{"id":6408,"date":"2019-06-20T15:37:38","date_gmt":"2019-06-20T08:37:38","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6408"},"modified":"2020-06-11T09:58:18","modified_gmt":"2020-06-11T02:58:18","slug":"huong-dan-quang-cao-tren-facebook-messenger","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/huong-dan-quang-cao-tren-facebook-messenger\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o tr\u00ean Facebook Messenger"},"content":{"rendered":"<p>Qu\u1ea3ng c\u00e1o tr\u00ean messenger \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n tr\u00ean n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd \u0111\u00e3 quen thu\u1ed9c<\/p>\n<p>M\u1ed9t\u00a0\u01b0\u1edbc t\u00ednh 1,2 t\u1ef7 ng\u01b0\u1eddi\u00a0s\u1eed d\u1ee5ng Facebook Messenger m\u1ed7i th\u00e1ng trong n\u0103m 2018. M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Flurry Analytics l\u01b0u \u00fd r\u1eb1ng th\u1eddi gian d\u00e0nh cho truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0\u00a0c\u00e1c \u1ee9ng d\u1ee5ng tin nh\u1eafn \u0111\u00e3 t\u0103ng 400%\u00a0.\u00a0Hi\u1ec3n nhi\u00ean b\u1ea1n hay c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng.<\/p>\n<h1>T\u1ea1i sao b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o tr\u00ean Facebook Messenger?<\/h1>\n<ul>\n<li>Cung c\u1ea5p \u0111\u1ecba ch\u1ec9 email hay th\u00f4ng tin kh\u00e1c nh\u01b0 t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00e1 nh\u1ea1y c\u1ea3m.\u00a0Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng tho\u1ea3i m\u00e1i chia s\u1ebb \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u00e3 gi\u1ea3m gi\u00e1, voucher,&#8230;\u00a0R\u1ea5t c\u00f3 th\u1ec3, h\u1ecd ho\u00e0n to\u00e0n b\u1ecf qua c\u00e1c email marketing c\u1ee7a b\u1ea1n.<\/li>\n<li>Vi\u1ec7c ch\u1ecdn m\u1ed9t b\u1ea3n tin email \u0111\u00f2i h\u1ecfi nhi\u1ec1u b\u01b0\u1edbc so v\u1edbi vi\u1ec7c m\u1edf m\u1ed9t chu\u1ed7i Facebook Messenger.\u00a0\u0110\u1ec3 \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin, b\u1ea1n ph\u1ea3i nh\u1eadp \u0111\u1ecba ch\u1ec9 email, g\u1eedi v\u00e0 x\u00e1c nh\u1eadn t\u1eeb h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a b\u1ea1n.\u00a0Messenger l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt ho\u1eb7c chu\u1ed7i \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn Messenger c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt email.<\/li>\n<li>Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ee3i m\u1ed9t ng\u00e0y tr\u01b0\u1edbc khi g\u1eedi m\u1ed9t chu\u1ed7i chi\u1ebfn d\u1ecbch email.\u00a0Tr\u00ecnh t\u1ef1 Messenger nhanh h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch email v\u00ec b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi tin nh\u1eafn trong 20 gi\u00e2y, 20 ph\u00fat ho\u1eb7c 20 ng\u00e0y, b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n mu\u1ed1n.\u00a0Ngo\u00e0i ra, t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i l\u00e0 t\u1ee9c th\u00ec, cho ph\u00e9p b\u1ea1n tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u1eddi gian th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c trong cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp, qua \u0111\u00f3 \u0111\u00f3ng c\u1eeda b\u00e1n h\u00e0ng nhanh h\u01a1n v\u1edbi \u00edt ma s\u00e1t h\u01a1n.<\/li>\n<li>C\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a trong Messenger b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng AI \u0111\u00e0m tho\u1ea1i.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u00f4ng tin qua Messenger nh\u01b0 gi\u1edbi t\u00ednh, n\u01a1i l\u00e0m vi\u1ec7c v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ai \u0111\u00f3, \u0111i\u1ec1u n\u00e0y s\u1ebd g\u00e2y kh\u00f3 kh\u0103n qua email.<\/li>\n<li>Facebook Messenger \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.\u00a0V\u1edbi email, b\u1ea1n ph\u1ea3i c\u1ea5u h\u00ecnh ri\u00eang cho email.<\/li>\n<\/ul>\n<p>T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y ng\u1ee5 \u00fd r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook Messenger c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 m\u1edf cao h\u01a1n.