{"id":6549,"date":"2019-06-27T17:40:52","date_gmt":"2019-06-27T10:40:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6549"},"modified":"2022-03-23T16:25:41","modified_gmt":"2022-03-23T09:25:41","slug":"8-chia-khoa-de-marketing-voi-doi-tuong-gen-z","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/8-chia-khoa-de-marketing-voi-doi-tuong-gen-z\/","title":{"rendered":"8 ch\u00eca kh\u00f3a \u0111\u1ec3 marketing v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng Gen Z (th\u1ebf h\u1ec7 Z)"},"content":{"rendered":"

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1eabn t\u1eadp trung v\u00e0o marketing cho Millennials, b\u1ea1n c\u00f3 nguy c\u01a1 b\u1ecb gi\u00e1n \u0111o\u1ea1n v\u00e0 thay th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c \u0111o\u00e0n h\u1ec7 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra sau Millennials \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 ti\u1ebfp qu\u1ea3n. Cho d\u00f9 b\u1ea1n g\u1ecdi ch\u00fang l\u00e0 h\u1eadu Millennials, Th\u1ebf h\u1ec7 Z hay Gen Z, ch\u00fang s\u1ebd thay \u0111\u1ed5i th\u1ebf gi\u1edbi theo c\u00e1ch m\u00e0 Millennials ch\u1ec9 c\u00f3 th\u1ec3 m\u01a1 \u01b0\u1edbc.<\/span><\/p>\n

Gen Z l\u1edbn h\u01a1n c\u1ea3 Boomers Baby v\u00e0 Millennials. C\u00e1c th\u00e0nh vi\u00ean l\u1edbn tu\u1ed5i nh\u1ea5t c\u1ee7a nh\u00f3m n\u00e0y \u0111ang t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc v\u00e0 gia nh\u1eadp l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng. T\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n, ho\u1eb7c h\u1ecd n\u00ean l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Gen Z l\u00e0 ai?<\/b><\/h2>\n

Gen Z l\u00e0 nh\u00f3m b\u1ea1n n\u00ean nh\u1eafm m\u1ee5c ti\u00eau n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat nh\u1eefng \u201cng\u01b0\u1eddi tr\u1ebb tu\u1ed5i\u201d. Trong khi \u0111\u00f3, Millennials nhanh ch\u00f3ng b\u01b0\u1edbc v\u00e0o tu\u1ed5i trung ni\u00ean. Millennials \u0111ang \u0111\u1ea9y Gen Xers v\u00e0 Boomers ra kh\u1ecfi qu\u1ea3n l\u00fd c\u1ea5p trung v\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao trong c\u00e1c c\u00f4ng ty, tr\u01b0\u1eddng cao \u0111\u1eb3ng v\u00e0 ch\u00ednh ph\u1ee7.<\/span><\/p>\n

Pew Research Center<\/span> s\u1eed d\u1ee5ng nh\u1eefng n\u0103m 1997 \u0111\u1ebfn 2011 \u0111\u1ec3 \u0111\u00f3ng khung Gen Z. <\/span>C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u kh\u00e1c<\/span> s\u1eed d\u1ee5ng 2000 l\u00e0m \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u v\u00e0 2015 l\u00e0 \u0111i\u1ec3m cu\u1ed1i.<\/span><\/p>\n

T\u00f9y thu\u1ed9c v\u00e0o ng\u00e0y b\u1ea1n ch\u1ecdn c\u00e1c th\u00e0nh vi\u00ean l\u1edbn tu\u1ed5i nh\u1ea5t c\u1ee7a Gen Z l\u00e0 t\u1eeb 19 \u0111\u1ebfn 22, trong khi ng\u01b0\u1eddi tr\u1ebb nh\u1ea5t l\u00e0 t\u1eeb b\u1ed1n \u0111\u1ebfn t\u00e1m tu\u1ed5i.<\/span><\/p>\n

