{"id":6566,"date":"2019-06-28T11:42:42","date_gmt":"2019-06-28T04:42:42","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6566"},"modified":"2019-11-23T11:28:42","modified_gmt":"2019-11-23T04:28:42","slug":"video-marketing-benchmarks-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/video-marketing-benchmarks-2019\/","title":{"rendered":"Video marketing benchmarks 2019"},"content":{"rendered":"

87% l\u01b0\u1ee3t xem video di\u1ec5n ra tr\u00ean m\u00e1y t\u00ednh nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi \u0111ang quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi lo\u1ea1i video n\u00e0o?<\/p>\n

Video marketing r\u1ea5t h\u1ea5p d\u1eabn v\u00e0 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi kh\u1ea3 n\u0103ng chia s\u1ebb v\u00e0 xem ch\u00fang th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng social media.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn video h\u01a1n c\u00e1c d\u1ea1ng n\u1ed9i dung kh\u00e1c, v\u1edbi\u00a072% s\u1ed1 ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng video\u00a0\u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1ebfu n\u00f3 n\u1eb1m tr\u00ean m\u1ed9t trang c\u00f9ng v\u1edbi v\u0103n b\u1ea3n.<\/p>\n

C\u00f9ng v\u1edbi vi\u1ec7c thu h\u00fat, video c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh trong c\u1ea3 hai ng\u00e0nh B2B v\u00e0 B2C.\u00a0Nghi\u00ean c\u1ee9u t\u1eeb Wyzowl ti\u1ebft l\u1ed9 r\u1eb1ng 79% m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 b\u1ecb thuy\u1ebft ph\u1ee5c mua m\u1ed9t ph\u1ea7n m\u1ec1m ho\u1eb7c \u1ee9ng d\u1ee5ng b\u1eb1ng c\u00e1ch xem video.<\/p>\n

V\u1edbi r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch thu \u0111\u01b0\u1ee3c t\u1eeb video – c\u1ea3 v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u – tr\u1ea3 ti\u1ec1n \u0111\u1ec3 hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng xung quanh h\u00ecnh th\u1ee9c n\u00e0y ho\u1eb7c n\u1ed9i dung marketing.\u00a0B\u00e1o c\u00e1o benchmarks cho video n\u0103m 2019 c\u1ee7a Vidyard\u00a0bao g\u1ed3m m\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 B2B th\u00fa v\u1ecb:<\/p>\n

Desktop is still king<\/strong><\/h1>\n

M\u1eb7c d\u00f9 ph\u01b0\u01a1ng ti\u1ec7n social media<\/strong> c\u00f3 ngh\u0129a l\u00e0 xem video tr\u00ean \u0111\u01b0\u1eddng \u0111i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng d\u1ec5 d\u00e0ng h\u01a1n, nh\u01b0ng ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi v\u1eabn \u0111ang xem video B2B tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.\u00a0Kho\u1ea3ng 87% l\u01b0\u1ee3t xem video li\u00ean quan \u0111\u1ebfn kinh doanh v\u1eabn di\u1ec5n ra tr\u00ean m\u00e1y t\u00ednh.
\n\"Desktop<\/p>\n

M\u1eb7c d\u00f9 \u0111\u00e3 t\u0103ng 25% so v\u1edbi n\u0103m tr\u01b0\u1edbc t\u1ed5ng l\u01b0\u1ee3t xem video tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, nh\u01b0ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1eabn ch\u1ec9 chi\u1ebfm 13% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t xem business video.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do ph\u1ea7n l\u1edbn c\u00e1c video B2B s\u1ebd \u0111\u01b0\u1ee3c xem trong gi\u1edd l\u00e0m vi\u1ec7c, c\u00f3 ngh\u0129a l\u00e0 ch\u00fang c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c xem tr\u00ean c\u00e1c thi\u1ebft b\u1ecb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1eb7c d\u00f9 b\u1ea1n mu\u1ed1n xem x\u00e9t \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng khi t\u1ea1o video B2B, m\u1ed1i quan t\u00e2m ch\u00ednh c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 tr\u1ea3i nghi\u1ec7m xem tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\n

