{"id":6630,"date":"2019-07-03T19:17:59","date_gmt":"2019-07-03T12:17:59","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6630"},"modified":"2022-03-23T16:23:43","modified_gmt":"2022-03-23T09:23:43","slug":"19-thong-tin-quan-trong-de-hieu-duoc-khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/19-thong-tin-quan-trong-de-hieu-duoc-khach-hang-muc-tieu\/","title":{"rendered":"19 th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau"},"content":{"rendered":"<p>Trong b\u00e0i vi\u1ebft nay, <strong>DTM Consulting<\/strong> mu\u1ed1n n\u00f3i v\u1edbi b\u1ea1n v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin kh\u00e1c nhau m\u00e0 b\u1ea1n c\u1ea7n xem x\u00e9t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1ea1n c\u00e0ng hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t h\u01a1n v\u00e0 \u2026thu l\u1ea1i gi\u00e1 tr\u1ecb (l\u1ee3i nhu\u1eadn).<\/p>\n<p>Ba l\u1ee3i th\u1ebf ch\u00ednh \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n:<\/p>\n<ul>\n<li>B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 thi\u1ebft k\u1ebf k\u1ebf ho\u1ea1ch marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng chi\u1ebfn d\u1ecbch h\u1ea5p d\u1eabn khi\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n d\u1eebng l\u1ea1i v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n tuy\u1ec7t v\u1eddi m\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 li\u00ean quan v\u00e0 khi\u1ebfn h\u1ecd g\u1eafn k\u1ebft h\u01a1n.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp nhi\u1ec1u th\u00f4ng tin v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng chi\u1ebfn d\u1ecbch marketing, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00fang t\u1ed1t h\u01a1n. M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 Chi\u1ebfn d\u1ecbch marketing Facebook &#8211; ch\u00fang cho ph\u00e9p b\u1ea1n nh\u1eadp m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ec9 chi\u1ebfn d\u1ecbch marketing cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1eefu \u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng Chi\u1ebfn d\u1ecbch marketing Google. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c c\u1ee5m t\u1eeb v\u00e0 t\u1eeb h\u1ecd nh\u1eadp v\u00e0o Google, cho ph\u00e9p b\u1ea1n chi\u1ebfn d\u1ecbch marketing cho h\u1ecd.<\/li>\n<li>Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u00e0 vi\u1ec7c t\u1ef1 t\u1ea1o n\u1ed9i dung kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed v\u00e0 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 remarketing.<\/li>\n<\/ul>\n<h1>V\u00e0 \u0111\u00e2y l\u00e0 19 th\u00f4ng tin quan tr\u1ecdng b\u1ea1n c\u1ea7n<\/h1>\n<p>V\u00ec v\u1eady, b\u00e2y gi\u1edd ch\u00fang ta bi\u1ebft ch\u1ec9 c\u1ea7n \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang ta l\u00e0 ai? Ch\u00fang ta c\u1ea7n th\u00f4ng tin g\u00ec v\u1ec1 h\u1ecd?<\/p>\n<p>V\u00e2ng, c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01a1n gi\u1ea3n l\u00e0 nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. Ch\u00fang ta c\u00e0ng c\u00f3 nhi\u1ec1u, ch\u00fang ta c\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ba \u0111i\u1ec3m tr\u00ean t\u1ed1t h\u01a1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p danh s\u00e1ch 19 t\u1ed5ng s\u1ed1 th\u00f4ng tin m\u00e0 b\u1ea1n ph\u1ea3i c\u00f3. C\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u01a1n ngo\u00e0i \u0111\u00f3, nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 19 ng\u01b0\u1eddi n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c marketing c\u1ee7a m\u00ecnh, b\u1ea5t k\u1ec3 ng\u00e0nh ngh\u1ec1 hay ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personal-information-wordsearch-presentation-1-728.