<\/p>\n<h1>C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean Messenger<\/h1>\n<h2><strong>Qu\u1ea3ng c\u00e1o \u0111\u1ebfn trang \u0111\u00edch<\/strong><\/h2>\n<p>M\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ebfn trang \u0111\u00edch l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng m\u1ee9c \u0111\u1ed9 b\u00e1n h\u00e0ng ho\u1eb7c y\u00eau c\u1ea7u h\u1ecd mua h\u00e0ng.\u00a0\u0110i\u1ec1u n\u00e0y l\u00e0m cho marketing campaign d\u1ec5 ch\u1ecbu v\u00e0 tho\u1ea3i m\u00e1i, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1ea1nh l\u00f9ng, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lua-chon-cac-chi-so-do-luong-hieu-suat-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">L\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t (KPIs) cho qu\u1ea3ng c\u00e1o<\/a><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Messenger-Advert-550x994.png\" alt=\"Qu\u1ea3ng c\u00e1o m\u1ee5c ti\u00eau facebook\" width=\"550\" height=\"994\" \/><\/p>\n<p style=\"text-align: center;\"><em>[\u00a0Ngu\u1ed3n h\u00ecnh \u1ea3nh\u00a0]<\/em><\/p>\n<h2><strong>Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/strong><\/h2>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n g\u1eedi tin nh\u1eafn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang \u0111\u1ebfn h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t.\u00a0Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 g\u1eedi tin nh\u1eafn qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat l\u1ea1i c\u00e1c thu\u00ea bao hi\u1ec7n c\u00f3.\u00a0V\u00ec nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean trong h\u1ed9p th\u01b0 \u0111\u1ebfn Facebook Messenger c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, h\u1ecd c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t th\u1ea5p h\u01a1n v\u00e0 kh\u00e1ch h\u00e0ng bu\u1ed9c ph\u1ea3i \u1edf l\u1ea1i \u0111\u0103ng k\u00fd.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o Messenger \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi Japer\u2019s Market<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Sponsored-Jaspers-Market-Messenger-ad-550x439.png\" alt=\"Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3\" width=\"550\" height=\"439\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/439;\" \/><\/p>\n<p style=\"text-align: center;\"><em>[\u00a0Ngu\u1ed3n h\u00ecnh \u1ea3nh\u00a0]<\/em><\/p>\n<h2><strong>Qu\u1ea3ng c\u00e1o \u1edf trang ch\u1ee7<\/strong><\/h2>\n<p>Qu\u1ea3ng c\u00e1o \u1edf trang ch\u1ee7 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Messenger.\u00a0B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh trong th\u1eddi gian th\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Messenger-home-section-ads-550x464.png\" alt=\"Qu\u1ea3ng c\u00e1o tr\u00ean trang ch\u1ee7\" width=\"550\" height=\"464\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/464;\" \/><\/p>\n<p style=\"text-align: center;\"><em>[\u00a0Ngu\u1ed3n h\u00ecnh \u1ea3nh\u00a0]<\/em><\/p>\n<h1>\u01afu \u0111i\u1ec3m c\u1ee7a Facebook Messenger<\/h1>\n<h3><strong>Ti\u1ebfp c\u1eadn nhanh h\u01a1n<\/strong><\/h3>\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n mong \u0111\u1ee3i b\u1ea1n tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c m\u1ed9t truy v\u1ea5n.\u00a0Qu\u1ea3ng c\u00e1o tr\u00ean Messenger cho ph\u00e9p ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.\u00a0Theo m\u1ed9t nghi\u00ean c\u1ee9u tr\u00ean Harvard Business Review, th\u1eddi gian ph\u1ea3n h\u1ed3i c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i.\u00a0N\u1ebfu m\u1ed9t c\u00f4ng ty kh\u00f4ng tr\u1ea3 l\u1eddi trong n\u0103m ph\u00fat \u0111\u1ea7u ti\u00ean c\u1ee7a tin nh\u1eafn c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng\u00a0ti\u1ec1m n\u0103ng gi\u1ea3m 400%\u00a0.<\/p>\n<p>Nh\u01b0 m\u1ed9t h\u00e0m \u00fd, c\u00e1c nh\u00e0 marketing c\u1ed1 g\u1eafng \u0111\u00e1p \u1ee9ng m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 ch\u1eadm tr\u1ec5 n\u00e0o v\u00e0 th\u1eddi gian ph\u1ea3n h\u1ed3i \u0111ang gi\u1ea3m d\u1ea7n.\u00a0\u0110\u00e2y l\u00e0 l\u00fd do ch\u00ednh c\u00f3 s\u1ef1 gia t\u0103ng trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin qua m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0H\u01a1n n\u1eefa,\u00a053% m\u1ecdi ng\u01b0\u1eddi th\u00edch mua s\u1eafm t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u00f3 th\u1ec3 nh\u1eafn tin tr\u1ef1c ti\u1ebfp\u00a0.