{"id":6649,"date":"2019-07-05T12:58:59","date_gmt":"2019-07-05T05:58:59","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6649"},"modified":"2022-03-23T16:21:49","modified_gmt":"2022-03-23T09:21:49","slug":"cach-xay-dung-chien-luoc-marketing-hieu-qua-cho-startups","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-chien-luoc-marketing-hieu-qua-cho-startups\/","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 cho Startups, SMEs"},"content":{"rendered":"<p><span style=\"font-size: inherit;\">C\u00f3 \u0111\u1ebfn <\/span><span style=\"color: #0000ff;\">90% c\u00e1c c\u00f4ng ty startups ng\u00e0y nay th\u1ea5t b\u1ea1i<\/span><span style=\"font-size: inherit;\">, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch th\u1ee9c an to\u00e0n \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/span><\/p>\n<p>B\u1ea5t c\u1ee9 ai b\u1eaft \u0111\u1ea7u kinh doanh \u0111\u1ec1u c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn ni\u1ec1m \u0111am m\u00ea, nhi\u1ec7t huy\u1ebft v\u00e0 quy\u1ebft t\u00e2m \u0111\u1ebfn v\u1edbi c\u00e1c c\u00e1 nh\u00e2n startups.\u00a0Gi\u1ed1ng nh\u01b0 \u0111ang y\u00eau, m\u1ecdi th\u1ee9 l\u1ea1i c\u1ea3m th\u1ea5y m\u1edbi m\u1ebb, nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n d\u01b0\u1eddng nh\u01b0 th\u00fa v\u1ecb h\u01a1n, v\u00e0 \u0111\u1ea7y nhi\u1ec7t huy\u1ebft, c\u00f4ng s\u1ee9c v\u1edbi n\u00f3.<\/p>\n<p>V\u1eady t\u1ea1i sao doanh nghi\u1ec7p startups th\u1ea5t b\u1ea1i? C\u00f3 v\u00f4 s\u1ed1 l\u00fd do cho s\u1ef1 th\u1ea5t b\u1ea1i \u0111\u00f3!<\/p>\n<p>Thi\u1ebfu ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/a><\/strong>k\u00e9m, thi\u1ebfu \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3,\u00a0 thi\u1ebfu nh\u00e2n l\u1ef1c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c marketing!<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 mong \u0111\u1ee3i b\u1ea5t c\u1ee9 ai mua h\u00e0ng c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd kh\u00f4ng bi\u1ebft b\u1ea1n b\u00e1n g\u00ec, b\u1ea1n \u1edf \u0111\u00e2u ho\u1eb7c b\u1ea1n l\u00e0 ai?<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y, l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3.<\/p>\n<h2>1. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6656\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research.jpg\" alt=\"market-research\" width=\"500\" height=\"389\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-300x234.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-768x598.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-600x467.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-187x146.jpg 187w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-50x39.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-96x75.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n ph\u1ea3i quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi m\u00e0 b\u1ea1n s\u1ebd mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n<p>Trong m\u1ed9t th\u1ebf gi\u1edbi l\u00fd t\u01b0\u1edfng, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0 th\u1ebf gi\u1edbi s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0Nh\u01b0ng ch\u00fang ta kh\u00f4ng s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi ho\u00e0n h\u1ea3o, v\u00ec v\u1eady b\u1ea1n ph\u1ea3i chia th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac.<\/p>\n<p>B\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c nh\u00f3m ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng r\u1ed9ng, v\u00e0 sau \u0111\u00f3 t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m nh\u1ecf (th\u1ecb tr\u01b0\u1eddng ng\u00e1ch) c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n b\u00e1n b\u1ed9t protein, li\u1ec7u b\u1ed9t protein n\u00e0y s\u1ebd nh\u1eafm v\u00e0o ph\u1ee5 n\u1eef, nam gi\u1edbi hay c\u1ea3 hai?<\/p>\n<p>S\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd nh\u1eafm v\u00e0o th\u1ecb tr\u01b0\u1eddng gi\u1ea3m c\u00e2n, th\u1ecb tr\u01b0\u1eddng th\u1ec3 h\u00ecnh, ho\u1eb7c c\u1ea3 hai?<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n chia chi ti\u1ebft xu\u1ed1ng c\u1ee5 th\u1ec3 h\u01a1n cho c\u00e1c nh\u00f3m nh\u01b0 v\u1eadn \u0111\u1ed9ng vi\u00ean th\u1ec3 h\u00ecnh nam?