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6632 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personal-information-wordsearch-presentation-1-728.jpg\" alt=\"personal-information\" width=\"728\" height=\"546\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personal-information-wordsearch-presentation-1-728.jpg 728w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personal-information-wordsearch-presentation-1-728-300x225.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personal-information-wordsearch-presentation-1-728-600x450.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personal-information-wordsearch-presentation-1-728-195x146.jpg 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personal-information-wordsearch-presentation-1-728-50x38.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/personal-information-wordsearch-presentation-1-728-100x75.jpg 100w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<ol>\n<li>Tu\u1ed5i t\u00e1c. Khung tu\u1ed5i th\u00f4 m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang \u1edf. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 v\u00ed d\u1ee5 21 -25, ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 theo n\u0103m sinh, ch\u1eb3ng h\u1ea1n nh\u01b0 1994 -1998.<\/li>\n<li>Gi\u1edbi t\u00ednh. M\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c. Nhi\u1ec1u doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 m\u1ed9t gi\u1edbi t\u00ednh.<\/li>\n<li>Thu nh\u1eadp. B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 l\u00ean c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ph\u1ee9c t\u1ea1p h\u01a1n. Thu nh\u1eadp c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho thu nh\u1eadp h\u00e0ng n\u0103m ho\u1eb7c th\u1eadm ch\u00ed thu nh\u1eadp c\u1ea3 \u0111\u1eddi. Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 l\u00e0 thu nh\u1eadp cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, c\u1ea3 gia \u0111\u00ecnh, ho\u1eb7c ch\u00ednh h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n c\u00f3 m\u1ed9t khung thu nh\u1eadp \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, v\u00ed d\u1ee5 \u00a3 25.000- \u00a3 34.999.<\/li>\n<li>Ngh\u1ec1 nghi\u1ec7p. D\u1eabn \u0111\u1ea7u t\u1eeb thu nh\u1eadp l\u00e0 ngh\u1ec1 nghi\u1ec7p &#8211; ch\u1ee9c danh c\u00f4ng vi\u1ec7c th\u00f4 m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3. N\u00f3 c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t trong s\u1ed1 \u0111\u00f3 &#8211; v\u00ed d\u1ee5 n\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f4ng vi\u1ec7c marketing. Ngh\u1ec1 nghi\u1ec7p trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3 s\u1ebd bao g\u1ed3m: tr\u1ee3 l\u00fd marketing, qu\u1ea3n tr\u1ecb vi\u00ean marketing, gi\u00e1m \u0111\u1ed1c marketing, qu\u1ea3n l\u00fd marketing, vv N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c.<\/li>\n<li>Gi\u00e1o d\u1ee5c. B\u00e2y gi\u1edd ch\u00fang ta th\u1ef1c s\u1ef1 b\u1ecb cu\u1ed1n v\u00e0o t\u00ecnh tr\u1ea1ng kh\u00f3 ch\u1ecbu &#8211; c\u00f3 r\u1ea5t nhi\u1ec1u c\u1ea5p \u0111\u1ed9 gi\u00e1o d\u1ee5c m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u00f3, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0 gi\u00e1o d\u1ee5c kh\u00f4ng th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n. N\u1ebfu h\u1ecd ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t khung nh\u1ea5t \u0111\u1ecbnh, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 quan tr\u1ecdng n\u1ebfu h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch v\u00e0o \u0111\u1ea1i h\u1ecdc ho\u1eb7c n\u1ebfu h\u1ecd x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p t\u1eeb \u0111\u1ea7u?