{"id":6699,"date":"2019-07-11T12:42:10","date_gmt":"2019-07-11T05:42:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6699"},"modified":"2019-12-02T10:26:49","modified_gmt":"2019-12-02T03:26:49","slug":"bao-cao-tong-quan-thi-truong-tieu-dung-cua-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-tong-quan-thi-truong-tieu-dung-cua-viet-nam\/","title":{"rendered":"[B\u00c1O C\u00c1O] T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 thay \u0111\u1ed5i l\u1ed1i s\u1ed1ng, thu nh\u1eadp v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0\u0110\u1ea5t n\u01b0\u1edbc n\u00e0y \u0111\u00e3 tr\u1ea3i qua m\u1ed9t s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh c\u1ee7a thu nh\u1eadp kh\u1ea3 d\u1ee5ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a t\u1ed5ng chi ti\u00eau ti\u00eau d\u00f9ng t\u1eeb 80 t\u1ef7 \u0111\u00f4 la M\u1ef9 \u0111\u1ebfn 171 t\u1ef7 \u0111\u00f4 la M\u1ef9 trong giai \u0111o\u1ea1n 2010-2018.<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y\u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam\u00a0c\u00f3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 chi ti\u00eau.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, trong ch\u00edn th\u00e1ng \u0111\u1ea7u n\u0103m 2018, ch\u00fang ta \u2013 Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng th\u00eam 11,3% chi ti\u00eau.\u00a0S\u1ef1 t\u0103ng tr\u01b0\u1edfng trong ho\u1ea1t \u0111\u1ed9ng ti\u00eau d\u00f9ng n\u00e0y ch\u1eafc ch\u1eafn \u0111\u00e3 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 s\u1eb5n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam<\/h1>\n

D\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u1ed5n \u0111\u1ecbnh v\u00e0o Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf.\u00a0S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u00e3 l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ee9c m\u1ea1nh chi ti\u00eau c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng, v\u1edbi s\u1ef1 gia t\u0103ng chi ti\u00eau cho c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n.<\/p>\n

C\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam l\u00e0 m\u1ed9t\u00a0nh\u00f3m d\u00e2n s\u1ed1 tr\u1ebb\u00a0trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 \u0111\u1ebfn 54, chi\u1ebfm 45,56% d\u00e2n s\u1ed1 n\u0103m 2017. Nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c qu\u1ed1c gia kh\u00e1c trong khu v\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 Singapore v\u1edbi 50,53% d\u00e2n s\u1ed1 trong \u0111\u00f3 \u0111\u1ed9 tu\u1ed5i 25-54 tu\u1ed5i v\u00e0o n\u0103m 2017. Tuy nhi\u00ean, n\u00f3 v\u1eabn c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i tr\u1ebb h\u01a1n so v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, ch\u1eb3ng h\u1ea1n nh\u01b0 Nh\u1eadt B\u1ea3n, n\u01a1i c\u00f3 37,5% d\u00e2n s\u1ed1 trong kho\u1ea3ng t\u1eeb 25-54 n\u0103m 2017.<\/p>\n

\u0110\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i ng\u00e0nh<\/h2>\n

Chi ti\u00eau ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng.\u00a0V\u00ed d\u1ee5, c\u00f3\u00a0nhu c\u1ea7u\u00a0ng\u00e0y c\u00e0ng t\u0103ng\u00a0v\u1ec1 gi\u00e1o d\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng cao\u00a0;\u00a0h\u1ecdc sinh theo h\u1ecdc ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc \u0111\u00e3 t\u0103ng t\u1eeb 16 ph\u1ea7n tr\u0103m trong n\u0103m 2005 l\u00ean 29 ph\u1ea7n tr\u0103m trong n\u0103m 2015. Nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i v\u00e0 c\u00f3 th\u1ec3 th\u1ea5y nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n cao h\u01a1n kh\u00f4ng ch\u1ec9 gi\u00e1o d\u1ee5c, m\u00e0 c\u1ea3 s\u1ee9c kh\u1ecfe v\u00e0 gi\u1ea3i tr\u00ed.<\/p>\n

