{"id":6605,"date":"2019-07-01T21:53:05","date_gmt":"2019-07-01T14:53:05","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6605"},"modified":"2019-12-06T11:16:26","modified_gmt":"2019-12-06T04:16:26","slug":"5-chien-luoc-thuong-mai-dien-tu-bat-buoc-phai-co-vao-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/5-chien-luoc-thuong-mai-dien-tu-bat-buoc-phai-co-vao-2019\/","title":{"rendered":"5 chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 v\u00e0o 2019"},"content":{"rendered":"

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn ng\u00e0y nay c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y v\u00e0 th\u00fac \u0111\u1ea9y kinh doanh c\u1ee7a h\u1ecd<\/p>\n

T\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t m\u00e0 th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p.\u00a0V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111ang c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.\u00a0C\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn ng\u00e0y nay c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y v\u00e0 th\u00fac \u0111\u1ea9y kinh doanh c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u00e1ch kh\u00e1ch h\u00e0ng mua s\u1eafm, nh\u1eefng g\u00ec h\u1ecd mua v\u00e0 c\u00e1ch h\u1ecd ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p.\u00a0Theo\u00a0b\u00e1o c\u00e1o c\u1ee7a Statista\u00a0, doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 4,8 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2021.<\/p>\n

B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, hay ‘b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1’, l\u00e0 ngh\u1ec7 thu\u1eadt v\u00e0 chi\u1ebfn thu\u1eadt \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch truy c\u1eadp c\u1ee7a c\u1eeda h\u00e0ng online nh\u1eb1m t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, th\u00eam c\u00e1c m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng mua ch\u00fang.\u00a0 D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn th\u1ef1c ti\u1ec5n thi\u1ebft y\u1ebfu c\u1ee7a b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n n\u1ed5i b\u1eadt gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u00e2y gi\u1edd l\u00e0 th\u1eddi gian \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh v\u1ecb th\u1ebf c\u1ee7a b\u1ea1n.\u00a0C\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng g\u1ee3i \u00fd d\u00e0nh cho b\u1ea1n:<\/p>\n

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  1. \n

    Tr\u1ef1c quan h\u00f3a s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u00e1c<\/strong><\/h1>\n<\/li>\n<\/ol>\n

    Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi mua s\u1eafm v\u1eadt l\u00fd, mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 v\u00f4 h\u00ecnh v\u00e0 c\u1ea7n r\u1ea5t nhi\u1ec1u ph\u1ecfng \u0111o\u00e1n t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.\u00a0V\u00ec v\u1eady, n\u0103m 2019, tr\u1ef1c quan h\u00f3a s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

    N\u00f3 s\u1ebd gi\u00fap h\u1ecd nghi\u00ean c\u1ee9u t\u1eebng chi ti\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t m\u00e0 kh\u00f4ng ph\u1ea3i h\u1ed1i ti\u1ebfc sau \u0111\u00f3 – gi\u00fap b\u1ea1n tr\u00e1nh khi\u1ebfu n\u1ea1i v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.<\/p>\n

    V\u00ed d\u1ee5, vi\u1ec7c b\u1ed5 sung t\u00f9y ch\u1ecdn thu ph\u00f3ng g\u1ea7n \u0111\u00e2y tr\u00ean c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c nhau \u0111\u00e3 gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0N\u00f3 cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00f3ng to m\u1ed9t s\u1ed1 chi ti\u1ebft nh\u1ea5t \u0111\u1ecbnh v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1eb7t h\u00e0ng m\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 ch\u1ea1m v\u00e0o n\u00f3.<\/p>\n

    C\u0169ng nh\u01b0 m\u1ed9t t\u00ednh n\u0103ng thu ph\u00f3ng, b\u1ea1n n\u00ean bao g\u1ed3m nhi\u1ec1u video demo s\u1ea3n ph\u1ea9m h\u01a1n \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng.\u00a0Theo\u00a0b\u00e1o c\u00e1o <\/u>do Invodo cung c\u1ea5p\u00a0, 52% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng xem video s\u1ea3n ph\u1ea9m khi\u1ebfn h\u1ecd t\u1ef1 tin h\u01a1n trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh.\u00a0Th\u1ef1c t\u1ebf l\u00e0 video cho th\u1ea5y t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n xem m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o nh\u01b0ng c\u0169ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 tr\u00f4ng gi\u1ed1ng nh\u01b0 h\u1ecd mong \u0111\u1ee3i.<\/p>\n