<\/li>\n<li>V\u1ecb tr\u00ed. \u0110i\u1ec1u n\u00e0y m\u1ed9t l\u1ea7n n\u1eefa c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c theo nh\u1eefng c\u00e1ch kh\u00e1c nhau. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u1ecb tr\u1ea5n \/ th\u00e0nh ph\u1ed1 c\u1ee5 th\u1ec3, m\u1ed9t qu\u1eadn ho\u1eb7c qu\u1ed1c gia c\u1ee5 th\u1ec3. Ngo\u00e0i c\u00e1c qu\u1ed1c gia, c\u00f3 l\u1ebd b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ebfn l\u1ee5c \u0111\u1ecba \/ to\u00e0n c\u1ea7u, v\u00ec n\u00f3 qu\u00e1 r\u1ed9ng. V\u00e0 h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c \u0111\u1ec3 chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c d\u1ecbch sang 100 ng\u00f4n ng\u1eef!<\/li>\n<\/ol>\n<p>Khi b\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c m\u1ed9t h\u00ecnh \u1ea3nh trong t\u00e2m tr\u00ed c\u1ee7a b\u1ea1n ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai, \u0111ang \u1edf \u0111\u00e2u, l\u00e0m g\u00ec,\u2026 th\u00ec b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh. Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, b\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c khi ch\u00fang ta \u0111i s\u00e2u v\u00e0o chi ti\u1ebft th\u1ef1c s\u1ef1.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/euromonitor-khong-phai-the-he-z-ong-ba-moi-la-doi-tuong-cac-doan-tai-viet-nam-nen-nham-toi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Euromonitor: Kh\u00f4ng ph\u1ea3i th\u1ebf h\u1ec7 Z, \u00f4ng b\u00e0 m\u1edbi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00ean nh\u1eafm t\u1edbi t\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-.jpg\"><img decoding=\"async\" class=\"size-full wp-image-6631 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-.jpg\" alt=\"customer-\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer--300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer--768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer--600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer--260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer--50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer--133x75.jpg 133w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a><\/p>\n<ol start=\"7\">\n<li>Gia \u0111\u00ecnh: Gia \u0111\u00ecnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u h\u1ecd nh\u01b0 m\u1ed9t ng\u01b0\u1eddi. B\u1ea1n mu\u1ed1n ngh\u0129 v\u1ec1 vi\u1ec7c n\u1ebfu h\u1ecd c\u00f3 b\u1ea1n \u0111\u1eddi, c\u00f3 con, cha m\u1eb9 v\u00e0 c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong gia \u0111\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n cu\u1ed1i c\u00f9ng hi\u1ec3u nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd. V\u00e0 m\u1ed9t khi b\u1ea1n bi\u1ebft \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<li>M\u1ed1i quan h\u1ec7: Li\u00ean k\u1ebft v\u1edbi gia \u0111\u00ecnh l\u00e0 c\u00e1c c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau c\u1ee7a m\u1ed1i quan h\u1ec7 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng th\u1ec3 tham gia. H\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed9c th\u00e2n, g\u00f3a v\u1ee3, trong m\u1ed9t m\u1ed1i quan h\u1ec7, \u0111\u00ednh h\u00f4n ho\u1eb7c k\u1ebft h\u00f4n. M\u1ed9t l\u1ea7n n\u1eefa, bi\u1ebft \u0111i\u1ec1u n\u00e0y l\u00e0 quan tr\u1ecdng.