{"id":6358,"date":"2019-06-16T12:07:28","date_gmt":"2019-06-16T05:07:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6358"},"modified":"2019-12-03T10:45:41","modified_gmt":"2019-12-03T03:45:41","slug":"cap-nhat-thuat-toan-tim-kiem-cua-google-va-gia-tri-thuong-hieu-tang-nhanh-cua-instagram","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cap-nhat-thuat-toan-tim-kiem-cua-google-va-gia-tri-thuong-hieu-tang-nhanh-cua-instagram\/","title":{"rendered":"[C\u1eadp nh\u1eadt] Thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng nhanh c\u1ee7a Instagram"},"content":{"rendered":"

Google thay \u0111\u1ed5i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, Instagram c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng nhanh nh\u1ea5t, video h\u1ea5p d\u1eabn nh\u1ea5t \u1edf \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng, n\u1ed9i dung cu\u1ed9c h\u1ecdp c\u1ee7a Facebook v\u1edbi c\u00e1c nh\u00f3m ch\u1ed1ng ki\u1ec3m duy\u1ec7t, YouTube ph\u00e1 v\u1ee1 n\u1ed9i dung si\u00eau quy\u1ec1n l\u1ef1c tr\u1eafng, TikTok th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n

M\u1ed9t trong nh\u1eefng c\u1eadp nh\u1eadt l\u1edbn nh\u1ea5t g\u1ea7n \u0111\u00e2y – b\u00ean c\u1ea1nh c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a Google – l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd thay \u0111\u1ed5i c\u00e1ch hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n

Nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00e1c \u0111\u00e3 th\u1ea5y Instagram \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t v\u1ec1 gi\u00e1 tr\u1ecb, \u0111\u1ee9ng \u0111\u1ea7u Amazon.<\/p>\n

Khi n\u00f3i \u0111\u1ebfn qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng, video \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y l\u00e0 lo\u1ea1i content h\u1ea5p d\u1eabn nh\u1ea5t trong m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi.<\/p>\n

Facebook \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u s\u1ef1 ph\u1ea3n \u0111\u1ed1i v\u1ec1 vi\u1ec7c ki\u1ec3m duy\u1ec7t h\u00ecnh \u1ea3nh nh\u1ea1y c\u1ea3m ph\u1ee5 n\u1eef nh\u01b0ng n\u1ec1n t\u1ea3ng n\u00e0y hi\u1ec7n \u0111\u00e3 \u0111\u1ed3ng \u00fd g\u1eb7p c\u00e1c nh\u00f3m ch\u1ed1ng ki\u1ec3m duy\u1ec7t \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n

YouTube \u0111\u00e3 l\u00e0m theo c\u00e1c b\u01b0\u1edbc c\u1ee7a Facebook \u0111\u1ec3 c\u00f3 l\u1eadp tr\u01b0\u1eddng kh\u1eafc nghi\u1ec7t h\u01a1n v\u1ec1 t\u1eeb ch\u1ed1i n\u1ed9i dung\u00a0white supremacist (ng\u01b0\u1eddi \u1ee7ng h\u1ed9 ng\u01b0\u1eddi da tr\u1eafng) and Holocaus.<\/p>\n

Cu\u1ed1i c\u00f9ng, TikTok \u0111\u01b0\u1ee3c cho l\u00e0 \u0111ang th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n

\"tiktok\"<\/a><\/p>\n

>>> Xem th\u00eam: 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn tr\u00ean IGTV \u2013 Instagram<\/a><\/strong><\/p>\n

Google gi\u1ea3m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1eeb c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n<\/strong><\/h2>\n

Google \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd \u0111\u00e3 c\u1eadp nh\u1eadt k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh trong m\u1ed9t gi\u00e1 th\u1ea7u \u0111\u1ec3 hi\u1ec3n th\u1ecb ph\u1ea1m vi n\u1ed9i dung \u0111a d\u1ea1ng h\u01a1n.\u00a0M\u1eb7c d\u00f9 tr\u01b0\u1edbc \u0111\u00e2y, k\u1ebft qu\u1ea3 t\u1eeb c\u00f9ng m\u1ed9t ngu\u1ed3n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u cho c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm, gi\u1edd \u0111\u00e2y Google s\u1ebd gi\u1edbi h\u1ea1n k\u1ebft qu\u1ea3 \u0111\u1ec3 kh\u00f4ng c\u00f3 nhi\u1ec1u h\u01a1n hai t\u1eeb c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/p>\n