\u00a0Qu\u1ea3ng c\u00e1o Facebook Messenger mang \u0111\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i tri\u1ec3n v\u1ecdng b\u1eb1ng c\u00e1ch cho ph\u00e9p giao ti\u1ebfp su\u00f4n s\u1ebb v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd nhanh h\u01a1n.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chi-phi-cho-cac-loai-quang-cao-facebook-google-ngay-cang-nhieu-nhung-hieu-qua-ngay-cang-kem\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qu\u1ea3ng c\u00e1o Facebook, Google kh\u00f4ng hi\u1ec7u qu\u1ea3 d\u00f9 t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n?<\/a><\/p>\n<h3><strong>N\u1ed9i dung theo th\u1eddi gian th\u1ef1c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h3>\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean Messenger l\u00e0 \u0111\u1eb7t c\u01b0\u1ee3c an to\u00e0n nh\u1ea5t n\u1ebfu b\u1ea1n mu\u1ed1n g\u1eedi n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n nh\u01b0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0Qu\u1ea3ng c\u00e1o t\u00f9y ch\u1ec9nh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n trong qu\u00e1 kh\u1ee9.\u00a0Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng khi b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u00e1n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<h3><strong>T\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng &amp; ti\u1ec7n l\u1ee3i<\/strong><\/h3>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng, h\u00e3y th\u1eed t\u00ednh n\u0103ng &#8220;Nh\u1eadn th\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng&#8221; c\u1ee7a Facebook Messenger, cho ph\u00e9p b\u1ea1n ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Sau khi ch\u1ecdn th\u00e0nh ph\u1ed1 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 li\u00ean quan m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m.\u00a0Nhi\u1ec1u nh\u00e0 marketing th\u1ea5y kh\u00f3 kh\u0103n khi th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ecba ph\u01b0\u01a1ng cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Messenger \u0111\u00e3 gi\u00fap v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n<h1>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o Facebook Messenger<\/h1>\n<p>B\u00e2y gi\u1edd \u0111\u1ebfn ph\u1ea7n quan tr\u1ecdng nh\u1ea5t:\u00a0Thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Facebook Messenger\u00a0.<\/p>\n<p>\u0110i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ea1o Qu\u1ea3ng c\u00e1o Facebook Messenger l\u00e0 c\u00f3 t\u00e0i kho\u1ea3n Tr\u00ecnh qu\u1ea3n l\u00fd doanh nghi\u1ec7p Facebook.<\/p>\n<p>C\u00f3 ba m\u1ee5c ti\u00eau b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o theo ki\u1ec3u Messenger:<\/p>\n<ol>\n<li>Traffic<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>C\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Setting-up-Messenger-ads-550x257.png\" alt=\"T\u1ea1o qu\u1ea3ng c\u00e1o tin nh\u1eafn Facebook\" width=\"550\" height=\"257\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/257;\" \/><\/li>\n<\/ol>\n<p>Ch\u1ecdn m\u1ee5c ti\u00eau marketing theo s\u1edf th\u00edch c\u1ee7a b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n<p>B\u01b0\u1edbc ti\u1ebfp theo, di chuy\u1ec3n \u0111\u1ebfn ph\u1ea7n chuy\u1ec3n \u0111\u1ed5i v\u00e0 ch\u1ecdn Messenger.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Setting-up-Messenger-ads-550x257.png\" alt=\"H\u01b0\u1edbng d\u1eabn t\u1ea1o qu\u1ea3ng c\u00e1o facebook messenger\" width=\"550\" height=\"257\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/257;\" \/><\/p>\n<p>Ch\u1ecdn t\u00f9y ch\u1ecdn n\u00e0y ng\u1ee5 \u00fd r\u1eb1ng vi\u1ec7c nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o s\u1ebd b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n thay v\u00ec h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang \u0111\u00edch.<\/p>\n<p>B\u01b0\u1edbc ti\u1ebfp theo cho ph\u00e9p b\u1ea1n ch\u1ec9nh s\u1eeda v\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Conversion-event-550x197.png\" alt=\"Facebook ads\" width=\"550\" height=\"197\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/197;\" \/><\/p>\n<p>\u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e3 ch\u1ecdn &#8220;Messenger&#8221;.