{"id":6391,"date":"2019-06-18T11:54:26","date_gmt":"2019-06-18T04:54:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6391"},"modified":"2020-06-08T17:05:23","modified_gmt":"2020-06-08T10:05:23","slug":"nguyen-nhan-sau-xa-sau-nhung-dieu-khach-hang-lam-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nguyen-nhan-sau-xa-sau-nhung-dieu-khach-hang-lam-la-gi\/","title":{"rendered":"Khoa h\u1ecdc l\u00fd gi\u1ea3i h\u00e0nh vi kh\u00e1ch h\u00e0ng theo c\u00e1ch d\u1ec5 hi\u1ec3u nh\u1ea5t"},"content":{"rendered":"

D\u1ef1 \u0111o\u00e1n s\u1ef1 c\u1ed1 \u201cNew Coke\u201d?<\/strong><\/h1>\n

\u0110\u00f3 l\u00e0 n\u0103m 1985. Trong 15 n\u0103m qua, C\u00f4ng ty Coca-Cola \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m th\u1ecb ph\u1ea7n cho s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Sau khi ti\u1ebfn h\u00e0nh c\u00e1c th\u1eed nghi\u1ec7m m\u00f9i v\u1ecb v\u1edbi h\u01a1n 200.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t ph\u00e1t hi\u1ec7n ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch m\u1ed9t c\u00f4ng th\u1ee9c m\u1edbi h\u01a1n Pepsi v\u00e0 th\u1eadm ch\u00ed l\u00e0 Coke c\u0169. M\u00f9a h\u00e8 n\u0103m \u0111\u00f3, Coca-Cola tung ra Coke m\u1edbi v\u1edbi chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u00f4i sao n\u1ed5i ti\u1ebfng.<\/span><\/p>\n

Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m m\u1edbi b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng quay l\u01b0ng v\u00e0 ch\u00ea th\u1eadm t\u1ec7. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u00eau g\u1ecdi c\u00f4ng th\u1ee9c c\u1ed5 \u0111i\u1ec3n, m\u00e0 Coca-Cola nhanh ch\u00f3ng mang l\u1ea1i.<\/span><\/p>\n

L\u00e0m th\u1ebf n\u00e0o Coca-Cola quy\u1ebft \u0111\u1ecbnh ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m m\u00f9i v\u1ecb, nh\u01b0ng l\u1ea1i th\u1ea5t b\u1ea1i m\u1ed9t c\u00e1ch ngo\u1ea1n m\u1ee5c nh\u01b0 v\u1eady? V\u1ea5n \u0111\u1ec1 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Coke gi\u1ea3m soda xu\u1ed1ng nhi\u1ec1u h\u01a1n l\u00e0 h\u01b0\u01a1ng v\u1ecb. Coca-Cola qu\u00ean r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u1ea1i u\u1ed1ng t\u1eeb m\u1ed9t c\u1ea3m x\u00fac.<\/span><\/p>\n

\u0110\u1eb7t c\u00e2u h\u1ecfi \u0111\u00fang<\/b><\/h1>\n

<\/p>\n

K\u1ec3 t\u1eeb n\u0103m 1985, s\u1ee9c m\u1ea1nh v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u1ec9 t\u0103ng l\u00ean. Trong n\u0103m 2017, c\u00e1c c\u00f4ng ty Hoa K\u1ef3 d\u1ef1 ki\u1ebfn s\u1ebd chi kho\u1ea3ng 16 t\u1ef7 \u0111\u00f4 la cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Con s\u1ed1 \u0111\u00f3 s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i v\u00e0o n\u0103m 2020, nh\u01b0ng c\u0169ng t\u0103ng l\u00ean khi c\u00e1c nh\u00e0 l\u00e0m marketing kh\u00f4ng tin v\u00e0o nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a h\u1ecd. N\u0103m nay, ch\u1ec9 m\u1ed9t ph\u1ea7n t\u01b0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 quy tr\u00ecnh ph\u00f9 h\u1ee3p – gi\u1ea3m 8% so v\u1edbi n\u0103m ngo\u00e1i.<\/span><\/p>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh ho\u00e0i nghi th\u01b0\u1eddng \u0111\u1ed5 l\u1ed7i cho c\u00f4ng c\u1ee5 ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f4ng c\u1ee5. Nh\u01b0ng th\u1ee7 ph\u1ea1m trong th\u1ef1c t\u1ebf l\u00e0 s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p gi\u1eefa c\u00f4ng c\u1ee5 v\u00e0 c\u00e1c c\u00e2u h\u1ecfi c\u1ea7n tr\u1ea3 l\u1eddi.<\/span><\/p>\n

Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 sai \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi sai. Thay v\u00ec h\u1ecfi kh\u00e1ch h\u00e0ng lo\u1ea1i cola n\u00e0o ngon h\u01a1n, h\u1ecd c\u1ea7n theo \u0111u\u1ed5i \u201cl\u00fd do\u201d th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Nhi\u1ec1u ng\u01b0\u1eddi tham gia \u0111\u00e3 l\u1edbn l\u00ean v\u1edbi Coke v\u00e0 c\u00f3 m\u1ed1i li\u00ean h\u1ec7 t\u00ecnh c\u1ea3m v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. B\u1ecb b\u1eaft trong c\u00e1c th\u1eed nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 b\u1ecf qua vi\u1ec7c xem x\u00e9t th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 ho\u00e0i c\u1ed5 v\u00e0 l\u00f2ng trung th\u00e0nh.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i s\u1ed1. Nh\u01b0 Coca-Cola \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c, vi\u1ec7c kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c, y\u1ebfu t\u1ed1 k\u00edch th\u00edch v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn hi\u1ec3u sau kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

>>> Xem th\u00eam: S\u1eed d\u1ee5ng Customer Insights ra sao cho hi\u1ec7u qu\u1ea3?<\/a><\/p>\n

Ch\u1ecdn c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u insight<\/b><\/h1>\n

\"Nghi\u00ean<\/p>\n

\u0110i s\u00e2u v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean \u201cl\u00fd do\u201d c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. C\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c v\u1eb7n m\u1ed9t \u1ed1c v\u00edt b\u1eb1ng l\u01b0\u1ee1i c\u01b0a, ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p trong tay khi thu th\u1eadp th\u00f4ng tin chi ti\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi l\u00e0m marketing th\u01b0\u1eddng ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t tr\u01b0\u1edbc ti\u00ean ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 th\u1eed nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb, trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Coca-Cola – do t\u00ednh d\u1ec5 d\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a h\u1ecd. Nh\u01b0ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t hi\u1ebfm khi ti\u1ebft l\u1ed9 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng c\u01b0 x\u1eed theo c\u00e1ch h\u1ecd l\u00e0m.<\/span><\/p>\n

D\u1eef li\u1ec7u c\u1ee9ng t\u1eeb kh\u1ea3o s\u00e1t t\u1ea5t nhi\u00ean c\u0169ng c\u00f3 vai tr\u00f2 c\u1ee7a n\u00f3. Nh\u01b0ng vi\u1ec7c th\u00eam nhi\u1ec1u s\u1ed1 v\u00e0o h\u1ed7n h\u1ee3p s\u1ebd kh\u00f4ng thay \u0111\u1ed5i th\u1ef1c t\u1ebf r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u1ea5t li\u00ean l\u1ea1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Coca-Cola \u0111ang \u0111\u1ea5u tranh \u0111\u1ec3 hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, n\u1ed7i \u0111au, gi\u00e1 tr\u1ecb v\u00e0 m\u1ed1i quan t\u00e2m l\u00e0m n\u1ec1n t\u1ea3ng cho quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ch\u1ea1m v\u00e0o tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u00eca kh\u00f3a l\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh. Cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c trong c\u00e1c nh\u00f3m t\u1eadp trung v\u00e0 ph\u1ecfng v\u1ea5n s\u00e2u trang b\u1ecb cho l\u00e3nh \u0111\u1ea1o c\u00f4ng ty nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb pain point c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\u0110i\u1ec1u g\u00ec l\u00e0m cho c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb? Ngh\u0129 l\u1ea1i v\u1ec1 Coke m\u1edbi. L\u00e0 kh\u00e1ch h\u00e0ng mua d\u1ef1a tr\u00ean s\u1ef1 thu\u1eadn ti\u1ec7n, c\u1ea7n thi\u1ebft, ho\u00e0i c\u1ed5, ho\u1eb7c c\u00e1i g\u00ec kh\u00e1c? Kh\u00f4ng c\u00f3 con s\u1ed1 ho\u1eb7c ph\u1ea3n \u1ee9ng m\u1ed9t chi\u1ec1u c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

>>> Xem th\u00eam: Top 7 tool thu th\u1eadp insights kh\u00e1ch h\u00e0ng<\/a><\/p>\n

C\u1ea7n s\u1ef1 2 chi\u1ec1u<\/b><\/h1>\n

Khi hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 kh\u1ea3o s\u00e1t v\u00e0 \u0111\u1ecbnh t\u00ednh nh\u01b0 c\u00e1c nh\u00f3m t\u1eadp trung \u0111\u1ec1u c\u00f3 vai tr\u00f2 nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u01b0\u1edbc \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u01a1 b\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