Quy\u1ebft \u0111\u1ecbnh n\u00e0y tu\u00e2n theo ph\u1ea3n h\u1ed3i r\u00f5 r\u00e0ng trong m\u1ed9t s\u1ed1 n\u0103m r\u1eb1ng c\u00f3 qu\u00e1 nhi\u1ec1u k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u cho m\u1ed9t s\u1ed1 truy v\u1ea5n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n, gi\u1edbi h\u1ea1n s\u1ef1 l\u1ef1a ch\u1ecdn cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.\u00a0Tuy nhi\u00ean, Google b\u1ea3o l\u01b0u quy\u1ec1n hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n hai k\u1ebft qu\u1ea3 t\u1eeb c\u00f9ng m\u1ed9t ngu\u1ed3n n\u1ebfu h\u1ecd tin r\u1eb1ng vi\u1ec7c \u0111\u00f3 l\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm k\u1ebft qu\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n

Khi n\u00f3i \u0111\u1ebfn t\u00ean mi\u1ec1n ph\u1ee5, Google s\u1ebd t\u00ednh nh\u1eefng th\u1ee9 n\u00e0y thu\u1ed9c v\u1ec1 t\u00ean mi\u1ec1n ch\u00ednh.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd v\u1eabn s\u1ebd ph\u1ea3i tu\u00e2n theo quy t\u1eafc kh\u00f4ng qu\u00e1 hai k\u1ebft qu\u1ea3.\u00a0Tuy nhi\u00ean, t\u00ean mi\u1ec1n ph\u1ee5 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd kh\u00e1c nhau khi Google th\u1ea5y n\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ec3 hi\u1ec3n th\u1ecb nhi\u1ec1u k\u1ebft qu\u1ea3 h\u01a1n.<\/p>\n

\"Google<\/p>\n

Thay \u0111\u1ed5i c\u1ee7a Google ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c k\u1ebft qu\u1ea3 c\u1ed1t l\u00f5i, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c mi\u1ec1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u k\u1ebft qu\u1ea3 h\u01a1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong c\u00e1c t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm b\u1ed5 sung, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u0103ng chuy\u1ec1n h\u00ecnh \u1ea3nh ho\u1eb7c c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u.<\/p>\n

V\u1eady, k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 thay \u0111\u1ed5i n\u00e0y s\u1ebd l\u00e0 g\u00ec?\u00a0C\u00e1c trang web tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nhi\u1ec1u k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u cho m\u1ed9t s\u1ed1 truy v\u1ea5n nh\u1ea5t \u0111\u1ecbnh gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng gi\u1ea3m, c\u0169ng nh\u01b0 th\u1ee9 h\u1ea1ng.<\/p>\n

Do \u0111\u00f3, c\u00f3 th\u1ec3 c\u00f3 \u00edch khi xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n v\u00e0 xem c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i cho c\u00e1c trang kh\u00e1c nhau c\u00f3 c\u00f9ng ch\u1ee7 \u0111\u1ec1.\u00a0\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n cho nhi\u1ec1u t\u1eeb kh\u00f3a h\u01a1n, m\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f2n ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi t\u00ecm ki\u1ebfm s\u1ebd tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n.<\/p>\n

Instagram l\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t v\u1ec1 gi\u00e1 tr\u1ecb
\n\"Global
\n<\/strong><\/h2>\n

X\u1ebfp h\u1ea1ng Brandz trong s\u1ed1 100 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u c\u1ee7a Kantar\u00a0\u0111\u00e3 ti\u1ebft l\u1ed9 r\u1eb1ng Instagram l\u00e0 nh\u00e0 leo n\u00fai nhanh nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, cho th\u1ea5y gi\u00e1 tr\u1ecb v\u00e0 t\u00e1c \u0111\u1ed9ng m\u00e0 n\u00f3 hi\u1ec7n c\u00f3.\u00a0N\u0103m nay ch\u1ee9ng ki\u1ebfn n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i do Facebook s\u1edf h\u1eefu t\u0103ng th\u1ee9 h\u1ea1ng l\u00ean t\u1edbi 47 b\u1eadc, v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 95%, ngh\u0129a l\u00e0 n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean t\u1edbi 2,82 t\u1ef7 \u0111\u00f4 la.<\/p>\n

