{"id":6663,"date":"2019-07-06T20:40:14","date_gmt":"2019-07-06T13:40:14","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6663"},"modified":"2019-12-03T11:35:33","modified_gmt":"2019-12-03T04:35:33","slug":"case-study-khong-phai-thuong-mai-dien-tu-dieu-quan-trong-la-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/case-study-khong-phai-thuong-mai-dien-tu-dieu-quan-trong-la-thuong-hieu\/","title":{"rendered":"[CASE STUDY] Kh\u00f4ng ph\u1ea3i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 TH\u01af\u01a0NG HI\u1ec6U !!"},"content":{"rendered":"

Peppermayo l\u00e0 m\u1ed9t Th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t trang Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u1ee7a \u00dac c\u00f3 th\u1ec3 khai th\u00e1c v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a h\u01a1n 1 tri\u1ec7u ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

B\u1ea1n c\u00f3 bi\u1ebft c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4 g\u00e1i ng\u01b0\u1eddi \u00dac mua s\u1eafm v\u00e0 y\u00eau m\u1ebfn?<\/p>\n

C\u00e2u chuy\u1ec7n c\u1ee7a n\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb 6 n\u0103m tr\u01b0\u1edbc, khi c\u1ed1 g\u1eafng b\u00e1n qu\u1ea7n \u00e1o c\u0169 tr\u00ean Ebay v\u00e0 t\u1ea1o m\u1ed9t trang kinh doanh tr\u00ean Facebook c\u00f3 ph\u1ea7n mang t\u00ednh c\u00e1ch m\u1ea1ng v\u00e0 h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai.<\/p>\n

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Peppermayo\u00a0, \u0111\u1ee9a con tinh th\u1ea7n c\u1ee7a Georgia Wright v\u00e0 Huayi Huang l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang tr\u1ef1c tuy\u1ebfn c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Sydney, \u00dac b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t v\u1ec1 th\u1eddi trang, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu h\u01b0\u1edbng l\u1ed1i s\u1ed1ng.\u00a0M\u1ed9t websites TM\u0110T, gi\u1edd c\u0169ng l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u01a1n 1 tri\u1ec7u ng\u01b0\u1eddi \u00dac tr\u1ebb tu\u1ed5i th\u00f4ng qua s\u1ee9c m\u1ea1nh c\u1ee7a 3 tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn!<\/p>\n

\u0110\u1ec3 ho\u00e0n to\u00e0n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t \u1ea3nh h\u01b0\u1edfng c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a Peppermayo, c\u1ea7n m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 ch\u00ednh x\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec.<\/p>\n

N\u1ebfu b\u1ea1n ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 nh\u1eadn th\u1ee9c m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, v.v., th\u00ec th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ec3 s\u00e1ng t\u1ea1o, khai th\u00e1c, t\u1ea1o \u1ea3nh h\u01b0\u1edfng v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c h\u00ecnh \u1ea3nh n\u00e0y gi\u00fap doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n

Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng hi\u1ec3u nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p, nh\u1eefng g\u00ec b\u1ea1n \u0111\u1ea1i di\u1ec7n, b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 nh\u01b0 th\u1ebf n\u00e0o v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u01b0 Peppermayo l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng c\u00e1i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0‘Ba ch\u1eef V’:\u00a0Voice (Ti\u1ebfng n\u00f3i), <\/em>Visuals (t\u1ea7m nh\u00ecn) v\u00e0 Values (gi\u00e1 tr\u1ecb).<\/em><\/p>\n

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  1. \n

    VOICE<\/strong><\/h1>\n<\/li>\n<\/ol>\n

    Ti\u1ebfng n\u00f3i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a n\u00f3 v\u00e0 giai \u0111i\u1ec7u m\u00e0 n\u00f3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u00f3.\u00a0H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn v\u00e0 tr\u1ea3i nghi\u1ec7m.\u00a0M\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng m\u1ed9t v\u00e0i t\u1eeb ng\u1eafn.\u00a0Nike?\u00a0Thi\u1ebft b\u1ecb th\u1ec3 thao cao c\u1ea5p v\u1edbi phong c\u00e1ch.\u00a0McDonalds c\u00f3 th\u1ec3 l\u00e0 th\u1ee9c \u0103n nhanh, \u0111\u00e1ng tin c\u1eady, r\u1ebb ti\u1ec1n.\u00a0Peppermayo?\u00a0H\u1ee3p th\u1eddi trang, hi\u1ec7n t\u1ea1i v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.<\/p>\n