<\/p>\n<p>B\u1eb1ng c\u00e1ch <strong>ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong> t\u1ed1t nh\u1ea5t cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0Tuy nhi\u00ean, \u0111\u1eebng qu\u00e1 nh\u1ecf hay chi ti\u1ebft \u0111\u1ebfn n\u1ed7i b\u1ecf qua mi\u1ebfng b\u00e1nh th\u1ecb tr\u01b0\u1eddng to h\u01a1n, h\u00e3y th\u1eed t\u00ecm m\u1ed9t n\u1ec1n t\u1ea3ng trung gian.<\/p>\n<h2>2. Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>Khi c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng, t\u1ea1o 1 s\u1ea3n ph\u1ea9m b\u1ea1n c\u00f3 ngh\u0129 r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd bi\u1ebft \u0111\u1ebfn v\u00e0 y\u00eau th\u00edch s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty s\u1edbm th\u00f4i v\u00ec n\u00f3 t\u1ed1t m\u00e0?! \u0110\u00f3 l\u00e0 b\u1ea1n ngh\u0129 th\u00f4i!<\/p>\n<p>V\u00e0 gi\u1edd l\u00e0 <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/strong>th\u1ec3 hi\u1ec7n vai tr\u00f2 c\u1ee7a m\u00ecnh. C\u00e1ch \u0111\u1ec3 t\u00ecm hi\u1ec3u xem m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n g\u00ec hay c\u1ea7n s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u00e2u, h\u1ecd mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o,.. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch c\u01a1 b\u1ea3n nh\u1ea5t \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-cho-viec-tien-hanh-mot-nghien-cuu-thi-truong\/\"><strong>ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/strong><\/a>l\u00e0:<\/p>\n<ul>\n<li>Th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Nghi\u00ean c\u1ee9u c\u00e1c d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/li>\n<li>Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u<\/li>\n<li>Th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ch\u1ecdn<\/li>\n<li>T\u00ecm ng\u01b0\u1eddi d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/li>\n<li>L\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn<\/li>\n<\/ul>\n<p>Kh\u00f4ng ph\u1ea3i m\u1ecdi doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ed9c \u0111\u00e1o.\u00a0B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u1ea3i ti\u1ebfn\/n\u00e2ng c\u1ea5p tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e3 t\u1ed3n t\u1ea1i.<\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-tien-hanh-khao-sat-cho-y-tuong-startup\/\"><span style=\"color: #800000;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t cho \u00fd t\u01b0\u1edfng startup?<\/span><\/a><\/p>\n<h2>3. <a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\">Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/h2>\n<p>H\u1ea7u nh\u01b0 m\u1ecdi lo\u1ea1i h\u00ecnh startups s\u1ebd c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 ngo\u00e0i kia tr\u01b0\u1edbc khi h\u1ecd ngh\u0129 ra \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110i\u1ec1u \u0111\u00f3 t\u1ed1t b\u1edfi v\u00ec m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing tuy\u1ec7t v\u1eddi s\u1ebd gi\u00fap ch\u1ed1ng \u0111\u1ee1 v\u00e0 th\u1eadm ch\u00ed \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7.<\/p>\n<p>Ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. So s\u00e1nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, ai l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd?<\/p>\n<p>T\u00ecm v\u00e0 ph\u00e2n t\u00edch sai s\u00f3t c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u1eebng qu\u00ean th\u1eeba nh\u1eadn h\u1ecd \u0111\u00e3 sai \u1edf \u0111\u00e2u.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing.jpg\"><img decoding=\"async\" class=\"wp-image-6971 size-full aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing.jpg\" alt=\"ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 \" width=\"650\" height=\"407\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing.jpg 650w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-300x188.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-600x376.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-233x146.jpg 233w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-120x75.jpg 120w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/407;\" \/><\/a><\/p>\n<h2>4. D\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch<\/h2>\n<p>L\u00fd do l\u1edbn th\u1ee9 hai khi\u1ebfn c\u00e1c c\u00f4ng ty startups th\u1ea5t b\u1ea1i l\u00e0 v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 d\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch v\u00e0 &#8230; thi\u1ebfu v\u1ed1n quay v\u00f2ng.