Theo <\/span>b\u00e1o c\u00e1o c\u1ee7a Nielsen<\/span> t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ebfn n\u0103m 2025, Gen Z s\u1ebd chi\u1ebfm kho\u1ea3ng 25% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng n\u01b0\u1edbc n\u00e0y, c\u00f3 ngh\u0129a l\u00e0 15 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 marketing v\u1edbi Gen Z<\/b><\/h3>\n

Gen Z \u0111ang t\u00ecm c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb v\u00e0 th\u1ebf gi\u1edbi quan c\u1ee7a h\u1ecd. B\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3 m\u1ea1o n\u00f3 cho \u0111\u1ebfn khi b\u1ea1n th\u1ef1c hi\u1ec7n n\u00f3 v\u1edbi th\u1ebf h\u1ec7 n\u00e0y. H\u1ecd \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng khi \u0111\u00e3 bi\u1ebft t\u1ea5t c\u1ea3 c\u00e1c m\u00e1nh kh\u00f3e ti\u00eau chu\u1ea9n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00e1m ch\u00eca kh\u00f3a \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau Gen Z:<\/span><\/p>\n

1. \u0110\u1eebng n\u00f3i d\u1ed1i<\/strong><\/h2>\n

Boomers ngh\u0129 r\u1eb1ng h\u1ecd \u0111\u00e3 ph\u00e1t minh ra qu\u1ea3ng c\u00e1o kh\u00f4ng trung th\u1ef1c. Gen Xers s\u1ebd ch\u1ebf gi\u1ec5u nh\u1eefng l\u1eddi n\u00f3i d\u1ed1i b\u1ecb c\u1ee7a b\u1ea1n v\u00e0 khen ng\u1ee3i m\u1ed9t c\u00e1ch m\u1ec9a mai nh\u1eefng thao t\u00e1c tinh vi c\u1ee7a b\u1ea1n. Nh\u01b0ng Gen Z kh\u00f4ng c\u00f3 th\u1eddi gian cho chuy\u1ec7n nh\u1ea3m nh\u00ed \u0111\u00f3.<\/span><\/p>\n

H\u1ecd c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn. Ngay c\u1ea3 s\u1ef1 ph\u00f3ng \u0111\u1ea1i nh\u1ecf nh\u1ea5t c\u0169ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u01b0a Gen Z v\u00e0o v\u00f2ng tay c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 n\u00f3i d\u1ed1i h\u1ecd. H\u1ecd s\u1ebd t\u00ecm ra.<\/span><\/p>\n

Gen Z qu\u00e1 th\u00f4ng minh v\u00e0 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn cho b\u1ea5t k\u1ef3 ai c\u00f3 th\u1ec3 tho\u00e1t kh\u1ecfi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c l\u1eeba d\u1ed1i ho\u1eb7c gi\u1ea3 m\u1ea1o.<\/span><\/p>\n

2. X\u00e2y d\u1ef1ng l\u00f2ng tin
\n<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n mu\u1ed1n thu \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n c\u1ee7a Gen Z, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a h\u1ecd. C\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 marketing cho th\u1ebf h\u1ec7 n\u00e0y l\u00e0 kh\u00f4ng marketing theo ngh\u0129a truy\u1ec1n th\u1ed1ng. C\u1ed1 g\u1eafng qu\u00e1 s\u1ee9c \u0111\u1ec3 c\u00f3 v\u1ebb \u0111\u00e1ng tin \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t, ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/p>\n

Content marketing c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi Gen Z, mi\u1ec5n l\u00e0 n\u1ed9i dung b\u1ea1n t\u1ea1o cho l\u1eddi khuy\u00ean c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 kh\u00f4ng ch\u1ee9a \u0111\u1ea7y nh\u1eefng qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng qu\u00e1 l\u1ed9 li\u1ec5u. Gen Z c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra m\u1ed9t b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c vi\u1ebft ri\u00eang cho m\u1ee5c \u0111\u00edch SEO hay sale. H\u1ecd c\u00f3 m\u1ed9t s\u1ef1 nh\u1ea1y c\u1ea3m nh\u1ea5t \u0111\u1ecbnh do h\u1ecd \u0111\u01b0\u1ee3c sinh ra trong m\u00f4i tr\u01b0\u1eddng s\u1ed1, s\u1ef1 b\u00e3o h\u00f2a c\u1ea1nh tranh v\u1ec1 qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5..<\/span><\/p>\n

