{"id":6542,"date":"2019-06-27T11:27:20","date_gmt":"2019-06-27T04:27:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6542"},"modified":"2020-03-13T14:39:55","modified_gmt":"2020-03-13T07:39:55","slug":"marketing-h2h-la-gi-tai-sao-khong-phai-la-b2b-hay-b2c","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-h2h-la-gi-tai-sao-khong-phai-la-b2b-hay-b2c\/","title":{"rendered":"Marketing H2H l\u00e0 g\u00ec? T\u1ea1i sao kh\u00f4ng ph\u1ea3i l\u00e0 B2B hay B2C?"},"content":{"rendered":"

Khi con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng quen v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7, nhu c\u1ea7u li\u00ean l\u1ea1c, k\u1ebft n\u1ed1i tr\u1edf th\u00e0nh \u0111i\u1ec1u c\u1ea7n thi\u1ebft m\u1ed7i ng\u00e0y nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 kinh doanh, th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 nh\u1edb n\u1ee5 c\u01b0\u1eddi quen thu\u1ed9c ch\u00e0o \u0111\u00f3n b\u1ea1n khi b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng? Hay l\u00e0 b\u1ea1n l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi th\u1ee3 g\u1ed9i \u0111\u1ea7u \u1edf salon t\u00f3c g\u1ea7n nh\u00e0?<\/p>\n

T\u1ea5t c\u1ea3 \u0111\u00f3 \u0111\u1ec1u l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp ngo\u00e0i \u0111\u1eddi th\u1ef1c v\u00e0 ng\u00e0y nay th\u1ebf gi\u1edbi \u1ea3o tr\u00ean social media, tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, website mua s\u1eafm c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, giao ti\u1ebfp \u0111\u00f3<\/p>\n

B\u00ecnh minh c\u1ee7a k\u1ef7 nguy\u00ean Marketing H2H (Human to Human)<\/strong><\/h1>\n

Con ng\u01b0\u1eddi \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t th\u00e0nh th\u1ea1o trong vi\u1ec7c \u201cch\u1ecdn l\u1ecdc\u201d t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin nh\u1ea5t l\u00e0 trong th\u00ec \u0111\u1ea1i th\u00f4ng tin b\u00e3o h\u00f2a ng\u00e0y nay, ch\u01b0a k\u1ec3 m\u1ed7i ng\u01b0\u1eddi ch\u00fang ta m\u1ed7i ng\u00e0y \u0111\u1ec1u nh\u1eadn h\u00e0ng tr\u0103m th\u00f4ng \u0111i\u1ec7p marketing t\u1eeb c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7.<\/p>\n

Trong v\u00e0i n\u0103m qua, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u th\u00f4ng \u0111i\u1ec7p x\u00e1c th\u1ef1c c\u1ee7a con ng\u01b0\u1eddi th\u1ef1c s\u1ef1 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau tr\u00ean c\u00e1c thi\u1ebft b\u1ecb v\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/em><\/p>\n

\u0110\u00e2y l\u00e0 th\u1eddi \u0111\u1ea1i c\u1ee7a con ng\u01b0\u1eddi.<\/strong><\/p>\n

M\u1ed9t th\u1eddi \u0111\u1ea1i kh\u00e1c r\u1ea5t nhi\u1ec1u so v\u1edbi th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p n\u01a1i c\u00e1c doanh nghi\u1ec7p l\u1edbn ph\u1ee7 b\u00f3ng \u0111en l\u00ean kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. B\u1ed1i c\u1ea3nh kinh doanh ng\u00e0y nay \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c thay v\u00ec ch\u1ed3ng ch\u00e9o, c\u1ea1nh tranh \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n

C\u00e1c doanh nghi\u1ec7p th\u00f4ng minh trong th\u1eddi \u0111\u1ea1i n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi nh\u1eadn ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi v\u1eabn c\u1ea7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a con ng\u01b0\u1eddi trong khi c\u00f3 s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a Machine Learning, AI.<\/p>\n

