{"id":6327,"date":"2019-07-24T21:58:15","date_gmt":"2019-07-24T14:58:15","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6327"},"modified":"2020-06-10T09:29:16","modified_gmt":"2020-06-10T02:29:16","slug":"chi-phi-thu-hut-mua-lai-cac-va-gia-tri-tron-doi-clv","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chi-phi-thu-hut-mua-lai-cac-va-gia-tri-tron-doi-clv\/","title":{"rendered":"CAC l\u00e0 g\u00ec? CLV l\u00e0 g\u00ec? So s\u00e1nh CAC v\u00e0 CLV"},"content":{"rendered":"

T\u1eeb\u00a0t\u1ef7 l\u1ec7\u00a0nh\u1ea5p (Click Through Rate – CTR) \u0111\u1ebfn\u00a0t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0(Conversion Rate- CVR) \u0111\u1ebfn\u00a0l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0\u00a0(Return on Investment- ROI) \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh!<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i mu\u1ed1n n\u00f3i v\u1ec1 m\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u ch\u00ednh li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch marketing c\u1ee5 th\u1ec3 v\u00e0 nh\u1eb1m gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t \u1edf\u00a0c\u1ea5p \u0111\u1ed9\u00a0business.\u00a0Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng mua l\u1ea1i – Customer acquisition cost (CAC)<\/strong> and gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng – customer lifetime value (CLV)<\/strong> l\u00e0 hai s\u1ed1 li\u1ec7u kh\u00e1c bi\u1ec7t nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00fd do t\u1ea1i sao ch\u00fang quan tr\u1ecdng, ch\u00fang kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o, ch\u00fang c\u00f3\u00a0li\u00ean quan\u00a0nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n t\u1eebng lo\u1ea1i.<\/p>\n

Chi ph\u00ed thu h\u00fat<\/strong>\u00a0kh<\/strong>\u00e1<\/strong>ch h<\/strong>\u00e0<\/strong>ng mua l\u1ea1i (CAC) l<\/strong>\u00e0<\/strong> g<\/strong>\u00ec<\/strong>?<\/strong><\/h1>\n

Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng mua lai (CAC) l\u00e0\u00a0chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng\u00a0th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c thuy\u1ebft ph\u1ee5c m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/em><\/p>\n

\u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng ho\u1eb7c mua l\u1ea1i – cost per action or acquisition (CPA), nh\u01b0ng ch\u00fang l\u1ea1i kh\u00f4ng gi\u1ed1ng nhau.\u00a0B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00e1ch hai th\u1ee9 \u0111\u00f3 trong \u0111\u1ea7u b\u1eb1ng c\u00e1ch ngh\u0129 v\u1ec1 CPA nh\u01b0 m\u1ed9t s\u1ed1 li\u1ec7u c\u1ea5p campaign v\u00e0 CAC nh\u01b0 m\u1ed9t s\u1ed1 li\u1ec7u c\u1ea5p \u0111\u1ed9 business bao qu\u00e1t h\u01a1n, l\u1edbn h\u01a1n.\u00a0CAC bao g\u1ed3m chi ph\u00ed mua l\u1ea1i doanh nghi\u1ec7p tr\u00ean\u00a0t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c marketing (online & offline), nh\u00e2n s\u1ef1 cho marketing v\u00e0 PR, \u2026<\/p>\n

\"Chi<\/a><\/p>\n

Ngo\u00e0i ra, h\u00e3y nh\u1edb r\u1eb1ng CPA kh\u00f4ng gi\u1ed1ng v\u1edbi chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i.\u00a0N\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u, m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u01b0 t\u1ea3i xu\u1ed1ng n\u1ed9i dung, \u0111\u0103ng k\u00fd h\u1ed9i th\u1ea3o tr\u00ean web, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1c kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, CPA c\u1ee7a b\u1ea1n cho m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1ea5t \u0111\u1ecbnh r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 chi ph\u00ed \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng click v\u00e0o c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 mua m\u1ed9t c\u00e1i g\u00ec sau \u0111\u00f3.<\/p>\n

Gi\u00e1 tr<\/strong>\u1ecb<\/strong> v\u00f2ng<\/strong>\u00a0<\/strong>\u0111\u1edd<\/strong>i c<\/strong>\u1ee7<\/strong>a kh<\/strong>\u00e1<\/strong>ch h<\/strong>\u00e0<\/strong>ng (CLV) l<\/strong>\u00e0<\/strong> g<\/strong>\u00ec<\/strong>?<\/strong><\/h1>\n