C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a Gen Z l\u00e0 tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n

>>> XEM TH\u00caM: Th\u1ebf n\u00e0o l\u00e0 qu\u00e1 tr\u00ecnh truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n

3. \u0110\u1eebng tr\u1edf n\u00ean “x\u1ea5u xa”<\/strong><\/h2>\n

Khi Google c\u00f2n tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111\u00e3 t\u1eebng tuy\u00ean b\u1ed1 r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd r\u1ea5t \u0111\u01a1n gi\u1ea3n, \u0111\u00f3 l\u00e0 “s\u1ef1 x\u1ea5u xa”. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea3n \u1ee9ng \u0111\u1ed1i v\u1edbi nh\u1eefng r\u1eafc r\u1ed1i ph\u00e1p l\u00fd m\u00e0 Microsoft \u0111ang g\u1eb7p ph\u1ea3i v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u1ed1ng c\u1ea1nh tranh.<\/p>\n

Nh\u01b0ng, Google kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p. N\u00f3 b\u00e2y gi\u1edd l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. M\u1ed9t s\u1ed1 \u00fd ki\u1ebfn cho r\u1eb1ng c\u00f4ng ty hi\u1ec7n l\u00e0 h\u00ecnh \u0111\u1ea1i di\u1ec7n cho c\u00e1i \u00e1c.<\/p>\n

Gen Z kh\u00f4ng mu\u1ed1n tr\u1edf th\u00e0nh b\u1ea5t k\u1ef3 ph\u1ea7n n\u00e0o trong vi\u1ec7c t\u1ea1o ra m\u1ecdi th\u1ee9 t\u1ed3i t\u1ec7 h\u01a1n. H\u1ecd mu\u1ed1n l\u00e0m cho th\u1ebf gi\u1edbi tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1eb9p h\u01a1n, ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ecf t\u00fai nh\u1ef1a v\u00e0 \u1ed1ng h\u00fat.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi Gen Z, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 k\u1ebb \u00e1c. H\u1ecd s\u1ebd bi\u1ebft. B\u1ea1n c\u1ea7n ph\u1ea3i s\u1ed1ng theo gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. Gen Z s\u1ebd b\u1ecf ti\u1ec1n v\u00e0o c\u00e1c c\u00f4ng ty quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u0111a h\u00f3a h\u00f2a b\u00ecnh, b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng h\u01a1n l\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

C\u00e1c th\u1ebf h\u1ec7 c\u0169 c\u00f3 th\u1ec3 \u0111\u00e3 mua \u201cGreed is Good\u201d huy\u1ec1n tho\u1ea1i, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 Gen Z.<\/p>\n

>>> XEM TH\u00caM: <\/strong>Nguy\u00ean nh\u00e2n s\u00e2u xa sau nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 g\u00ec?<\/a><\/p>\n

4. \u0110\u1eebng gi\u1ea3 m\u1ea1o<\/strong><\/h2>\n

M\u1ed9t sai l\u1ea7m kh\u1ed5ng l\u1ed3 m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1eafc ph\u1ea3i khi c\u1ed1 g\u1eafng thu h\u00fat Gen Z l\u00e0 h\u1ecd c\u1ed1 g\u1eafng v\u00e0 cam k\u1ebft gi\u1ea3 m\u1ea1o. B\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3 m\u1ea1o v\u1edbi th\u1ebf h\u1ec7 n\u00e0y<\/span><\/p>\n

