{"id":6641,"date":"2019-07-04T13:21:29","date_gmt":"2019-07-04T06:21:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6641"},"modified":"2022-03-23T16:22:29","modified_gmt":"2022-03-23T09:22:29","slug":"chatbot-101-nhung-dieu-cac-marketers-can-biet","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chatbot-101-nhung-dieu-cac-marketers-can-biet\/","title":{"rendered":"Chatbot 101: Nh\u1eefng \u0111i\u1ec1u c\u00e1c marketers c\u1ea7n bi\u1ebft"},"content":{"rendered":"<p>Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, chatbot kh\u00f4ng c\u00f2n l\u00e0 thu\u1eadt ng\u1eef xa l\u1ea1 v\u1edbi c\u00e1c marketers, l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng marketing m\u1edbi l\u1edbn nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f2n ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa trong v\u00e0i n\u0103m t\u1edbi.<\/p>\n<p>Tuy nhi\u00ean, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u nh\u1ea7m l\u1eabn v\u1ec1 ch\u00ednh x\u00e1c c\u00e1c chatbot l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o ch\u00fang c\u00f3 th\u1ec3 gi\u00fap c\u00e1c marketers trong th\u1eddi gian d\u00e0i.<\/p>\n<p>Trong b\u00e0i \u0111\u0103ng n\u00e0y, DTM Consulting s\u1ebd cung c\u1ea5p cho b\u1ea1n t\u1ed5ng quan c\u1ea5p cao v\u1ec1 chatbot.\u00a0Ch\u00fang l\u00e0 g\u00ec, t\u1ea1i sao ch\u00fang l\u1ea1i tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0m th\u1ebf n\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang.<\/p>\n<h1>Chatbot l\u00e0 g\u00ec?<\/h1>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u hi\u1ec3u nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n , ch\u00ednh x\u00e1c th\u00ec chatbot l\u00e0 g\u00ec?<\/p>\n<p>\u1ede d\u1ea1ng c\u01a1 b\u1ea3n nh\u1ea5t (ch\u00fang ta s\u1ebd s\u1eed d\u1ee5ng \u201cc\u01a1 b\u1ea3n\u201d nh\u01b0 m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u01a1ng \u0111\u1ed1i \u1edf \u0111\u00e2y), chatbot l\u00e0 m\u1ed9t d\u1ea1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o k\u1ebft h\u1ee3p v\u1edbi c\u00e1c quy t\u1eafc v\u00e0 thu\u1eadt to\u00e1n cho ph\u00e9p giao di\u1ec7n tr\u00f2 chuy\u1ec7n d\u1ef1a tr\u00ean v\u0103n b\u1ea3n giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi kh\u00e1c.\u00a0Chatbot l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c qua tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>N\u1ebfu n\u00f3 c\u00f3 v\u1ebb h\u01a1i ph\u1ef1c t\u1ea1p v\u00e0 y\u00eau c\u1ea7u nhi\u1ec1u v\u1ec1 c\u00f4ng ngh\u1ec7, \u0111\u1eebng qu\u00e1 lo l\u1eafng, hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u b\u00ean d\u1ecbch v\u1ee5 cung c\u1ea5p s\u1eb5n n\u1ec1n t\u1ea3ng chatbot cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n<h1>Chatbot l\u00e0m g\u00ec?<\/h1>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft chatbot l\u00e0 g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y chatbot c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m g\u00ec.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 t\u1ea1o ra chatbot chia th\u00e0nh 2 nh\u00f3m:<\/p>\n<ol>\n<li>C\u00e1c chatbot tr\u1ee3 l\u00fd \u1ea3o: ch\u00fang \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o \u0111\u1ec3 gi\u00fap l\u1ea5y th\u00f4ng tin ho\u1eb7c ho\u00e0n th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 nh\u01b0 t\u00ecm b\u00e1o c\u00e1o th\u1eddi ti\u1ebft, ho\u1eb7c tin t\u1ee9c m\u1edbi nh\u1ea5t ho\u1eb7c \u0111\u1ec3 l\u00ean l\u1ecbch m\u1ed9t cu\u1ed9c h\u1ecdp.\u00a0H\u00e3y suy ngh\u0129 Alexa, Amazon Echo ho\u1eb7c Apple Siri.