    M\u1ed9t l\u1ef1a ch\u1ecdn m\u1ea1nh m\u1ebd kh\u00e1c l\u00e0 s\u1eed d\u1ee5ng tr\u1ea3i nghi\u1ec7m 3D cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n.\u00a0M\u1ed9t \u0111\u1ea1i di\u1ec7n 3D t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 ti\u1ec7n d\u1ee5ng cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m.\u00a0H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m 3D s\u1ebd kh\u00f4ng ch\u1ec9 t\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

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    1. \n

      Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/strong><\/h1>\n<\/li>\n<\/ol>\n

      Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m xa l\u1ea1, n\u00f3 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e3nh th\u1ed5 kh\u00f4ng th\u1ec3 khai th\u00e1c cho c\u00e1c m\u1ee5c \u0111\u00edch th\u1ef1c t\u1ebf th\u00f4ng th\u01b0\u1eddng.\u00a0\u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, AI c\u00f3 \u1edf kh\u1eafp m\u1ecdi n\u01a1i v\u00e0 \u0111ang d\u1ea7n d\u1ea7n h\u00f2a m\u00ecnh v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng.\u00a0T\u1eeb nh\u00e0 th\u00f4ng minh \u0111\u1ebfn h\u1ecdc t\u1eadp \u0111i\u1ec7n t\u1eed, \u0111\u1ebfn ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 t\u00e0i ch\u00ednh, AI \u0111ang l\u00e0m cho s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc.\u00a0Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c r\u1ea5t ph\u00f9 h\u1ee3p kh\u00e1c, n\u01a1i AI c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3.<\/p>\n

      \"ML\"<\/a><\/p>\n

      Ng\u00e0y nay, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00e3 tr\u1edf n\u00ean d\u1ef1a tr\u00ean d\u1eef li\u1ec7u nhi\u1ec1u h\u01a1n v\u00e0 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.\u00a0V\u00ed d\u1ee5: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 tho\u00e1t, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, v.v … l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketing tr\u1ef1c tuy\u1ebfn.<\/p>\n

      \u0110\u00e2y l\u00e0 n\u01a1i c\u00e1c c\u00f4ng c\u1ee5 AI c\u00f3 th\u1ec3 gi\u00fap \u00edch \u0111\u00e1ng k\u1ec3 cho b\u1ea1n.\u00a0Ch\u00fang cho ph\u00e9p b\u1ea1n thu th\u1eadp c\u0169ng nh\u01b0 \u0111i\u1ec1u tra d\u1eef li\u1ec7u trong th\u1eddi gian th\u1ef1c v\u00e0 theo d\u00f5i c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0AI t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho hi\u1ec7u qu\u1ea3 v\u00e0 n\u0103ng l\u1ef1c t\u1ed1t h\u01a1n.<\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang web c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb.\u00a0C\u00e1c thu\u1eadt to\u00e1n v\u1ec1 machine learning c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1eadu c\u1ea7n v\u00e0 kho ch\u1ee9a.<\/p>\n

      Nghi\u00ean c\u1ee9u v\u1ec1 d\u1eef li\u1ec7u l\u1ecbch s\u1eed, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean, x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u01b0\u1eddng \u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00f3m.<\/p>\n

      \n

      >>> Xem th\u00eam:\u00a09 kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed v\u1ec1 \u201cPh\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 d\u1eef li\u1ec7u l\u1edbn\u201d online t\u1ed1t nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi<\/a><\/span><\/strong><\/p>\n

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      1. \n

        L\u1ecdc s\u1ea3n ph\u1ea9m n\u00e2ng cao<\/strong><\/h1>\n<\/li>\n<\/ol>\n

        Khi th\u1ebf gi\u1edbi \u0111ang d\u1ea7n ti\u1ebfn \u0111\u1ebfn t\u01b0\u01a1ng lai, m\u1ecdi ng\u01b0\u1eddi d\u01b0\u1eddng nh\u01b0 b\u1eadn r\u1ed9n h\u01a1n.\u00a0V\u00ec v\u1eady, \u1edf giai \u0111o\u1ea1n gi\u1ea3i tr\u00ed d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t \u0111i\u1ec1u xa x\u1ec9, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n ti\u1ebft ki\u1ec7m t\u1eebng ch\u00fat th\u1eddi gian c\u1ee7a h\u1ecd v\u00e0 mua s\u1eafm tr\u01b0\u1edbc.<\/p>\n