<\/p>\n<p>Khi m\u1edbi startups, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng kh\u00f4ng bi\u1ebft b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh.<\/p>\n<p>N\u1ebfu b\u1ea1n hi\u1ec7n \u0111ang trong giai \u0111o\u1ea1n \u0111\u1ea7u vi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 t\u00ecm ki\u1ebfm t\u00e0i tr\u1ee3 cho startups, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u01b0\u1edbc t\u00ednh chi ph\u00ed marketing c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n<p>Bao g\u1ed3m ng\u00e2n s\u00e1ch marketing c\u1ee7a b\u1ea1n trong k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft.\u00a0Marketing kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 t\u1ed1n k\u00e9m, v\u00ec v\u1eady \u0111\u1eebng lo l\u1eafng v\u00e0 ph\u1ea3i tu\u00e2n th\u1ee7 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n b\u1eb1ng m\u1ecdi gi\u00e1, vi\u1ec7c chi ti\u00eau qu\u00e1 m\u1ee9c, thi\u1ebfu ngu\u1ed3n v\u1ed1n th\u01b0\u1eddng l\u00e0 nguy\u00ean nh\u00e2n \u201cgi\u1ebft ch\u1ebft\u201d c\u00e1c c\u00f4ng ty startups.<\/p>\n<h2>5. Ti\u1ebft ki\u1ec7m chi ph\u00ed b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c k\u00eanh marketing ri\u00eang<\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels.png\"><img decoding=\"async\" class=\"aligncenter wp-image-6654 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels.png\" alt=\"marketing channels\" width=\"600\" height=\"600\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels.png 1084w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-150x150.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-300x300.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-768x768.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-1024x1024.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-600x600.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-146x146.png 146w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-50x50.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-75x75.png 75w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-85x85.png 85w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/marketing-channels-80x80.png 80w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/600;\" \/><\/a><\/p>\n<p>Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i m\u00e0 ch\u00fang ta c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi th\u00f4ng tin m\u00e0 ch\u00fang ta t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n<p>C\u00e1c c\u00f4ng ty startups c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh social media n\u01a1i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n r\u1ea5t nhi\u1ec1u v\u00e0 k\u1ebft n\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<p>Xem x\u00e9t vi\u1ec7c t\u1ea1o m\u1ed9t k\u00eanh mi\u1ec5n ph\u00ed tr\u00ean m\u1ed9t trong c\u00e1c flat-form sau:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>Twitter<\/li>\n<li>Zalo<\/li>\n<li>YouTube<\/li>\n<li>Linkedin (th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi B2B)<\/li>\n<\/ul>\n<p>Vi\u1ec7c thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft. \u0110\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n mu\u1ed1n marketing th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n b\u1eb1ng c\u00e1ch t\u1ef1 thi\u1ebft l\u1eadp c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 t\u1ea1o n\u1ed9i dung t\u1ef1 nhi\u00ean tr\u00ean c\u00e1c k\u00eanh n\u00e0y.<\/p>\n<h2>6. L\u1ef1a ch\u1ecdn n\u1ed9i dung marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing.png\"><img decoding=\"async\" class=\"aligncenter wp-image-6650 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing.png\" alt=\"Content-Marketing\" width=\"500\" height=\"375\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing-300x225.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing-768x576.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing-600x450.