{"id":6329,"date":"2019-06-13T20:33:17","date_gmt":"2019-06-13T13:33:17","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6329"},"modified":"2019-12-02T14:27:17","modified_gmt":"2019-12-02T07:27:17","slug":"phi-thu-hut-khach-hang-so-voi-chi-phi-duy-tri-khach-hang-cac-vs-crc","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phi-thu-hut-khach-hang-so-voi-chi-phi-duy-tri-khach-hang-cac-vs-crc\/","title":{"rendered":"Ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng so v\u1edbi chi ph\u00ed duy tr\u00ec kh\u00e1ch h\u00e0ng (CAC Vs CRC)"},"content":{"rendered":"

M\u1ed7i doanh nghi\u1ec7p c\u1ea7n c\u00e2n b\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c mua h\u00e0ng v\u00e0 duy tr\u00ec c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi.<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (CRC)<\/strong><\/h1>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng l\u00e0 hai s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cho n\u1ed7 l\u1ef1c kinh doanh c\u1ee7a doanh nghi\u1ec7p.\u00a0C\u1ea3 hai \u0111\u1ec1u l\u00e0 nh\u1eefng con s\u1ed1 thi\u1ebft y\u1ebfu \u0111\u1ec3 theo d\u00f5i v\u00ec ch\u00fang s\u1ebd hi\u1ec3n th\u1ecb nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1edbi k\u1ebf ho\u1ea1ch marketing.\u00a0C\u00e1c con s\u1ed1 l\u00e0 kh\u00e1c nhau trong m\u1ed9t v\u00e0i c\u00e1ch.<\/p>\n

T\u00ednh to\u00e1n chi ph\u00ed mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng (CAC)<\/strong><\/h1>\n

Mua l\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i m\u1ed9t ng\u01b0\u1eddi th\u00e0nh kh\u00e1ch h\u00e0ng khi mua l\u1ea1i.\u00a0X\u00e1c \u0111\u1ecbnh chi ph\u00ed kh\u00e1ch h\u00e0ng mua l\u1ea1i \u0111\u00f2i h\u1ecfi ph\u1ea3i chia t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed d\u00e0nh ri\u00eang cho vi\u1ec7c mua l\u1ea1i cho s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c trong c\u00f9ng th\u1eddi gian.\u00a0Chi ph\u00ed mua l\u1ea1i bao g\u1ed3m marketing, khuy\u1ebfn m\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1, lao \u0111\u1ed9ng v\u00e0 b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o n\u00e0o nh\u1eafm v\u00e0o kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ed3n t\u1ea1i.\u00a0S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cao c\u00f3 th\u1ec3 ch\u1ec9 ra s\u1ef1 thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc, marketing kh\u00f4ng hi\u1ec7u qu\u1ea3 ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ed1t l\u00f5i.<\/p>\n

C\u00e1ch t\u00ednh chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/h1>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng\u00a0l\u00e0 chi ph\u00ed duy tr\u00ec vi\u1ec7c mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.\u00a0T\u00ednh to\u00e1n chi ph\u00ed duy tr\u00ec l\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng.\u00a0Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn.\u00a0S\u1ed1 li\u1ec7u duy tr\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u1ed5ng s\u1ed1 mua h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u b\u1eb1ng chi ph\u00ed duy tr\u00ec, chi ph\u00ed, chi ph\u00ed mua l\u1ea1i v\u00e0 chi ph\u00ed chung.\u00a0Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn\u00a0gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV)\u00a0.\u00a0Duy tr\u00ec cao chi ph\u00ed l\u1ee3i nhu\u1eadn v\u00e0 l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n v\u00ec m\u1ed7i l\u1ea7n mua ti\u1ebfp theo th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n t\u1ed5ng th\u1ec3.<\/p>\n

C\u00e2n b\u1eb1ng CAC v\u00e0 CRC<\/strong><\/h1>\n

M\u1ed7i doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00e2n b\u1eb1ng chi ph\u00ed mua l\u1ea1i v\u00e0 duy tr\u00ec.\u00a0Mua l\u1ea1i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi v\u00e0 m\u1edf r\u1ed9ng c\u01a1 s\u1edf.\u00a0Gi\u1eef ch\u00e2n th\u01b0\u1eddng \u00edt t\u1ed1n k\u00e9m h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.\u00a0Vi\u1ec7c duy tr\u00ec c\u0169ng th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9 nh\u1ea1y gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e1c chi ph\u00ed d\u00e0i h\u1ea1n \u0111\u01b0\u1ee3c thu l\u1ea1i th\u00f4ng qua b\u00e1n h\u00e0ng.\u00a0\u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i theo d\u00f5i ROI cho c\u1ea3 vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.\u00a0T\u1ef7 l\u1ec7 k\u00e9m \u1edf m\u1ed9t trong hai khu v\u1ef1c l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 m\u1ea1nh m\u1ebd c\u1ea7n nhi\u1ec1u nghi\u00ean c\u1ee9u h\u01a1n \u0111\u1ec3 xem nh\u1eefng g\u00ec \u0111ang thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra trong doanh nghi\u1ec7p.<\/p>","protected":false},"excerpt":{"rendered":"

M\u1ed7i doanh nghi\u1ec7p c\u1ea7n c\u00e2n b\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c mua h\u00e0ng v\u00e0 duy tr\u00ec c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi. Thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (CRC) Thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng l\u00e0 hai s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed […]<\/p>","protected":false},"author":4,"featured_media":9233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[653],"class_list":["post-6329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6329"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6329\/revisions"}],"predecessor-version":[{"id":8681,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6329\/revisions\/8681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9233"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}