{"id":6618,"date":"2019-07-02T21:09:15","date_gmt":"2019-07-02T14:09:15","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6618"},"modified":"2020-06-12T16:26:07","modified_gmt":"2020-06-12T09:26:07","slug":"huong-dan-tuy-chinh-va-cach-nham-muc-tieu-doi-tuong-khach-hang-cho-quang-cao","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/huong-dan-tuy-chinh-va-cach-nham-muc-tieu-doi-tuong-khach-hang-cho-quang-cao\/","title":{"rendered":"[H\u01b0\u1edbng d\u1eabn] T\u00f9y ch\u1ec9nh v\u00e0 nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u0111\u1ec3 s\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u1eb1m t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn m\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 h\u1ee9a l\u00e0 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.\u00a0Trong khi TV, b\u1ea3ng qu\u1ea3ng c\u00e1o, in \u1ea5n v\u00e0 \u0111\u00e0i ph\u00e1t thanh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1i ch\u00fang \u1edf quy m\u00f4 l\u1edbn, qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 marketing c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 ch\u00ednh x\u00e1c m\u00e0 kh\u00f4ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o c\u00f3 th\u1ec3 s\u00e1nh \u0111\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: justify;\">M\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 lu\u00f4n c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0a \u0111i\u1ec1u n\u00e0y l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.\u00a0Nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u00e1p d\u1ee5ng, m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi tr\u00ean m\u1ed9t lo\u1ea1t c\u00e1c k\u00eanh bao g\u1ed3m Facebook, Google, Amazon v\u00e0 Twitter.<\/p>\n<h1 style=\"text-align: justify;\"><strong>L\u1ee3i th\u1ebf c\u1ee7a nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/strong><\/h1>\n<p style=\"text-align: justify;\">Qu\u1ea3ng c\u00e1o t\u1ed1t lu\u00f4n b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.\u00a0\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng ph\u1ea1m vi v\u00e0 t\u1ea7n su\u1ea5t l\u1edbn \u0111\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd l\u00e0 m\u1ed9t k\u00eanh hi\u1ec7u qu\u1ea3 cao.\u00a0Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i mua v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t quan tr\u1ecdng.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Identity-based-marketing-700x305.png\" alt=\"Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u\" width=\"700\" height=\"305\" \/><\/p>\n<p style=\"text-align: justify;\">Nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh <em>(Facebook)<\/em><em>\u00a0,\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p (Twitter)\u00a0,\u00a0\u0110\u1ed1i s\u00e1nh kh\u00e1ch h\u00e0ng (Google)\u00a0ho\u1eb7c\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng nh\u00e0 qu\u1ea3ng c\u00e1o (Amazon)\u00a0, cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o ph\u00e2n ph\u00e1t qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau laser \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd trong c\u00e1c k\u00eanh kh\u00e1c nhau.\u00a0N\u1ebfu nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng h\u01a1n, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 h\u01a1n chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 t\u1ed1i \u0111a h\u00f3a ROI.<\/em><\/p>\n<p style=\"text-align: justify;\">C\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd \u0111ang nh\u1eafm m\u1ee5c ti\u00eau.\u00a0\u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m l\u00e3ng ph\u00ed v\u00e0 c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung v\u00e0 tin nh\u1eafn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Reach-ven-diagram-700x185.png\" alt=\"H\u01b0\u1edbng d\u1eabn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o\" width=\"700\" height=\"185\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/185;\" \/><\/p>\n<p style=\"text-align: justify;\">Nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u0169ng cho ph\u00e9p c\u00e1c nh\u00e0 marketing t\u1ea1o ra nh\u1eefng ng\u01b0\u1eddi d\u00f9ng (\u1edf \u0111\u00e2y c\u1ee5 th\u1ec3 l\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau) gi\u1ed1ng nhau;\u00a0\u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi, nh\u1eefng ng\u01b0\u1eddi chia s\u1ebb h\u00e0nh vi v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.