N\u1ebfu Coca-Cola l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ed5 ch\u1ee9c m\u1ed9t nh\u00f3m t\u1eadp trung \u0111\u1ec3 hi\u1ec3u m\u1ed1i quan h\u1ec7 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi \u0111\u1ed3 u\u1ed1ng v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi vi\u1ec7c ng\u1eebng s\u1ea3n xu\u1ea5t, n\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ed1i c\u1ea3nh h\u00f3a th\u1eed nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb. Vi\u1ec7c t\u00ecm hi\u1ec3u xem h\u01b0\u01a1ng v\u1ecb c\u1ee7a vai tr\u00f2 \u0111\u00f3ng g\u00f3p bao nhi\u00eau trong quy\u1ebft \u0111\u1ecbnh mua r\u1ed9ng h\u01a1n c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a Coca-Cola ch\u1ec9 \u0111\u1ecbnh \u00edt v\u1ecb m\u1ea1nh h\u01a1n cho h\u01b0\u01a1ng v\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00f4ng th\u1ee9c m\u1edbi.<\/span><\/p>\n

Coca-Cola c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t nh\u01b0 th\u1ebf n\u00e0o? \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c khi kh\u00e1ch h\u00e0ng th\u00e8m m\u1ed9t lon Coca-Cola, t\u1ea7n su\u1ea5t kh\u00e1ch h\u00e0ng ch\u1ecdn c\u00e1c lo\u1ea1i cola kh\u00e1c so v\u1edbi Coca-Cola do h\u01b0\u01a1ng v\u1ecb, ho\u1eb7c h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi n\u00e0o h\u1eefu \u00edch, n\u1ebfu kh\u00f4ng hi\u1ec3u t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi mua Coke ngay t\u1eeb \u0111\u1ea7u.<\/span><\/p>\n

H\u01a1n n\u1eefa, c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 \u0111\u00e3 gi\u00fap Coca-Cola ti\u1ebft ki\u1ec7m ti\u1ec1n. Thay v\u00ec kh\u1ea3o s\u00e1t 200.000 ng\u01b0\u1eddi, h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 kh\u1ea3o s\u00e1t s\u1ed1 10 nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi v\u00e0 sau \u0111\u00f3 ngo\u1ea1i suy k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, n\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 theo d\u00f5i c\u00f9ng nh\u00f3m \u0111\u00f3 sau khi tung ra Coke m\u1edbi \u0111\u1ec3 theo d\u00f5i s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n.<\/span><\/p>\n

Nh\u01b0 Donald R. Keough, khi \u0111\u00f3 l\u00e0 ch\u1ee7 t\u1ecbch c\u1ee7a C\u00f4ng ty Coca-Cola, \u0111\u00e3 tuy\u00ean b\u1ed1 sau s\u1ef1 ki\u1ec7n Coke m\u1edbi n\u0103m 1985, ch\u00fang t\u00f4i kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac s\u00e2u s\u1eafc c\u1ee7a r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ed1i v\u1edbi Coca-Cola. Sai l\u1ea7m c\u1ee7a Coca-Cola. N\u1ebfu n\u00f3 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00f3 s\u1ebd nh\u1eadn ra New Coke kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng ng\u1ecdt ng\u00e0o nh\u01b0 v\u1eady.<\/span><\/p>\n

>>> Xem th\u00eam: 6 \u2018b\u00ed k\u00edp\u2019 gi\u00fap TikTok th\u00e0nh c\u00f4ng chinh ph\u1ee5c th\u1ebf h\u1ec7 Z, \u0111\u1ec3 tr\u1edf th\u00e0nh startup \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao nh\u1ea5t th\u1ebf gi\u1edbi<\/a><\/p>\n

Ngu\u1ed3n: Expert commentator<\/span><\/em><\/p>","protected":false},"excerpt":{"rendered":"

D\u1ef1 \u0111o\u00e1n s\u1ef1 c\u1ed1 \u201cNew Coke\u201d? \u0110\u00f3 l\u00e0 n\u0103m 1985. Trong 15 n\u0103m qua, C\u00f4ng ty Coca-Cola \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m th\u1ecb ph\u1ea7n cho s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a m\u00ecnh. Sau khi ti\u1ebfn h\u00e0nh c\u00e1c th\u1eed nghi\u1ec7m m\u00f9i v\u1ecb v\u1edbi h\u01a1n 200.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t ph\u00e1t hi\u1ec7n ra […]<\/p>","protected":false},"author":4,"featured_media":6397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656],"class_list":["post-6391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6391"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6391\/revisions"}],"predecessor-version":[{"id":11475,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6391\/revisions\/11475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6397"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}