{"id":6622,"date":"2019-07-03T12:14:58","date_gmt":"2019-07-03T05:14:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6622"},"modified":"2022-03-23T16:23:13","modified_gmt":"2022-03-23T09:23:13","slug":"3-tuy-chon-de-su-dung-chatbots-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/3-tuy-chon-de-su-dung-chatbots-doanh-nghiep\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng Chatbot hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"

C\u00f4ng ngh\u1ec7 v\u00e0 th\u1eddi trang l\u00e0 hai ng\u00e0nh m\u00e0 b\u1ea1n th\u01b0\u1eddng s\u1ebd li\u00ean k\u1ebft v\u1edbi nhau. Gi\u1ed1ng nh\u01b0 xu h\u01b0\u1edbng th\u1eddi trang, ngay khi b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e1ch m\u1ea1ng h\u00f3a th\u1ebf gi\u1edbi th\u00ec n\u00f3 \u0111\u00e3 nhanh ch\u00f3ng b\u1ecb chi\u1ebfm \u0111o\u1ea1t b\u1edfi m\u1ed9t s\u1ef1 \u0111\u1ed5i m\u1edbi m\u1edbi. C\u00f3 m\u1ed9t kh\u00e1i ni\u1ec7m th\u00f4ng d\u1ee5ng trong c\u00f4ng ngh\u1ec7 m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u nh\u1eafc \u0111\u1ebfn v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd – \u00a0chatbot, \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 l\u1ee3i cho c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4\u00a0v\u1edbi 80%\u00a0d\u1ef1 ki\u1ebfn s\u1ebd s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t t\u00f9y ch\u1ecdn v\u00e0o n\u0103m 2020.<\/p>\n

H\u1ed7 tr\u1ee3 c\u00e1c \u0111\u1ea1i l\u00fd kinh doanh<\/strong><\/h2>\n

\u0110\u1ea1i l\u00fd c\u0169ng ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta, c\u00e1c c\u00f4ng ty lu\u00f4n t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n, h\u1ed7 tr\u1ee3 t\u1eebng kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb trong khi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1edbn trong khi t\u1ef1 h\u1ecfi t\u1ea1i sao h\u1ecd kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 c\u00f3 th\u00eam nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 \u0111\u1ec3 gi\u00fap \u0111\u1ee1 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u1edbn \u2013 \u0111\u1ea1i l\u00fd c\u1ee7a h\u1ecd.\u00a0Tr\u00ean th\u1ef1c t\u1ebf,\u00a075% ch\u00fang ta\u00a0tin r\u1eb1ng ph\u1ea3i m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ea1i l\u00fd tr\u1ef1c ti\u1ebfp trong khi h\u01a1n\u00a0hai ph\u1ea7n ba trong s\u1ed1 ch\u00fang ta\u00a0k\u1ebft th\u00fac trong s\u1ef1 th\u1ea5t b\u1ea1i.<\/p>\n

\"Customer<\/p>\n

V\u00e0 \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u00f3 th\u1ec3 th\u1eed v\u1edbi Chatbot.<\/p>\n

Chatbots c\u00f3\u00a0kh\u1ea3 n\u0103ng\u00a0x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean\u00a0 gi\u1ea3m t\u1edbi 90% c\u00f4ng s\u1ee9c h\u1ed7 tr\u1ee3 thay ng\u01b0\u1eddi th\u1eadt.\u00a0Chabots c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i c\u00e1c nh\u00f3m d\u1eef li\u1ec7u \u0111\u1ec3 cho ph\u00e9p nh\u00e2n vi\u00ean \u01b0u ti\u00ean v\u00e0 x\u1eed l\u00fd c\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ee9c t\u1ea1p h\u01a1n.<\/p>\n

Machine learning (ML) c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh\u00a0\u00fd \u0111\u1ecbnh \u0111\u1eb1ng sau t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0.\u00a0C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi m\u01a1 h\u1ed3 cho c\u00e1c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5: m\u1ed9t trang web c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi sau cho c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i chuy\u1ebfn bay c\u1ee7a b\u1ea1n:<\/p>\n

H\u01b0\u1edbng d\u1eabn xem c\u00e1c h\u01b0\u1edbng d\u1eabn v\u1ec1 s\u1eeda \u0111\u1ed5i \u0111\u01a1n h\u00e0ng t\u1ea1i \u0111\u00e2y.<\/p>\n