\u00a0T\u1eeb c\u01a1 s\u1edf c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ban \u0111\u1ea7u, c\u00e1c nh\u00e0 marketing gi\u1edd \u0111\u00e2y c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh h\u01a1n n\u1eefa v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p \u1edf quy m\u00f4 nh\u1ea5t \u0111\u1ecbnh<\/p>\n<p style=\"text-align: justify;\"><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-khach-hang-muc-tieu\/\">C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u1ea5t<\/a><\/strong><\/p>\n<h1 style=\"text-align: justify;\"><strong>\u0110\u01b0a m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0o th\u1ef1c t\u1ebf<\/strong><\/h1>\n<p style=\"text-align: justify;\">\u0110\u1ec3 m\u00f4 t\u1ea3 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ch\u00fang ta s\u1ebd s\u1eed d\u1ee5ng \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a Facebook l\u00e0m v\u00ed d\u1ee5 ho\u1ea1t \u0111\u1ed9ng.\u00a0M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a m\u1ed7i n\u1ec1n t\u1ea3ng, t\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nhau v\u00e0 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 nguy\u00ean t\u1eafc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho t\u1eebng \u0111\u1ec1 xu\u1ea5t tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Chu\u1ea9n b\u1ecb danh s\u00e1ch c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/h2>\n<p style=\"text-align: justify;\">Facebook c\u00f3\u00a0h\u01a1n 1,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y\u00a0.\u00a0V\u1edbi l\u01b0\u1ee3ng c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau qu\u00e1 l\u1edbn, tr\u1eeb khi b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c, b\u1ea1n n\u00ean nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Ads-Manager-700x277.png\" alt=\"Danh s\u00e1ch c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau\" width=\"700\" height=\"277\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/277;\" \/><\/p>\n<p style=\"text-align: justify;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 chu\u1ea9n b\u1ecb danh s\u00e1ch c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a Facebook c\u00f3 m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn, tuy nhi\u00ean, ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u00e0i \u0111\u0103ng n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn t\u00f9y ch\u1ecdn &#8216;T\u1ec7p kh\u00e1ch h\u00e0ng&#8217;.<\/p>\n<p style=\"text-align: justify;\">Danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n chu\u1ea9n b\u1ecb s\u1ebd c\u1ea7n d\u1ef1a tr\u00ean b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng n\u00e0o sau \u0111\u00e2y (m\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t):<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u0110\u1ecba ch\u1ec9 email<\/li>\n<li>Tel Number<\/li>\n<li>ID ng\u01b0\u1eddi d\u00f9ng Facebook (hi\u1ec7n nay \u0111\u00e3 c\u00f3 tool chuy\u1ec3n t\u1eeb ID sang s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">M\u1eb7c d\u00f9 d\u1eef li\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c l\u1ea7n mua ho\u1eb7c l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00e2y (v\u00ed d\u1ee5: sau khi t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t b\u1ea3n tin ho\u1eb7c qu\u1ea3ng c\u00e1o trang Facebook), Facebook s\u1ebd kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh h\u1ecd cho \u0111\u1ebfn khi b\u1ea1n \u0111\u00e3 t\u1ea3i danh s\u00e1ch c\u1ee7a m\u00ecnh l\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Audience-types-for-targeting-700x447.png\" alt=\"T\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" width=\"700\" height=\"447\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/447;\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong>Th\u00eam t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/strong><\/h2>\n<p style=\"text-align: justify;\">Khi b\u1ea1n \u0111\u00e3 ki\u1ec3m tra danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau ch\u00ed chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng th\u00eam t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0o Facebook.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Create-a-custom-audience-700x375.png\" alt=\"C\u00e0i \u0111\u1eb7t t\u1eadp kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o\" width=\"700\" height=\"375\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/375;\" \/><\/p>\n<p style=\"text-align: justify;\">Sau khi ch\u1ecdn &#8216;T\u1ec7p kh\u00e1ch h\u00e0ng&#8217;, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn b\u01b0\u1edbc ti\u1ebfp theo n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh t\u1ea3i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00ean Facebook.