<\/li>\n<li>C\u00e1c chatbot d\u1ef1a tr\u00ean doanh nghi\u1ec7p: ch\u00fang \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111\u1eb7c bi\u1ec7t gi\u00fap kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\u00a0Sephora, 1-800-flowers, Uber v\u00e0 Bank of America \u0111\u1ec1u l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i chatbot n\u00e0y.<\/li>\n<\/ol>\n<p>V\u00ec ch\u00fang ta th\u01b0\u1eddng l\u00e0 \u0111ang l\u00e0m marketing, n\u00ean trong b\u00e0i \u0111\u0103ng n\u00e0y, DTM Consulting s\u1ebd t\u1eadp trung v\u00e0o nh\u00f3m chatbot th\u1ee9 hai, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h1>T\u1ea1i sao c\u00e1c marketers th\u00edch Chatbot<\/h1>\n<p>H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang xem chatbot nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin.\u00a0Nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y, nh\u01b0 Facebook Messanger, WhatsApp, Slack, WeChat,\u2026 ch\u1ec9 k\u1ec3 t\u00ean m\u1ed9t s\u1ed1, l\u00e0 m\u1ed9t s\u1ed1\u00a0c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t\u00a0hi\u1ec7n c\u00f3 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng\u00a0ng\u01b0\u1eddi d\u00f9ng k\u1ebft h\u1ee3p h\u01a1n ba t\u1ef7 ng\u01b0\u1eddi\u00a0.<\/p>\n<p>V\u00ec r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0 s\u1eed d\u1ee5ng ch\u00fang m\u1ed7i ng\u00e0y, n\u00ean c\u00f3 m\u1ed9t ti\u1ec1m n\u0103ng l\u1edbn \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ea3y v\u00e0o \u0111\u00f3 v\u00e0 c\u0169ng s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c chatbot.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/5-cong-cu-ppc-theo-doi-quang-cao-cua-doi-thu-tot-nhat\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 c\u00f4ng c\u1ee5 PPC theo d\u00f5i qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7 t\u1ed1t nh\u1ea5t<\/a><\/p>\n<h2>M\u1ed9t v\u00e0i l\u1ee3i \u00edch m\u00e0 c\u00e1c marketers nh\u00ecn th\u1ea5y v\u1edbi chatbot:<\/h2>\n<ul>\n<li>Lu\u00f4n s\u1eb5n s\u00e0ng 24\/7: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u00f3 th\u1ec3 c\u00f3 &#8216;ai \u0111\u00f3&#8217; tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u00e0 cung c\u1ea5p th\u00f4ng tin b\u1ea5t c\u1ee9 khi n\u00e0o kh\u00e1ch h\u00e0ng c\u1ea7n.<\/li>\n<li>Chatbot c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: H\u00e3y nh\u1edb r\u1eb1ng, chatbot ch\u1ea1y tr\u00ean d\u1eef li\u1ec7u, do \u0111\u00f3, c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ec9 c\u1ea7n m\u1ed9t ch\u00fat l\u00e0 s\u1ebd \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng t\u1ed1t (th\u01b0\u1eddng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh doanh s\u1ed1 theo th\u1eddi gian).<\/li>\n<li>Theo d\u00f5i d\u1eef li\u1ec7u: Chatbot c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i kh\u00e1 nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd l\u00e0 g\u00ec, c\u00e2u h\u1ecfi h\u1ecd h\u1ecfi v\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd chuy\u1ec3n \u0111\u1ed5i sang b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<p>Ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i trong s\u1ed1 nh\u1eefng l\u1ee3i \u00edch n\u00e0y, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 bi\u1ebft l\u00fd do t\u1ea1i sao c\u00e1c chatbot \u0111ang tr\u1edf n\u00ean l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c nh\u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a c\u00e1c trang web b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng.<\/p>\n<p class=\"entry-title\">&gt;&gt;&gt; Xem th\u00eam: <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/dtmconsulting.vn\/en\/3-tuy-chon-de-su-dung-chatbots-doanh-nghiep\/\">3 t\u00f9y ch\u1ecdn \u0111\u1ec3 s\u1eed d\u1ee5ng Chatbots cho doanh nghi\u1ec7p<\/a><\/span><\/p>\n<h1>Chatbots v\u00e0 c\u00e1c doanh nghi\u1ec7p<\/h1>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng chatbot<\/p>\n<h2>Domino&#8217;s Pizza<\/h2>\n<p>Tr\u01b0\u1edbc \u0111\u00f3 v\u00e0o n\u0103m 2016, Domino&#8217;s Pizza \u0111\u00e3 ra m\u1eaft pizzbot, bi\u1ec7t danh l\u00e0 Dom, cho ph\u00e9p \u0111\u1eb7t h\u00e0ng ngay b\u00ean trong Facebook messenger.\u00a0Ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 l\u01b0u m\u1ed9t chi\u1ebfc b\u00e1nh pizza y\u00eau th\u00edch \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng ch\u1ec9 v\u1edbi m\u1ed9t n\u00fat b\u1ea5m.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/lizfroment.com\/wp-content\/uploads\/2016\/10\/Dom_Pizza_Bot.png\" alt=\"C\u00f4ng c\u1ee5 chatbot\" width=\"750\" height=\"516\" \/><\/p>\n<p style=\"text-align: center;\">\u00a0H\u00ecnh \u1ea3nh:\u00a0Econsultancy\u00a0.<\/p>\n<h2>Uber<\/h2>\n<p>Uber c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i hi\u1ec7n nay, b\u1ea1n s\u1ebd th\u1ea5y \u1ee9ng d\u1ee5ng n\u00e0y n\u1eb1m tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\u00a0V\u00e0 b\u00e2y gi\u1edd, h\u1ecd c\u0169ng \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Facebook Messenger \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t chatbot \u0111\u1ec3 l\u00ean l\u1ecbch \u0111i xe.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"http:\/\/xidez1d91s02owx7dscnb410-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/10\/uber-on-messenger-request-ride-1024x768.png\" alt=\"Chatbot h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng\" width=\"1024\" height=\"768\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/p>\n<p style=\"text-align: center;\">H\u00ecnh:\u00a0BusinessInsider<\/p>\n<h1>D\u00f9ng chatbot sao cho \u1ed5n?<\/h1>\n<p>B\u1ea1n \u0111ang xem x\u00e9t vi\u1ec7c b\u1ed5 sung th\u00eam chatbot v\u00e0o k\u1ebf ho\u1ea1ch marketing mix c\u1ee7a m\u00ecnh?\u00a0\u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i, nh\u01b0ng c\u00f3 m\u1ed9t v\u00e0i v\u1ea5n \u0111\u1ec1 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc khi b\u1ea1n tri\u1ec3n khai c\u00e1c chatbot b\u1ea3o \u0111\u1ea3m t\u00ednh t\u1ed1i \u01b0u v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h2>Bi\u1ebft l\u00fd do t\u1ea1i sao b\u1ea1n c\u1ea7n m\u1ed9t Chatbot (v\u00e0 n\u01a1i b\u1ea1n s\u1ebd \u0111\u1eb7t n\u00f3)<\/h2>\n<p>Ch\u1ec9 v\u00ec \u00fd t\u01b0\u1edfng c\u00f3 m\u1ed9t chatbot nghe c\u00f3 v\u1ebb hay ho kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.\u00a0Kh\u00f4ng c\u00f3 \u0111i\u1ec3m n\u00e0o \u0111\u1ec3 c\u00f3 m\u1ed9t chatbot ch\u1ec9 \u0111\u1ec3 c\u00f3 m\u1ed9t.\u00a0Thay v\u00e0o \u0111\u00f3, t\u1eadp trung v\u00e0o kh\u00f4ng ch\u1ec9 l\u00fd do t\u1ea1i sao b\u1ea1n c\u1ea7n n\u00f3, m\u00e0 c\u00f2n ch\u00ednh x\u00e1c n\u01a1i b\u1ea1n n\u00ean s\u1eed d\u1ee5ng n\u00f3.<\/p>\n<p>C\u00f3 m\u1ed9t chatbot ch\u1ec9 l\u00e0m ch\u1eadm ho\u1eb7c nh\u1ea7m l\u1eabn h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng bao gi\u1edd gi\u00e0nh \u0111\u01b0\u1ee3c cho b\u1ea1n b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng m\u1edbi n\u00e0o, v\u00e0 c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi \u0111i xa trong th\u1eddi gian d\u00e0i.<\/p>\n<h2>Hi\u1ec3u kh\u00e1ch h\u00e0ng &amp; s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h2>\n<p>\u0110i\u1ec1u khi\u1ebfn chatbot tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn l\u00e0 vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd ch\u1ec9 \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi robot.