{"id":6514,"date":"2019-06-26T15:11:06","date_gmt":"2019-06-26T08:11:06","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6514"},"modified":"2021-05-05T15:20:41","modified_gmt":"2021-05-05T08:20:41","slug":"4-cach-pho-bien-nhat-de-xay-dung-personas","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/","title":{"rendered":"PERSONA l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONA -Ch\u00e2n dung kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 marketer, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t doanh nghi\u1ec7p th\u00f4ng qua n\u1ed9i dung, qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00e1ch th\u1ee9c ng\u00e0y h\u00f4m nay l\u00e0 n\u00f3 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n v\u00e0 t\u1ed1n k\u00e9m h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p tr\u01b0\u1edbc \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00f3 l\u00e0 l\u00fd do c\u1ea7n <strong>x\u00e2y d\u1ef1ng persona<\/strong> (ch\u00e2n dung kh\u00e1ch h\u00e0ng) \u0111\u1ec3 cung c\u1ea5p nh\u1eefng insights v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng gi\u00fap marketer t\u1ea1o ra m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 ch\u00ednh x\u00e1c nh\u1eefng ng\u01b0\u1eddi b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat v\u00e0 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/span><\/p>\n<p>Nh\u01b0ng khoan \u0111\u00e3, <strong>PERSONA l\u00e0 g\u00ec<\/strong>?<\/p>\n<h2>1-Persona l\u00e0 g\u00ec?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-11673\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/persona-la-gi.png\" alt=\"PERSONA l\u00e0 g\u00ec\" width=\"1000\" height=\"700\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/persona-la-gi.png 1000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/persona-la-gi-300x210.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/persona-la-gi-768x538.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/persona-la-gi-209x146.png 209w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/persona-la-gi-50x35.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/persona-la-gi-107x75.png 107w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>PERSONA<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 <strong>ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/strong>, l\u00e0 m\u1ed9t nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u. Personas th\u1ec3 hi\u1ec7n <strong>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>\u00a0c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi m\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p>Vi\u1ec7c t\u1ea1o n\u00ean Persona gi\u00fap hi\u1ec3u \u0111\u01b0\u1ee3c <strong>nhu c\u1ea7u, mong mu\u1ed1n, h\u00e0nh vi<\/strong> c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2 style=\"text-align: justify;\">2-L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONAs?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1ea1o PERSONA ng\u01b0\u1eddi mua (ch\u00e2n dung kh\u00e1ch h\u00e0ng mua h\u00e0ng) c\u1ee7a ri\u00eang b\u1ea1n, b\u1ea1n s\u1ebd mu\u1ed1n th\u1eed v\u00e0 v\u1ebd m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 con ng\u01b0\u1eddi h\u1ecd, h\u00e3y c\u00e2n nh\u1eafc nh\u1eefng \u0111i\u1ec1u nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Nh\u00e2n kh\u1ea9u h\u1ecdc &#8211; tu\u1ed5i, gi\u1edbi t\u00ednh, ch\u1ee9c danh c\u00f4ng vi\u1ec7c, m\u1ee9c thu nh\u1eadp, gi\u00e1o d\u1ee5c<\/span><\/em><\/li>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">T\u00e2m l\u00fd h\u1ecdc &#8211; th\u00e1i \u0111\u1ed9, ni\u1ec1m tin, t\u00ednh c\u00e1ch<\/span><\/em><\/li>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">T\u1ea1i sao h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/span><\/em><\/li>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">H\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u?<\/span><\/em><\/li>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o? &#8211; ch\u1ee9c n\u0103ng n\u00e0o l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd?<\/span><\/em><\/li>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng ho\u1eb7c gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/em><\/li>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">T\u1ea7n su\u1ea5t kh\u00e1ch h\u00e0ng mua n\u00f3?<\/span><\/em><\/li>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">T\u1ea1i sao h\u1ecd s\u1ebd xem x\u00e9t kh\u00f4ng mua n\u00f3?<\/span><\/em><\/li>\n<li style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">S\u1edf th\u00edch giao ti\u1ebfp, h\u1ecd th\u00edch email ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i?<\/span><\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1eebng thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng li\u00ean quan ho\u1eb7c kh\u00f4ng n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 thu th\u1eadp th\u00f4ng tin, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p sau:<\/span><\/p>\n<h3 style=\"text-align: justify;\">1. Ph\u00e2n t\u00edch<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch c\u1ee7a trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, th\u1eddi gian s\u1eed d\u1ee5ng, lu\u1ed3ng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng ph\u00e2n t\u00edch n\u00e0y l\u00e0m \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u m\u1ed7i khi b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng PERSONA m\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean c\u00e1ch n\u00e0y ch\u1ec9 gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n chung v\u1ec1 th\u00f4ng tin c\u01a1 b\u1ea3n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 h\u00e0nh vi tr\u00ean internet. Nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn t\u00e2m l\u00fd nh\u01b0 m\u1ee5c ti\u00eau, \u0111\u1ed9ng c\u01a1, n\u1ed7i lo,&#8230; ch\u01b0a th\u1ec3 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c.