c\u00f4ng ty c\u1ee7a m\u00ecnh, v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 c\u00f4ng khai th\u00e0nh c\u00f4ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh .<\/p>\n<p><strong>Ngh\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fangc\u00f3 d\u00e0nh cho b\u1ea1n?<\/strong><\/p>\n<p>\u0110\u1ec3 l\u00e0m t\u1ed1t trong quan h\u1ec7 c\u00f4ng ch\u00fang, b\u1ea1n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp m\u1ea1nh m\u1ebd, kh\u1ea3 n\u0103ng di\u1ec5n \u0111\u1ea1t c\u1ea3 b\u1eb1ng v\u0103n b\u1ea3n v\u00e0 l\u1eddi n\u00f3i, c\u00f3 th\u1ec3 hi\u1ec3u nhi\u1ec1u ng\u01b0\u1eddi, t\u1ef1 tin v\u00e0 c\u00f3 th\u1ec3 h\u1ecdc nhanh nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0m \u0111\u1ec3 giao ti\u1ebfp th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n<p>C\u00e1c chuy\u00ean gia Quan h\u1ec7 c\u00f4ng ch\u00fang c\u0169ng n\u00ean l\u00e0 ng\u01b0\u1eddi suy ngh\u0129 nhanh, v\u00e0 c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c c\u0169ng nh\u01b0 c\u00f3 t\u00ednh c\u00e1ch h\u01b0\u1edbng ngo\u1ea1i v\u00e0 \u00fd ch\u00ed quy\u1ebft \u0111o\u00e1n.<\/p>\n<p>V\u1ecb tr\u00ed c\u00f3 s\u1eb5n trong quan h\u1ec7 c\u00f4ng ch\u00fang:<\/p>\n<ul>\n<li>Account Coordinator\u00a0or Public Relations Coordinator<\/li>\n<li>Account Executive<\/li>\n<li>Media Relations<\/li>\n<li>Director, Vice-President<\/li>\n<li>Government PR Departments<\/li>\n<li>PR Consultant<\/li>\n<\/ul>\n<p>B\u1ea1n \u0111\u00e3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c ngh\u1ec1 nghi\u1ec7p t\u01b0\u01a1ng lai cho m\u00ecnh?<\/p>\n<p>Marketing th\u01b0\u1eddng h\u1ea5p d\u1eabn kh\u00f4ng ch\u1ec9 c\u1ea7n t\u01b0 duy s\u00e1ng t\u1ea1o m\u00e0 c\u00f2 c\u1ea7n c\u1ea3 ph\u00e2n t\u00edch t\u1ed1t d\u1eef li\u1ec7u.\u00a0Trong khi nhi\u1ec1u c\u00f4ng vi\u1ec7c trong marketing \u0111ang h\u1ea5p d\u1eabn, h\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c nhi\u1ec1u gi\u1edd v\u00e0 kh\u00f4ng b\u1eadn t\u00e2m \u0111\u1ebfn bu\u1ed5i t\u1ed1i l\u00e0m vi\u1ec7c v\u00e0 \/ ho\u1eb7c cu\u1ed1i tu\u1ea7n.<\/p>\n<p>Marketing l\u00e0 m\u1ed9t nhu c\u1ea7u thi\u1ebft y\u1ebfu kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kinh doanh m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c ch\u00ednh ph\u1ee7, gi\u00e1o d\u1ee5c, t\u00f4n gi\u00e1o, d\u1ecbch v\u1ee5 x\u00e3 h\u1ed9i v\u00e0\u00a0\u00a0c\u00e1c t\u1ed5 ch\u1ee9c\u00a0ho\u1eb7c\u00a0t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn\u00a0.\u00a0Marketing cung c\u1ea5p m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m c\u00f3 s\u1eb5n cho b\u1ea1n cho d\u00f9 b\u1ea1n quy\u1ebft \u0111\u1ecbnh theo d\u00f5i ngh\u1ec1 nghi\u1ec7p n\u00e0o.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><em>Theo\u00a0thebalancesmb.com<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i ngh\u1ec1 nghi\u1ec7p trong marketing c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n theo nhi\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau.\u00a0Marketing bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh v\u00e0 ho\u1ea1t \u0111\u1ed9ng.\u00a0B\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i trong marketing, nh\u01b0ng nh\u00ecn chung cho nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00f3 l\u00e0 \u00fd th\u1ee9c v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[657],"class_list":["post-6706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-career",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6706"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6706\/revisions"}],"predecessor-version":[{"id":8579,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6706\/revisions\/8579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6709"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}