{"id":6456,"date":"2019-06-22T15:38:39","date_gmt":"2019-06-22T08:38:39","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6456"},"modified":"2019-11-28T11:07:15","modified_gmt":"2019-11-28T04:07:15","slug":"bi-mat-dang-sau-cua-viral-marketing-va-chien-dich-quang-cao-thanh-cong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bi-mat-dang-sau-cua-viral-marketing-va-chien-dich-quang-cao-thanh-cong\/","title":{"rendered":"B\u00ed m\u1eadt \u0111\u1eb1ng sau c\u1ee7a viral marketing v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 l\u00e0 m\u1ecdi CEO ngo\u00e0i kia \u0111\u1ec1u mu\u1ed1n c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch viral marketing cho c\u00f4ng ty c\u1ee7a h\u1ecd. T\u1ea1i sao? B\u1edfi v\u00ec n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i h\u00ecnh marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i d\u00e0nh ng\u00e2n s\u00e1ch l\u1edbn \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u01b0a ch\u00fang ra kh\u1ecfi \u0111\u00f3.<\/span><\/p>\n<h1 style=\"text-align: justify;\"><b>Ghi nh\u1edb vs c\u1ea3m x\u00fac. C\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u1eddng xuy\u00ean v\u00e0 viral<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n \u0111ang s\u1eed d\u1ee5ng m\u1ed9t trong hai kh\u00eda c\u1ea1nh c\u1ee7a lo\u00e0i ng\u01b0\u1eddi:<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Ghi nh\u1edb<\/b><\/p>\n<p style=\"text-align: justify;\"><b>C\u1ea3m x\u00fac<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Colt Charlton, m\u1ed9t gi\u00e1m \u0111\u1ed1c marketing, n\u00f3i: &#8220;Kh\u00eda c\u1ea1nh \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean. V\u00ed d\u1ee5, trong ng\u00e0nh marketing, c\u00f3 m\u1ed9t quy t\u1eafc g\u1ecdi l\u00e0 Rule of Seven. N\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00e0o nh\u1eefng n\u0103m 1930 v\u00e0 v\u1eabn t\u1ed3n t\u1ea1i \u0111\u1ebfn b\u00e2y gi\u1edd. Theo n\u00f3, m\u1ed9t kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea7n ph\u1ea3i xem m\u1ed9t tin nh\u1eafn b\u1ea3y l\u1ea7n tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i b\u01a1m r\u1ea5t nhi\u1ec1u ti\u1ec1n m\u1eb7t v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec3 g\u1eedi tin nh\u1eafn cho kh\u00e1ch h\u00e0ng b\u1ea3y l\u1ea7n.&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ed9i dung lan truy\u1ec1n g\u00e2y ra m\u1ed9t ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac \u1edf m\u1ecdi ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd chia s\u1ebb n\u1ed9i dung v\u00e0 n\u00f3 lan truy\u1ec1n nhanh ch\u00f3ng. Khi m\u1ecdi ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd xung quanh m\u1ed9t tin nh\u1eafn, s\u1ef1 th\u00fac \u0111\u1ea9y \u0111\u1ec3 chia s\u1ebb tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i. C\u00e1c nh\u00e0 marketing c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd k\u00edch ho\u1ea1t m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n chia s\u1ebb, g\u1ea7n nh\u01b0 kh\u00f4ng suy ngh\u0129 qu\u00e1 nhi\u1ec1u v\u1ec1 vi\u1ec7c l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi m\u1ecdi ng\u01b0\u1eddi ng\u1ea1c nhi\u00ean v\u00ec s\u1ef1 b\u1ea5t ng\u1edd, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb. Th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a h\u1ecd, cho h\u1ecd m\u1ed9t s\u1ef1 th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c, \u0111\u01b0a ra m\u1ed9t kh\u1eb3ng \u0111\u1ecbnh t\u00e1o b\u1ea1o ho\u1eb7c cung c\u1ea5p m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o m\u1edbi \u0111\u1ec3 l\u00e0m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi b\u1eadt c\u01b0\u1eddi t\u1ef1 ph\u00e1t, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd mu\u1ed1n l\u00e0m l\u00e0 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh m\u00e0 kh\u00e1n gi\u1ea3 quan t\u00e2m, b\u1ea1n s\u1ebd c\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1ec1 c\u00e1ch t\u1ea1o ra ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac \u0111\u00f3. N\u1ebfu n\u1ed9i dung l\u00e0 lan truy\u1ec1n, n\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 \u1ed5n. N\u00f3 ph\u1ea3i \u0111\u1ea9y phong b\u00ec v\u00e0 \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u00e1ng chia s\u1ebb.