L\u1ee3i th\u1ebf c\u1ee7a marketing H2H (human to human)<\/h1>\n

T\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi ho\u1eb7c H2H l\u00e0 m\u1ed9t ph\u1ea7n c\u1ef1c k\u1ef3 quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y. Marketer ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, quan h\u1ec7 \u0111\u1ed1i t\u00e1c, ni\u1ec1m tin v\u00e0 c\u1ea3 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u1edf c\u1ea5p \u0111\u1ed9 ti\u1ebfp theo m\u00e0 b\u1ea1n d\u1ef1 t\u00ednh cho n\u00f3, th\u00ec vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c kh\u00e1i ni\u1ec7m H2H v\u00e0o truy\u1ec1n th\u00f4ng v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u00e0 l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c.<\/strong><\/p>\n

Khi b\u1ea1n chuy\u1ec3n sang marketing H2H, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y nh\u1eefng thay \u0111\u1ed5i trong c\u00e1ch kh\u00e1ch h\u00e0ng li\u00ean quan \u0111\u1ebfn c\u00f4ng ty b\u1ea1n. Kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf n\u00ean g\u1eafn k\u1ebft h\u01a1n v\u00e0 h\u00e1o h\u1ee9c h\u01a1n khi mua h\u00e0ng c\u1ee7a c\u00f4ng ty b\u1ea1n nhi\u1ec1u l\u1ea7n, trong khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd d\u1ec5 d\u00e0ng b\u1ecb thu h\u00fat b\u1edfi s\u1ef1 ti\u1ebfp x\u00fac mang t\u00ednh “con ng\u01b0\u1eddi” m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f4ng ty \u0111ang cung c\u1ea5p.<\/p>\n

C\u00e1ch tri\u1ec3n khai marketing H2H trong kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng<\/h1>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea1n ph\u1ea3i nh\u00e2n c\u00e1ch h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh: \u0111\u01b0a c\u00e1c c\u00f4ng c\u1ee5 k\u0129 thu\u1eadt truy\u1ec1n th\u00f4ng kh\u00f4 khan bi\u1ebft giao ti\u1ebfp v\u00e0 k\u1ebft n\u1ed1i nh\u01b0 ch\u1ec9 con ng\u01b0\u1eddi m\u1edbi c\u00f3 th\u1ec3.\u00a0N\u00f3i th\u00ec d\u1ec5 h\u01a1n l\u00e0m, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1eb9o \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u:<\/p>\n

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    Giao ti\u1ebfp nh\u01b0 m\u1ed9t ng\u01b0\u1eddi th\u1ef1c<\/h2>\n<\/li>\n<\/ol>\n

    C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc sai l\u1ea7m khi c\u1ed1 g\u1eafng qu\u00e1 trang tr\u1ecdng khi t\u1ea1o n\u1ed9i dung v\u00e0 \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 n\u1ed9i dung qu\u00e1 t\u1ef1 \u0111\u1ed9ng v\u00e0 kh\u00f4 khan. Thay v\u00e0o \u0111\u00f3, h\u00e3y c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u00e2n thi\u1ec7n – nh\u1eefng con ng\u01b0\u1eddi\u00a0 khi c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

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      H\u00e3y \u0111\u1ed3ng c\u1ea3m<\/h2>\n<\/li>\n<\/ol>\n

      Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 cu\u1ed9c \u0111\u1ea5u tranh c\u1ee7a h\u1ecd, v\u00e0 sau \u0111\u00f3 k\u1ebft h\u1ee3p s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u00f3 v\u00e0o th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.\u00a0Kh\u00f4ng c\u00f3 g\u00ec l\u00e0m cho kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac h\u01a1n l\u00e0 nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c m\u1ed9t ph\u1ea7n n\u1ed9i dung cho th\u1ea5y r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1 hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd \u0111ang tr\u1ea3i qua.<\/p>\n