    C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i t\u1ea1o ra m\u1ed9t danh s\u00e1ch v\u1ec1 n\u1ed9i dung c\u00e1c m\u1eb7t t\u00edch c\u1ef1c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng \u201cgiai \u0111i\u1ec7u\u201d m\u00e0 h\u1ecd mu\u1ed1n truy\u1ec1n t\u1ea3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.\u00a0L\u00e0 s\u1eafc s\u1ea3o, nhanh ch\u00f3ng v\u00e0 r\u00f5 r\u00e0ng?\u00a0L\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady, k\u1ecbp th\u1eddi v\u00e0 h\u1eefu \u00edch?\u00a0D\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i h\u01a1n?\u00a0\u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u201cgiai \u0111i\u1ec7u\u201d v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn v\u00ec ch\u00fang ph\u1ea3i truy\u1ec1n t\u1ea3i l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i.<\/p>\n

    Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u1eeb nh\u01b0 Babe, Fire v\u00e0 On-Trend \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed9t \u201cgiai \u0111i\u1ec7u\u201d ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a n\u00f3!<\/p>\n

    >>> Xem th\u00eam: Cannes 2019: B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 qu\u1ea3ng c\u00e1o YouTube<\/a><\/p>\n

    2.\u00a0VISUALS<\/h1>\n

    Ch\u1ec9 khi doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh v\u1ecb ti\u1ebfng n\u00f3i r\u00f5 r\u00e0ng, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 chuy\u1ec3n s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u00ecnh sang h\u00ecnh \u1ea3nh ho\u1eb7c di\u1ec7n m\u1ea1o nh\u1ea5t \u0111\u1ecbnh.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u c\u00e1ch ph\u1ea3n \u1ee9ng kh\u00e1c nhau tr\u01b0\u1edbc th\u01b0\u01a1ng hi\u1ec7u;\u00a0m\u1ed9t s\u1ed1 s\u1ebd ph\u1ea3n \u1ee9ng ngay v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u – nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u.\u00a0Content is king – h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u1eeba c\u1ee7ng c\u1ed1 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u1eeba \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    \u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi h\u00ecnh \u1ea3nh quan tr\u1ecdng nh\u1ea5t nh\u01b0ng v\u1edbi Peppermay th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ea1i \u0111\u1eb7t ra t\u1eeb r\u1ea5t s\u1edbm r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i.\u00a0Ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn b\u1ea3ng m\u00e0u c\u1ee7a c\u1eeda h\u00e0ng ho\u1eb7c n\u1eafm b\u1eaft m\u00e0u \u0111\u1ecf ch\u00ednh x\u00e1c c\u1ee7a n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n \u0111\u00e3 d\u00e0nh h\u00e0ng tu\u1ea7n \u0111\u1ec3 ch\u1ecdn, nh\u01b0ng ti\u1ec1m th\u1ee9c v\u00e0 l\u00fd tr\u00ed c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0m vi\u1ec7c \u0111\u00fang hi\u1ec7u su\u1ea5t.\u00a0Kh\u00e1ch h\u00e0ng c\u1ea7n kh\u00f4ng qu\u00e1 90 gi\u00e2y \u0111\u1ec3 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 nhanh v\u1ec1 b\u1ea1n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u00fang v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u00f3i ri\u00eang, b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c gi\u00e1c quan kh\u00e1c c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.\u00a0H\u01a1n n\u1eefa, c\u00f3 t\u1edbi 90% ph\u00e1n \u0111o\u00e1n n\u00e0y ch\u1ec9 d\u1ef1a tr\u00ean m\u00e0u s\u1eafc.<\/p>\n

    M\u1eaft ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y kho\u1ea3ng 10 tri\u1ec7u m\u00e0u kh\u00e1c nhau, v\u00ec v\u1eady vi\u1ec7c ch\u1ecdn m\u1ed9t b\u1ea3ng m\u00e0u hay m\u00e0u s\u1eafc ri\u00eang cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 v\u1ebb nh\u01b0 l\u00e0 nhi\u1ec7m v\u1ee5 b\u1ea5t kh\u1ea3 thi.\u00a0\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng gi\u00fap \u00edch g\u00ec cho m\u00e0u s\u1eafc v\u1ec1 c\u01a1 b\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t\u00a0s\u1eafc t\u1ed1 trong tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a ch\u00fang ta<\/em>\u00a0\u200a- m\u1ed7i ng\u01b0\u1eddi nh\u00ecn th\u1ea5y m\u00e0u s\u1eafc kh\u00e1c nhau m\u1ed9t ch\u00fat.\u00a0Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi cu\u1ed9c tranh lu\u1eadn v\u1ec1 trang ph\u1ee5c tr\u1eafng\/v\u00e0ng v\u1edbi xanh\/\u0111en \u0111\u00e3 c\u00f3\u00a04,4 tri\u1ec7u\u00a0t\u01b0\u01a1ng t\u00e1c ch\u1ec9 sau 24 gi\u1edd.<\/p>\n