V\u1edbi \u0111i\u1ec1u n\u00e0y, onus l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 v\u00e0 cung c\u1ea5p th\u00eam th\u00f4ng tin v\u1ec1 vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd.\u00a0Nh\u01b0ng m\u1ed9t chatbot c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c tr\u01b0\u1eddng h\u1ee3p t\u1eebng t\u00ecnh hu\u1ed1ng quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1eb7t m\u1ed9t lo\u1ea1t c\u00e2u h\u1ecfi \u0111\u1ec3 t\u00ecm ra ch\u00ednh x\u00e1c th\u1ee9 t\u1ef1 c\u1ee7a c\u00e1 nh\u00e2n \u0111\u00f3 l\u00e0 g\u00ec.\u00a0Chatbot sau \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi d\u1ee9t kho\u00e1t cho kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed thay \u0111\u1ed5i th\u1ee9 t\u1ef1 n\u1ebfu th\u00edch h\u1ee3p.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 g\u00ec?\u00a0Kh\u00e1ch h\u00e0ng s\u1ebd h\u1ea1nh ph\u00fac h\u01a1n khi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi nhanh ch\u00f3ng trong khi nh\u1eefng c\u00e2u h\u1ecfi ph\u1ee9c t\u1ea1p h\u01a1n c\u1ee7a h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd m\u00e0 h\u1ecd y\u00eau c\u1ea7u.\u00a0Trong khi \u0111\u00f3, nh\u00e2n vi\u00ean c\u0169ng s\u1ebd \u00edt c\u0103ng th\u1eb3ng h\u01a1n v\u00ec kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/p>\n

>>> Xem th\u00eam: H\u01b0\u1edbng d\u1eabn: T\u00f9y ch\u1ec9nh v\u00e0 c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cho qu\u1ea3ng c\u00e1o<\/a><\/p>\n

Gi\u1ea3m t\u1ea3i vi\u1ec7c t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng<\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n s\u1ed1ng c\u00f2n c\u1ee7a c\u00e1c c\u00f4ng ty trong th\u1ebf gi\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0Tr\u00ean th\u1ef1c t\u1ebf,\u00a0h\u01a1n 78%\u00a0kh\u00e1ch h\u00e0ng \u0111ang t\u1eeb b\u1ecf mua h\u00e0ng gi\u1eefa v\u1edbi h\u00e0ng h\u00f3a tr\u1ecb gi\u00e1 g\u1ea7n 4 ngh\u00ecn t\u1ef7 \u0111\u00f4 la \u0111ang ch\u1edd trong gi\u1ecf h\u00e0ng.<\/p>\n

Chatbots c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch ch\u1ee7 y\u1ebfu gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n mua \u1edf \u0111\u1ecbnh d\u1ea1ng h\u1ed9i tho\u1ea1i ho\u1eb7c nh\u1eafc nh\u1edf h\u1ecd mua s\u1ea3n ph\u1ea9m.\u00a0S\u1eed d\u1ee5ng ML, chatbot c\u1ee7a c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 \u00fd ngh\u0129a \u0111\u1eb1ng sau m\u1ed9t t\u00ecm ki\u1ebfm tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00f4ng ngh\u1ec7 d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a.\u00a0\u0110i\u1ec1u n\u00e0y ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 cung c\u1ea5p m\u1ed9t m\u1edb l\u1ed9n x\u1ed9n ng\u1eabu nhi\u00ean c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a b\u1ed9 ph\u1eadn, kh\u00f4ng c\u00f3 th\u1ee9 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

Chatbot c\u0169ng s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 tr\u1ee3 l\u00fd c\u00e1 nh\u00e2n c\u1ee7a ri\u00eang b\u1ea1n, c\u00f3 m\u1eb7t trong m\u1ed7i b\u01b0\u1edbc mua h\u00e0ng \u0111\u1ec3 cung c\u1ea5p tr\u1ee3 gi\u00fap c\u00f3 gi\u00e1 tr\u1ecb – gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ea1i l\u00fd tr\u1ef1c ti\u1ebfp tr\u1eeb \u0111i c\u00e1c chi ph\u00ed gia t\u0103ng.\u00a0N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n bi\u1ebft v\u1ec1 ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 c\u1ee7a b\u1ea1n, chi ph\u00ed giao h\u00e0ng ho\u1eb7c th\u1eadm ch\u00ed li\u1ec7u ch\u1ee9ng t\u1eeb ba n\u0103m tu\u1ed5i c\u1ee7a h\u1ecd v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, chatbot c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u00e0 xua tan nh\u1eefng lo l\u1eafng c\u00f2n s\u00f3t l\u1ea1i.<\/p>\n