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m t\u1ed1t \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ea3m b\u1ea3o c\u00e1c bot c\u1ee7a h\u1ecd h\u1ea5p d\u1eabn v\u00e0 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<p>V\u00e0, v\u00ec nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang tung ra chatbot n\u00e0y \u0111\u1ec3 n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i nh\u01b0 Gen Y, \u0111\u1eebng ng\u1ea1i \u0111\u1ec3 chatbot giao ti\u1ebfp m\u1ed9t c\u00e1ch h\u00e0i h\u01b0\u1edbc. Funny, meme, gifs v\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng marketing t\u01b0\u01a1ng t\u00e1c kh\u00e1c l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 vui v\u1ebb.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-tuy-chinh-va-cach-nham-muc-tieu-doi-tuong-khach-hang-cho-quang-cao\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u01b0\u1edbng d\u1eabn: T\u00f9y ch\u1ec9nh v\u00e0 c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cho qu\u1ea3ng c\u00e1o<\/a><\/p>\n<h2>Chatbot kh\u00f4ng ph\u1ea3i cho tr\u01b0\u1eddng h\u1ee3p t\u1ea1m th\u1eddi<\/h2>\n<p>Chatbot c\u00f3 th\u1ec3 \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i h\u01b0\u1edbng t\u1edbi t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh marketing v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0Nh\u01b0ng, h\u00e3y nh\u1edb r\u1eb1ng, kh\u00f4ng c\u00f3 g\u00ec th\u1ef1c s\u1ef1 thay th\u1ebf s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a con ng\u01b0\u1eddi v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0V\u00ec v\u1eady, \u0111\u1eebng ngh\u0129 r\u1eb1ng ch\u1ec9 v\u00ec b\u1ea1n \u0111\u00e3 c\u00f3\u00a0chatbot b\u1ea1n kh\u00f4ng ph\u1ea3i quan t\u00e2m th\u00eam n\u1eefa<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e3y hi\u1ec3u r\u1eb1ng chatbot l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111\u00e3 cung c\u1ea5p.<\/p>\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 l\u00e0m l\u1ee3i th\u1ebf cho h\u1ecd, v\u00e0 theo c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd y\u00eau th\u00edch, s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi chi\u1ebfn th\u1eafng l\u1edbn trong d\u00e0i h\u1ea1n.<\/p>\n<p>V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111\u00e3 c\u00e2n nh\u1eafc vi\u1ec7c s\u1eed d\u1ee5ng chatbot nh\u01b0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh, th\u00ec b\u00e2y gi\u1edd c\u00f3 th\u1ec3 l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n n\u00f3.<\/p>\n<p style=\"text-align: right;\"><em><strong>Tham kh\u1ea3o: Alan Cassinelli, b\u1ea3n quy\u1ec1n bi\u00ean t\u1eadp thu\u1ed9c v\u1ec1 DTM Consulting<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, chatbot kh\u00f4ng c\u00f2n l\u00e0 thu\u1eadt ng\u1eef xa l\u1ea1 v\u1edbi c\u00e1c marketers, l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng marketing m\u1edbi l\u1edbn nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f2n ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa trong v\u00e0i n\u0103m t\u1edbi. Tuy nhi\u00ean, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u nh\u1ea7m l\u1eabn v\u1ec1 ch\u00ednh x\u00e1c c\u00e1c chatbot [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[643],"class_list":["post-6641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6641"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6641\/revisions"}],"predecessor-version":[{"id":11623,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6641\/revisions\/11623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6624"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}