        Ch\u1ee9c n\u0103ng l\u1ecdc n\u00e2ng cao cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u00ecm th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng.\u00a0N\u00f3 c\u00f3 th\u1ec3 h\u1eefu \u00edch h\u01a1n n\u1eefa n\u1ebfu b\u1ea1n \u0111ang b\u00e1n r\u1ea5t nhi\u1ec1u bi\u1ebfn th\u1ec3 c\u1ee7a c\u00f9ng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u t\u00f9y ch\u1ecdn kh\u00e1c nhau.<\/p>\n

        N\u0103m 2019, b\u1ed9 l\u1ecdc s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 cho c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.\u00a0\u0110\u00e1ng bu\u1ed3n thay,\u00a042% c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn\u00a0\u00a0kh\u00f4ng c\u00f3 c\u00e1c lo\u1ea1i b\u1ed9 l\u1ecdc c\u1ee5 th\u1ec3 cho m\u1ed9t s\u1ed1 ng\u00e0nh d\u1ecdc s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

        C\u01a1 ch\u1ebf l\u1ecdc n\u00e2ng cao cho ph\u00e9p kh\u00e1ch h\u00e0ng s\u1eafp x\u1ebfp th\u00f4ng qua m\u1ed9t lo\u1ea1t c\u00e1c t\u00f9y ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm trong v\u00e0i gi\u00e2y c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tho\u00e1t ra kh\u1ecfi trang web c\u1ee7a b\u1ea1n.<\/p>\n

        N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o, c\u00e1c b\u1ed9 l\u1ecdc n\u00e2ng cao s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng ph\u00e1t hi\u1ec7n ra m\u1ed9t m\u00e0u s\u1eafc, k\u00edch th\u01b0\u1edbc, ki\u1ec3u d\u00e1ng v\u00e0 ch\u1ea5t li\u1ec7u c\u1ee5 th\u1ec3.\u00a0C\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 l\u1ecdc trong c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ef1a tr\u00ean ch\u1ee7 \u0111\u1ec1, gi\u00e1 c\u1ea3, b\u00e1n ch\u1ea1y nh\u1ea5t, x\u1ebfp h\u1ea1ng ng\u01b0\u1eddi d\u00f9ng, v.v. B\u1ea1n n\u00ean \u0111\u1eb7t c\u00e0ng nhi\u1ec1u thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 c\u00e0ng t\u1ed1t nh\u01b0 b\u1ed9 l\u1ecdc danh m\u1ee5c.\u00a0\u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n r\u1eb1ng nh\u1eefng thu\u1ed9c t\u00ednh n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd.<\/p>\n

        \n

        >>> Xem th\u00eam:\u00a0Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho SMEs<\/span><\/a><\/strong><\/p>\n

          \n
        1. \n

          Chatbot<\/strong><\/h1>\n<\/li>\n<\/ol>\n

          V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a AI, chatbot<\/strong> c\u00f3 th\u1ec3 l\u00e0 v\u0169 kh\u00ed quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khi n\u00f3i \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 li\u00ean l\u1ea1c ngay v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, ch\u1eb3ng h\u1ea1n nh\u01b0 Facebook ho\u1eb7c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n

          Chatbot v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e1y t\u00ednh m\u00f4 ph\u1ecfng cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ee5c \u0111\u00edch cung c\u1ea5p m\u1ed9t s\u1ed1 lo\u1ea1i d\u1ecbch v\u1ee5.\u00a0M\u1ed9t s\u1ed1 chatbot r\u1ea5t ti\u00ean ti\u1ebfn, th\u1eadt kh\u00f3 \u0111\u1ec3 ph\u00e2n bi\u1ec7t ch\u00fang v\u1edbi tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t con ng\u01b0\u1eddi th\u1ef1c s\u1ef1.<\/p>\n

          M\u1ed9t chatbot tr\u1ef1c ti\u1ebfp s\u1ebd cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cao.\u00a0N\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn h\u1ecd xu\u1ed1ng k\u00eanh b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.\u00a0B\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m to\u00e0n b\u1ed9 ph\u1ea1m vi c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 quy tr\u00ecnh ki\u1ebfn th\u1ee9c cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00e2u h\u1ecfi v\u00e0 m\u1ed1i quan t\u00e2m tr\u00ean \u0111\u01b0\u1eddng \u0111\u1ebfn trang thanh to\u00e1n.\u00a0B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u1eadp tr\u00ecnh c\u00e1c chatbot \u0111\u1ec3\u00a0l\u1ea5y d\u1eef li\u1ec7u t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch marketing qua email\u00a0, c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y v\u00e0 b\u00e1n ch\u00e9o, cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1, v.v.<\/p>\n