\u0110\u1eb7t chatbots \u1edf n\u01a1i kh\u00e1ch h\u00e0ng mu\u1ed1n t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u<\/strong><\/h2>\n

Con ng\u01b0\u1eddi ch\u00fang ta \u0111ang ng\u00e0y c\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 giao ti\u1ebfp tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng qua social media h\u01a1n l\u00e0 tr\u1ef1c ti\u1ebfp.\u00a0C\u00e1c c\u00f4ng ty b\u1eaft \u0111\u1ea7u nh\u1eadn ra r\u1eb1ng n\u01a1i b\u00e1n h\u00e0ng l\u00e0 tr\u00ean Facebook ho\u1eb7c Whatsapp ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u00ean c\u00e1c trang web.\u00a0V\u1edbi\u00a02,5 t\u1ef7 ng\u01b0\u1eddi\u00a0s\u1eed d\u1ee5ng tin nh\u1eafn t\u1ee9c th\u1eddi v\u00e0 chi ti\u00eau trung b\u00ecnh 200 ph\u00fat m\u1ed7i tu\u1ea7n cho Whatsapp, \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1.<\/p>\n

\"Online<\/p>\n

Chatbots c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o m\u1ed9t s\u1ed1 k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. V\u00ed d\u1ee5, Facebook c\u00f3 h\u01a1n 100.000 Bots Messenger trong khi c\u00e1c trang web kh\u00e1c nh\u01b0 Twitter, Skype v\u00e0 Slack \u0111ang t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 ch\u00fang.<\/p>\n

WeChat cung c\u1ea5p m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng.\u00a0L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t nh\u00e0 h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1ecdc menu, \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n qua \u1ee9ng d\u1ee5ng.\u00a0Th\u1eadt v\u1eady, n\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng \u0111\u1ebfn m\u1ee9c 40% giao d\u1ecbch di \u0111\u1ed9ng \u1edf Trung Qu\u1ed1c th\u00f4ng qua WeChat.<\/p>\n

R\u1ee7i ro duy nh\u1ea5t n\u1eb1m \u1edf vi\u1ec7c d\u1ef1a v\u00e0o c\u00e1c chatbot \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng k\u00e9m khi t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng. Nh\u00ecn v\u00e0o Facebook Messenger, cho th\u1ea5y c\u00e1c tr\u1ee3 l\u00fd \u1ea3o c\u1ee7a h\u1ecd \u0111\u00e3 kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c\u00a070% c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0.\u00a0C\u00e1ch \u0111\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y l\u00e0 thu\u00ea ho\u1eb7c x\u00e2y d\u1ef1ng 1 h\u1ec7 th\u1ed1ng chatbots, nghi\u00ean c\u1ee9u t\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\u00a0v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/strong>,\u2026<\/p>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c xu h\u01b0\u1edbng, chatbot \u0111\u00e3 hi\u1ec3n th\u1ecb \u0111\u1ee7 l\u1ee3i \u00edch cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 cho th\u1ea5y h\u1ecd s\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed1t nh\u1ea5t th\u1eddi cho c\u00f4ng ngh\u1ec7 4.0 v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch ph\u00e2n t\u00edch Website mi\u1ec5n ph\u00ed v\u1edbi c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng c\u1ee7a Chrome<\/a><\/p>\n

Theo Joe Lobo<\/em><\/p>","protected":false},"excerpt":{"rendered":"

C\u00f4ng ngh\u1ec7 v\u00e0 th\u1eddi trang l\u00e0 hai ng\u00e0nh m\u00e0 b\u1ea1n th\u01b0\u1eddng s\u1ebd li\u00ean k\u1ebft v\u1edbi nhau. Gi\u1ed1ng nh\u01b0 xu h\u01b0\u1edbng th\u1eddi trang, ngay khi b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e1ch m\u1ea1ng h\u00f3a th\u1ebf gi\u1edbi th\u00ec n\u00f3 \u0111\u00e3 nhanh ch\u00f3ng b\u1ecb chi\u1ebfm \u0111o\u1ea1t b\u1edfi m\u1ed9t s\u1ef1 \u0111\u1ed5i […]<\/p>","protected":false},"author":4,"featured_media":6624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[643],"class_list":["post-6622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6622"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6622\/revisions"}],"predecessor-version":[{"id":14911,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6622\/revisions\/14911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6624"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}