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/data-file-custom-audience-with-LTV-700x336.png\" alt=\"T\u1ea1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng\" width=\"700\" height=\"336\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/336;\" \/><\/p>\n<p style=\"text-align: justify;\">C\u00e0ng nhi\u1ec1u th\u00f4ng tin b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o t\u1ec7p d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, Facebook s\u1ebd c\u00e0ng kh\u1edbp ch\u00ednh x\u00e1c.\u00a0Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1ef7 l\u1ec7 tr\u00f9ng kh\u1edbp t\u1eeb 60-80% s\u1ed1 li\u00ean l\u1ea1c trong danh s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\"><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-phan-tich-website-mien-phi-voi-cac-tien-ich-mo-rong-cua-chrome\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1ch ph\u00e2n t\u00edch Website mi\u1ec5n ph\u00ed v\u1edbi c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng c\u1ee7a Chrome<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify;\"><strong>Ch\u1ec9nh s\u1eeda \u00e1nh x\u1ea1 d\u1eef li\u1ec7u<\/strong><\/h2>\n<p style=\"text-align: justify;\">Facebook s\u1ebd hi\u1ec3n th\u1ecb cho b\u1ea1n b\u1ea3n xem tr\u01b0\u1edbc d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch h\u1ecd \u0111\u00e3 ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u \u0111\u00f3.\u00a0C\u00f3 ba tr\u1ea1ng th\u00e1i:<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Green-tick.png\" alt=\"D\u1eef li\u1ec7u h\u1ee3p l\u1ec7\" width=\"50\" height=\"50\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50\/50;\" \/>\u00a0&#8211; c\u00f3 ngh\u0129a l\u00e0 Facebook ngh\u0129 r\u1eb1ng h\u1ecd bi\u1ebft lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y l\u00e0 g\u00ec v\u00e0 s\u1ebd s\u1eed d\u1ee5ng n\u00f3 khi c\u1ed1 g\u1eafng kh\u1edbp th\u00f4ng tin trong t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi m\u1ecdi ng\u01b0\u1eddi tr\u00ean Facebook.\u00a0Ch\u1ec9 d\u1eef li\u1ec7u c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean cho ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Orange-exclamation-mark.png\" alt=\"D\u1eef li\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p\" width=\"52\" height=\"50\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 52px; --smush-placeholder-aspect-ratio: 52\/50;\" \/>\u00a0&#8211; c\u00f3 ngh\u0129a l\u00e0 Facebook kh\u00f4ng ch\u1eafc ch\u1eafn \u0111\u00e2y l\u00e0 lo\u1ea1i d\u1eef li\u1ec7u n\u00e0o ho\u1eb7c b\u1ea1n \u0111\u00e3 n\u00f3i v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Caution-symbol.png\" alt=\"D\u1eef li\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3\" width=\"43\" height=\"43\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 43px; --smush-placeholder-aspect-ratio: 43\/43;\" \/>\u00a0&#8211; c\u00f3 ngh\u0129a l\u00e0 lo\u1ea1i d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, nh\u01b0ng Facebook kh\u00f4ng th\u1ec3 ph\u00e1t hi\u1ec7n \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.\u00a0B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ecbnh d\u1ea1ng l\u1ea1i d\u1eef li\u1ec7u trong t\u1ec7p c\u1ee7a m\u00ecnh ho\u1eb7c ch\u1ecdn t\u00f9y ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng.<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c b\u1eadt \u0111\u00e8n xanh, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Preview-and-map-of-data-700x331.png\" alt=\"D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng LTV\" width=\"700\" height=\"331\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/331;\" \/><\/p>\n<p style=\"text-align: justify;\">Sau th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn &#8216;t\u1ea3i l\u00ean&#8217; \u0111\u1ec3 g\u1eedi d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh l\u00ean Facebook.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/File-uploaded-700x169.png\" alt=\"File uploaded\" width=\"700\" height=\"169\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/169;\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/7-cach-thu-hut-khach-hang-moi-tot-nhat\/\">7 c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1t nh\u1ea5t<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify;\"><strong>T\u1ea3i l\u00ean v\u00e0 t\u1ea1o<\/strong><\/h2>\n<p style=\"text-align: justify;\">Tr\u01b0\u1edbc khi t\u1ea3i l\u00ean d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng, tr\u01b0\u1edbc ti\u00ean Facebook s\u1ebd\u00a0chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u\u00a0.\u00a0\u0110i\u1ec1u n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n bi\u1ebfn \u0111\u1ecba ch\u1ec9 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, ID Facebook, v.v. th\u00e0nh s\u1ed1 \u0111\u1ec3 b\u1ea3o v\u1ec7 c\u1ea3 d\u1eef li\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 n\u1ec1n t\u1ea3ng.