T\u1ed1i \u01b0u h\u00f3a cho Chrome<\/strong><\/h1>\n

V\u1ec1 m\u1eb7t tr\u00ecnh duy\u1ec7t m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng khi xem video, Chrome n\u1eb1m \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u.\u00a0G\u1ea7n hai ph\u1ea7n ba (61%) s\u1eed d\u1ee5ng tr\u00ecnh duy\u1ec7t n\u00e0y \u0111\u1ec3 xem video, ti\u1ebfp theo l\u00e0 Internet Explorer ch\u1ec9 v\u1edbi 15%.\u00a0C\u00e1c tr\u00ecnh duy\u1ec7t kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bao g\u1ed3m Safari (10%) v\u00e0 Firefox (7%).<\/p>\n

\"Video<\/p>\n

M\u1eb7c d\u00f9 l\u00fd t\u01b0\u1edfng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng video c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c th\u00f4ng qua t\u1ea5t c\u1ea3 c\u00e1c tr\u00ecnh duy\u1ec7t, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng Chrome c\u00f3 ngh\u0129a l\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 t\u1ed1i \u01b0u h\u00f3a ch\u00fang cho tr\u00ecnh duy\u1ec7t n\u00e0y n\u00f3i ri\u00eang.\u00a0Tuy nhi\u00ean, nh\u00ecn v\u00e0o c\u00e1c t\u00f9y ch\u1ecdn cho ph\u00e9p ph\u00e1t video tr\u00ean t\u1ea5t c\u1ea3 ho\u1eb7c h\u1ea7u h\u1ebft c\u00e1c tr\u00ecnh duy\u1ec7t s\u1ebd lu\u00f4n \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

Th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng xem nhi\u1ec1u nh\u1ea5t<\/strong><\/h1>\n

C\u00e1c ng\u00e0y trong tu\u1ea7n ph\u1ed5 bi\u1ebfn h\u01a1n cho l\u01b0\u1ee3t xem video B2B so v\u1edbi cu\u1ed1i tu\u1ea7n, c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi xem ch\u00fang khi l\u00e0m vi\u1ec7c.\u00a0Tuy nhi\u00ean, th\u1ee9 N\u0103m d\u01b0\u1eddng nh\u01b0 l\u00e0 ng\u00e0y l\u1edbn nh\u1ea5t trong tu\u1ea7n \u0111\u1ed1i v\u1edbi c\u00e1c video c\u00f3 22% l\u01b0\u1ee3t xem x\u1ea3y ra v\u00e0o ng\u00e0y n\u00e0y.<\/p>\n

Sau th\u1ee9 N\u0103m l\u00e0 th\u1ee9 T\u01b0, v\u1edbi 18% l\u01b0\u1ee3t xem v\u00e0 sau \u0111\u00f3 l\u00e0 th\u1ee9 Ba v\u1edbi 17%.\u00a0Th\u1ee9 Hai v\u00e0 th\u1ee9 S\u00e1u \u0111\u1ec1u c\u00f3 15% l\u01b0\u1ee3t xem trong khi Th\u1ee9 B\u1ea3y (7%) v\u00e0 Ch\u1ee7 nh\u1eadt (6%) th\u1ea5p h\u01a1n trong danh s\u00e1ch.<\/p>\n

X\u00e9t v\u1ec1 th\u1eddi gian t\u1ed1t nh\u1ea5t \u0111\u1ec3 xem video, bu\u1ed5i s\u00e1ng c\u00f3 xu h\u01b0\u1edbng nh\u00ecn th\u1ea5y nhi\u1ec1u nh\u1ea5t trong tu\u1ea7n.\u00a0Cao \u0111i\u1ec3m gi\u1eefa tu\u1ea7n l\u00e0 t\u1eeb 9 gi\u1edd s\u00e1ng \u0111\u1ebfn 11 gi\u1edd s\u00e1ng theo gi\u1edd PST, v\u1edbi m\u1ee9c cao nh\u1ea5t n\u00e0y b\u1eaft \u0111\u1ea7u s\u1edbm h\u01a1n m\u1ed9t gi\u1edd v\u00e0o c\u1ea3 th\u1ee9 Hai v\u00e0 th\u1ee9 S\u00e1u.<\/p>\n