<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Editing-ad-placement-550x374.png\" alt=\"Facebook messenger ads\" width=\"550\" height=\"374\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/374;\" \/><\/p>\n<p>Ngo\u00e0i ra, l\u01b0u \u00fd r\u1eb1ng b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p k\u00edch ho\u1ea1t c\u00e1c tin nh\u1eafn \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3.<\/p>\n<p>Sau khi b\u1ea1n ho\u00e0n th\u00e0nh b\u01b0\u1edbc n\u00e0y, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c tri\u1ec3n khai.\u00a0Cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft c\u1ea7n thi\u1ebft v\u00e0 sao ch\u00e9p v\u00e0 \u0111i \u0111\u1ebfn l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p>L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 &#8220;G\u1eedi tin nh\u1eafn&#8221;.<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Setting-up-ad-CTA.png\" alt=\"CTA cho Facebook ads\" width=\"366\" height=\"124\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 366px; --smush-placeholder-aspect-ratio: 366\/124;\" \/><\/p>\n<p>Khi b\u1ea1n \u0111\u1eb7t l\u1eddi g\u1ecdi th\u00e0nh h\u00e0nh \u0111\u1ed9ng, h\u00e3y ch\u1ecdn tin nh\u1eafn ch\u00e0o h\u00e0ng.<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Choosing-message-offers-550x145.png\" alt=\"Tin nh\u1eafn ph\u1ea3n h\u1ed3i trong qu\u1ea3ng c\u00e1o\" width=\"550\" height=\"145\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/145;\" \/><\/p>\n<p>V\u00ed d\u1ee5: b\u1ea5t c\u1ee9 khi n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tham gia qu\u1ea3ng c\u00e1o v\u1edbi c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u00e3 phi\u1ebfu gi\u1ea3m gi\u00e1 ngay trong h\u1ed9p th\u01b0 \u0111\u1ebfn Messenger c\u1ee7a h\u1ecd.<\/p>\n<p>M\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a qu\u1ea3ng c\u00e1o Messenger c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo s\u1edf th\u00edch c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t tin nh\u1eafn v\u0103n b\u1ea3n \u0111\u01a1n gi\u1ea3n, m\u1ed9t h\u00ecnh \u1ea3nh v\u1edbi v\u0103n b\u1ea3n ho\u1eb7c video v\u1edbi v\u0103n b\u1ea3n.<\/p>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd m\u1ed9t tin nh\u1eafn ch\u00e0o m\u1eebng v\u1edbi ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn v\u00e0 nhi\u1ec1u ph\u1ea3n h\u1ed3i \u0111\u1ec3 l\u1ef1a ch\u1ecdn.<\/p>\n<p>C\u00e1c nh\u00e0 marketing mu\u1ed1n \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng ra kh\u1ecfi trang web c\u00f3 th\u1ec3 th\u00eam c\u00e1c n\u00fat CTA nh\u01b0 &#8220;Truy c\u1eadp trang web c\u1ee7a ch\u00fang t\u00f4i&#8221;.\u00a0Sau khi b\u1ea1n ho\u00e0n th\u00e0nh vi\u1ec7c t\u00f9y ch\u1ec9nh tin nh\u1eafn, h\u00e3y \u0111\u1eb7t h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/facebook-hien-thi-quang-cao-tren-thanh-tim-kiem\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi c\u1ee7a Facebook: Qu\u1ea3ng c\u00e1o tr\u00ean thanh t\u00ecm ki\u1ebfm<\/a><\/p>\n<p>Facebook Messenger \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd b\u1eb1ng c\u00e1ch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng n\u01a1i h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian.\u00a0M\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa x\u00e3 h\u1ed9i, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 tin nh\u1eafn t\u1ee9c th\u1eddi, Messenger ch\u1eafc ch\u1eafn v\u1eabn l\u00e0 h\u01b0\u1edbng marketing trong n\u0103m 2019.<\/p>\n<p style=\"text-align: right;\">Umair Mohammed<\/p>","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o tr\u00ean messenger \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n tr\u00ean n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd \u0111\u00e3 quen thu\u1ed9c M\u1ed9t\u00a0\u01b0\u1edbc t\u00ednh 1,2 t\u1ef7 ng\u01b0\u1eddi\u00a0s\u1eed d\u1ee5ng Facebook Messenger m\u1ed7i th\u00e1ng trong n\u0103m 2018. [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[646,642],"class_list":["post-6408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-ads","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6408"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6408\/revisions"}],"predecessor-version":[{"id":11524,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6408\/revisions\/11524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6410"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}