V\u1edbi vai tr\u00f2 l\u00e0 1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng, CAC\u00a0 kh\u00f4ng \u0111\u1ee7 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c chi ph\u00ed \u0111\u1ea7u t\u01b0 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng mua h\u00e0ng,\u00a0v\u00ec c\u00f3 m\u1ed9t s\u1ed1 chi ph\u00ed ch\u1ed3ng ch\u00e9o kh\u00e1c kh\u00f3 t\u00ednh to\u00e1n h\u01a1n v\u00e0 doanh nghi\u1ec7p c\u00f2n thu l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng r\u1ea5t nhi\u1ec1u l\u1ea7n trong kho\u1ea3ng th\u1eddi gian d\u00e0i.\u00a0M\u1eb7c d\u00f9 CAC r\u1ea5t quan tr\u1ecdng nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 th\u1ec3 hi\u1ec7n b\u00e0i to\u00e1n c\u00e2n \u0111\u1ed1i gi\u1eefa chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV) ra \u0111\u1eddi.<\/p>\n

Ba trong s\u1ed1 c\u00e1c ch\u1ee9c n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a marketing kh\u00e1ch h\u00e0ng l\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7, b\u00e1n h\u00e0ng v\u00e0 b\u00e1n ch\u00e9o \u0111\u1ebfn kh\u00e1ch h\u00e0ng. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd, b\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd gi\u1eef l\u1ea1i \u0111\u0103ng k\u00fd \u0111\u00f3 c\u00e0ng l\u00e2u c\u00e0ng t\u1ed1t. N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh m\u1ed9t s\u1ed1 th\u00eam ngu\u1ed3n l\u1ef1c \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mua th\u00eam s\u1ea3n ph\u1ea9m. C\u00f2n n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00e2n ra m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng, ti\u00eau chu\u1ea9n v\u00e0 m\u1ee9c \u0111\u1ed9 cao c\u1ea5p th\u00ec vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng \u0111ang mua s\u1ea3n ph\u1ea9m th\u01b0\u1eddng d\u00f9ng sang d\u00f2ng cao c\u1ea5p..<\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh CLV trung b\u00ecnh cho doanh nghi\u1ec7p.\u00a0M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 CAC \u0111\u00f3ng vai tr\u00f2 trong vi\u1ec7c h\u00ecnh th\u00e0nh n\u00ean CLV.\u00a0Ch\u00fang ta h\u00e3y xem m\u1ed1i quan h\u1ec7 gi\u1eefa CAC v\u00e0 CLV v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1i n\u00e0y \u0111\u1ec3 t\u00ednh to\u00e1n c\u00e1i kia.<\/p>\n

>>> Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

M<\/strong>\u1ed1<\/strong>i quan h<\/strong>\u1ec7<\/strong> gi<\/strong>\u1eef<\/strong>a CAC v<\/strong>\u00e0<\/strong> CLV<\/strong><\/h1>\n

\u0110\u01b0\u01a1ng nhi\u00ean, b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u1ed1i quan h\u1ec7 ngh\u1ecbch \u0111\u1ea3o gi\u1eefa CAC v\u00e0 CLV. Khi CLV cao h\u01a1n\u00a0 CAC th\u00ec ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u00e0ng m\u1ea5t \u00edt chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00f3 th\u1ec3 hi\u1ec7n c\u00e0ng cao, b\u1ea1n c\u00e0ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn.\u00a0Tuy nhi\u00ean, kh\u00f4ng th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c con s\u1ed1 CAC hay CLV ngay l\u1eadp t\u1ee9c cho doanh nghi\u1ec7p r\u00f5 r\u00e0ng ngay l\u1eadp t\u1ee9c, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 \u0111\u00f3 l\u00e0m c\u01a1 s\u1edf, l\u00e0m m\u1ee5c ti\u00eau v\u00e0 vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 l\u00e0m cho CAC th\u1ea5p h\u01a1n CLV c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t.<\/p>\n

M\u1ed9t c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u00ednh to\u00e1n CLV l\u00e0:<\/p>\n

CLV= (Doanh thu h\u00e0ng n\u0103m tr\u00ean m\u1ed7i l\u1ea7n kh\u00e1ch h\u00e0ng mua h\u00e0ng trong nhi\u1ec1u n\u0103m) –\u00a0 (chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng mua l\u1ea1i) – (chi ph\u00ed ban \u0111\u1ea7u thu h\u00fat kh\u00e1ch h\u00e0ng)<\/strong><\/p>\n