\"Video<\/p>\n

\"Video
\nTh\u1eddi gian n\u00e0y c\u0169ng c\u00f3 th\u1ec3 tr\u00f9ng v\u1edbi th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 m\u1edf email, v\u00ec v\u1eady n\u1ebfu b\u1ea1n bao g\u1ed3m video trong email c\u1ee7a m\u00ecnh, t\u1ed1t nh\u1ea5t n\u00ean g\u1eedi trong c\u00e1c c\u1eeda s\u1ed5 n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 m\u1edf v\u00e0 xem video.<\/p>\n

C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao t\u1ea1o ra nhi\u1ec1u video nh\u1ea5t<\/strong><\/h1>\n

Nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng video trong su\u1ed1t qu\u00e1 tr\u00ecnh marketing c\u1ee7a h\u1ecd v\u00ec nhi\u1ec1u l\u00fd do.\u00a0Nghi\u00ean c\u1ee9u cho th\u1ea5y ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u1ea1o ra nhi\u1ec1u video nh\u1ea5t l\u00e0 High Tech, c\u00f3 trung b\u00ecnh 425 video \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00e1c c\u00f4ng ty trong ng\u00e0nh n\u00e0y.
\n\"Average<\/p>\n

Trung b\u00ecnh c\u00e1c c\u00f4ng ty D\u1ecbch v\u1ee5 Chuy\u00ean nghi\u1ec7p c\u0169ng t\u1ea1o ra m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng video, xu\u1ea5t hi\u1ec7n \u1edf m\u1ee9c 381, ti\u1ebfp theo l\u00e0 c\u00e1c doanh nghi\u1ec7p Truy\u1ec1n th\u00f4ng, gi\u1ea3i tr\u00ed v\u00e0 Truy\u1ec1n th\u00f4ng t\u1ea1i 313. D\u1ecbch v\u1ee5 C\u00f4ng c\u1ed9ng, Gi\u00e1o d\u1ee5c v\u00e0 Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe kh\u00f4ng t\u1ea1o nhi\u1ec1u video cho m\u1ed7i c\u00f4ng ty nh\u01b0 c\u00e1c ng\u00e0nh kh\u00e1c, c\u00f3 th\u1ec3 l\u00e0 do b\u1ea3n ch\u1ea5t c\u1ee7a th\u00f4ng tin h\u1ecd \u0111ang cung c\u1ea5p.<\/p>\n

C\u00e1c c\u00f4ng ty c\u00e0ng l\u1edbn s\u1ea3n xu\u1ea5t c\u00e0ng nhi\u1ec1u video<\/strong><\/h1>\n

Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean, \u0111\u00f3 l\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n c\u00f3 xu h\u01b0\u1edbng s\u1ea3n xu\u1ea5t nhi\u1ec1u video nh\u1ea5t.\u00a0C\u00e1c doanh nghi\u1ec7p c\u00f3 h\u01a1n 5.000 nh\u00e2n vi\u00ean s\u1ea3n xu\u1ea5t kho\u1ea3ng 538 video, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do th\u1ef1c t\u1ebf l\u00e0 h\u1ecd c\u00f3 c\u1ea3 ng\u00e2n s\u00e1ch v\u00e0 t\u00e0i nguy\u00ean.\u00a0C\u00e1c c\u00f4ng ty n\u00e0y c\u0169ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng c\u00f3 nhi\u1ec1u b\u1ed9 ph\u1eadn h\u01a1n \u0111\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung n\u00e0y.<\/p>\n