N\u0103m 2017, chi ph\u00ed ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a Vi\u1ec7t Nam l\u00e0 kho\u1ea3ng 16,1 t\u1ef7 USD v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng th\u00eam 22,7 t\u1ef7 USD v\u00e0o n\u0103m 2021. Ngo\u00e0i ra, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng d\u1ef1 \u0111o\u00e1n Vi\u1ec7t Nam s\u1ebd n\u1eb1m trong s\u1ed1 ba qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng v\u00e0o n\u0103m 2020. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng th\u01b0\u1edfng th\u1ee9c nh\u1eefng th\u00fa vui \u0111\u01a1n gi\u1ea3n h\u00e0ng ng\u00e0y.<\/p>\n

>>> Xem th\u00eam: Euromonitor: Kh\u00f4ng ph\u1ea3i th\u1ebf h\u1ec7 Z, \u00f4ng b\u00e0 m\u1edbi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00ean nh\u1eafm t\u1edbi t\u1ea1i Vi\u1ec7t Nam<\/a><\/span><\/p>\n

\u0110\u00e1nh gi\u00e1 \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ea7u t\u01b0<\/h2>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00ean xem x\u00e9t v\u00f4 s\u1ed1 y\u1ebfu t\u1ed1 khi kh\u1ea3o s\u00e1t m\u1ed9t\u00a0trang web \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng\u00a0.\u00a0Th\u00f3i quen chi ti\u00eau b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi khu v\u1ef1c v\u00ec m\u1ee9c \u0111\u1ed9 gi\u00e0u c\u00f3 v\u00e0 thu nh\u1eadp kh\u1ea3 d\u1ee5ng kh\u00e1c nhau, c\u0169ng nh\u01b0 v\u0103n h\u00f3a v\u00e0 s\u1edf th\u00edch \u1edf m\u1ed7i khu v\u1ef1c.\u00a0Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, v\u00ed d\u1ee5, \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb b\u1ea3y qu\u1eadn n\u1ed9i th\u00e0nh, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau.<\/p>\n

Vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Vai tr\u00f2 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a\u00a0th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0t\u1ea1i Vi\u1ec7t Nam \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i m\u1ee9c ti\u00eau th\u1ee5 – v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng internet t\u0103ng l\u00ean, m\u1ecdi ng\u01b0\u1eddi \u0111ang chuy\u1ec3n sang c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.\u00a0Hi\u1ec7n t\u1ea1i, trong s\u1ed1 92 tri\u1ec7u d\u00e2n s\u1ed1 c\u1ee7a Vi\u1ec7t Nam v\u00e0 55,19 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet, 35,4 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm.\u00a0T\u1ed5ng doanh thu cho c\u00e1c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u1ea1t 2,2 t\u1ef7 USD v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 4 t\u1ef7 USD v\u00e0o n\u0103m 2021.<\/p>\n

>>> Xem th\u00eam: M\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1<\/a><\/p>\n

Kinh doanh t\u1ea1i vi\u1ec7t nam<\/h2>\n

Qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a c\u1ee7a d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u00e3 t\u1ea1o ra s\u1ee9c m\u1ea1nh chi ti\u00eau l\u1edbn h\u01a1n \u1edf n\u01b0\u1edbc n\u00e0y.\u00a0Tuy nhi\u00ean, c\u00f3 m\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1eb7t ra th\u00e1ch th\u1ee9c khi\u00a0kinh doanh t\u1ea1i Vi\u1ec7t Nam\u00a0.\u00a0\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u c\u00e1c r\u00e0o c\u1ea3n v\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e0m ph\u00e1n v\u00e0 th\u1ef1c thi h\u1ee3p \u0111\u1ed3ng, ti\u1ebfn h\u00e0nh ki\u1ec3m tra \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p trong \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng m\u1edd \u0111\u1ee5c v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn s\u1ef1 ch\u1eadm tr\u1ec5 v\u1ec1 th\u1eddi gian khi v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a do kh\u00f3 kh\u0103n v\u1ec1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng.<\/p>\n

Theo vietnam-breifing.com<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 thay \u0111\u1ed5i l\u1ed1i s\u1ed1ng, thu nh\u1eadp v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0\u0110\u1ea5t n\u01b0\u1edbc n\u00e0y \u0111\u00e3 tr\u1ea3i qua m\u1ed9t s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh c\u1ee7a thu nh\u1eadp kh\u1ea3 d\u1ee5ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 t\u0103ng […]<\/p>","protected":false},"author":4,"featured_media":6701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640,125],"tags":[656],"class_list":["post-6699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","category-viet-nam-insights","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6699"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6699\/revisions"}],"predecessor-version":[{"id":9185,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6699\/revisions\/9185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6701"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}