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing-195x146.png 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing-50x38.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Content-Marketing-100x75.png 100w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/375;\" \/><\/a><\/p>\n<p>Khi t\u1ea1o n\u1ed9i dung, b\u1ea1n ph\u1ea3i ch\u1ecdn c\u00e1c \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0 B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c lo\u1ea1i h\u00ecnh sau:<\/p>\n<ul>\n<li>Blog<\/li>\n<li>Inforgraphic<\/li>\n<li>Video<\/li>\n<li>E-book<\/li>\n<li>Tin t\u1ee9c<\/li>\n<li>H\u1ed9i th\u1ea3o\/workshop<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>H\u00e3y th\u1eed v\u00e0 t\u1eadp trung v\u00e0o ch\u1ec9 m\u1ed9t v\u00e0i trong s\u1ed1 c\u00e1c t\u00f9y ch\u1ecdn n\u00e0y khi b\u1ea1n b\u1eaft \u0111\u1ea7u. M\u1ed9t n\u1ed7 l\u1ef1c marketing t\u1eadp trung tr\u00ean m\u1ed9t s\u1ed1 k\u00eanh v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n nh\u1ea5t \u0111\u1ecbnh tr\u00e1nh c\u00e1c n\u1ed9i dung lan man v\u00e0 ph\u00e2n t\u00e1n ngo\u00e0i chi\u1ebfn l\u01b0\u1ee3c marketing<\/p>\n<p style=\"text-align: left;\"><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/nang-cao-nang-luc-marketing\/\">N\u00e2ng cao n\u0103ng l\u1ef1c marketing cho Startups, SMEs<\/a><\/strong><\/p>\n<h2>7. Ki\u1ec3m tra v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/h2>\n<p>Khi b\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing, b\u1ea1n c\u1ea7n <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-doc-hieu-cac-chi-so-do-luong-hieu-qua-trong-chien-dich-digital-marketing\/\">\u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing<\/a> thu v\u1ec1.<\/p>\n<p>M\u1eb7t kh\u00e1c, b\u1ea1n ph\u1ea3i t\u00ednh L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cho t\u1eebng th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c m\u00e0 b\u1ea1n \u0111\u00e3 b\u1ecf ra.\u00a0S\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 \u0111o l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 ngu\u1ed3n g\u1ed1c.<\/p>\n<p>Nh\u00ecn v\u00e0o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 tham gia tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n social media.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email, h\u00e3y \u0111\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 m\u1edf, nh\u1ea5p, \u0111\u0103ng k\u00ed m\u1edbi v\u00e0 h\u1ee7y \u0111\u0103ng k\u00fd.<\/p>\n<p>V\u00e0 ti\u1ebfn h\u00e0nh s\u1eeda \u0111\u1ed5i d\u1ef1a tr\u00ean nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f2n v\u01b0\u1edbng m\u1eafc<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng l\u00e0m \u0111\u00fang theo c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n kh\u00f4ng b\u1ea3o \u0111\u1ea3m th\u00e0nh c\u00f4ng cho b\u1ea1n nh\u01b0ng \u00edt nh\u1ea5t l\u00e0 gi\u1ea3m t\u1ea3i r\u1ee7i ro th\u1ea5t b\u1ea1i.<\/p>\n<p style=\"text-align: right;\"><em>Theo \u00a0Marcel Deer<\/em><\/p>\n<p>B\u1ea1n c\u00f3 \u0111ang c\u00f3 nh\u1eefng b\u0103n kho\u0103n khi l\u1ef1a ch\u1ecdn v\u00e0 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 mi\u1ec5n ph\u00ed t\u1eeb chuy\u00ean gia<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00f3 \u0111\u1ebfn 90% c\u00e1c c\u00f4ng ty startups ng\u00e0y nay th\u1ea5t b\u1ea1i, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch th\u1ee9c an to\u00e0n \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n! B\u1ea5t c\u1ee9 ai b\u1eaft \u0111\u1ea7u kinh doanh \u0111\u1ec1u c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn ni\u1ec1m \u0111am m\u00ea, nhi\u1ec7t huy\u1ebft v\u00e0 quy\u1ebft t\u00e2m [&hellip;]<\/p>","protected":false},"author":4,"featured_media":8802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,653,655],"class_list":["post-6649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-ke-hoach-marketing","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6649"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6649\/revisions"}],"predecessor-version":[{"id":14910,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6649\/revisions\/14910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8802"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}