\"Average<\/p>\n

M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i c\u00e1c c\u00f4ng ty l\u1edbn nh\u1ea5t ti\u1ebfp theo t\u1ea1o ra nhi\u1ec1u video th\u1ee9 hai, nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u00fang.\u00a0Theo b\u00e1o c\u00e1o, c\u00e1c doanh nghi\u1ec7p c\u00f3 t\u1eeb 31 \u0111\u1ebfn 200 nh\u00e2n vi\u00ean t\u1ea1o ra nhi\u1ec1u video th\u1ee9 hai \u1edf m\u1ee9c trung b\u00ecnh t\u1eeb 510.<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n \u0111ang s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 video mi\u1ec5n ph\u00ed ho\u1eb7c gi\u00e1 r\u1ebb \u0111\u1ec3 t\u1ea1o n\u1ed9i dung v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n.\u00a0K\u1ebft qu\u1ea3 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng ph\u1ea7n l\u1edbn b\u1edfi ph\u01b0\u01a1ng ti\u1ec7n social media, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ph\u1ed5 bi\u1ebfn cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 tham gia.\u00a0Ph\u01b0\u01a1ng ti\u1ec7n social media cho ph\u00e9p c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng video tr\u1ef1c ti\u1ebfp v\u00e0 C\u00e2u chuy\u1ec7n, c\u1ea3 hai \u0111\u1ec1u r\u1ea5t d\u1ec5 \u0111\u1ec3 s\u1ea3n xu\u1ea5t.<\/p>\n

Th\u1eddi \u0111i\u1ec3m s\u1ea3n xu\u1ea5t nhi\u1ec1u video nh\u1ea5t trong n\u0103m<\/strong><\/h1>\n

Khi nh\u00ecn v\u00e0o s\u1ed1 l\u01b0\u1ee3ng video \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong n\u0103m, th\u00e1ng 10 l\u00e0 th\u00e1ng b\u1eadn r\u1ed9n nh\u1ea5t.\u00a0Kho\u1ea3ng 13% c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c business video \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong th\u00e1ng n\u00e0y, t\u0103ng 11% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, cu\u1ed1i n\u0103m 2018 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u video nh\u1ea5t \u0111\u01b0\u1ee3c t\u1ea1o ra, v\u1edbi 11% video trong n\u0103m \u0111\u01b0\u1ee3c t\u1ea1o v\u00e0o th\u00e1ng 11.\u00a0Th\u00e1ng 12 th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat, c\u00f3 th\u1ec3 l\u00e0 do m\u1ed9t s\u1ed1 doanh nghi\u1ec7p kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c gi\u1ea3m s\u1ea3n l\u01b0\u1ee3ng trong th\u1eddi gian Gi\u00e1ng sinh.
\n\"Percent<\/p>\n

S\u1ef1 gia t\u0103ng c\u00e1c video n\u00e0y cho th\u1ea5y r\u1eb1ng ch\u00fang \u0111ang \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc th\u1eddi k\u1ef3 l\u1ec5 h\u1ed9i b\u1eadn r\u1ed9n.\u00a0M\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c h\u1ed9i ngh\u1ecb c\u0169ng di\u1ec5n ra v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y trong n\u0103m, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang t\u1ea1o ra c\u00e1c video nh\u01b0 m\u1ed9t ph\u1ea7n qu\u1ea3ng b\u00e1 cho c\u00e1c s\u1ef1 ki\u1ec7n.<\/p>\n

Nhi\u1ec1u c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u1ea1o video<\/strong><\/h1>\n

Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty hi\u1ec7n s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u1ea1o video, v\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3.\u00a0T\u1ed5ng c\u1ed9ng 48% c\u00e1c c\u00f4ng ty c\u00f3 doanh thu h\u00e0ng n\u0103m d\u01b0\u1edbi 25 tri\u1ec7u \u0111\u00f4 la hi\u1ec7n s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean n\u1ed9i b\u1ed9 \u0111\u1ec3 s\u1ea3n xu\u1ea5t video, cho th\u1ea5y gi\u1edd \u0111\u00e2y vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng c\u1ee5 cho ph\u00e9p b\u1ea1n t\u1ea1o video d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n

\"Resources<\/p>\n

C\u00e1c c\u00f4ng ty l\u1edbn \u0111\u1ec1u s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean n\u1ed9i b\u1ed9 v\u00e0 k\u1ebft h\u1ee3p c\u1ea3 ngu\u1ed3n l\u1ef1c b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i.\u00a0M\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i, ch\u01b0a \u0111\u1ebfn m\u1ed9t ph\u1ea7n t\u01b0 (24%) \u0111ang s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c b\u00ean ngo\u00e0i, cho th\u1ea5y r\u1eb1ng nhi\u1ec1u c\u00f4ng ty \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 nh\u00e2n vi\u00ean \u0111\u1ec3 t\u1ea1o n\u1ed9i dung video.<\/p>\n