<\/p>\n<p style=\"text-align: justify;\">Facebook m\u00f4 t\u1ea3 \u0111i\u1ec1u n\u00e0y nh\u01b0 bi\u1ebfn d\u1eef li\u1ec7u trong danh s\u00e1ch kh\u00e1ch h\u00e0ng th\u00e0nh &#8216;d\u1ea5u v\u00e2n tay ng\u1eafn&#8217; kh\u00f4ng th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c.\u00a0T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y x\u1ea3y ra tr\u01b0\u1edbc khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn Facebook v\u00e0 xu\u1ea5t hi\u1ec7n trong th\u01b0 vi\u1ec7n t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Facebook-short-fingerprints-700x567.png\" alt=\"H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o Facebook\" width=\"700\" height=\"567\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/567;\" \/><\/p>\n<ol style=\"text-align: justify;\">\n<li>Facebook chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u00e0 ch\u00fang ta \u0111\u00e3 cung c\u1ea5p cho h\u1ecd.\u00a0B\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea3i l\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i c\u1ee5c b\u1ed9 trong tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi n\u00f3 \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean Facebook.<\/li>\n<li>Sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean Facebook, facebook s\u1ebd \u0111\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u \u0111\u00f3 v\u1edbi d\u1eef li\u1ec7u \u0111ang c\u00f3<\/li>\n<li>C\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c kh\u1edbp \u0111\u01b0\u1ee3c th\u00eam v\u00e0o \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh cho b\u1ea1n.<\/li>\n<li>C\u00e1c d\u1eef li\u1ec7u kh\u00f4ng kh\u1edbp s\u1ebd b\u1ecb x\u00f3a.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Khi Facebook kh\u1edbp d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n, th\u00f4ng tin \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd xu\u1ea5t hi\u1ec7n trong th\u01b0 vi\u1ec7n t\u00e0i s\u1ea3n v\u00e0 n\u1ebfu s\u1eb5n s\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau ngay l\u1eadp t\u1ee9c.\u00a0Tuy nhi\u00ean, h\u00e3y l\u01b0u \u00fd r\u1eb1ng n\u1ebfu b\u1ea1n \u0111\u00e3 t\u1ea3i l\u00ean m\u1ed9t danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn, quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd t\u0103ng l\u00ean khi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng \u0111\u1ed5i m\u1edbi qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 g\u1ea7n \u0111\u00e2y, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 marketing nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng.\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a Facebook, \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Google v\u00e0 \u0110\u1ed1i t\u01b0\u1ee3ng nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a Amazon ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 cung c\u1ea5p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u00e2n s\u00e1ch marketing h\u1ea1n ch\u1ebf ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ea5t c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p style=\"text-align: justify;\">&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/top-7-tools-thu-thap-insights-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top 7 tool thu th\u1eadp insights kh\u00e1ch h\u00e0ng<\/a><\/p>\n<p style=\"text-align: justify;\">S\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c ho\u1eb7c th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p c\u00e1c nh\u00e0 marketing t\u1ea1o ra \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi r\u1ea5t h\u1eb9p.\u00a0C\u00e1c ph\u1ea3n h\u1ed3i v\u00e0 b\u00e0i h\u1ecdc kinh nghi\u1ec7m m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n, tr\u00f4ng r\u1ed9ng h\u01a1n, c\u00f3 h\u00e0nh vi v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\"><em>Theo Gavin Llewellyn<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u0111\u1ec3 s\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u1eb1m t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn m\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 h\u1ee9a l\u00e0 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c h\u01a1n [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[646,655,643],"class_list":["post-6618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-ads","tag-marketing-skill","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6618"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6618\/revisions"}],"predecessor-version":[{"id":11538,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6618\/revisions\/11538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6621"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}