<\/li>\n<li>Ng\u00e0nh ngh\u1ec1: Ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1eabn \u0111\u1ea7u t\u1eeb ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1 cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c marketing (ngh\u1ec1 nghi\u1ec7p), nh\u01b0ng ch\u1ec9 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh nh\u1ea5t \u0111\u1ecbnh, v\u00ed d\u1ee5 nh\u01b0 t\u00e0i s\u1ea3n, th\u00ec vi\u1ec7c bi\u1ebft ng\u00e0nh n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/li>\n<li>S\u1edf th\u00edch: S\u1edf th\u00edch l\u00e0 m\u1ed9t \u0111i\u1ec1u l\u1edbn &#8211; \u0111i\u1ec1u g\u00ec khi\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n quan t\u00e2m? N\u1ebfu h\u1ecd \u0111ang \u0111\u1ecdc m\u1ed9t t\u1edd b\u00e1o, nh\u1eefng b\u00e0i b\u00e1o n\u00e0o y b\u1ecf qua? N\u1ebfu h\u1ecd \u0111ang duy\u1ec7t internet, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm g\u00ec? S\u1edf th\u00edch l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t \u0111a d\u1ea1ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, \u0111\u00f3ng \u0111inh s\u1ebd m\u1ea1nh m\u1ebd.<\/li>\n<li>L\u1ed1i s\u1ed1ng: T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 ch\u00fang ta bao ph\u1ee7 cho \u0111\u1ebfn nay \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n &#8211; nh\u01b0ng l\u1ed1i s\u1ed1ng c\u1ee7a h\u1ecd th\u00ec sao? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd th\u00edch s\u1ed1ng? H\u1ecd l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9, ch\u01a1i h\u1ebft m\u00ecnh? H\u1ecd c\u00f3 th\u00e0nh c\u00f4ng v\u00e0 ph\u00f4 tr\u01b0\u01a1ng n\u00f3, hay h\u1ecd khi\u00eam t\u1ed1n trong cu\u1ed9c s\u1ed1ng? H\u1ecd \u0111ang ti\u1ebft ki\u1ec7m cho m\u1ed9t ng\u00e0y m\u01b0a ho\u1eb7c mua iPhone ho\u1eb7c xe flash ti\u1ebfp theo? H\u1ecd \u0111i n\u01b0\u1edbc ngo\u00e0i ba l\u1ea7n m\u1ed9t n\u0103m, hay th\u00edch nh\u1eefng chuy\u1ebfn \u0111i cu\u1ed1i tu\u1ea7n \u0111i ch\u01a1i xa v\u1edbi gia \u0111\u00ecnh?<\/li>\n<li>Tham v\u1ecdng: Tham v\u1ecdng v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, m\u1ed9t l\u1ea7n n\u1eefa, gi\u00fap c\u1ee7ng c\u1ed1 s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n v\u1ec1 nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd. Bi\u1ebft \u0111\u01b0\u1ee3c tham v\u1ecdng c\u1ee7a h\u1ecd \u0111\u01b0a b\u1ea1n l\u00ean tr\u01b0\u1edbc tr\u00f2 ch\u01a1i khi gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng tham v\u1ecdng \u0111\u00f3.<\/li>\n<li>Th\u00edch \/ Kh\u00f4ng th\u00edch: \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 l\u1ee3i \u00edch, nh\u01b0ng r\u1ed9ng h\u01a1n. Ch\u1eb3ng h\u1ea1n, h\u1ecd th\u00edch tr\u00e0, c\u00e0 ph\u00ea hay c\u1ea3 hai? R\u01b0\u1ee3u hay bia? Bi\u1ebft ng\u01b0\u1ee3c l\u1ea1i c\u0169ng r\u1ea5t quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho h\u1ecd.<\/li>\n<li>Th\u00f3i quen \/ l\u1ed1i s\u1ed1ng: \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u1eeb l\u1ed1i s\u1ed1ng, v\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 h\u00e0ng t\u00e1 th\u00f3i quen v\u00e0 l\u1ed1i s\u1ed1ng nh\u1ecf g\u00f3p ph\u1ea7n v\u00e0o l\u1ed1i s\u1ed1ng chung c\u1ee7a h\u1ecd. Th\u00f3i quen c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng \u0111i\u1ec1u nh\u1ecf b\u00e9, t\u1eeb th\u1ee9c d\u1eady l\u00fac 5 gi\u1edd s\u00e1ng m\u1ed7i ng\u00e0y m\u00e0 kh\u00f4ng c\u00f3 l\u00fd do g\u00ec, cho \u0111\u1ebfn c\u00e1ch h\u1ecd s\u1ed1ng m\u1ed7i ng\u00e0y trong cu\u1ed9c s\u1ed1ng. Bi\u1ebft \u0111i\u1ec1u n\u00e0y l\u00e0m cho h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t m\u1ee5c ti\u00eau tuy\u1ec7t v\u1eddi cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t m\u1ea1nh m\u1ebd &#8211; n\u1ebfu th\u00f3i quen c\u1ee7a h\u1ecd l\u00e0 ki\u1ec3m tra \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd khi th\u1ee9c d\u1eady bu\u1ed5i s\u00e1ng c\u1ee7a h\u1ecd m\u1ed7i ng\u00e0y trong tu\u1ea7n &#8211; chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf \u0111\u00f3, s\u1eb5n s\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd.<\/li>\n<li>\u0110\u1ed3ng nghi\u1ec7p: \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 th\u1eadt g\u1ea7n nh\u01b0 khoa h\u1ecdc m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111i ch\u01a1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi gi\u1ed1ng nh\u01b0 h\u1ecd. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 m\u1ecdi th\u1ee9 kh\u00e1c m\u00e0 ch\u00fang ta \u0111ang n\u00f3i \u1edf \u0111\u00e2y. Bi\u1ebft lo\u1ea1i ng\u01b0\u1eddi m\u00e0 h\u1ecd \u0111i ch\u01a1i c\u00f3 th\u1ec3 gi\u00fap ho\u00e0n th\u00e0nh b\u1ee9c tranh c\u1ee7a h\u1ecd v\u1ec1 h\u1ecd.<\/li>\n<li>S\u1edf th\u00edch: S\u1edf th\u00edch c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, c\u0169ng nh\u01b0 gi\u00fap b\u1ea1n th\u1ef1c s\u1ef1 hi\u1ec3u h\u1ecd l\u00e0 ai. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra, nhi\u1ec1u ph\u1ea7n kh\u00e1c nhau n\u00e0y li\u00ean quan \u0111\u1ebfn nhau, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng kh\u00e1c. V\u00ed d\u1ee5, n\u1ebfu s\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00e0 vi\u1ebft l\u00e1ch, b\u1ea1n \u0111\u1ed9t nhi\u00ean bi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 h\u1ecd &#8211; tham v\u1ecdng, \u0111\u1ed9ng l\u1ef1c v\u00e0 th\u00f3i quen c\u1ee7a h\u1ecd \u0111\u1ed9t nhi\u00ean tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/li>\n<li>Nguy\u00ean nh\u00e2n: \u0110\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn &#8211; l\u00fd do t\u1ea1i sao h\u1ecd l\u00e0m nh\u1eefng g\u00ec h\u1ecd l\u00e0m, l\u00fd do h\u1ecd \u1edf tr\u00ean h\u00e0nh tinh n\u00e0y v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd l\u00e0m m\u1ecdi vi\u1ec7c h\u1ecd l\u00e0m m\u1ed7i ng\u00e0y. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u00fang ta \u0111\u00e3 \u0111\u1ec1 c\u1eadp, nh\u01b0 c\u00f3 m\u1ed9t gia \u0111\u00ecnh; c\u00f3 l\u1ebd h\u1ecd mu\u1ed1n t\u1ea1o ra s\u1ef1 an to\u00e0n t\u00e0i ch\u00ednh cho con c\u00e1i c\u1ee7a h\u1ecd. C\u00f3 l\u1ebd h\u1ecd mu\u1ed1n \u0111\u00f3ng g\u00f3p cho th\u1ebf gi\u1edbi v\u00e0 gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi. C\u00f3 l\u1ebd h\u1ecd ch\u1ec9 mu\u1ed1n \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n c\u1ee7a h\u1ecd.<\/li>\n<li>Ni\u1ec1m tin: Ni\u1ec1m tin l\u00e0 m\u1ed9t thay \u0111\u1ed5i tr\u00f2 ch\u01a1i th\u1ef1c s\u1ef1 cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n. N\u1ebfu chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n tu\u00e2n theo ni\u1ec1m tin c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u00e0nh \u0111\u1ed9ng v\u1edbi b\u1ea1n h\u01a1n. Ni\u1ec1m tin c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec &#8211; t\u1ef1 do cho t\u1ea5t c\u1ea3, quy\u1ec1n con ng\u01b0\u1eddi, quy\u1ec1n \u0111\u1ed9ng v\u1eadt, quy\u1ec1n \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, t\u1ea5t c\u1ea3 c\u00e1c con \u0111\u01b0\u1eddng \u0111\u1ebfn ni\u1ec1m tin t\u00f4n gi\u00e1o v\u00e0 ch\u00ednh tr\u1ecb.<\/li>\n<li>Th\u1ea7n t\u01b0\u1ee3ng v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng: \u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb &#8211; n\u00f3 k\u1ebft h\u1ee3p r\u1ea5t nhi\u1ec1u nh\u1eefng g\u00ec ch\u00fang ta \u0111\u00e3 \u0111\u1ec1 c\u1eadp, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1edf th\u00edch, l\u01b0\u1ee3t th\u00edch v\u00e0 \u0111\u1ed3ng nghi\u1ec7p &#8211; nh\u01b0ng n\u00f3 c\u0169ng cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, v\u00ed d\u1ee5: s\u1eed d\u1ee5ng b\u1ed9 chi\u1ebfn d\u1ecbch