H\u1ed9i th\u1ea3o l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a c\u00e1c n\u1ed9i dung video marketing<\/strong><\/p>\n

Theo InsideSales, 73% c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o marketing v\u00e0 b\u00e1n h\u00e0ng n\u00f3i r\u1eb1ng h\u1ed9i th\u1ea3o tr\u00ean web l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 l\u1ebd gi\u1ea3i th\u00edch t\u1ea1i sao 56% doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ed9i th\u1ea3o tr\u00ean web d\u01b0\u1edbi d\u1ea1ng video.
\n\"Types<\/p>\n

H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi c\u0169ng \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c b\u1ea3n demo (52%) v\u00e0 video social media (51%).\u00a0\u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00e1c doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng video trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>, cho th\u1ea5y r\u1eb1ng h\u1ecd l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong vi\u1ec7c t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

M\u1eb7c d\u00f9 d\u1ec5 d\u00e0ng t\u1ea1o video tr\u1ef1c ti\u1ebfp, ch\u01b0a \u0111\u1ebfn m\u1ed9t ph\u1ea7n ba (31%) doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o lo\u1ea1i video n\u00e0y.\u00a0B\u1ea3n ch\u1ea5t chi ph\u00ed th\u1ea5p c\u1ee7a video tr\u1ef1c ti\u1ebfp l\u00e0m cho ch\u00fang h\u1ea5p d\u1eabn nh\u01b0ng kh\u00f4ng th\u1ec3 ch\u1ec9nh s\u1eeda n\u1ed9i dung c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu cho c\u00e1c c\u00f4ng ty.\u00a0Tuy nhi\u00ean, v\u1edbi r\u1ea5t \u00edt doanh nghi\u1ec7p \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t.<\/p>\n

Websites v\u00e0 social media l\u00e0 k\u00eanh ch\u00ednh \u0111\u1ec3 ph\u00e2n ph\u1ed1i video marketing<\/strong><\/h1>\n

Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111ang ph\u00e2n ph\u1ed1i video c\u1ee7a h\u1ecd tr\u00ean trang web c\u1ee7a h\u1ecd (85%) ho\u1eb7c qua ph\u01b0\u01a1ng ti\u1ec7n social media (84%).\u00a0H\u01a1n m\u1ed9t n\u1eeda (55%) s\u1eed d\u1ee5ng ch\u00fang trong email v\u00e0 67% doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng YouTube \u0111\u1ec3 ph\u00e2n ph\u1ed1i video.
\n\"Distribution<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a video c\u00f3 ngh\u0129a l\u00e0 ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.\u00a0S\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t video theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau c\u00f3 th\u1ec3 s\u1ebd mang l\u1ea1i ROI cao h\u01a1n v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.\u00a0Do \u0111\u00f3, video c\u00f3 th\u1ec3 gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u00e2y l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a g\u1ea7n m\u1ed9t ph\u1ea7n t\u01b0 (24%) c\u00e1c nh\u00e0 marketing.<\/p>\n

\u0110\u1ed9 d\u00e0i video \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 tham gia chung<\/strong><\/h1>\n

C\u00e1c video ng\u1eafn h\u01a1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1eef cho ng\u01b0\u1eddi theo d\u00f5i tham gia \u0111\u00fang cho \u0111\u1ebfn cu\u1ed1i c\u00f9ng, ph\u1ea3n \u00e1nh vi\u1ec7c gi\u1ea3m c\u00e1c kho\u1ea3ng ch\u00fa \u00fd chung \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 marketing nh\u00ecn th\u1ea5y.\u00a0N\u1ebfu m\u1ed9t video d\u01b0\u1edbi 60 gi\u00e2y, h\u01a1n hai ph\u1ea7n ba (68%) ng\u01b0\u1eddi xem s\u1ebd ti\u1ebfp t\u1ee5c xem cho \u0111\u1ebfn khi k\u1ebft th\u00fac.\u00a0So s\u00e1nh, n\u1ebfu m\u1ed9t video d\u00e0i h\u01a1n 20 ph\u00fat, ch\u1ec9 25% ng\u01b0\u1eddi xem s\u1ebd ho\u00e0n th\u00e0nh n\u00f3.<\/p>\n