<\/span><\/p>\n<h1 style=\"text-align: justify;\"><b>Lo\u1ea1i c\u1ea3m x\u00fac n\u00e0o b\u1ea1n \u0111ang t\u00ecm c\u00e1ch ch\u1ea1m v\u00e0o?<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u1ea3m x\u00fac l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng theo th\u00f4ng \u0111i\u1ec7p nhanh h\u01a1n b\u00ecnh th\u01b0\u1eddng. M\u1ed9t s\u1ed1 c\u1ea3m x\u00fac m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o c\u1ee7a chi\u1ebfn d\u1ecbch:<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Kinh ng\u1ea1c\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Ti\u1ebfng c\u01b0\u1eddi\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Gi\u1ea3i tr\u00ed\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Ni\u1ec1m vui\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>T\u1ee9c gi\u1eadn\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ed3ng c\u1ea3m\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t chi\u1ebfn d\u1ecbch g\u00e2y s\u1ed1t v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac l\u00e0 Dove Real Beauty Ph\u00e1c th\u1ea3o. B\u1ed9 phim ng\u1eafn \u0111\u00e3 \u0111\u01b0\u1ee3c xem h\u01a1n 114 tri\u1ec7u l\u1ea7n trong th\u00e1ng \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-6456-1\" width=\"840\" height=\"473\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Dove-Real-Beauty-Sketches-You\u2019re-more-beautiful-than-you-think-3mins.mp4?_=1\" \/><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Dove-Real-Beauty-Sketches-You\u2019re-more-beautiful-than-you-think-3mins.mp4\">https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Dove-Real-Beauty-Sketches-You\u2019re-more-beautiful-than-you-think-3mins.mp4<\/a><\/video><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110o\u1ea1n video cho th\u1ea5y m\u1ed9t ngh\u1ec7 s\u0129 ph\u00e1c h\u1ecda ph\u00e1p y v\u1ebd hai b\u1ee9c ch\u00e2n dung c\u1ee7a ph\u1ee5 n\u1eef. M\u1ed9t c\u00e1i d\u1ef1a tr\u00ean m\u1ed9t m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi ch\u00ednh ph\u1ee5 n\u1eef v\u00e0 c\u00e1i c\u00f2n l\u1ea1i v\u1ec1 c\u00e1ch h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c b\u1edfi ng\u01b0\u1eddi l\u1ea1. Ng\u01b0\u1eddi ngh\u1ec7 s\u0129 kh\u00f4ng nh\u00ecn v\u00e0o ph\u1ee5 n\u1eef v\u00e0 h\u1ecd nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t c\u1ee7a th\u00ed nghi\u1ec7m. \u0110\u1eb7t c\u00e1c b\u1ee9c ch\u00e2n dung c\u1ea1nh nhau ti\u1ebft l\u1ed9 r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi l\u1ea1 nh\u00ecn th\u1ea5y ph\u1ee5 n\u1eef h\u1ea5p d\u1eabn h\u01a1n h\u1ecd nh\u00ecn th\u1ea5y. Th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i l\u00e0 b\u1ea1n B\u1ea1n \u0111\u1eb9p h\u01a1n b\u1ea1n ngh\u0129. Trao quy\u1ec1n\u00a0c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t m\u1ea1nh.\u00a0Clip c\u1ee7a\u00a0Dove \u0111\u00e3 n\u00e2ng cao tinh th\u1ea7n v\u00e0 g\u1ee3i l\u00ean c\u1ea3m x\u00fac vui s\u01b0\u1edbng v\u00e0 t\u1ef1 tin \u1edf ph\u1ee5 n\u1eef.<\/span><\/p>\n<h1 style=\"text-align: justify;\"><b>B\u1ea1n \u0111ang s\u1eed d\u1ee5ng \u0111\u00fang nh\u00e2n v\u1eadt cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh?<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u1ea5y c\u00e1c kh\u00eda c\u1ea1nh \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y l\u00e0m ti\u1ec1n \u0111\u1ec1 cho chi\u1ebfn d\u1ecbch lan truy\u1ec1n ti\u1ebfp theo c\u1ee7a b\u1ea1n, b\u1ea1n \u0111\u00e3 ngh\u0129 v\u1ec1 c\u00e1c nh\u00e2n v\u1eadt b\u1ea1n s\u1ebd bao g\u1ed3m ch\u01b0a?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo Gabriel Elliana, m\u1ed9t chuy\u00ean gia marketing: \u201c\u0110\u1ec3 ch\u1ecdn m\u1ed9t nh\u00e2n v\u1eadt s\u1ebd quan tr\u1ecdng h\u01a1n \u00a0t\u1ea1o ra nhi\u1ec1u h\u01a1n m\u1ed9t trong nh\u1eefng c\u1ea3m gi\u00e1c tr\u00ean. V\u00ed d\u1ee5, m\u00e8o c\u00f3 xu h\u01b0\u1edbng lan truy\u1ec1n v\u00ec c\u1ea3 hai \u0111\u1ec1u h\u00e0i h\u01b0\u1edbc v\u00e0 vui v\u1ebb, nh\u01b0ng ch\u00fang c\u0169ng th\u00eam m\u1ed9t ch\u00fat \u1ea3nh h\u01b0\u1edfng v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing. T\u00f4i ngh\u0129 r\u1eb1ng kh\u00f4ng c\u00f3 m\u1ed9t video m\u00e8o n\u00e0o d\u01b0\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn nh\u00e2n v\u1eadt cho chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e8o l\u00e0m nh\u00e2n v\u1eadt ch\u00ednh trong chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n qu\u1ea3ng c\u00e1o g\u1ed1i ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m tinh ch\u1ebf h\u01a1n. Thay v\u00e0o \u0111\u00f3, n\u1ebfu b\u1ea1n \u0111ang b\u00e1n b\u00faa, m\u00e1y m\u00e0i ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u1ea7n c\u1ea9u, r\u1ea5t c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ee7a b\u1ea1n s\u1ebd c\u01b0\u1eddi v\u1ec1 chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00fa v\u1ecb, nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00f2 gi\u1ea3i tr\u00ed ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t nh\u00e2n v\u1eadt g\u00e2y c\u01b0\u1eddi m\u00e0 kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau y\u00eau th\u00edch l\u00e0 ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng Dos Equis. Nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u n\u00e0y u\u1ed1ng bia Dos Equis v\u00e0 c\u00e1c ng\u00f4i sao trong qu\u1ea3ng c\u00e1o lan truy\u1ec1n c\u1ee7a c\u00f4ng ty. C\u00e1c qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t ph\u1ea7n h\u00e0i k\u1ecbch v\u00e0 m\u1ed9t ph\u1ea7n qu\u1ea3ng c\u00e1o, nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1n gi\u1ea3 u\u1ed1ng bia m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn, h\u00e0i h\u01b0\u1edbc.<\/span><\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-6456-2\" width=\"840\" height=\"473\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Dos-Equis-The-Most-Interesting-Man-In-The-World-New-Ads.mp4?_=2\" \/><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Dos-Equis-The-Most-Interesting-Man-In-The-World-New-Ads.mp4\">https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Dos-Equis-The-Most-Interesting-Man-In-The-World-New-Ads.mp4<\/a><\/video><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00e3 gi\u00fap qu\u1ea3ng b\u00e1 v\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1eadm ch\u00ed c\u00f2n h\u00f3a trang th\u00e0nh ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng Dos Equis cho Halloween. \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng mu\u1ed7i kh\u00f4ng ch\u1ecbu c\u1eafn v\u00ec h\u1ecd t\u00f4n tr\u1ecdng anh ta qu\u00e1 nhi\u1ec1u v\u00e0 c\u00f3 m\u1ed9t tu\u1ea7n d\u00e0nh ri\u00eang cho anh ta b\u1edfi c\u00e1 m\u1eadp.<\/span><\/p>\n<h1 style=\"text-align: justify;\"><b>T\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng t\u1ef1 ph\u00e1t, d\u1ec5 nh\u00ecn th\u1ea5y<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe n\u00f3i v\u1ec1 real-time marketing (marketing th\u1eddi gian th\u1ef1c)? N\u1ebfu kh\u00f4ng, b\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng n\u00f3 \u0111i \u0111\u00f4i v\u1edbi viral marketing. N\u1ebfu c\u00f3, t\u1ed1t cho b\u1ea1n, b\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 ti\u1ebfn m\u1ed9t b\u01b0\u1edbc g\u1ea7n h\u01a1n \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch viral marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo TrackMaven: \u201cReal-time marketing li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o ngay l\u1eadp t\u1ee9c \u0111\u1ec3 c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin v\u1ec1 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. Thay v\u00ec t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch marketing tr\u01b0\u1edbc v\u00e0 th\u1ef1c hi\u1ec7n theo l\u1ecbch tr\u00ecnh c\u1ed1 \u0111\u1ecbnh, marketing theo th\u1eddi gian th\u1ef1c l\u00e0 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i, c\u00f3 li\u00ean quan v\u00e0 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c t\u1eeb kh\u00e1ch h\u00e0ng.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cM\u1ed9t kh\u00eda c\u1ea1nh marketing kh\u00e1c m\u00e0 b\u1ea1n n\u00ean khai th\u00e1c l\u00e0 xu h\u01b0\u1edbng ng\u00e0y nay. \u0110\u1ebfn h\u00f4m nay, ch\u00fang t\u00f4i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng \u0111ang th\u1ecbnh h\u00e0nh t\u1ea1i th\u1eddi \u0111i\u1ec3m kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, ng\u00e0y nay, TikTok l\u00e0 m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1edbi nh\u1ea5t b\u1ea1n n\u00ean xem x\u00e9t. Trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2018, \u0111\u00f3 l\u00e0 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t trong App Store. T\u1ea1i sao kh\u00f4ng t\u1ea1o chi\u1ebfn d\u1ecbch lan truy\u1ec1n c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0y, sau \u0111\u00f3 chia s\u1ebb n\u00f3 tr\u00ean c\u00e1c m\u1ea1ng kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 Facebook ho\u1eb7c Twitter?