<\/span><\/p>\n<h3 style=\"text-align: justify;\">2. S\u1ef1 tham gia c\u1ee7a nh\u00f3m<\/h3>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-6430 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Work-Culture.jpg\" alt=\"Th\u1ea3o lu\u1eadn \u0111\u1ec3 t\u00ecm ra persona\" width=\"1200\" height=\"675\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/675;\" \/><\/p>\n<p style=\"text-align: justify;\">S\u1ebd t\u1ed1t h\u01a1n khi c\u00f3 m\u1ed9t nh\u00f3m \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONA. T\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong m\u1ed9t nh\u00f3m v\u1edbi m\u1ed9t c\u00e1i b\u1ea3ng tr\u1eafng, m\u1ed9t v\u00e0i t\u1edd gi\u1ea5y note v\u00e0 y\u00eau c\u1ea7u m\u1ed7i ng\u01b0\u1eddi \u0111\u01b0a ra \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t persona l\u00fd t\u01b0\u1edfng. Th\u1ea3o lu\u1eadn v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Th\u1eadm ch\u00ed t\u1ed1t h\u01a1n khi c\u00f3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n tham gia, h\u1ecd s\u1ebd c\u00f3 m\u1ed9t quan \u0111i\u1ec3m kh\u00e1c v\u1ec1 persona ho\u00e0n h\u1ea3o, t\u1ea5t c\u1ea3 c\u00e1c quan \u0111i\u1ec3m kh\u00e1c nhau \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Insights kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/p>\n<h3 style=\"text-align: justify;\">3. Social listening<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u1eafng nghe kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, l\u1eafng nghe \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, l\u1eafng nghe kh\u00e1ch h\u00e0ng \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i gi\u00fap d\u1ec5 d\u00e0ng ki\u1ec3m tra nh\u1eefng g\u00ec c\u00e1c b\u00ean li\u00ean quan c\u1ee7a b\u1ea1n quan t\u00e2m v\u00e0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. S\u1ebd l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u00e3ng ph\u00ed n\u1ebfu kh\u00f4ng ki\u1ec3m tra t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 hi\u1ec3u v\u1ec1 personas c\u1ee7a b\u1ea1n l\u00e0 g\u00ec.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">XEM TH\u00caM: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-so-cap-nhung-dieu-can-ban-marketer-phai-biet\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p: Nh\u1eefng \u0111i\u1ec1u c\u0103n b\u1ea3n Marketer ph\u1ea3i bi\u1ebft<\/a><\/strong><\/span><\/p>\n<h3 style=\"text-align: justify;\">4. Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u (\u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng)<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1eafc ch\u1eafn r\u1eb1ng n\u1ebfu b\u1ea1n mu\u1ed1n ch\u1ea1m \u0111\u1ebfn chi\u1ec1u s\u00e2u h\u01a1n v\u1ec1 t\u00e2m l\u00fd nh\u01b0 \u0111\u1ed9ng c\u01a1, m\u1ee5c ti\u00eau, pain point, nhu c\u1ea7u, m\u1ed1i quan t\u00e2m v\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh ti\u1ec1m \u1ea9n kh\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh\/\" target=\"_blank\" rel=\"noopener noreferrer\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 ki\u1ec3m tra \u0111\u1ed9 l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c v\u1ec1 kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng t\u1ea1o c\u01a1 s\u1edf \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing \u0111\u00fang \u0111\u1eafn h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed marketing. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng d\u1ef1a v\u00e0o nh\u1eefng g\u1ee3i \u00fd b\u00e0i vi\u1ebft \u0111\u1ec1 c\u1eadp b\u00ean tr\u00ean. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00f2i h\u1ecfi nhi\u1ec1u ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m c\u0169ng nh\u01b0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh hi\u1ec7u qu\u1ea3. N\u1ebfu b\u1ea1n c\u1ea7n <\/span><b>s\u1ef1 h\u1ed7 tr\u1ee3, t\u01b0 v\u1ea5n (mi\u1ec5n ph\u00ed)<\/b><span style=\"font-weight: 400;\"> t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a <strong>DTM Consulting<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he-tu-van\/\">t\u1ea1i \u0111\u00e2y.<\/a><\/strong><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u00e0 marketer, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t doanh nghi\u1ec7p th\u00f4ng qua n\u1ed9i dung, qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Th\u00e1ch th\u1ee9c ng\u00e0y h\u00f4m nay l\u00e0 n\u00f3 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-6514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6514"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6514\/revisions"}],"predecessor-version":[{"id":13674,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6514\/revisions\/13674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6517"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}