Gen Z bi\u1ebft r\u1eb1ng ch\u1ec9 v\u00ec b\u1ea1n thay \u0111\u1ed5i logo c\u1ee7a m\u00ecnh th\u00e0nh m\u00e0u s\u1eafc c\u1ea7u v\u1ed3ng v\u00e0o th\u00e1ng 6 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng LGBTQ. Nh\u00f3m n\u00e0y l\u00e0 ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t trong vi\u1ec7c \u0111\u00e1nh h\u01a1i s\u1ef1 gi\u1ea3 v\u1edd v\u00e0 \u0111\u1ea1o \u0111\u1ee9c gi\u1ea3.<\/span><\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n marketing \u0111\u1ebfn Gen Z, b\u1ea1n c\u1ea7n minh b\u1ea1ch. Hi\u1ec3n th\u1ecb m\u00e0u s\u1eafc th\u1eadt c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y th\u1ecb tr\u01b0\u1eddng ng\u00e1ch Gen Z c\u1ee7a m\u00ecnh. H\u00e3y th\u1eed v\u00e0 gi\u1ea3 m\u1ea1o c\u1ed1ng hi\u1ebfn v\u00e0 th\u1ecb tr\u01b0\u1eddng s\u1ebd nghi\u1ec1n n\u00e1t doanh nghi\u1ec7p.<\/span><\/p>\n

5. \u0110\u1ea1i di\u1ec7n v\u00e0 l\u00ean ti\u1ebfng v\u00ec m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3<\/strong><\/h2>\n

\"\"<\/p>\n

C\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec? N\u1ebfu b\u1ea1n ch\u1ec9 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ki\u1ebfm ti\u1ec1n, b\u1ea1n s\u1ebd ph\u1ea3i t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1c ngo\u00e0i Gen Z.<\/p>\n

Gen Z mu\u1ed1n bi\u1ebft r\u1eb1ng ti\u1ec1n c\u1ee7a h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 h\u01a1n l\u00e0 ch\u1ec9 nu\u00f4i s\u1ed1ng m\u1ed9t c\u00f4ng ty \u0111\u1ed9c h\u1ea1i. H\u1ecd mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ea1o \u0111\u1ee9c. H\u1ecd mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 t\u1ea7m nh\u00ecn.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i quy\u00ean g\u00f3p m\u1ed9t s\u1ed1 l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh cho qu\u1ef9 b\u1ea3o t\u1ed3n \u0111\u1ed9ng v\u1eadt hoang d\u00e3. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3, r\u1eb1ng c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t v\u1ec1 DNA th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n \u0111\u1ee9ng cho k\u1ebft th\u00fac b\u1ea5t b\u00ecnh \u0111\u1eb3ng thu nh\u1eadp. C\u00f3 l\u1ebd b\u1ea1n \u0111\u1ee9ng ra \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng ai mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n x\u1ea5u x\u00ed n\u1eefa. N\u00f3 kh\u00f4ng quan tr\u1ecdng. Gen Z \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng cho \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft l\u00e0 b\u1ea1n c\u1eafm l\u00e1 c\u1edd v\u00e0 tuy\u00ean b\u1ed1 ch\u00ednh m\u00ecnh. C\u1ed1 g\u1eafng \u0111\u1ec3 thu h\u00fat h\u1ecd v\u00ec s\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a m\u00ecnh ch\u1ec9 l\u00e0m cho b\u1ea1n nh\u1ea1t nh\u1ebdo. L\u1ea7n n\u1eefa. Gen Z c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn.<\/p>\n

6. \u0110\u1eebng tr\u1edf n\u00ean qu\u00e1 m\u1edd nh\u1ea1t<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n t\u1eebng nghe m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a Gen Z n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng b\u1ea1n ho\u1eb7c c\u00f4ng ty b\u1ea1n m\u1edd nh\u1ea1t v\u1edbi h\u1ecd th\u00ec c\u00f3 l\u1ebd b\u1ea1n c\u1ea7n thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