marketing tr\u00ean Facebook. R\u1ea5t nhi\u1ec1u th\u1ea7n t\u01b0\u1ee3ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t n\u1ed5i ti\u1ebfng v\u00e0 c\u00f3 l\u1ef1a ch\u1ecdn ri\u00eang c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t \u2019quan t\u00e2m tr\u00ean c\u00e1c b\u1ed9 chi\u1ebfn d\u1ecbch marketing. N\u1ebfu c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00edch Tony Robbins, ch\u1eb3ng h\u1ea1n, c\u01a1 h\u1ed9i l\u00e0 h\u1ecd tin v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n, t\u1ef1 do t\u00e0i ch\u00ednh, \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ea5t c\u1ea3 h\u1ea1nh ph\u00fac v\u00e0 t\u1ef1 do cho t\u1ea5t c\u1ea3.Nh\u00ecn chung \u0111\u00f3 l\u00e0 nh\u1eefng d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n \u0111\u1ec3 thu th\u1eadp v\u1ec1 kh\u00e1ch h\u00e0ng, c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u00e1c c\u00e2u h\u1ecfi khi b\u1ea1n mu\u1ed1n <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">t\u1ea1o ra Personas <\/a><\/strong>v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u00e0 c\u00e1ch th\u00f4ng d\u1ee5ng nh\u1ea5t \u0111\u1ec3 hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 ti\u1ebfn h\u00e0nh <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng,<\/strong> b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 nghi\u00ean c\u1ee9u (d\u01b0\u1edbi h\u01b0\u1edbng d\u1eabn chuy\u00ean m\u00f4n\u00a0 c\u1ee7a chuy\u00ean gia) ho\u1eb7c thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u.\u00a0 \u0110\u1eebng lo l\u1eafng khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u ti\u1ec1n, hi\u1ec7n nay DTM Consulting \u0111ang cung c\u1ea5p g\u00f3i h\u1ed7 tr\u1ee3 cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u00e1c startups ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong>, <strong>x\u00e2y d\u1ef1ng &amp; ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong>, <strong>tuy\u1ec3n d\u1ee5ng v\u00e0 hu\u1ea5n luy\u1ec7n marketing team<\/strong>,&#8230;<\/li>\n<\/ol>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/8-chia-khoa-de-marketing-voi-doi-tuong-gen-z\/\">8 ch\u00eca kh\u00f3a \u0111\u1ec3 marketing v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng Gen Z<\/a><\/p>\n<p>M\u1ed7i doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c mu\u1ed1n ph\u00e1t tri\u1ec3n v\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch v\u1eefng ch\u1eafc &amp; l\u00e2u d\u00e0i \u0111\u1ec1u c\u1ea7n checklist v\u1edbi 19 m\u1ee5c tr\u00ean (c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin nh\u1ea5t c\u00f3 th\u1ec3 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, tr\u01b0\u1edbc khi b\u1ea1n t\u1ea1o v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing ti\u1ebfp theo.<\/p>\n<p>Theo\u00a0<strong>Dan Todd<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft nay, DTM Consulting mu\u1ed1n n\u00f3i v\u1edbi b\u1ea1n v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin kh\u00e1c nhau m\u00e0 b\u1ea1n c\u1ea7n xem x\u00e9t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1ea1n c\u00e0ng hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t h\u01a1n v\u00e0 \u2026thu l\u1ea1i gi\u00e1 tr\u1ecb (l\u1ee3i nhu\u1eadn). Ba [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656],"class_list":["post-6630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6630"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6630\/revisions"}],"predecessor-version":[{"id":9191,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6630\/revisions\/9191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6864"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}