Gi\u1ed1ng nh\u01b0 CAC, CLV kh\u00f4ng nguy\u00ean v\u1eb9n v\u00e0 \u0111\u1ea7y \u0111\u1ee7, s\u1eb5n c\u00f3 cho doanh nghi\u1ec7p.\u00a0B\u1ea1n n\u00ean t\u00ednh to\u00e1n m\u1ed9t CLV bao qu\u00e1t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, C\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n c\u00e1c t\u00ednh to\u00e1n c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean c\u01a1 s\u1edf nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0Ch\u1eb3ng h\u1ea1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng CLV cho nh\u00f3m kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m b\u1ea3n ti\u00eau chu\u1ea9n \u1edf tr\u00ean v\u00e0 m\u1ed9t CLV cho c\u00f9ng t\u1eadp kh\u00e1ch h\u00e0ng \u0111\u00f3 mua s\u1ea3n ph\u1ea9m cao c\u1ea5p. \u0110\u00f3 l\u00e0 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n nh\u00f3m kh\u00e1ch h\u00e0ng, t\u00ednh to\u00e1n CLV d\u1ef1a tr\u00ean c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng t\u1ef1 v\u1edbi ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng khi b\u1ea1n t\u00ednh CAC, s\u1ebd cho ph\u00e9p b\u1ea1n theo d\u00f5i gi\u00e1 tr\u1ecb theo th\u1eddi gian v\u00e0 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb cao nh\u1ea5t, m\u00e0 c\u00f2n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111ang l\u00e0m gi\u1ea3m CLV t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.\u00a0\u0110i\u1ec1u g\u00ec \u0111ang l\u00e0m CLV th\u00e2p?\u00a0L\u00e0 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng mua l\u1ea1i qu\u00e1 cao?\u00a0C\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 gi\u1eef l\u1ea1i do r\u1ed1i lo\u1ea1n ch\u1ee9c n\u0103ng s\u1ea3n ph\u1ea9m?\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi m\u00ecnh sau khi b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c t\u00ednh to\u00e1n c\u01a1 b\u1ea3n.<\/p>\n

>>> Xem th\u00eam: T\u1ed5ng h\u1ee3p ngu\u1ed3n th\u1ed1ng k\u00ea d\u1eef li\u1ec7u v\u1ec1 Digital Marketing t\u1ed1t nh\u1ea5t 2019<\/a><\/p>\n

CLV v\u00e0 CAC: C\u00e1i n\u00e0o quan tr<\/strong>\u1ecd<\/strong>ng h<\/strong>\u01a1<\/strong>n?<\/strong><\/h1>\n

V\u1eady b\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa CLV v\u00e0 CAC v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ednh to\u00e1n c\u1ea3 hai, nh\u01b0ng c\u00e1i n\u00e0o quan tr\u1ecdng h\u01a1n?<\/p>\n

Th\u1ef1c t\u1ebf l\u00e0 c\u1ea3 hai s\u1ed1 li\u1ec7u \u0111\u1ec1u quan tr\u1ecdng v\u00e0 c\u1ea3 hai \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong\u00a0doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n c\u00e1c\u00a0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o, n\u01a1i doanh nghi\u1ec7p m\u1ea5t ti\u1ec1n v\u00e0 n\u01a1i c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n h\u01a1n.\u00a0CLV c\u00f3 l\u1ebd l\u00e0 ch\u1ec9 s\u1ed1 doanh nghi\u1ec7p n\u00e0o c\u0169ng quan t\u00e2m v\u00ec n\u00f3 kh\u00f3 t\u00ednh to\u00e0n h\u01a1n v\u00e0 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng, nh\u01b0ng, nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, b\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebft CLV c\u1ee7a m\u00ecnh tr\u1eeb khi b\u1ea1n bi\u1ebft chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau.\u00a0S\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y song song \u0111\u1ec3 t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 nh\u1edb, \u0111\u1eebng ng\u1ea1i chia nh\u1ecf ra c\u00e1c ph\u00e9p \u0111o chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c b\u1ed9 ph\u1eadn c\u1ee5 th\u1ec3 trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Ngu\u1ed3n: t\u1ed5ng h\u1ee3p<\/em><\/p>","protected":false},"excerpt":{"rendered":"

T\u1eeb\u00a0t\u1ef7 l\u1ec7\u00a0nh\u1ea5p (Click Through Rate – CTR) \u0111\u1ebfn\u00a0t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0(Conversion Rate- CVR) \u0111\u1ebfn\u00a0l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0\u00a0(Return on Investment- ROI) \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh! Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i mu\u1ed1n n\u00f3i v\u1ec1 […]<\/p>","protected":false},"author":4,"featured_media":6951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[653,655],"class_list":["post-6327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-ke-hoach-marketing","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6327"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6327\/revisions"}],"predecessor-version":[{"id":8510,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6327\/revisions\/8510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6951"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}