M\u1edd nh\u1ea1t c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t chi\u1ebfc gh\u1ebf t\u1ef1a \u0111\u1eb7t trong m\u1ed9t bi\u1ec3n gh\u1ebf t\u1ef1a nh\u01b0 nhau.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t ch\u00fat g\u00ec \u0111\u00f3 n\u1ed5i b\u1eadt h\u01a1n. N\u00f3 c\u1ea7n th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch, t\u1ea7m nh\u00ecn v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Th\u00e0nh c\u00f4ng trong vi\u1ec7c marketing v\u1edbi Gen Z \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i \u0111\u1ec3 l\u00e1 c\u1edd k\u1ef3 d\u1ecb c\u1ee7a m\u00ecnh bay l\u00ean.<\/span><\/p>\n

7. Ki\u00ean \u0111\u1ecbnh<\/strong><\/h2>\n

T\u00ednh nh\u1ea5t qu\u00e1n lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a marketing hi\u1ec7u qu\u1ea3. Nh\u01b0ng, v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng c\u1ee7a th\u00f4ng tin l\u00e0m cho t\u00ednh nh\u1ea5t qu\u00e1n th\u1eadm ch\u00ed c\u00f2n quan tr\u1ecdng h\u01a1n b\u00e2y gi\u1edd.<\/p>\n

Nh\u01b0 chuy\u00ean gia marketing Seth Godin n\u00f3i, n\u1ebfu b\u1ea1n mu\u1ed1n gi\u00e0nh \u0111\u01b0\u1ee3c tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n ph\u1ea3i xu\u1ea5t hi\u1ec7n m\u1ed7i ng\u00e0y.<\/p>\n

B\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0 n\u01a1i c\u00f3 Gen Z. B\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1eb7t th\u01b0\u1eddng xuy\u00ean. B\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ef1 t\u1eadp trung c\u1ee7a b\u1ea1n.<\/p>\n

8. S\u1eed d\u1ee5ng \u0111\u00fang c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng
\n<\/strong><\/h2>\n

Marketing ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh tr\u01b0\u1edbc \u0111\u1ed1i t\u01b0\u1ee3ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 g\u00ec khi c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn Gen Z?<\/span><\/p>\n

N\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i qu\u1ea3ng c\u00e1o Facebook. T\u1ea5t c\u1ea3 c\u00e1c Gen Z \u0111\u1ec1u c\u00f3 th\u1ec3 c\u00f3 h\u1ed3 s\u01a1 Facebook, nh\u01b0ng \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t m\u1eb7t tr\u1eadn d\u00e0nh cho cha m\u1eb9. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i h\u1ecd \u0111i ch\u01a1i.<\/span><\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i di chuy\u1ec3n nhanh Nh\u1eefng g\u00ec m\u00e0 h\u00f4m nay m\u00e1t m\u1ebb, TikTok, c\u00f3 th\u1ec3 s\u1ebd ch\u1ebft v\u00e0o ng\u00e0y mai. Snapchat \u0111\u00e3 t\u1eebng l\u00e0 thi\u00ean \u0111\u01b0\u1eddng c\u1ee7a Gen Z, nh\u01b0ng b\u00e2y gi\u1edd h\u1ecd \u0111ang \u0111i ti\u1ebfp v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng v\u00f9ng \u0111\u1ea5t m\u1edbi<\/span><\/p>\n

R\u1ea5t c\u00f3 th\u1ec3 n\u1ebfu Gen Z s\u1ebd g\u1eb7p b\u1ea1n tr\u1ef1c tuy\u1ebfn, n\u00f3 s\u1ebd c\u00f3 tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u1ea1n c\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung b\u1eb1ng v\u0103n b\u1ea3n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xung quanh c\u00e1c t\u00ecm ki\u1ebfm \u00e2m thanh. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng video hi\u1ec7u qu\u1ea3. N\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 chia s\u1ebb c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u01a1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y n\u00f3.<\/span><\/p>\n

>>> Xem th\u00eam: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t cho \u00fd t\u01b0\u1edfng startups?<\/a><\/p>\n