    B\u00e2y gi\u1edd t\u1ea5t c\u1ea3 ch\u00fang ta \u0111ang ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ebf gi\u1edbi x\u00e3 h\u1ed9i.\u00a0C\u00e1c quy t\u1eafc m\u1edbi c\u1ee7a s\u1ef1 tham gia tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ea3i c\u00f3 c\u00e1 t\u00ednh, \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t ri\u00eang.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n y\u1ebfu t\u1ed1 ‘th\u00edch’ v\u00e0 s\u1ebd l\u00e0 ngu\u1ed3n \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    N\u0103m 2018, Instagram g\u1ea7n nh\u01b0 l\u00e0 k\u00eanh th\u1ef1c hi\u1ec7n t\u1ed1t nh\u1ea5t \u0111\u1ec3 k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau\u00a0 TM\u0110T<\/u>.\u00a0Influence marketing, li\u00ean k\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean Instagram v\u00e0 n\u00fat Mua ngay v\u00e0o gi\u1ecf h\u00e0ng l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c tr\u00ean Instagram m\u00e0 Peppermayo \u0111\u00e3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 \u0111\u1eb7t m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u trong h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn c\u1ee7a \u00dac.<\/p>\n

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    1. \n

      VALUES<\/strong><\/h1>\n<\/li>\n<\/ol>\n

      C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd hi\u1ec3u b\u1ed1i c\u1ea3nh c\u1ea1nh tranh cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, hi\u1ec3u kh\u00e1ch h\u00e0ng.\u00a0Trong m\u1ed9t th\u1ebf gi\u1edbi b\u00e1n l\u1ebb v\u1eadt l\u00fd, ch\u00fang ta ph\u1ea3i cho kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh ho\u1eb7c th\u01b0\u1eddng th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng c\u00e2u h\u1ecfi: ‘T\u1ea1i sao kh\u00e1ch h\u00e0ng ph\u1ea3i mua c\u1ee7a ch\u00fang ta thay v\u00ec l\u00e0 \u0111\u1ed1i th\u1ee7?’. Theo\u00a0Harvard Business Review\u00a0, 64% m\u1ecdi ng\u01b0\u1eddi coi c\u00e1c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c chia s\u1ebb l\u00e0 l\u00fd do ch\u00ednh khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      Vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3 v\u00e0 th\u1eddi gian bi\u1ec3u giao h\u00e0ng \u0111\u1ec1u c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u1ee7 ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 nh\u1eefng g\u00ec hi\u1ec7n c\u00f3 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n cung c\u1ea5p gi\u00e1 tr\u1ecb cho th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1.\u00a0Hi\u1ec3u nhu c\u1ea7u c\u1ea5p thi\u1ebft nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u1ea3i quy\u1ebft cho kh\u00e1ch h\u00e0ng, mang l\u1ea1i gi\u00e1 tr\u1ecb cho h\u1ecd. M\u1ed9t d\u1ecbch v\u1ee5 ho\u1eb7c gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0S\u1ea3n ph\u1ea9m kh\u00e1c v\u1edbi m\u1ecdi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u01b0 th\u1ebf n\u00e0o?\u00a0C\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng tin kh\u00f4ng?\u00a0V\u00e0 \/ ho\u1eb7c n\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm?\u00a0M\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh c\u1ee7a Peppermayo l\u00e0 m\u1ee9c gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p, s\u1ef1 cam k\u1ebft \u0111\u1ebfn kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 c\u1ed1 t\u1ea1o ra nh\u1eefng h\u00ecnh \u1ea3nh hoa m\u1ef9.<\/p>\n

      >>> Xem th\u00eam: [THE NEWEST CAMPAIGN] \u201cCan you hear?\u201d c\u1ee7a Coca-Cola<\/a><\/p>\n

      T\u00ecm hi\u1ec3u nhu c\u1ea7u, th\u00f3i quen v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/strong> hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng d\u1ef1a v\u00e0o nh\u1eefng g\u00ec b\u1ea1n\u00a0ngh\u0129\u00a0h\u1ecd ngh\u0129.\u00a0Bi\u1ebft h\u1ecd ngh\u0129 g\u00ec!<\/p>\n

      Theo Sidney Pierucci<\/p>","protected":false},"excerpt":{"rendered":"

      Peppermayo l\u00e0 m\u1ed9t Th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t trang Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u1ee7a \u00dac c\u00f3 th\u1ec3 khai th\u00e1c v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a h\u01a1n 1 tri\u1ec7u ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. B\u1ea1n c\u00f3 bi\u1ebft c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4 g\u00e1i ng\u01b0\u1eddi \u00dac mua s\u1eafm v\u00e0 y\u00eau […]<\/p>","protected":false},"author":4,"featured_media":9056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[647,654],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-branding","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6663"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6663\/revisions"}],"predecessor-version":[{"id":9344,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6663\/revisions\/9344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9056"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}