\"Average<\/p>\n

T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c video l\u00e0 52%, tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u1ea3i thi\u1ec7n cho c\u00e1c video c\u00f3 \u0111\u1ed9 d\u00e0i kh\u00e1c nhau.\u00a0Nh\u00ecn chung, c\u00e1c video d\u00e0i t\u1eeb hai \u0111\u1ebfn b\u1ed1n ph\u00fat ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t v\u00e0 s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi xem \u0111\u1ebfn cu\u1ed1i h\u01a1n c\u00e1c video trong kho\u1ea3ng t\u1eeb m\u1ed9t \u0111\u1ebfn hai ph\u00fat.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do n\u1ed9i dung c\u1ee7a c\u00e1c video, v\u1edbi c\u00e1c video d\u00e0i h\u01a1n m\u1ed9t ch\u00fat s\u1ebd c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n.\u00a0Tuy nhi\u00ean, v\u01b0\u1ee3t qua m\u1ed1c b\u1ed1n ph\u00fat s\u1ebd th\u1ea5y m\u1ee9c gi\u1ea3m nhi\u1ec1u h\u01a1n, do \u0111\u00f3, \u0111i\u1ec1u n\u00e0y n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m th\u1eddi l\u01b0\u1ee3ng video t\u1ed1i \u0111a \u0111\u1ec3 c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t.<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng video ng\u00e0y c\u00e0ng t\u0103ng cho th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c n\u1ed9i dung \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 n\u1ebfu b\u1ea1n mu\u1ed1n theo k\u1ecbp c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

M\u1eb7c d\u00f9 c\u00e1c doanh nghi\u1ec7p \u0111ang nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 t\u1ed1t t\u1eeb m\u1ed9t s\u1ed1 lo\u1ea1i video – ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ed9i th\u1ea3o tr\u00ean web – \u0111i\u1ec1u \u0111\u00e1ng ghi nh\u1edb l\u00e0 th\u1ef1c t\u1ebf r\u1eb1ng th\u1ecb tr\u01b0\u1eddng<\/strong> c\u00f3 th\u1ec3 tr\u1edf n\u00ean qu\u00e1 b\u00e3o h\u00f2a v\u1edbi lo\u1ea1i video n\u00e0y.\u00a0Nh\u00ecn v\u00e0o nh\u1eefng video b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong ng\u00e0nh c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng\u00a0\u1edf m\u1ed9t c\u1ea5p \u0111\u1ed9 kh\u00e1c.<\/p>\n

Quan tr\u1ecdng nh\u1ea5t, b\u1ea5t k\u1ef3 lo\u1ea1i video n\u00e0o b\u1ea1n t\u1ea1o v\u00e0 c\u00e1ch b\u1ea1n t\u1ea1o ch\u00fang – trong nh\u00e0 ho\u1eb7c b\u00ean ngo\u00e0i – y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ea7n xem x\u00e9t l\u00e0 \u0111\u1ed9 d\u00e0i.\u00a0Gi\u1eef c\u00e1c video d\u00e0i t\u1eeb hai \u0111\u1ebfn b\u1ed1n ph\u00fat \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u1ee7 th\u00f4ng tin m\u00e0 kh\u00f4ng khi\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n m\u1ea5t h\u1ee9ng th\u00fa.<\/p>\n

Theo Joanna Carter<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

87% l\u01b0\u1ee3t xem video di\u1ec5n ra tr\u00ean m\u00e1y t\u00ednh nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi \u0111ang quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi lo\u1ea1i video n\u00e0o? Video marketing r\u1ea5t h\u1ea5p d\u1eabn v\u00e0 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi kh\u1ea3 n\u0103ng chia s\u1ebb v\u00e0 xem ch\u00fang th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng social media.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, m\u1ecdi ng\u01b0\u1eddi c\u00f3 […]<\/p>","protected":false},"author":4,"featured_media":6568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[642],"class_list":["post-6566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6566"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6566\/revisions"}],"predecessor-version":[{"id":8622,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6566\/revisions\/8622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6568"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}