Gen Z mu\u1ed1n k\u1ebft n\u1ed1i th\u1ef1c s\u1ef1<\/b><\/h2>\n

B\u1ea5t k\u1ef3 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng n\u00e0o c\u0169ng hi\u1ec3u r\u1eb1ng marketing l\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u00fac \u0111\u1ea9y giao d\u1ecbch. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd b\u1ec1n v\u1eefng h\u01a1n n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng y\u00eau th\u00edch nh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u00e0 nh\u1eefng g\u00ec b\u1ea1n \u0111\u1ea1i di\u1ec7n. M\u1ee9c \u0111\u1ed9 khu\u1ea5y \u0111\u1ed9ng kh\u00e1ch h\u00e0ng cao l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u00edm t\u1eaft v\u00e0 t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng thay v\u00ec t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Gen Z kh\u00f4ng mu\u1ed1n c\u00f3 m\u1ed9t th\u1ecfa thu\u1eadn; h\u1ecd mu\u1ed1n c\u00f3 m\u1ed9t m\u1ed1i quan h\u1ec7.<\/i><\/strong><\/p>\n

Nh\u00f3m n\u00e0y khao kh\u00e1t c\u00e1c k\u1ebft n\u1ed1i \u0111\u00edch th\u1ef1c h\u01a1n b\u1ea5t k\u1ef3 th\u1ebf h\u1ec7 n\u00e0o kh\u00e1c. H\u1ecd mu\u1ed1n l\u00e0m kinh doanh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd tin t\u01b0\u1edfng.<\/span><\/p>\n

B\u1ea1n ph\u1ea3i ch\u1ee9ng minh r\u1eb1ng b\u1ea1n \u0111\u00e1ng tin c\u1eady th\u00f4ng qua marketing, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 th\u00f4ng qua d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Gen Z s\u1edf h\u1eefu t\u01b0\u01a1ng lai. N\u00f3 t\u00f9y thu\u1ed9c v\u00e0o b\u1ea1n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n trong t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd. Ki\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd r\u1ea5t \u0111\u01a1n gi\u1ea3n: h\u00e3y l\u00e0 ch\u00ednh m\u00ecnh. Nh\u01b0ng, n\u00f3 kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c.<\/span><\/p>\n

Th\u1eddi gian \u0111\u1ec3 chi\u1ebfn th\u1eafng marketing d\u1ec5 d\u00e0ng \u0111\u00e3 qua. Tin t\u1ed1t \u0111\u1ea5y!<\/span><\/p>\n

B\u00e2y gi\u1edd, \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i s\u00e1ng t\u1ea1o. Trung th\u1ef1c v\u00e0 x\u00e1c th\u1ef1c l\u00e0 lo\u1ea1i r\u00e0ng bu\u1ed9c s\u1ebd l\u00e0m cho marketing c\u1ee7a b\u1ea1n m\u1ea1nh m\u1ebd h\u01a1n. H\u1ecd c\u0169ng s\u1ebd l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u1ec1n v\u1eefng. Lo\u1ea1i h\u00ecnh kinh doanh v\u1eabn s\u1ebd \u0111\u01b0\u1ee3c kinh doanh khi Gen Z c\u00f3 tu\u1ed5i ngh\u1ec9 h\u01b0u.<\/span><\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p | Nielsen, Pew Research Center, J.C. McBribe<\/em><\/p>","protected":false},"excerpt":{"rendered":"

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1eabn t\u1eadp trung v\u00e0o marketing cho Millennials, b\u1ea1n c\u00f3 nguy c\u01a1 b\u1ecb gi\u00e1n \u0111o\u1ea1n v\u00e0 thay th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c \u0111o\u00e0n h\u1ec7 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra sau Millennials \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 ti\u1ebfp qu\u1ea3n. Cho d\u00f9 b\u1ea1n g\u1ecdi ch\u00fang l\u00e0 h\u1eadu Millennials, Th\u1ebf h\u1ec7 Z hay Gen Z, […]<\/p>","protected":false},"author":4,"featured_media":11905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656],"class_list":["post-6549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6549"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6549\/revisions"}],"predecessor-version":[{"id":14913,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6549\/revisions\/14913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11905"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}