          Ngo\u00e0i vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, chatbot tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i h\u00e0ng t\u1ed3n kho c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 cho b\u1ea1n bi\u1ebft b\u1ea1n \u0111ang h\u1ebft m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t trong c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.\u00a0H\u1ecd c\u0169ng c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft r\u1eb1ng s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang t\u00ecm ki\u1ebfm \u0111\u00e3 tr\u1edf l\u1ea1i trong kho.<\/p>\n

            \n
          1. \n

            Th\u00eam t\u00f9y ch\u1ecdn giao h\u00e0ng<\/strong><\/h1>\n<\/li>\n<\/ol>\n

            L\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, vi\u1ec7c giao h\u00e0ng ph\u1ea3i nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n v\u00e0 k\u1ecbp th\u1eddi n\u1ebfu b\u1ea1n mu\u1ed1n \u0111i \u0111\u1ea7u trong cu\u1ed9c c\u1ea1nh tranh v\u00e0o n\u0103m 2019. Tr\u00ean th\u1ef1c t\u1ebf, v\u1eadn chuy\u1ec3n l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn.<\/p>\n

            V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 theo c\u1ea5p s\u1ed1 nh\u00e2n trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 nhu c\u1ea7u v\u00e0 nhu c\u1ea7u m\u00e0 h\u1ecd mu\u1ed1n gi\u1ea3i quy\u1ebft nhanh h\u01a1n, \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ecbnh h\u00ecnh c\u00e1c t\u00f9y ch\u1ecdn giao h\u00e0ng.\u00a0Amazon \u0111ang th\u1eed nghi\u1ec7m m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i \u0111\u1ec3 giao h\u00e0ng tr\u1ecdn g\u00f3i \u1edf c\u00e1c qu\u1ed1c gia nh\u01b0 Anh v\u00e0 \u00dac;\u00a0trong khi\u00a0Mercato\u00a0, m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn, \u0111ang k\u1ebft n\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 th\u01b0\u01a1ng nh\u00e2n trong c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd, gi\u00fap vi\u1ec7c giao h\u00e0ng th\u1ef1c ph\u1ea9m t\u1ed1t nh\u1ea5t tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, nhanh ch\u00f3ng v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

            <\/h3>\n

            T\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd l\u00e0 \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong t\u01b0\u01a1ng lai.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eadm ch\u00ed c\u00f2n y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 giao h\u00e0ng trong c\u00f9ng ng\u00e0y, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng c\u1ee7a b\u1ea1n.\u00a0V\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, m\u1ed9t l\u1ea7n n\u1eefa Amazon l\u1ea1i \u0111i \u0111\u1ea7u trong vi\u1ec7c th\u1eed nghi\u1ec7m\u00a0giao h\u00e0ng t\u1ea1i nh\u00e0 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kh\u00f3a th\u00f4ng minh\u00a0.\u00a0\u00dd t\u01b0\u1edfng l\u00e0 khi m\u1ed9t ng\u01b0\u1eddi giao h\u00e0ng \u1edf c\u1eeda, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o, sau \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 m\u1edf kh\u00f3a t\u1eeb xa kh\u00f3a th\u00f4ng minh c\u1ee7a m\u00ecnh \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi giao h\u00e0ng truy c\u1eadp.<\/p>\n

            B\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng l\u1edbn h\u01a1n trong nh\u1eefng n\u0103m t\u1edbi v\u00e0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ebd l\u00e0m cho n\u00f3 tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch h\u01a1n.<\/p>\n

            L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n, b\u1ea1n c\u1ea7n theo d\u00f5i c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0 t\u00ecm c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n.\u00a0C\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u00ean s\u1ebd cung c\u1ea5p m\u1ed9t gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng h\u01a1n trong n\u0103m 2019 v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

            Theo Smith Willas<\/em><\/p>","protected":false},"excerpt":{"rendered":"

            C\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn ng\u00e0y nay c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y v\u00e0 th\u00fac \u0111\u1ea9y kinh doanh c\u1ee7a h\u1ecd T\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t m\u00e0 th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p.\u00a0V\u1edbi […]<\/p>","protected":false},"author":4,"featured_media":6612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[644],"class_list":["post-6605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6605"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6605\/revisions"}],"predecessor-version":[{"id":9445,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6605\/revisions\/9445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6612"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}