&#8221; Tayla Geena, m\u1ed9t chuy\u00ean gia marketing th\u1eddi gian th\u1ef1c.<\/span><\/p>\n<h1 style=\"text-align: justify;\"><b>Gi\u00e0nh chi\u1ebfn th\u1eafng!<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i, c\u00e1c chi\u1ebfn d\u1ecbch lan truy\u1ec1n t\u1ea1o ra ni\u1ec1m vui v\u00e0 ti\u1ebfng c\u01b0\u1eddi l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 nh\u1ea5t. N\u1ebfu b\u1ea1n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t \u0111\u1ed1i th\u1ee7 d\u1ec5 nh\u00ecn th\u1ea5y, t\u1ea1i sao kh\u00f4ng troll h\u1ecd?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t chi\u1ebfn d\u1ecbch viral marketing r\u1ea5t th\u00fa v\u1ecb l\u00e0 chi\u1ebfn d\u1ecbch &#8216;Juice Bar&#8217; c\u1ee7a Huawei. V\u00e0o th\u00e1ng 9 n\u0103m 2018, khi Apple ra m\u1eaft iPhone XS n\u1ed5i ti\u1ebfng, m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean pha ch\u1ebf \u0111\u01b0\u1ee3c Huawei thu\u00ea \u0111\u00e3 \u0111\u1ebfn c\u1eeda h\u00e0ng h\u00e0ng \u0111\u1ea7u c\u1ee7a Apple \u1edf London. \u1ede \u0111\u00f3, c\u00e1c bartender \u0111\u00e3 t\u1eb7ng n\u01b0\u1edbc tr\u00e1i c\u00e2y mi\u1ec5n ph\u00ed cho h\u00e0ng tr\u0103m kh\u00e1ch h\u00e0ng \u0111ang ki\u1ec7t s\u1ee9c c\u1ee7a Apple \u0111ang x\u1ebfp h\u00e0ng \u0111\u1ec3 nh\u1eadn iPhone XS m\u1edbi.<\/span><\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-6456-3\" width=\"840\" height=\"473\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Huawei-Juice-Van-Rolls-Into-London.mp4?_=3\" \/><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Huawei-Juice-Van-Rolls-Into-London.mp4\">https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Huawei-Juice-Van-Rolls-Into-London.mp4<\/a><\/video><\/div>\n<h3 style=\"text-align: justify;\"><\/h3>\n<p style=\"text-align: justify;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n\u00a0truy\u1ec1n th\u00f4ng\u00a0v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau, h\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c t\u1ea1o c\u00e1c th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee5 th\u1ec3 cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n n\u00ean t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng l\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u00e0m cho th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn h\u01a1n. Th\u00f4ng \u0111i\u1ec7p ch\u00ednh kh\u00f4ng n\u00ean ho\u00e0n to\u00e0n theo \u0111\u1ecbnh h\u01b0\u1edbng b\u00e1n h\u00e0ng. H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: right;\"><em>Theo\u00a0Expert commentator<\/em><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong>B\u1ea1n s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim kh\u00e1ch h\u00e0ng n\u1ebfu kh\u00f4ng hi\u1ec3u\u00a0\u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u, k\u1ef3 v\u1ecdng, ni\u1ec1m tin&#8230; c\u1ee7a h\u1ecd?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb kh\u00e1c chuy\u00ean gia <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">t\u1ea1i \u0111\u00e2y<\/a><\/span>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00f3 th\u1ec3 l\u00e0 m\u1ecdi CEO ngo\u00e0i kia \u0111\u1ec1u mu\u1ed1n c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch viral marketing cho c\u00f4ng ty c\u1ee7a h\u1ecd. T\u1ea1i sao? B\u1edfi v\u00ec n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i h\u00ecnh marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i d\u00e0nh ng\u00e2n s\u00e1ch l\u1edbn \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u01b0a ch\u00fang ra kh\u1ecfi \u0111\u00f3. Ghi nh\u1edb [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[646],"class_list":["post-6456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-ads",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6456"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6456\/revisions"}],"predecessor-version":[{"id":9037,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6456\/revisions\/9037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9035"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}