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        Ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n<\/li>\n<\/ol>\n

        Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y theo nhi\u1ec1u c\u00e1ch: gi\u00fap h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, cung c\u1ea5p n\u1ed9i dung th\u00f4ng tin, cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng,… T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho doanh nghi\u1ec7p\u00a0 hi\u1ec7n hi\u1ec7n nhi\u1ec1u h\u01a1n v\u00e0 quan t\u00e2m nhi\u1ec1u h\u01a1n. \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u0169ng nh\u01b0 k\u1ef3 v\u1ecdng doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research).<\/a><\/strong><\/p>\n

        Xem th\u00eam>> T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf<\/strong><\/a><\/p>\n

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          \u0110\u1eebng qu\u00ean s\u1ef1 h\u00e0i h\u01b0\u1edbc<\/h2>\n<\/li>\n<\/ol>\n

          H\u00e0i h\u01b0\u1edbc l\u00e0 m\u1ed9t ph\u1ea7n m\u1ea1nh m\u1ebd trong\u00a0 cu\u1ed9c s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi; n\u00ean s\u1eed d\u1ee5ng n\u00f3 trong th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng\u00a0 ty b\u1ea5t c\u1ee9 khi n\u00e0o th\u00edch h\u1ee3p.<\/p>\n

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            Chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a c\u00f4ng ty<\/h2>\n<\/li>\n<\/ol>\n

            C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n n\u1eafm b\u1eaft th\u1ef1c t\u1ebf v\u00e0 ni\u1ec1m tin c\u1ee7a h\u1ecd v\u1ec1 c\u00e1ch th\u1ebf gi\u1edbi v\u1eadn h\u00e0nh. X\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n xung quanh doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ea3m nh\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty. C\u00e1c doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t kh\u00f4ng ch\u1ec9 k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c k\u1ec3 c\u00e2u chuy\u1ec7n; h\u1ecd s\u1ed1ng v\u1edbi n\u00f3, l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n v\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 th\u00f4ng tin li\u00ean l\u1ea1c.<\/p>\n

            Nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p nh\u00e2n v\u0103n h\u01a1n bao g\u1ed3m t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/a><\/strong> v\u00e0 hi\u1ec3u v\u1ea5n \u0111\u1ec1 (pain point, k\u1ef3 v\u1ecdng, h\u00e0nh vi) c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng<\/strong>, x\u00e2y d\u1ef1ng personas<\/a> ng\u01b0\u1eddi mua cho kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. Khi b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1ec1 l\u00fd do t\u1ea1i sao c\u00f4ng ty b\u1ea1n mu\u1ed1n gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 \u00fd \u0111\u1ecbnh l\u00e0m nh\u01b0 v\u1eady.<\/p>\n

            N\u1ebfu c\u00e1c marketer \u0111ang b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft l\u00e0m sao \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem ngay h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00fang t\u00f4i T\u1ea0I \u0110\u00c2Y<\/strong><\/span><\/a><\/p>\n

            >> Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

            Khi con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng quen v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7, nhu c\u1ea7u li\u00ean l\u1ea1c, k\u1ebft n\u1ed1i tr\u1edf th\u00e0nh \u0111i\u1ec1u c\u1ea7n thi\u1ebft m\u1ed7i ng\u00e0y nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 kinh doanh, th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 nh\u1edb n\u1ee5 c\u01b0\u1eddi quen thu\u1ed9c ch\u00e0o \u0111\u00f3n b\u1ea1n khi b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf c\u1eeda h\u00e0ng t\u1ea1p […]<\/p>","protected":false},"author":4,"featured_media":6545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,126,74],"tags":[],"class_list":["post-6542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-chuyen-doi-so","category-blog",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6542"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6542\/revisions"}],"predecessor-version":[{"id":10599,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6542\/revisions\/10599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6545"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}