{"id":6659,"date":"2019-07-05T21:56:57","date_gmt":"2019-07-05T14:56:57","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6659"},"modified":"2019-12-02T12:18:49","modified_gmt":"2019-12-02T05:18:49","slug":"social-media-marketing-lam-the-nao-de-do-luong-hieu-qua-roi-ty-suat-hoan-von","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/social-media-marketing-lam-the-nao-de-do-luong-hieu-qua-roi-ty-suat-hoan-von\/","title":{"rendered":"Social Media Marketing: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n)"},"content":{"rendered":"

N\u0103m 2019\u00a0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd \u0111\u1ea1t g\u1ea7n\u00a093 t\u1ef7 \u0111\u00f4 la\u00a0.<\/p>\n

H\u01a1n\u00a07 tri\u1ec7u\u00a0doanh nghi\u1ec7p hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean Facebook, v\u1edbi th\u00eam\u00a02 tri\u1ec7u\u00a0doanh nghi\u1ec7p s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean Instagram.<\/p>\n

T\u1ea5t c\u1ea3 \u0111\u1ec1u chi r\u1ea5t nhi\u1ec1u ti\u1ec1n cho marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng, tham gia v\u00e0 t\u00e1i thi\u1ebft chi\u1ebfn l\u01b0\u1ee3c li\u00ean t\u1ee5c \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

Vi\u1ec7c \u0111o l\u01b0\u1eddng ROI (Return On Investment\u00a0 t\u1ea1m d\u1ecbch : t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n) t\u1eeb social media c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c do nhi\u1ec1u s\u1ed1 li\u1ec7u ‘ph\u00f9 phi\u1ebfm’ \u0111i k\u00e8m v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau n\u00e0y.<\/p>\n

N\u1ebfu \u01b0\u1ee3t th\u00edch v\u00e0 tin nh\u1eafn kh\u00e1 nhi\u1ec1u, nh\u01b0ng n\u1ebfu v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng traffic v\u1ec1 websites ho\u1eb7c t\u0103ng doanh s\u1ed1 b\u00e1n cho c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00ec sao?<\/p>\n

C\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 nh\u1eadn x\u00e9t, chia s\u1ebb, l\u01b0\u1ee3t th\u00edch,\u2026 c\u00f3 th\u1ec3 l\u00e0m r\u1ed1i tung c\u00e1c s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng v\u00e0 khi\u1ebfn cho vi\u1ec7c gi\u1ea3i m\u00e3 b\u1ea5t k\u1ef3 ROI th\u1ef1c t\u1ebf n\u00e0o tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n

V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 \u0111o l\u01b0\u1eddng ROI social media?<\/p>\n

>>> Xem th\u00eam: 3 c\u1ea5p \u0111\u1ed9 v\u1ec1 social insights tr\u00ean Digital marketing<\/a><\/strong><\/p>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau<\/strong><\/h1>\n

\"inspiring-clipart-team-goal-650692-3542855\"<\/a><\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u00e0ng t\u00e1 m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng social media.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n

T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h1>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap theo d\u00f5i ng\u01b0\u1eddi h\u00e2m m\u1ed9 trong h\u1ed3 s\u01a1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 theo d\u00f5i s\u1ef1 t\u0103ng tr\u01b0\u1edfng, t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian.\u00a0N\u1ebfu m\u1ecdi th\u1ee9 \u0111\u00e3 t\u0103ng l\u00ean trong m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh th\u00ec b\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh.\u00a0N\u1ebfu t\u0103ng tr\u01b0\u1edfng v\u1eabn nh\u01b0 c\u0169, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n v\u00e0 do \u0111\u00f3 kh\u00f4ng t\u1ea1o ra b\u1ea5t k\u1ef3 ROI n\u00e0o.<\/p>\n

Thu h\u00fat traffic v\u1ec1 websites<\/strong><\/h3>\n

Ch\u1ecdn m\u1ed9t website c\u1ee5 th\u1ec3 ho\u1eb7c m\u1ed9t ph\u1ea7n c\u1ee7a websites c\u1ee7a b\u1ea1n m\u00e0 b\u1ea1n mu\u1ed1n t\u0103ng traffic v\u1ec1 (v\u00ed d\u1ee5: trang s\u1ea3n ph\u1ea9m, b\u00e0i \u0111\u0103ng tr\u00ean blog, trang li\u00ean h\u1ec7) v\u00e0 sau \u0111\u00f3 \u0111o l\u01b0\u1eddng.<\/p>\n

Ki\u1ec3m tra traffic v\u1ec1 websites t\u1ed5ng th\u1ec3 l\u00e0 t\u1ed1t nh\u1ea5t nh\u01b0ng s\u1ebd t\u1ed1i \u01b0u h\u01a1n n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch thu h\u1eb9p v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c b\u1ea1n mu\u1ed1n d\u1eabn l\u01b0u l\u01b0\u1ee3ng social media c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 gia t\u0103ng traffic v\u1ec1 v\u00e0 c\u00e1c ngu\u1ed3n gi\u1edbi thi\u1ec7u.<\/p>\n

T\u1ea1o ra lead contacts<\/strong><\/h1>\n

M\u1ee5c ti\u00eau t\u1ea1o ra social media l\u00e0 bi\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c social media c\u1ee7a b\u1ea1n th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi;\u00a0\u0111i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi s\u1ebd:<\/p>\n