Trong khi Amazon l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u v\u00e0 hi\u1ec7n \u0111ang \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea3ng x\u1ebfp h\u1ea1ng, Instagram \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n nhi\u1ec1u.\u00a0So v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 95% c\u1ee7a n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, Amazon ch\u1ec9 t\u0103ng 52% gi\u00e1 tr\u1ecb.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u00e3 t\u0103ng gi\u00e1 tr\u1ecb bao g\u1ed3m Lululemon (77%), Netflix (65%), Salesforce (58%) v\u00e0 Adobe (57%).\u00a0LinkedIn c\u0169ng ch\u1ee9ng ki\u1ebfn m\u1ed9t hi\u1ec7u su\u1ea5t kh\u00e1 m\u1ea1nh m\u1ebd v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u00f3 t\u0103ng r\u1ea5t h\u1ee3p l\u00fd (46%).<\/p>\n

\"Fastest<\/p>\n

Graham Staplehurst, gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a Brandz, cho bi\u1ebft\u00a0: M\u1ed9t s\u1ed1 [th\u01b0\u01a1ng hi\u1ec7u] v\u1eabn \u0111ang t\u1ef1 th\u00e0nh l\u1eadp, ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1n gi\u1ea3 ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00e2y, ch\u1eb3ng h\u1ea1n nh\u01b0 Instagram.\u00a0M\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111ang nh\u1eafc nh\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111\u1ea1i di\u1ec7n nh\u01b0 Chipote, ho\u1eb7c l\u00e0m m\u1edbi v\u1ecb tr\u00ed v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd nh\u01b0 YSL.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111ang m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ed5i m\u1edbi sang c\u00e1c l\u0129nh v\u1ef1c m\u1edbi, nh\u01b0 ch\u00fang ta \u0111ang th\u1ea5y v\u1edbi vi\u1ec7c Uber m\u1edf r\u1ed9ng sang giao th\u1ee9c \u0103n t\u1ea1i nh\u00e0 v\u1edbi Uber Eats v\u00e0 th\u1eadm ch\u00ed \u0111i xe d\u01b0\u1edbi n\u01b0\u1edbc ca ng\u1ee3i ScUber tr\u00ean Great Barrier Reef.<\/p>\n

>>> Xem th\u00eam: Hai nh\u00f3m Influencers m\u00e0 m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u n\u00ean h\u1ee3p t\u00e1c<\/a><\/strong><\/p>\n

Video l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean \u1ee9ng d\u1ee5ng h\u1ea5p d\u1eabn nh\u1ea5t<\/strong><\/h2>\n

Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 click, c\u00f3 v\u1ebb nh\u01b0 video l\u00e0 h\u00ecnh th\u1ee9c n\u1ed9i dung t\u1ed1t nh\u1ea5t.\u00a0M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c video trong \u1ee9ng d\u1ee5ng c\u00f3 t\u1ef7 l\u1ec7 click trung b\u00ecnh cao h\u01a1n 7,5 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb.<\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb Smaato v\u00e0 Liftoff\u00a0\u0111\u00e3 xem x\u00e9t gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng tr\u00ean 3tn y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng Smaato trong ba th\u00e1ng \u0111\u1ea7u n\u0103m nay.\u00a0Nghi\u00ean c\u1ee9u c\u0169ng bao g\u1ed3m h\u01a1n 80 t\u1ef7 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o t\u1eeb 14 tri\u1ec7u s\u1ef1 ki\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0 33 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t n\u1ec1n t\u1ea3ng Liftoff.<\/p>\n

Theo k\u1ebft qu\u1ea3, th\u1ef1c t\u1ebf l\u00e0 c\u00e1c video trong \u1ee9ng d\u1ee5ng c\u00f3 xu h\u01b0\u1edbng to\u00e0n m\u00e0n h\u00ecnh c\u00f3 ngh\u0129a l\u00e0 ch\u00fang c\u00f3 t\u1ef7 l\u1ec7 xem cao h\u01a1n c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng click v\u00e0o ch\u00fang v\u00e0 h\u1ecd c\u00f3 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/p>\n

Nh\u1eefng ph\u00e1t hi\u1ec7n kh\u00e1c t\u1eeb nghi\u00ean c\u1ee9u bao g\u1ed3m:<\/p>\n